Because the league was not winning big enough during the lockout, it decided to take its case to twitter.
The league opened a new account — @NBA_Labor — which the NBA could use to defend the owners case in cyberspace. To right all those perception wrongs. But it didn’t take long before that account came under attack from all quarters.
One attack came from Nazr Mohammed. It started when the Pistons Charlie Villanueva tried to explain on twitter how the owners get to take expenses off the top of the basketball related income (or BRI) pie, so that the proposed 50/50 split is not really that. Mohammed had said something similar. The league’s new account sent this out.
Then the monster NBA official twitter account (with more than 3 million followers) retweeted it. Mohammed was ticked and responded.
By the way, Mohammed is right. The owners do get a cut off the top of the BRI for certain expenses, and they asked to expand those expenses in the new labor deal. That seems to have fallen away, but the owners do get the first cut before money is divided, something the sides agreed to.
The first tweet the NBA’s labor account sent out was to correct ESPN’s Henry Abbott on a post. And it turns out, the league’s twitter was technically right due to new parts of the labor agreement not yet made public. But Abbott asks a few good questions about the account, too, such as are 140 characters enough to explain a nuanced CBA?
My question is this: Does the league need another bully pulpit to make its case? The owners are going to win the lockout. Big. How big is the only question left on the table. Is starting a new twitter account to play watchdog on the PR battle really going to look good and help with that battle on top of it? So far it doesn’t look like it.
On Friday, the Jazz traded German center Tibor Pleiss to the Sixers along with two second-round picks for Kendall Marshall. The big draw of the trade for Philly was the picks, and Pleiss is not expected to stay with the Sixers, according to Comcast SportsNet Philadelphia’s Jessica Camerato.
Pleiss had a forgettable season with Utah, and the Sixers have a glut of bigs including Nerlens Noel, Jahlil Okafor, Joel Embiid and Dario Saric. It would have been virtually impossible for Pleiss to crack the rotation, and it’s unlikely another team picks up his contract, which has $3 million guaranteed this season.
As a Jordan Brand athlete, Russell Westbrook is under the same Nike umbrella as former teammate Kevin Durant. But his latest Jordan spot, released Friday, has a very pointed tagline: “Some run, some make runways.”
Given the circumstances, it’s hard to interpret that as anything other than a reference to Durant signing with the Warriors and Westbrook signing an extension with the Thunder.
For two decades, Kobe Bryant saw everyone and everything as an obstacle to overcome: The Pacers, Sixers, Nets, Magic, Celtics, Tim Duncan, Gregg Popovich, Smush Parker, a torn Achilles. It didn’t matter. Kobe’s work ethic and drive had him rising above it all.
His focus hasn’t changed now. Kobe was on the Jim Rome show, and the topic of the new-look Warriors with Kevin Durant came up, along with the “woe is me” attitude of some players (and plenty of owners and GMs).
“I would have thought less about myself if I looked at that move and said, ‘That’s unfair,'” he said. “If you’re a real competitor, you look at that and say, ‘OK, lace ’em up. Let’s go. I don’t care how many players you have over there; we’re still going to take you down.'”
Easier said than done to make that happen, but that attitude is the only one to have if you think you have a chance. You can be sure LeBron James is thinking that way and telling his Cavaliers teammates the same.
We’re going to miss Kobe.
This news is just sickening. In a world with just too much sickening news.
According to NBC 5 in Chicago (which spoke to police), Dwyane Wade‘s first cousin Nykea Aldridge was pushing a stroller down the street when she was shot and killed as an innocent in the crossfire of a gang shooting.
The 32-year-old woman, whom family identified as Nykea Aldridge, was apparently the unintended victim of a gang shooting, police said. She was walking around 3:30 p.m. in the 6300 block of South Calumet when two males approached another male and opened fire, police said.
Wade tweeted this.
Aldridge was on her way to a local school to register her kids (they had just moved) when the shooting took place. There has been a rash of gang and gun violence in Chicago in the past year, and Dwyane’s mother Jolinda Wade had just been on a panel on ESPN’s Undefeated talking about it.
Wade is coming to play for his hometown Chicago Bulls this season.
Our thoughts are with Nykea Aldridge’s family and friends.