Michael Jordan’s image is taking a beating for the first time… well, really since the 1980’s. After the reports surfaced that he’s the one leading the owners to push for 47 percent (or less!) of a BRI cut for the players, he’s become a target for angst regarding the lockout from those who have paid attention enough to understand the owners’ role in this.
It’s not so much that anyone’s surprised by Jordan’s stance, everyone understood there is no one more ruthless than Jordan. It’s just the rare instance when that side of him sees the light of day. Usually its hidden. His only public reveal of his petty vindictiveness and selfish approach was his Hall of Fame speech, because, really, that’s where you want to show the worst side of yourself. This seems somehow worse because of his complete flip-flop from when he was a player. But many people have rightfully pointed out, he was for himself then, and he’s for himself now. He wanted more money as a player, and more money as an owner. He’s not inconsistent, he’s just consistently self-centered, and in today’s society, there are those that think that’s “awesome,” or “admirable,” or at least understandable. There’s a certain cache to basically saying you only care about yourself. It’s brazen and bold. Compassion and compromise are seen as weak, and a lot of people hate weakness more than they hate brutality or ego. I’m not one of them, but there are people out there that feel that way. But then, of course, there’s this from Yahoo! Sports Friday night.
Oh, the GOAT will screw you, he’s just not going to tell it to your face. After all, he needs you to keep pimping those shoes! Jordan Brand! Woo!
In some ways maybe the 80’s and 90’s were better without the kind of information exposure that comes with the internet. Then everyone could go on ignoring the realities of Jordan’s character in their pursuit of his deification. None of this will ever change the fact that he was the GOAT..That’s how good he was, his performance couldn’t be marred by any personal flaw. But if Jordan is going to sell out the very group he championed, who look up to him, who helped build the culture that allows him to remain relevant, the least he could do is give them the fist pump or a shoulder shrug in person.
Jordan’s a winner. Jordan’s going to win. And for some people, that’s all they need to keep his name and image shiny and new.