Don’t think for a second owners’ latest offer is what fans want

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Let’s be honest about what you really like — trades and teams full of stars.

You like seeing basketball, too, which makes the new offer from NBA owners appealing to fans. Because it means 72 games and a full playoffs, basically a normal season. I want to see it in place for the same reasons.

You may get it (not that we have any say) but know that the owners offer — the parts the players are opposing of it particularly — goes against what fans have shown they want.

The owners have preached “competitive balance” and sold it sort of like the NFL’s parity. The NBA is never going to have the parity of the NFL (because the stars of the NBA control the game much more and are so much better than their peers). But that’s not really what is at the heart of all this. Small market owners watched LeBron James and Carmelo Anthony control the process, take all the power and force their way where they wanted to be. The owners want that power back.

I know what is coming in the comments — you say you want that, too. You’ll say that you want Grizzlies to be able to compete with the Lakers every year. You say you don’t want the Knicks to make all the big trades. You’ll say you want sanity in the system.

The numbers tell a different story. The numbers being every measure of fan interest we can find, whether it is television ratings or Internet traffic or ticket sales.

You love trades and free agency — there is a reason traffic on this and every other NBA web site peaks in July, not during the finals but during free agency. You love rumors. Love them. You love to read about and talk player movement. We all love to play armchair GM. There is a huge traffic and interest boost in February as the trading deadline nears for the same reason.

This new deal from the owners is designed to restrict the kind of big trades you clearly want to see (hence more restrictions on tax spending teams). Sure, there will be plenty of smaller trades and we can get excited about Sasha Vujacic getting moved for cash considerations. But the small market owners want to keep their stars. Those are the guys that sell tickets and bring in sponsors and boost local television ratings and they don’t want them all going to New York and Los Angeles and Miami.

Thing is, you love teams loaded with stars. You may say you hate the Miami Heat, but you watched them and bought their gear in record numbers. Ratings were up last season and the Heat and Knicks were the primary reasons. When you talk about the golden age of the NBA, you talk about the Jordan era when the Bulls dominated the league, or the 1980s when the Lakers or Celtics won eight out of nine titles. That’s when the ratings were highest.

What’s frustrating about the lockout is they figured out the money part of the lockout, mostly. That was supposed to be the hard part of getting a new NBA labor deal, but the players have gone all the way back to a 50/50 split of revenue, giving enough money back to cover what the owners said they lost (even if we don’t buy their math).

We’ll see what happens with the offer the owners made. We may get our wish and get basketball. But know that while David Stern and Adam Silver are selling this deal as good for the fans, it really isn’t. It’s just very good for the owners.

Brandon Jennings no fan of the NBA’s new Awards Ceremony event

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Come June 26, Drake will be on stage in New York City, handing out the NBA’s awards — Most Valuable Player, Defensive Player of the Year, Coach of the Year, and so on. (We need to set an under/over on the number of players Drake hugs that night.)

The NFL does it. The NHL does it. And the NBA has decided to follow suit with a broadcast awards ceremony where everything — except the All-NBA Team — will be announced that night. It’s happening because the broadcast partners want it.

Brandon Jennings is not a fan. Here is what the Wizards’ point guard Tweeted:

Jennings took down a Tweet that said if he had won the award he would have wanted to get it with the organization and his teammates around him. (And no, he knows he’s not winning the award. If you were going to put that in the comments be more creative.)

There’s something to what Jennings is saying. The NBA award roll out was awkward at times in previous years, but it gave the fans a chance to celebrate the awards with their favorite player. Now, everyone will watch it unfold on television from a ballroom in NYC. That feels a little colder. Also, we will get to see the reaction of those who don’t win (particularly this season, where several players can make a strong case for MVP).

It will be interesting to see how this first year goes, and how the league tweaks it going forward. The more than two month gap between the end of the regular season and the awards could feel a bit awkward. But we’re not going to knock the idea until we’ve seen it in action.

Portland GM makes it official, Festus Ezeli will not be back with team next season

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This season the Portland Trail Blazers found their center of the future (and the present) in Jusuf Nurkic.

Which makes the next step fairly obvious: Portland will not pick up the option on Festus Ezeli for next season, GM Neil Olshay confirmed at the team exit meetings Tuesday.

Portland signed Ezeli on what they thought was a great contract (one-year, $7.4 million, with a team option for the second year) because he was coming off knee surgery last summer. However, Ezeli was never healthy, needed a second surgery, and never got on the court. After taking it slow over last summer he practiced with the team twice in mid-October, there was more swelling, so he pulled back.

This summer Ezeli will not draw any guaranteed money from teams, but some teams may take a look at him. Athletic bigs get a lot of chances in the NBA.

Gordon Hayward will play for Jazz in Game 5 without minutes restriction

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Gordon Hayward has averaged 20.5 points a game in these playoffs — and that includes a 40 point outburst in Game 3 — but what has been more impressive is he has done it efficiently, with a true shooting percentage of 61.1. While Joe Johnson and others have stepped up, Utah will need Hayward’s shot creation if they are going to win this series.

They will have it Tuesday night in Game 5.

After missing the second half of Game 4 due to food poisoning (he tried to play but was ineffective in the first half), he is back and ready to go this time around.

So is Rudy Gobert. The Jazz will be at full health, while the Clippers remain without Blake Griffin for the remainder of the playoffs.

Having those two back is a boost for the Jazz, they need to score more consistently against the Clippers, but the bigger key will be defensively trying to deal with Chris Paul on the pick-and-roll. He has been masterful this series, and the Jazz need to keep him in check to give their offense a chance.

When NBA switches to Nike uniforms next season, Hornets will move to Jordan Brand

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There are not going to be dramatic changes to the look of the NBA when Nike takes over the apparel contract for next season, replacing Adidas. Instead of the Adidas logo, there will be a swoosh, sleeved jerseys will fade away, and some teams will modify their alternate jerseys, but the league is not getting a total uniform makeover next season. Things will look basically the same.

Except in Charlotte — they will not have a swoosh, they will have the Jordan Jumpman logo.

The why is obvious — Michael Jordan is the primary owner of the Hornets and, obviously, the guy the Jordan brand was named after. The Jordan Brand is part of Nike. The Hornets made the announcement this week buried in a press release about moving the fan shop at the arena, hat tip to Sole Collector for finding this. Here is what the release says:

The re-opening of the Hornets Fan Shop will coincide with the launch of the team’s new Jordan Brand uniforms as Nike becomes the NBA’s uniform provider beginning this season.  The Hornets will be the only team in the NBA wearing Jordan Brand uniforms, and with the agreement taking effect, the Hornets Fan Shop will have even more of the popular Jordan Brand Hornets merchandise than it has had previously.

While it’s not like the Lakers or Celtics are going to be changing up their traditional uniforms, even teams like the Hornets will keep a similar look under Nike.

What should be interesting to see is what the Christmas Day and All-Star uniforms look like under a Nike touch.