Because the league was not winning big enough during the lockout, it decided to take its case to twitter.
The league opened a new account — @NBA_Labor — which the NBA could use to defend the owners case in cyberspace. To right all those perception wrongs. But it didn’t take long before that account came under attack from all quarters.
One attack came from Nazr Mohammed. It started when the Pistons Charlie Villanueva tried to explain on twitter how the owners get to take expenses off the top of the basketball related income (or BRI) pie, so that the proposed 50/50 split is not really that. Mohammed had said something similar. The league’s new account sent this out.
Then the monster NBA official twitter account (with more than 3 million followers) retweeted it. Mohammed was ticked and responded.
By the way, Mohammed is right. The owners do get a cut off the top of the BRI for certain expenses, and they asked to expand those expenses in the new labor deal. That seems to have fallen away, but the owners do get the first cut before money is divided, something the sides agreed to.
The first tweet the NBA’s labor account sent out was to correct ESPN’s Henry Abbott on a post. And it turns out, the league’s twitter was technically right due to new parts of the labor agreement not yet made public. But Abbott asks a few good questions about the account, too, such as are 140 characters enough to explain a nuanced CBA?
My question is this: Does the league need another bully pulpit to make its case? The owners are going to win the lockout. Big. How big is the only question left on the table. Is starting a new twitter account to play watchdog on the PR battle really going to look good and help with that battle on top of it? So far it doesn’t look like it.
After a rare period of on-court competence, the 76ers led the Celtics by five with two minutes left tonight.
Then, Philadelphia snatched defeat from the jaws of victory.
The 76ers yielded a 9-0 run to close an 84-80 setback.
They’re now 0-16. Combined with their 0-10 finish to last season, that’s a 26-game losing streak – tied for longest in NBA history. Last year’s 76ers already shared the record.
Philadelphia is also in danger of the worst start to a season. The 2009-10 New Jersey Nets began 0-18, and last year’s 76ers won only one game sooner.
The 76ers will try to avoid the all-time longest streak at the Rockets on Friday. If that goes unsuccessfully, they’ll try to avoid matching the worst season start at the Grizzlies on Sunday. And if both fail, they could set the worst-start record against the Lakers on Tuesday.
76ers-Lakers – it’s shaping up to be a big one.
The Timberwolves didn’t select the meanest tweets about these players, but credit Karl-Anthony Towns, Tyus Jones, Shabazz Muhammad and Zach LaVine for being good sports.
LeBron James received an injection in his back before the season.
Dave McMenamin of ESPN:
LeBron James now says he feels better than he did even a year ago.
“I feel better in the mornings; I feel better throughout the games; I feel better throughout the day,” James said before a Cavs shootaround Wednesday in preparation for their game against the Toronto Raptors. “It was a rough start to the season for me last year and for our team. Obviously the way we’ve been playing, a lot is predicated on my health and being able to lead these guys out on the floor and not from the sidelines.”
LeBron certainly looks healthier than he did at this point last year. He’s moving much better and giving more effort.
But comparing November to November means very little for the Cavaliers, who hope to play deep into June.
The key question: Did LeBron properly time his injection? There’s a limit on the number he can have in a year, and it takes time to recover after one. Cleveland doesn’t want LeBron to peak to early.
It’s good for the Cavs that LeBron feels better now, but his health in the playoffs remains the priority.
Eric Bledsoe missed the Suns’ loss to the Spurs on Monday with a knee injury.
So, Phoenix is bringing in a reinforcement – Bryce Cotton.
Marc Stein of ESPN:
The Jazz waived Cotton before the season despite Dante Exum‘s injury leaving them with just two other healthy point guards. That says something about Cotton – but also Utah’s depth.
Cotton – who went undrafted out of Providence last year – is quick, varies his speed well and can leap. There’s reason to believe in his potential at age 23. But his 6-foot-1 frame limits him defensively, and he’s not much of a distributor.
Phoenix will rely on Brandon Knight and Ronnie Price at point guard if Bledsoe is unavailable. The Suns can also use fewer two-point guard lineups – giving more minutes at shooting guard to Devin Booker, Archie Goodwin and Sunny Weems.
Cotton provides insurance while Bledsoe is banged-up with what seems to be a minor injury. But he might have to show something to keep drawing an NBA paycheck once Bledsoe gets healthy.