Nike needs the players. It really does. It can’t just market anyone. It has to market the elite guys, the ones with personality. It discovered with Michael Jordan (who we’ll get to in a minute) that the player is what can sell the most in basketball, versus the NFL and MLB which are hugely team-based. Superstars have driven this league, but what’s missed is the personal connection fans form with their team’s favorite players. It’s not just Carmelo and Kobe and Dirk. It’s the role players, the guys they take on as their own.
And somewhere in that is the idea that basketball is more than a moneymaker. It’s a culture, a connection. Which Nike then packages and markets to make money, the same way the NBA does. But if you were looking for the perfect way to make an argument that the players are the product, that they are what makes up basketball in this country, and that the sport goes on with or without the NBA, you couldn’t do much better than this latest commercial from Nike in the “Basketball Never Stops” series.
Do you ever wonder why the players don’t just have Nike negotiate for them? Yes, it would jeopardize Nike’s relationship with the NBA, but the NBA needs Nike’s money just as much. And with the investment Nike has in the game and the players, they would at once protect their clients and pursue a decent compromise. If nothing else, they should be handling the players’ imaging, because the players are terrible at it. The video’s ability to show people care about the players playing basketball, not just the game itself. It promotes the commitment of players to the game and a love for it, even when it’s used to make money. It’s just marketing, it’s just exceptionally good marketing.
Speaking of Michael Jordan, it should be noted here that Nike’s Jordan Brand is involved in this program. This, despite Jordan himself being part of the ownership calling for the changes which keeps the lockout going. At some point you’d think the league would have an issue with one of its owners making money off of the propaganda of the other side directly in opposition to their position. It’s complicated, but then, its’ not really. No one’s crossing Jordan. Which makes Jordan’s alignment with the owners that much more depressing. Then again, Jordan looking out for ol’ No.1 is nothing new, either.
Kings’ general manager Vlade Divac took a parting shot at DeMarcus Cousins‘ character when he spoke to the media about the deal.
Cousins could be challenging in the locker room, but he was committed to Sacramento in ways most teams wish their star would be. He was active in the community, did charity work, and was not one of the players that alerted the media and dragged along a video crew when he did. Cousins loves Sacramento.
You can see it as he tears up when saying goodbye to those close to him in this video.
On the court, the trade to New Orleans and the chance to play next to Anthony Davis could be a huge boost for Cousins’ career. We’ll never know what could have been if the Kings knew how to draft or stuck with a system/coach.
But off the court, Sacramento will miss him. And he will miss them.
NEW YORK (AP) — The NBA All-Star game drew an average audience of 7.8 million viewers, making it the most-viewed All-Star broadcast since 2013.
Turner Sports announced the numbers on Monday. The number of viewers peaked at 8.5 million and the total audience was up 3 percent from last year’s game.
The hype surrounding the game centered on Kevin Durant and Russell Westbrook playing on the Western Conference team together. Durant left Oklahoma City last summer to join Golden State, leaving his longtime teammate Westbrook behind with the Thunder. Westbrook did not hide his dissatisfaction with Durant, which ratcheted up the intrigue heading into the game on Sunday.
The two shared the court for just 81 seconds and Oklahoma City posted the highest local market rating with a 10.9.
The Timberwolves — 3.5 games and five teams out of playoff position — have made reaching the postseason this year a priority.
So, within that nonsensical goal apparently comes a nonsensical idea: Trading for Derrick Rose.
Ian Begley of ESPN:
The Minnesota Timberwolves have reached out to the Knicks recently to discuss potential trades for New York point guard Derrick Rose, sources told ESPN.
The Timberwolves, sources say, are among several teams to reach out to the Knicks asking about potential trades for Rose.
Rose, of course, played for Timberwolves president/coach Tom Thibodeau with the Bulls. That makes this report both plausible and something the Knicks would leak to drum up interest.
I can’t imagine a market especially eager to acquire Rose, who will become a free agent next summer. His $21,323,252 salary is difficult to match in trades without sending out too valuable of players. Rose has become a good downhill driver, but the rest of his game is lacking after years of injuries.
The Timberwolves have nearly $13 million of cap space, which could be useful in facilitating a deal. But they also have three intriguing point guards: Ricky Rubio, Kris Dunn and Tyus Jones.
If Minnesota really wants Rose, it could just sign him this summer. His Bird Rights shouldn’t matter much. Who would give the 28-year-old a five-year contract?
Rubio for Rose straight up works financially, for what it’s worth. The Timberwolves shouldn’t do that, but we don’t know enough about Tom Thibodeau running a front office to assume they won’t.
After their trade today, the Pelicans have the NBA’s most dynamic big-man tandem: Anthony Davis and DeMarcus Cousins.
Davis and Cousins are tall, athletic and skilled in a combination we might have never seen from any power forward-center duo since Charles Barkley-Hakeem Olajuwon. New Orleans’ two could thrive together, and while they develop chemistry, they’ll each likely get minutes without the other.
That doesn’t leave much playing time for someone like Terrence Jones.
Chris Haynes of ESPN:
Jones settled for a one-year minimum contract after an injury-plagued and inconsistent tenure with the Rockets. His inconsistency remains, but considering his salary, his highs more than justify dealing with the lows. At just 25, Jones could still figure out how to reliably contribute.
Jones’ contract dictates he be rental, which will lower his trade value. But he could help teams trying to win down the stretch — including New Orleans.
Dante Cunningham seems more favored at power forward, and Donatas Motiejunas can fill in. But the Pelicans could still use Jones.
Shopping him might be a favor to the player, but we’ll see whether an actual trade is part of the gesture.