Mark Cuban, David Stern

Owners have a lot to prove in the life of this CBA

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It’s over, and now we have to look back and survey the wreckage. 480 games lost. Millions of dollars in league revenue, local economy revenue, player salaries. Fans hurt by the way the league and players left them behind in pursuit of more money. Momentum lost after the most exciting season in over a decade. And for what?

Was any of this worth the effort? Was any of this worth the price?

For the owners, it better be.

The owners started this lockout, ending the structure of the league 149 days ago. They stood in pursuit of a total victory, wanting to crush the union, to instill measures to send the players’ economic influence in this league back to the stone ages, while removing the kind of power they had shown over the past 18 months in things like “The Decision” and Carmelo Anthony’s move to New York. They used draconian tactics, forcing their way past precedents set by the last deal and flying in the face of well-reasoned arguments that competitive balance cannot exist in the NBA. They decided to show it was their league and they’d run it how they saw fit.

They’ve gotten their chance, now we’ll have to see whether the fragile peace can hold, and if any of what the owners believed was true turns out to be grounded in reality.

Over the course of the next six years (the players will undoubtedly opt-out before the ten-year agreement is up), the owners have a lot to prove. They have to prove they can profit under the new system, that their biggest enemy is not themselves and their own inabilities to control spending and make wise decisions. They have to prove that competitive balance can be achieved and that small markets can now compete with larger ones for free agents and on the floor. Failure to do so will render their philosophy in this debacle a falsehood and pave the way for a further, potentially longer lockout six years down the road.

The split of BRI should help, but there’s still  the capacity for teams to fail. And that’s not because of the drain from the players or wasteful positions the league mostly eliminated with layoffs. It’s because if you run your team badly, no one wants to watch them. It’s because you can’t profit if you don’t run your business well, and in the NBA, running your business well is winning games. So the league needs to prove all this talk about competitive balance will result in small market teams competing for championships. The Oklahoma City Thunder may wind up proving that the same way the Spurs did in the last agreement, by simply running their team well. But given that New York, Chicago, LA, and Boston are set to compete for at least two more years of this agreement (and most people consider Miami a large market even if it does not qualify as one under metrics), it’ll be a steep climb. Are we going to see conference champions in Indiana, Milwaukee, Memphis, Portland? Because if not, if things remain the same, the owners will have some explaining to do.

Games didn’t need to be lost. The season didn’t need to be shortened. A deal could have been struck months ago. The owners already won this battle in September, but they kept pushing until they had nearly no option left. They got what they wanted, a system more under their control and a bigger cut of the pie. The players got what they wanted, the opportunity to earn their money. The fans got what they wanted, a season, even if it is shortened. Now it’s time to see whether everything the owners went to war over was worth it at all.

Richard Jefferson wears crazy Snapchat glasses for POV look at dunking (VIDEO)

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Cleveland Cavaliers veteran Richard Jefferson has a legendary Snapchat account, and I think it just got even better.

During a video posted to Jefferson’s account on Saturday, viewers were able to see a point-of-view account of what it’s like to be an NBA player practicing 3-pointers and dunking down lob passes.

Thanks to a pair of Snapchat Spectacles — a video camera in a set of glasses and paired with the social application — Jefferson gave us a taste of what it’s like to be an NBA player, if only for a moment.

I think it’s pretty cool to see from his perspective. Thanks to the evolution of wearable technology and 3D viewing equipment this is probably just a very small preview of what our viewing experience for the NBA is going to be like in 10-15 years.

LeBron James Jr. easily drops halfcourt shot on dad’s Instagram (VIDEO)

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Cleveland Cavaliers star LeBron James likes to throw in a couple of halfcourt shots before games, just as a little warmup. It looks like his son, LeBron James Jr. is following in his footsteps.

On Friday, James posted a video to his Instagram of Jr. — known as “Bronny” — casually tossing in a halfcourt shot at Quicken Loans Arena.

Via Instagram:

Bronny showing the range post game!! Something lite. #JamesGang🔥 #StriveForGreatness🚀

A video posted by LeBron James (@kingjames) on

That’s one talented 12-year-old kid.

Liquor company Jägermeister says Bucks’ new logo is too similar to their own

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MILWAUKEE (AP) A German company that makes a popular liqueur is not raising a shot glass to the Milwaukee Bucks’ redesigned logo.

The Milwaukee Journal Sentinel reports that Jägermeister has filed formal opposition with an appeal board of the U.S. Patent and Trademark Office about the registration of the logo.

The company contends it “has established exclusive rights in the DEER HEAD Marks through use in commerce in the United States” going back to 1968. It cites numerous reasons to oppose registration for the NBA team, including the possibility that people might confuse the two companies or believe they are connected or affiliated.

Both logos feature forward-looking deer with large antlers inside a circle or partial circle in about the same proportions.

Neither the Bucks nor Jägermeister returned messages seeking comment.

Information from: Milwaukee Journal Sentinel, http://www.jsonline.com

Carmelo on NBA CBA opt-out deadline: “I’m skeptical of something getting done”

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After months of reports that the NBA and the NBAPA would be able to reach an agreement on a new CBA, it appears the two sides have hit a snag.

Ramona Shelburne of ESPN is reporting that the league and the player’s union are unlikely to agree to terms before Thursday’s deadline for the players to opt-out of the current CBA.

Via ESPN:

“I’m skeptical of something getting done,” Anthony, who is the vice president of the NBPA told ESPN after the New York Knicks practiced Saturday in Los Angeles. “Do I think something could happen by the 15th? Yeah I think something could happen. But I think this kind of put a dent in conversations.

“We had something so close. We were supposed to have a deal done weeks ago, and for this to happen at the 25th hour is tough.”

This is not good news for the talks, which have reportedly gone smoothly thus far and for good reason: money.

There’s more of it to be had all around for both sides, and as Basketball Related Income (or BRI) rises, so has the NBA salary cap.

Despite this unfortunate news, it’s not all doom and gloom for NBA fans hoping to avoid a lockout. While Dec. 15 is the opt-out date for the players and they will almost certainly take it, the current CBA doesn’t expire until June of 2017.

That means there won’t be any kind of work stoppage for the 2016-17 NBA season, but both sides would have a hard date of June 30 before ostensibly triggering one.

The good news is, hopefully, that since the two sides have already been working hard on a deal that they would be close on the terms they need to settle over the following six months.

A big question is apparently whether they can still make Thursday’s deadline, as Anthony has reportedly said it would take significant discussion time and constant work to finish the deal as it stands.

No word yet on what the issue is between the league and the players, as Anthony declined to elaborate.