Adidas has Derrick Rose as a matador. Nike is spotlighting that “basketball never sleeps.” They are both still marketing like there is no tomorrow.
But while basketball may never sleep, the NBA is taking a nap right now. And that lockout could hurt major NBA shoe companies to the tune of $500 million if the lockout drags out for a full season, reports the USA Today.
Basketball shoe marketers such as Adidas, Nike and UA, and national retailers such as Foot Locker, could lose up to $500 million in sales if the 2011-12 NBA season is wiped out, says Marshal Cohen, chief industry analyst at the worldwide market research company NPD Group. That’s roughly 25% of the $2 billion basketball sneaker market, Cohen said.
About 33% of all basketball shoes are purchased to play basketball, Cohen said. That leaves 67% of the sales from consumers going for the association with an endorser such as Nike’s LeBron James— or with the NBA itself, Cohen said.
“The impact would be huge,” he said. ” Out of sight, out of mind. If the players are not on the court, and the kids aren’t thinking about them, they’re not going out and getting their shoes.”
The Jordan Brand, which still dominates the basketball shoe market, will be hurt but ultimately will be fine. However Adidas and Under Armour could feel the pinch more as they try to carve into Nike’s dominance and now have less of a platform to get their message out.
Frankly, everyone would just be better off if the two sides would solve the lockout. But we’ve known that for months and yet here we are.
With so much focus in recent weeks being on NBA players speaking out on social issues, it’s worth remembering that Kareem Abdul-Jabbar has been one of the most vocal athletes in America on these things for decades. The Hall of Fame and all-time leading scorer in NBA history addressed the Democratic National Convention on Thursday evening, urging voters to vote for Hillary Clinton in November, and opened his remarks by introducing himself as Michael Jordan, because “Donald Trump couldn’t tell the difference.”
You can watch the video of his speech below:
In the weeks since Kevin Durant announced he was signing with the Golden State Warriors, we have yet to hear Russell Westbrook speak on his former teammate’s decision. This week, ESPN.com’s Royce Young indicated in a podcast interview that Durant was telling Westbrook and others in the days leading up to his decision that he was coming back to Oklahoma City. He later walked back his report, saying he misspoke. On Thursday, Durant himself told The Vertical‘s Shams Charania that he never said any such thing, or misled Westbrook or anyone else about his intentions.
“It’s false,” Durant told The Vertical on Thursday. “I didn’t say that – words about me telling Russell or Nick that I would stay or leave never came out of my mouth. We met as teammates, but no promises came out of it. In this day and age, I can’t control anything people claim out there. Someone can go out and say something random right now, and people will believe it.
“I never told Russell or Nick [Collison], ‘All right, guys, I’m coming back to the Thunder’ – and then a week later, I decide not to. Never happened. I don’t operate like that. I heard people say that story, but it’s not the truth.”
So that settles that.
CHICAGO (AP) The Chicago Bulls have signed guard Spencer Dinwiddie.
The Bulls acquired Dinwiddie in a trade with Detroit last month and waived him three weeks ago. He spent two years with the Pistons and appeared in 12 games last season, averaging 4.8 points and 13.3 minutes.
The Bulls announced the move Thursday.