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Nike, Adidas not feeling pinch from NBA lockout. Yet.

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For Nike, maybe basketball never does stop.

There has been no NBA for Nike to promote its basketball shoes (which account for 95 percent of the basketball shoe market, thank you Michael Jordan). The marketing has continued, but the biggest stage for Nike remains dark.

But that hasn’t hurt sales much, reports the Oregonian (via SLAM).

In October, sales were higher than the same month last year, said Matt Powell, an analyst for the SportsOneSource Group, who predicted several weeks ago that the lockout would have little to no effect on shoe sales.

“Television is much less important to selling sneakers today than it was in 1999,” during the last extended NBA work stoppage, Powell said. “Sneaker sales are much more influenced by the web today. Brands get more exposure for products on YouTube than they do on (ESPN) SportsCenter.”

On the other hand, sales of NBA-licensed merchandise — jerseys, T-shirts, hats, trinkets and the rest — are expected to drop by at least a half, analysts say.

Adidas also told the paper it saw growth in basketball shoe sales.

But Adidas is the official maker of NBA jerseys, they are going to feel the hit in merchandise the longer the lockout drags on. Which could be a long, long time.

Report: Pistons signing Trey Freeman to partially guaranteed contract

NEW YORK, NY - MARCH 31:  Trey Freeman #20 of the Old Dominion Monarchs shoots between Reid Travis #22  and Anthony Brown #21 of the Stanford Cardinal during the NIT Championship semifinals at Madison Square Garden on March 31, 2015 in New York City.  (Photo by Jeff Zelevansky/Getty Images)
Jeff Zelevansky/Getty Images
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The Pistons will start Reggie Jackson at point guard, and they signed Ish Smith to provide better backup at the position.

The competition for the third point guard spot is heating up.

With Lorenzo Brown and Ray McCallum already signed to unguaranteed deals, Detroit is adding undrafted Old Dominion guard Trey Freeman.

Michael Scotto of Sheridan Hoops:

The Pistons have just 14 players – one shy of the regular-season roster limit – with guaranteed salaries. The final spot will very likely go to a point guard.

Brown and McCallum should be favored in the competition, because they’re more NBA-ready. A president/coach, Stan Van Gundy is more prone to covet the player who can step in immediately.

Freeman’s partial guarantee is likely designed to entice him to play in the D-League for a low base salary. The Pistons can waive him in the preseason and then assign his D-League rights to their affiliate, though he’d become an NBA free agent.

Freeman is working to become a better distributor after playing as a go-to scorer in college. A solid mid-range shooter, he must extend his range beyond the arc. It’d also help if he got to the rim more, and it seems he has the bounce to do that.

For an undrafted player, he has nice tools. They’ll probably just need to be refined in the D-League.

But even if that’s the intention, Freeman at least gives himself a chance first of upsetting Brown and McCallum in the race for third point guard.

Watch the New York Knicks top 10 plays of last season

New York Knicks forward Kristaps Porzingis (6) gets a high five from forward Carmelo Anthony (7) during the fourth quarter of an NBA basketball game against the Charlotte Hornets, Tuesday, Nov. 17, 2015, in New York.  The Knicks won 102-94. (AP Photo/Julie Jacobson)
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With 32 wins and missing the playoffs, last season wasn’t exactly what the Knicks hoped for. However, last season also came with hope in the form of Kristaps Porzingis.

And there were highlights. Check out the team’s Top 10 plays, courtesy NBA.com.

It starts with some Derrick Williams moments, and ends with a Jose Calderon game winner, but there are moments from players the fans actually like in between.

It’s a trend: Russell Westbrook posts video of him singing two more breakup songs

LOS ANGELES, CA - DECEMBER 21:  Russell Westbrook #0 of the Oklahoma City Thunder and Kevin Durant #35 discuss play during the first half against the Los Angeles ClipperLos Angeles Kingsat Staples Center on December 21, 2015 in Los Angeles, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and condition of the Getty Images License Agreement.  (Photo by Harry How/Getty Images)
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At this point, there is zero chance Russell Westbrook‘s posts are a coincidence.

First. he posted a video of himself singing along to Lil Uzi Vert’s “Now I Do What I Want.”

Then came the shoe ad that was another little jab at now Warriors Kevin Durant.

Now comes Westbrook’s return to karaoke posts, this time singing Taylor Swift’s “We Are Never Getting Back Together” and Katy Perry’s “Wide Awake.”

Apparently, Westbrook and Durant are having one rough teenage breakup.

Fun throwback video: Paul George vicious dunk on LeBron’s Heat

Indiana Pacers' Paul George goes up for a dunk during the second half of an NBA basketball game against the Brooklyn Nets, Friday, Dec. 18, 2015, in Indianapolis. Indiana won 104-97. (AP Photo/Darron Cummings)
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One of the great stories of last season was the return of Paul George to All-Star level form (then to watch him be crucial to the USA winning gold this summer).

It was a great story because vintage Paul George was so great. Watch this throwback video of him blowing by LeBron James and dunking over Chris Andersen from a few years back — this is vicious.

@ygtrece to the rack in the #NBAPlayoffs! #NBAvault

A video posted by NBA History (@nbahistory) on

By the way, if you’re not following NBA history on Twitter and Instagram, you’re doing it wrong.