Nike needs the players. It really does. It can’t just market anyone. It has to market the elite guys, the ones with personality. It discovered with Michael Jordan (who we’ll get to in a minute) that the player is what can sell the most in basketball, versus the NFL and MLB which are hugely team-based. Superstars have driven this league, but what’s missed is the personal connection fans form with their team’s favorite players. It’s not just Carmelo and Kobe and Dirk. It’s the role players, the guys they take on as their own.
And somewhere in that is the idea that basketball is more than a moneymaker. It’s a culture, a connection. Which Nike then packages and markets to make money, the same way the NBA does. But if you were looking for the perfect way to make an argument that the players are the product, that they are what makes up basketball in this country, and that the sport goes on with or without the NBA, you couldn’t do much better than this latest commercial from Nike in the “Basketball Never Stops” series.
Do you ever wonder why the players don’t just have Nike negotiate for them? Yes, it would jeopardize Nike’s relationship with the NBA, but the NBA needs Nike’s money just as much. And with the investment Nike has in the game and the players, they would at once protect their clients and pursue a decent compromise. If nothing else, they should be handling the players’ imaging, because the players are terrible at it. The video’s ability to show people care about the players playing basketball, not just the game itself. It promotes the commitment of players to the game and a love for it, even when it’s used to make money. It’s just marketing, it’s just exceptionally good marketing.
Speaking of Michael Jordan, it should be noted here that Nike’s Jordan Brand is involved in this program. This, despite Jordan himself being part of the ownership calling for the changes which keeps the lockout going. At some point you’d think the league would have an issue with one of its owners making money off of the propaganda of the other side directly in opposition to their position. It’s complicated, but then, its’ not really. No one’s crossing Jordan. Which makes Jordan’s alignment with the owners that much more depressing. Then again, Jordan looking out for ol’ No.1 is nothing new, either.
The new Collective Bargaining Agreement will reportedly allow for two-way contracts – deals that pay one salary while a player is in the NBA and another while he’s in the D-League.
But what will that compensation look like?
Currently, players are on either D-League or NBA contracts. Players on D-League contracts will earn $26,000 or $19,000 this season. Players on NBA contracts have a minimum salary of $543,471. Even when assigned to the D-League, players on NBA contracts continue to receive their D-League salary.
Marc Stein of ESPN provides a couple details on the new CBA:
- Players on D-League contracts will continue to receive similar salaries.
- Players on two-way NBA contracts will earn a salary of about $50,000 to $75,000 while assigned to the D-League. Presumably, that amount will be prorated.
That’s a less than I expected for the D-League salary in two-way contracts. The big thing keeping down salaries for players on D-League contracts is that they’re NBA free agents. Why pay much for a player whose NBA rights you don’t hold, even if he’s on your affiliate? But players with two-way contracts will be beholden to a certain NBA team. I figured that’d earn them more than this.
At least they’ll likely receive a higher minimum while in the NBA.
The Spurs’ 94-87 win over the Mavericks on Wednesday didn’t produce the Gregg Popovich fireworks that followed San Antonio’s last win over Dallas.
But Wednesday’s game still featured a very strange moment, when a cameraman ran onto the floor during play.
I’m not so bothered by the cameraman. He clearly thought a timeout had been called, potentially getting confused by the shot-clock buzzer sounding. It’s not ideal, but mistakes happen.
But why did the officials allow play to continue? That was absurd (though, thankfully, irrelevant).
(hat tip: reddit user Pontus_Pilates)
Before the season, Nerlens Noel called the 76ers’ center situation – with himself, Joel Embiid and Jahlil Okafor – “silly.”
Philadelphia general manager Bryan Colangelo advised Noel to stay in his place. 76ers coach Brett Brown told Noel focusing on his strengths would yield a big payday. Noel has mostly been away from the team while rehabbing from surgery.
Has any of that changed Noel’s perspective?
Noel, via Jessica Camerato of CSN Philly:
“I don’t think the roster’s changed,” Noel said Thursday. “So, I don’t think the roster’s changed.”
Noel didn’t seem concerned that he wouldn’t fit back in with the team after being away for the start of the season. He envisions his role as simply “being Nerlens Noel.” What exactly that will entail will unfold this season.
“I put myself in a different place with all these things,” Noel said. “Do what you can control. That’s what I give power to, is what I can really control. I think right now I’m in a good place mentally, I think my body feels great and I just want to get back to playing basketball and let things take care of themselves.”
This sounds like someone who still wants out.
In fact, the 76ers have only gotten bigger, trading combo forward Jerami Grant to the Thunder for power forward Ersan Ilyasova. Ilyasova will limit Philadelphia’s opportunities to play two-center lineups – not that those appear fruitful. Plus, Embiid will get more minutes.
A defense-first interior player, Noel faces a tough fit. The 76ers just don’t have a roster that complements his skills after years of asset accumulation and tanking – which also likely grinds on him.
Noel said he’ll focus on what he can control, and I believe he’ll try. But it’s hard when the situation around him is so counter to his best interests.
A new Collective Bargaining Agreement is expected to be finished soon, but with months until the current deal expires, both the owners and players can afford to take their time and get the details right.
Both sides reportedly agreed to keep the age minimum – which requires players to be 19 and one year removed from their high school class’ graduation – in place.
David Aldridge of NBA.com:
Other issues, like the age limit for players entering the league, are still on the table. The league has long sought to increase the age limit from its current 19, and at least one year removed from one’s high school class, to at least 20 years of age. The union has talked about a “zero and two” setup, similar to that used by baseball — players can enter the Draft out of high school, but if they choose to go to college, they have to stay in college at least two years (in baseball, it’s three years) before declaring for the Draft.
The union wants to lower the age minimum. Adam Silver wants to raise it.
Most likely, the current one-and-done rule remains in place.
But a zero-or-two setup could be an interesting compromise. That would allow players certain they’re ready for the pros out of high school to declare for the NBA draft. In all other cases, Silver would get his wish.
Again, the status quo likely remains in tact. But it’s good both sides are discussing the issue to see whether there’s a better solution.