But while basketball may never sleep, the NBA is taking a nap right now. And that lockout could hurt major NBA shoe companies to the tune of $500 million if the lockout drags out for a full season, reports the USA Today.
Basketball shoe marketers such as Adidas, Nike and UA, and national retailers such as Foot Locker, could lose up to $500 million in sales if the 2011-12 NBA season is wiped out, says Marshal Cohen, chief industry analyst at the worldwide market research company NPD Group. That’s roughly 25% of the $2 billion basketball sneaker market, Cohen said.
About 33% of all basketball shoes are purchased to play basketball, Cohen said. That leaves 67% of the sales from consumers going for the association with an endorser such as Nike’s LeBron James— or with the NBA itself, Cohen said.
“The impact would be huge,” he said. ” Out of sight, out of mind. If the players are not on the court, and the kids aren’t thinking about them, they’re not going out and getting their shoes.”
The Jordan Brand, which still dominates the basketball shoe market, will be hurt but ultimately will be fine. However Adidas and Under Armour could feel the pinch more as they try to carve into Nike’s dominance and now have less of a platform to get their message out.
Frankly, everyone would just be better off if the two sides would solve the lockout. But we’ve known that for months and yet here we are.
Report: Lakers working toward buyout with Jose Calderon; Warriors, Rockets interested
The Lakers took on the salary of Jose Calderon this year so they could get a couple second-round picks from the Bulls (Chicago got him from New York in the Derrick Rose trade), but even with the previous regime in Los Angeles the aging point guard was never part of the future.
Sources told ESPN that it’s not yet a certainty Calderon will secure his release from the Lakers in the coming days, but the sides are indeed discussing the options as Wednesday’s playoff eligibility deadline nears….
Sources say that Calderon, if he winds up hitting the open market, would instantly become a target for both the Golden State Warriors and the Houston Rockets.
Cleveland may also have interest if their plan to land Deron Williams when he is bought out by Dallas goes awry.
Calderon, 35, was not part of the Lakers’ regular rotation, playing in just 24 games. He can still knock down a shot if he has space and can set his feet, and he still has a high hoops IQ and can see the floor, but his athleticism has faded, and that can leave him exposed. Particularly on defense.
Players are being waived now so they clear in time for teams to sign them by March 1, after that said players are not eligible for playoff rosters.
There are better players to hit the waiver wire in the coming days — D-Will, Andrew Bogut, Matt Barnes — but Calderon is going to land somewhere. He’d be a solid third point guard and veteran presence for a playoff run.
Marquese Chriss blocks Bobby Portis, who gets testy (video)
The time off during the All-Star break did Dwyane Wade some good.
The Bulls guard turned back the clock on Friday night, leading the Bulls with 23 points and topping it off with this dunk that proved to be the dagger, sealing a Chicago win. The Suns were convinced Wade was going to run the shot clock way down before making his move and they lollygagged into position — so he just blew past everyone for the poster slam.
With a couple of minutes left to go in the second quarter, Isaiah Thomas made the steal when DeMar DeRozan lost the ball on a drive, and Thomas was off to the races. Trying to prevent a lay-up, Carroll decided to foul Thomas far from the basket, but did so with a forearm shove that sent Thomas sprawling on the ground.