But while basketball may never sleep, the NBA is taking a nap right now. And that lockout could hurt major NBA shoe companies to the tune of $500 million if the lockout drags out for a full season, reports the USA Today.
Basketball shoe marketers such as Adidas, Nike and UA, and national retailers such as Foot Locker, could lose up to $500 million in sales if the 2011-12 NBA season is wiped out, says Marshal Cohen, chief industry analyst at the worldwide market research company NPD Group. That’s roughly 25% of the $2 billion basketball sneaker market, Cohen said.
About 33% of all basketball shoes are purchased to play basketball, Cohen said. That leaves 67% of the sales from consumers going for the association with an endorser such as Nike’s LeBron James— or with the NBA itself, Cohen said.
“The impact would be huge,” he said. ” Out of sight, out of mind. If the players are not on the court, and the kids aren’t thinking about them, they’re not going out and getting their shoes.”
The Jordan Brand, which still dominates the basketball shoe market, will be hurt but ultimately will be fine. However Adidas and Under Armour could feel the pinch more as they try to carve into Nike’s dominance and now have less of a platform to get their message out.
Frankly, everyone would just be better off if the two sides would solve the lockout. But we’ve known that for months and yet here we are.
Spurs to give Tim Duncan, Manu Ginobili Friday night off in Denver
That is the first night of a back-to-back, with former Spurs’ assistant coach Mike Budenholzer and his Atlanta Hawks coming to San Antonio on Saturday. Popovich is saving his two veterans for that game.
Duncan and Ginobili have looked like they found the fountain of youth this season. Duncan is taking on less of the offense but has been very efficient in those moments. Ginobili has the impact he did a few years back in his bench role.
What Gregg Popovich cares about is them playing like that come the postseason. So they will rest on Friday.
Rejecting the tender is a favor to the drafting team, which gets to keep the player’s exclusive rights for a year. If Thornton tries to join the NBA now, he’s stuck negotiating with only the Celtics.
By accepting the tender, the player typically gets one of two outcomes. He either plays on that contract and draws an NBA salary or he gets waived. But even getting waived is better than rejecting the tender, because at least the player becomes a free agent and can negotiate with any team.
Players who reject the tender go to another league and play for less money. In Thornton’s case, that mean Australia.
How’s that going?
(Almost) never reject the required tender as a second-round pick.
Byron Scott says they just have to get Kobe Bryant better looks
Kobe Bryant is averaging 15.2 points a game at age 37. It’s just taking him 16.4 shots per game to get there. After his 1-of-14 shooting performance against the Warriors the other night — with too much isolation and too many plays run just for him — there has been a lot of talk about his shot. With reason, this is his shot chart so far this season.
So what do the Lakers’ do? Get Kobe to shoot less and get the ball in the hands of the young stars they supposed to be developing more? Nah.
“I know his mentality is that he can still play in this league,” Scott said. “And we feel the same way….
“Obviously he’s struggling right now with his shot, and I think everybody can see that,” Scott said. “So it’s trying to get him in better position to be able to have an opportunity to knock those shots down on a consistent basis. That’s No. 1.
“I don’t know if it’s his legs. I don’t think so. Again, our conversations are pretty blunt. … He tells me when he is tired and he tells me when he’s not tired. And the last few days, he said he feels great. So, I don’t think it’s a matter of him being tired or his legs being tired. I think it’s a matter of his timing being a little off.”
Yes, how could it be his legs? It’s not like he’s a 37-year-old with more than 55,000 NBA minutes played, and coming off an Achilles rupture and major knee surgery.
Honestly, I hope the Lakers and Kobe find a balance soon, because they have become just hard to watch. And I don’t want Kobe to go out this way.