Bashing LeBron James the brand has become a national past time. Maverick Carter — James confidant and business manager — has taken almost as much incoming fire as LeBron the past year. Since the decision to take his talents south, LeBron’s popularity has plummeted and some marketing options have dried up. There are all sorts of questions about marketing LeBron long term.
Which makes his decisions an interesting case study. Which is why a Harvard business class took it up.
And LeBron was open to it — he and Carter helped out the class by answering questions and more, reports the Boston Globe.
James and his business partners happily cooperated with the research process, giving access and candid assessments of marketing choices, making the case study something of a page-turner….
The James case study focuses on three video game endorsement offers he received in late 2008. But the decision between Electronic Arts (EA), 2K Games, and Microsoft Xbox Live is really an avenue for exploring compensation models and the career life cycle of professional athletes.
James was able to take riskier, potentially more rewarding video game deal (developing a new game with Xbox) because he is both younger in his career arc and well compensated. Other athletes tend to go a more traditional marketing route.
James was not alone. The class has studied Lady Gaga’s marketing, Maria Sharapova, Tom Cruise, Radiohead and more. The idea is to look at decisions and marketing from a broad perspective and see what LeBron might learn from Lady Gaga.
It’s an interesting read and a smart chance for students to apply ideas in the real world, and for Carter to hear new perspectives. That broader thinking is what good agents bring to the table for stars, and it’s part of the reason many outside LeBron’s circle have questioned his choices.
Just another magical day in the Valley of the Sun, where clearly Jeff Hornacek was the problem….
During an early timeout in the Suns’ game at Golden State, Markieff Morris tried to explain something to Archie Goodwin, who is seated. This conversation gets heated quickly, and teammates eventually have to step in and separate the two teammates.
The Suns have shopped Morris around as the trade deadline approaches, this isn’t going to help his value.
We should find out more about what happened after the game ends, although I’m sure both sides will play it down as “nothing.”
This is how much Gregg Popovich trusts Kawhi Leonard on offense now: Tie game with 13.3 seconds remaining, and the play design is a 1-4 flat isolation for Leonard. It’s the kind of play teams will call for LeBron James or Kevin Durant. Popovich just called it for Leonard.
And he was rewarded with a game-winning bucket.
Leonard finished with 29 points, LaMarcus Aldridge had 21, and the Spurs head into the All-Star break with a 45-8 record, on pace to win 70 games this season. And that still would only get them a two seed.
Michael Kidd-Gilchrist had been back just six games after suffering a torn labrum in the preseason that required surgery. The Hornets had won four of those six, were playing improved defense, and looked like a potential playoff team in the East.
He went straight to the locker room and did not return to the game (the Pacers got the win).
You can see the injury above. In a scramble for a loose ball, the Pacers’ Ian Mahinmi falls on MKG’s arm, dislocating his shoulder.
We don’t know the severity of all this and if MKG is going to miss time beyond this game. But it isn’t good.
There are no words to describe how sad this is.
Ingrid Williams, the wife of Oklahoma City Thunder assistant coach and former New Orleans Pelicans head coach, Monty Williams, died Wednesday at the age of 44 from injuries suffered in a car accident the day before.
Williams’ car was hit head-on by another vehicle that had crossed over the center divider, according to the Oklahoman.
The Monty and Ingrid had been married more than 20 years and have five children, ranging in age from 17 to 5. Williams is one of the better respected and personally liked coaches around the league, and the tributes have just started to pour in.
Our thoughts are with Williams and his family.