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Harvard business class takes a look at LeBron marketing

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Bashing LeBron James the brand has become a national past time. Maverick Carter — James confidant and business manager — has taken almost as much incoming fire as LeBron the past year. Since the decision to take his talents south, LeBron’s popularity has plummeted and some marketing options have dried up. There are all sorts of questions about marketing LeBron long term.

Which makes his decisions an interesting case study. Which is why a Harvard business class took it up.

And LeBron was open to it — he and Carter helped out the class by answering questions and more, reports the Boston Globe.

James and his business partners happily cooperated with the research process, giving access and candid assessments of marketing choices, making the case study something of a page-turner….

The James case study focuses on three video game endorsement offers he received in late 2008. But the decision between Electronic Arts (EA), 2K Games, and Microsoft Xbox Live is really an avenue for exploring compensation models and the career life cycle of professional athletes.

James was able to take riskier, potentially more rewarding video game deal (developing a new game with Xbox) because he is both younger in his career arc and well compensated. Other athletes tend to go a more traditional marketing route.

James was not alone. The class has studied Lady Gaga’s marketing, Maria Sharapova, Tom Cruise, Radiohead and more. The idea is to look at decisions and marketing from a broad perspective and see what LeBron might learn from Lady Gaga.

It’s an interesting read and a smart chance for students to apply ideas in the real world, and for Carter to hear new perspectives. That broader thinking is what good agents bring to the table for stars, and it’s part of the reason many outside LeBron’s circle have questioned his choices.

James Harden organizing Rockets pre-camp workout this week

HOUSTON, TEXAS - APRIL 13:  James Harden #13 of the Houston Rockets reacts to a three point shot during the second half of a game against the Sacramento Kings at the Toyota Center on April 13, 2016 in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Stacy Revere/Getty Images)
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Last year, James Harden organized a pre-camp workout where Rockets players could get in shape and develop some chemistry. Then the Rockets started the season slowly with Harden not being in good enough shape and the team having chemistry issues.

Hopefully, for Rockets’ fan this year is different — once again Harden is organizing a camp, reports, Fox 26 in Houston. And Harden is working to show what a great teammate he is.

For the second consecutive year Houston Rockets guard James Harden has organized a players-only minicamp scheduled for next week.

“James is doing everything,” said Corey Brewer, Rockets guard/forward. “He is showing he wants to be a leader. He’s the franchise player. He signed the extension. So it’s his team, and he’s doing all the right things to do what we need to do to have a chance to win championships.”

Harden’s plan is to hold the minicamp in Miami. However, the potential of bad weather hitting South Florida may cause the Rockets players to work in a different city.

Nearly every team does one of these, and how much good they do depends on who you ask. Teams that go deep in the playoffs have these camps, teams that disappoint and never make the playoffs have these camps. It certainly never hurts to get some voluntary team workouts in before the coaches take over at the end of September, and good on Harden for organizing it.

Just don’t read too much into any team doing this.

Top 10 NBA plays of last season by position (video)

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Which position – point guard, shooting guard, small forward, power forward or center – produced the best highlights last season?

Watch this video to find out and be glad the positional revolution didn’t reduce it fewer highlights.

Ohio farm commemorates Cavaliers championship with corn mazes (photo)

OAKLAND, CA - JUNE 19:  LeBron James #23, Kevin Love #0, and J.R. Smith #5 of the Cleveland Cavaliers celebrate after defeating the Golden State Warriors 93-89 in Game 7 of the 2016 NBA Finals at ORACLE Arena on June 19, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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Could you find your way out of LeBron James‘ head?

Now, you can find out.

An Ohio farm has created three corn mazes – one featuring LeBron’s head, one that says Believeland and one with a Larry O’Brien Trophy – to commemorate the Cavaliers 2016 NBA title:

This is a championship-level corn maze. 🏆🌽 Thanks for the love, @maplesidefarms! #OneForTheLand #Believeland

A photo posted by Cleveland Cavaliers (@cavs) on

College coaches vote UConn’s Kevin Ollie best-suited/most likely to make NBA jump

DES MOINES, IA - MARCH 17:  head coach Kevin Ollie of the Connecticut Huskies reacts on the sideline in the first half against the Colorado Buffaloes during the first round of the 2016 NCAA Men's Basketball Tournament at Wells Fargo Arena on March 17, 2016 in Des Moines, Iowa.  (Photo by Jonathan Daniel/Getty Images)
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Kevin Ollie made himself one of the NBA’s hottest coaching prospects by leading UConn to the 2014 NCAA title.

He has since resisted NBA overtures, including from the Lakers in 2014 and Thunder last year.

But his peers don’t expect Ollie’s hesitance to last.

Gary Parrish and Matt Norlander of CBSSPorts.com asked more than 110 college coaches, “Which active college coach is best suited and most likely to next jump to the NBA?” The results:

Coach, college Percentage

Kevin Ollie, UConn 20 percent

Bill Self, Kansas 17 percent

John Calipari, Kentucky 16 percent

Jay Wright, Villanova 16 percent

Shaka Smart, Texas 9 percent

Tony Bennett, Virginia 8 percent

Note: Other coaches who received at least three or more votes: Sean Miller (Arizona), Larry Krystkowiak (Utah) and Avery Johnson (Alabama).

Keep in mind 80% of responds didn’t answer Ollie. But he’s still makes sense atop the leaderboard.

Ollie isn’t the typical college-to-NBA coach, and Brad Stevens and Billy Donovan – and maybe eventually Fred Hoiberg – are changing that perception, anyway. Not is Ollie showing his basketball acumen at Connecticut, his 13-year NBA career suggests he can translate his style to the next level.

Of course, Calipari always comes up on these lists. He coaches more future NBA stars than anyone, and he loves the attention that comes with the perception NBA teams are chasing him. But he has the best job in college basketball at Kentucky, so luring him will be difficult.

Self and Wright, the other coaches who got at least 10% of the vote, come up from time to time in NBA rumors. But it never seems to be anything that goes anywhere.