Players vote to reject offer, decertify union. Season likely doomed.

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This is Armageddon. Nuclear winter is upon NBA fans.

The players got together in New York on Monday and not only voted to reject the league’s ultimatum offer, but voted to start the process to decertify the union.

“We’ve arrived at the conclusion that the collective bargaining process has completely broken down, and as a result in the last hour we have served a notice of disclaimer on (David) Stern and the NBA,” union director Billy Hunter said after the meeting. “We plan to disseminate that to all 30 teams. …

“The players are not ready to accept the ultimatum. They thought it was completely unfair on the part of the NBA ownership and management. … We have negotiated in good faith for two years, but the players have felt they have given enough.”

That step — a notice of disclaimer essentially says the union has no interest in representing the players in negotiations any longer and is abandoning that right — is the first step in anti-trust lawsuits that will be filed by players in the coming days. This is the step the NFL players’ union took and something agents have pushed the NBA union to do since July. The timing essentially blows up the negotiating process when there wasn’t a lot of time left to save the 2011-12 season.

The courts move slowly, but the union has reached its breaking point. It has gone to the one, big card it could play.

The reaction of the owners will be to hunker down, play hardball and try to force their entire wish list — such as salary rollbacks and a hard salary cap — on the players. The owners are not going to be scared by this at all.

Basically, Commissioner Stern is going to let his hardliners have the run of the place. Guys who were already willing to miss a season get to have their way.

Meanwhile, NBA fans lose. And so does the league.

“This is where it stops for us as a union,” said Derek Fisher, union president.

It might be where a lot of fans stop if a full season is lost. But the union is moving forward with these plans.

According to Adrian Wojnarowski of Yahoo, several players have hired top anti-trust attorney David Boies. If the name is familiar, he was involved in the NFL’s anti-trust cases. Boies is the guy who had the anti-trust cases against Microsoft (and had some success there) and he was they guy representing Al Gore in Gore vs. Bush.

Technically, what this legal move does is turn the union into a “trade association” that works for the players but does not represent them in negotiating a CBA. Ultimately when a deal is struck, the union will reform.

Stern did not back down in an interview on ESPN, saying the players got bad advice on negotiating tactics if this was their move.

“It’s not going to work,” Stern said. “If they were going to do this, maybe they should have done this a long time ago so we had a chance to save the season. But they seem hell-bent on self-destruction.”

The league already has filed a lawsuit trying to block decertification of the union, and there have been arguments on the players’ efforts to have that case dismissed (but no ruling yet). That situation just becomes a lot more messy.

The players’ announcement came after about a four-hour meeting where about 50 players were looking at a take-it-or-leave-it offer from the league. That deal offered the players a 50/50 share of league revenue (once the owners took a healthy cut of expenses off the top) and a much more restrictive system of player movement than had been allowed before. The offer the players had wanted would have returned about $280 million a season (in last year’s dollars) to the owners, but the players wanted a less restrictive system. The owners had long said the two were not tied. It wanted both the money and the system changes.

Stern has said that if the players rejected this offer, the owners would counter with a “reset” offer that would give the players just 47 percent of basketball related income (down from 50 in the last offer and 57 percent last season) and a hard salary cap. The players’ meeting was well-attended and featured not only team representatives but also Kobe Bryant, Carmelo Anthony, Russell Westbrook and many other star players. They all raised their hands in the press conference and said they supported this move.

Stern has warned the players against decertification and called it a “nuclear option.” The players just pushed the button.

It is a dark, dark day for the NBA.

Gordon Hayward says Isaiah Thomas “ultimately helped win me over”

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Gordon Hayward is now a member of the Boston Celtics, and we are all excited to see how the No. 1 team in the Eastern Conference last season checks out with a newly revamped roster.

Of course, Boston has been the subject of much media attention after signing Hayward and trading Isaiah Thomas and Jae Crowder to the Cleveland Cavaliers for Kyrie Irving. I think there should be some skepticism about how quickly Boston will be able to put things together, but this is a team of former and current All-Stars so they will likely be at least a Top 4 team out East.

Meanwhile, Hayward has written a new blog post on his personal website about the summer, taking on such subjects as the move to Massachusetts, video games, and what to expect this season.

One of the more interesting things that Hayward wrote about was just how much of an influence Thomas had in his decision to come to Boston. Hayward addresses Thomas’ influence in a section dedicated to him finding out about the trade to Cleveland.

Via GordonHayward20.life:

He didn’t just help recruit me to Boston—he was a big piece of that recruitment. He had talked a lot about city and how it was different to be a Celtic. He talked about the intensity of playing in the Eastern Conference Finals, playing at the Garden in the playoffs, and how much fun it was, and how much fun he had playing in Boston.

All of that ultimately helped win me over. And by the time of the trade, I had already started to build a little bit of a relationship with him.

The rest of Hayward’s post was about the subjects mentioned above, but it ended by saying that he understands the history of the organization and that he feels like he has not reached his full potential just yet.

Obviously, in signing him this season that’s exactly what the Celtics and Danny Ainge are hoping.

NBA implementing ‘Zaza Pachulia,’ ‘James Harden’ rules

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NEW YORK (AP) — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.

Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden‘s attempts after he swings his arms into contact.

Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.

“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.

The NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford‘s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.

Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant.

With the fouls on the perimeter shots – often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up – officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.

“We saw it as a major trend in the NBA so we had to almost back up and say, `Well, wait a minute, this is going to be a trend, so let’s catch up to it,”‘ NBA president of league operations Byron Spruell said.

Report: Cavaliers signing Kendrick Perkins

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Kendrick Perkins spent fewer than four months with the Cavaliers, including the 2015 playoffs. But nearly a year later after Cleveland let Perkins walk in free agency, LeBron James was still bemoaning Perkins’ absence.

Are the Cavs righting a wrong?

Joe Vardon of Cleveland.com:

Kendrick Perkins joined the Cavaliers at LeBron James’ minicamp in Santa Barbara, Calif., and will come to training camp next week, sources told cleveland.com.

The Cavs now have 18 players with standard contracts, and 15 – the regular-season limit – have guaranteed salaries. I doubt Cleveland wants to waive the two without guaranteed salaries, Kay Felder and Edy Tavares, either.

In other words, Perkins is a longshot to stick into the regular season.

Perkins was washed up when with the Cavaliers two years ago. The 32-year-old who sat out last season hasn’t produced on the court in several years. He’s tough and well-liked in the locker room, which might give him a chance of sneaking onto the regular-season roster.

But the Cavs should focus on developing toughness and chemistry among their rotation players. Perkins is just a crutch, most likely one who’ll be yanked away by cut-down day a few weeks from now.

Report: Lakers sell jersey ad for $36M-$42M over three years

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The Lakers are a financial behemoth, though that’s tied to a local-TV deal signed when they were still good.

How do current conditions value their brand?

John Lombardo and Terry Lefton of SportsBusiness Daily

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually

That’s the second-richest known jersey-ad deal – behind only the Warriors ($20 million annually) and ahead of the Cavaliers ($10 million annually).

It clearly pays to be Los Angeles, though don’t discount the role of the Lakers’ fantastic history and intriguing future.