Kevin Durant. Josh Howard

Video: Basketball never stops for Durant (well, except….)

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Kevin Durant’s marketing this summer is such a coordinated thing of beauty. He is running around the nation playing in every pro-am and charity game he can find, all the time wearing “basketball never stops” shirts. He is selling his love for the game, a great counter to the lockout. He probably does love the game, but this coordinated “he will play anywhere” campaign is brilliant.

Which brings us to this lated Nike ad for KD, where he plays at a church and a playground and anywhere else they will let him. Well done. My favorite ad from him yet.

PBT Podcast: We’re back talking Kobe, 76ers, Warriors, Pistons, more

Kobe Bryant
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The ProBasketballTalk NBA podcast is back.

Sure we’re a month into the season, but we’re going to get this podcast rolling again and you can expect us on each Monday and Thursday, with a variety of guests talking everything around the NBA.

Today NBC’s own Dan Feldman joins Kurt Helin to talk Kobe Bryant‘s retirement announcement, and what that means both for the Lakers going forward this season and beyond, but also what that could mean for Byron Scott’s future as the Lakers’ coach.

We also delve into the “showdown” between the Lakers and Sixers on Thursday, talk about the job Brett Brown is doing there as coach (a good one), we talk some Warriors, some Draymond Green, Pistons, Spurs and Pacers to round it all out.

Listen to the podcast below or you can listen and subscribe via iTunes.


Sacramento’s DeMarcus Cousins probable to play against Dallas Monday

DeMarcus Cousins
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It’s this simple: The Sacramento Kings are 5-5 when DeMarcus Cousins plays this season, 1-7 when he sits. (And that win number is a big misleading, they looked like they would have beaten Charlotte with him, but when he left with back pain they lost, they could easily be 6-4 with him.)

So it’s good news that Cousins is expected to return to the Sacramento lineup Monday night. Well not good for Rick Carlisle and the Mavericks, but good for the Kings, as reported by James Ham at CSNBayArea,com.

This season Cousins is averaging 27.9 points and 11.2 rebounds a game, he has a true shooting percentage above the league average (56.3 percent for Cousins) and he has a PER of 27.1 which is sixth best in the league.

Combine him with the numbers Rajon Rondo has put up lately the Kings become much more dangerous. They’d be even scarier if everyone stayed healthy and George Karl would settle on a lineup.

PBT Extra: Kobe Bryant understands now is time to walk away

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It was expected Kobe Bryant would retire at the end of this season.

It was not expected Kobe would make that official on Nov. 29 — it’s caught the media at Staples Center Sunday (of which I was one) and the fans by surprise.

In this PBT Extra, I talk with Jenna Corrado about the mood inside Staples Center Sunday.

More importantly, I discuss the sense I got that Kobe understands it’s time to walk away, and he is at peace with that.

Luke Walton: Warriors concerned about health, not 72 wins

Andre Iguodala, Luke Walton
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Stephen Curry acknowledges the Warriors – who are 18-0 and won four straight to end last season – talk about the NBA record of 33 consecutive wins.

But what about another major record Golden State is chasing, 72 wins in a season?

Shooting guard Klay Thompson called it possible. General manager Bob Myers deemed it impossible.

Interim coach Luke Walton would prefer everyone just keep quiet.

Walton, via CSN Bay Area:

“The 72 thing is far, far away,” Walton said. “We shouldn’t be spending any time thinking about that.

“I’ve also said before that we’re not going to coach this season trying to chase that record,” Walton said

“We’re still going to give players nights off on back-to-backs,” he added. “And we’re going to do our best to limit minutes for some of our players. Our main concern is being healthy come playoff time.”

I don’t think Golden State will win 72 games, but prioritizing health won’t necessary stop the Warriors. They’re so deep.

They outscore opponents by 5.8 points per 100 possessions when Curry sits, 5.6 when Draymond Green sits. Those marks would rank seventh among all NBA teams.

Golden State has the luxury of resting players and continuing to win. That’s what makes the chase for 72 realistic. This team is less likely than most to wear down late in a season where it’s pushing to win every game.

Health entering the playoffs is important, but a 72-win season would raise these Warriors to legendary status. If they’re in range late in the season, I think they’ll go for it – even if the top seed is already secured.

But for now, Walton is probably taking the right approach. Plenty of teams start fast (though never this fast) then drift back toward the pack. No point risking Golden State’s health yet.