Because the league was not winning big enough during the lockout, it decided to take its case to twitter.
The league opened a new account — @NBA_Labor — which the NBA could use to defend the owners case in cyberspace. To right all those perception wrongs. But it didn’t take long before that account came under attack from all quarters.
One attack came from Nazr Mohammed. It started when the Pistons Charlie Villanueva tried to explain on twitter how the owners get to take expenses off the top of the basketball related income (or BRI) pie, so that the proposed 50/50 split is not really that. Mohammed had said something similar. The league’s new account sent this out.
Then the monster NBA official twitter account (with more than 3 million followers) retweeted it. Mohammed was ticked and responded.
By the way, Mohammed is right. The owners do get a cut off the top of the BRI for certain expenses, and they asked to expand those expenses in the new labor deal. That seems to have fallen away, but the owners do get the first cut before money is divided, something the sides agreed to.
The first tweet the NBA’s labor account sent out was to correct ESPN’s Henry Abbott on a post. And it turns out, the league’s twitter was technically right due to new parts of the labor agreement not yet made public. But Abbott asks a few good questions about the account, too, such as are 140 characters enough to explain a nuanced CBA?
My question is this: Does the league need another bully pulpit to make its case? The owners are going to win the lockout. Big. How big is the only question left on the table. Is starting a new twitter account to play watchdog on the PR battle really going to look good and help with that battle on top of it? So far it doesn’t look like it.
On Monday, Dion Waiters agreed to a one-year, $2.9 million deal with the Heat, far less than most people thought he would get as one of the few significant free agents still on the market. Tuesday afternoon, he posted an explanation on Instagram for his deal.
Here’s what he said:
I didn’t do it for the money… I did it for the opportunity to go out & ball & have fun. Everything else will take care of its self!!! I just felt like it was the best situation for me…& my family. I could have waited & got wat I wanted. But I rather be happy then miserable at the end of the day!!! Meaning Yu can have everything & still not be happy… #heatnation let’s get it!!! #provethemwrong #stamped #Philly
It seems clear, based on the market, that the kinds of offers Waiters was hoping for weren’t out there for him. In Miami, with Dwyane Wade gone, he’ll probably start at shooting guard and have plenty of opportunities to prove himself in hopes of landing a long-term deal next summer.
While we wait for the Celtics to make a bigger move to trade for another star, they’re filling out the end of their roster. Sheridan Hoops’ Michael Scotto is reporting that they’ve signed Demetrius Jackson, the No. 45 pick in last month’s draft, to a four-year deal.
Jackson declared for the draft after his junior season at Notre Dame. Talent-wise, he has the chance to be a major steal for Boston — DraftExpress has him ranked as the 17th-best overall prospect in this year’s draft class. But he might not play much his first year. The Celtics’ roster is already crowded and there’s still the chance that they’ll make another move with some of their much-vaunted assets if the right star becomes available.
ATLANTA (AP) — The Atlanta Hawks have signed undrafted rookie free agent center Matt Costello of Michigan State.
The 6-foot-9, 245-pound Costello averaged 5.7 points and 5 rebounds on the Hawks’ summer league team in Las Vegas.
Costello averaged 10.7 points and 8.2 rebounds as a senior at Michigan State. He holds the school’s career record with 146 blocked shots.
Terms of the deal were not released.
Jamal Crawford knows how to get buckets.
He does it against NBA level defenders, so put him in a free-flowing pro-am — let’s say the Seattle pro-am in his hometown — and he barely breaks a sweat dropping 44. And nailing the game winner.
Doc Rivers hopes to see a lot of that next season.