NBA continues ridiculous “two steps up, one step back” dance

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We’ve given each other some hard lessons lately
But we ain’t learnin’
We’re the same sad story that’s a fact
One step up and two steps back
                                                            — Bruce Springsteen

This whole thing is ridiculous.

The NBA labor talks broke off again in a huff on Friday, with both sides refusing to take the final steps needed to close a deal. What that means is that more NBA games will officially be cancelled, games likely at least through the end of November.

The union wanted the owners to give more on the system issues — specifically exceptions allowed for teams paying the luxury tax — and without getting that would not move enough on basketball related income (BRI) to make the owners happy. The players remain at wanting 52.5 percent of the BRI, the owners call for a 50/50 split (although the owners take a lump off the top in expenses.

These tweets from Adrian Wojnarowski of Yahoo sum it all up:

Privately, owners saying union left impression they would accept 50-50 if system issues were resolved, and that’s why NBA returned to talks.

Union won’t accept 50-50 split with many changes of luxury tax/exception system. Players thought NBA would concede a little, get deal. Nope.

They’re not even on the same page. Ridiculous.

Stern said in his post-talk press conference that future offers from the owners would reflect the losses the owners are feeling from no revenue coming in — meaning the owners will offer less, not more in the future. Great.

This is less and less about the money, and more and more about principle on the two sides. And that is bad for fans. As Tim Donahue of Eight Points, Nine Seconds (one of the better lockout bloggers) has said: People will fight for money but they will die for principle. The players feel the deal is unfair, the owners feel the players don’t understand their plight and the owners need a more resounding victory to be profitable. Plus, the owners have all the leverage.

Here’s what I mean about it being less and less about the money, it’s a tweet from Darren Rovell, CNBC’s sports  business reporter.

For the NBA players who follow me: Missing a month of the seasons costs $400M. Going from 52% to 51% on 7 year deal costs $280M!

Donahue tweeted he thinks those numbers are a little off due to projected revenue growth, suggesting a percentage point of BRI is more like $477 million over 10 years. Rather than argue let’s take that number. That means with $400 million in salary out the door we are saying this fight is down to near $77 million, or $7.7 million a year. (That assumes that if the players went to 51 percent the owners would take 49, that may not be the case.)

Are the players willing to miss a month of games over less money than John Salmons made last year? Yes, because they feel they are being wronged. They feel the deal offered is unfair and people will not sign off on a deal they see as unfair even if it hurts them to do so. The owners, on the other hand, have all the leverage and plan on using it. They have won the negotiations, but not by enough to make them happy. While I think the owners deserve the lion’s share of blame in this lockout, everyone has blood on their hands.

So here we are. It’s ridiculous, but here we are.

Don’t be shocked if the two sides start meeting again this weekend or early next week (union president Derek Fisher is reportedly flying back to Los Angeles, not a good sign for those hoping for an immediate resumption of talks).

The pattern throughout these negotiations have been several intense days of talks with incremental gains, things abruptly break off, then in less than a week they are back at it. No reason to think we will not see the same thing again this time.

But this time there is more urgency. Games are being lost and every day games and these games cannot be just put back in the schedule.

Then looming a few weeks away is a deadline to make sure there are games on Christmas Day. That’s an NBA showcase, the first day of national broadcast network games, it’s a day of marque matchups. Miss Christmas and that’s when you really start to lose the average sports fan. Both sides say they want to avoid that, to get a deal done.

Yet here we are. With no new talks scheduled and a stalemate. Ridiculous.

Paul George says he “Didn’t know I was gonna be traded”

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As I have pointed out before here on NBC Sports, I really do love watching NBA marketing unfold in front of me. Some of it — like Kobe Bryant’s weird post career legacy massaging — is downright impressive.

Other instances are not quite as sly.

Enter newest Oklahoma City Thunder forward Paul George and his latest sponsored Instagram post.

In a recent video posted to his page, George put up a training montage set to an Eminem song that was essentially an advertisement for the gym and trainer he had been working with over the summer. The gym’s own page also features several of these videos. So far, pretty common stuff.

That is, until you read the Instagram caption and see what George had to say about his training. Let’s see if you can spot the issue.

Screenshot via Instagram:

Of course, the issue here is that George essentially took away the leverage the Indiana Pacers would have had if his trade request hadn’t somehow been made public. Repeatedly.

George knew he was going to get traded because Indiana had no choice but to trade him. Saying otherwise is a hilarious and transparent attempt to reshape recent history.

This is perhaps my favorite result of the platitudes drilled into the heads of players by team PR guys and agent media training. That is, when you talk nonsense for so long and during each and every interview — we just dug deep, it’s a game of inches, you have to want it more — sometimes you just don’t know when to stop trying to spin the story in your direction. Especially because the mantra of media training is to be boring and try say nothing, which is hard if you have something to prove or an opinion to change.

Between this and Kevin Durant openly admitting to having a burner Twitter account (which no doubt sparked a flurry of emails and calls between agents and their clients) this is shaping up to be one of the best NBA seasons in recent memories and that’s just from a new media standpoint.

Gordon Hayward says Isaiah Thomas “ultimately helped win me over”

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Gordon Hayward is now a member of the Boston Celtics, and we are all excited to see how the No. 1 team in the Eastern Conference last season checks out with a newly revamped roster.

Of course, Boston has been the subject of much media attention after signing Hayward and trading Isaiah Thomas and Jae Crowder to the Cleveland Cavaliers for Kyrie Irving. I think there should be some skepticism about how quickly Boston will be able to put things together, but this is a team of former and current All-Stars so they will likely be at least a Top 4 team out East.

Meanwhile, Hayward has written a new blog post on his personal website about the summer, taking on such subjects as the move to Massachusetts, video games, and what to expect this season.

One of the more interesting things that Hayward wrote about was just how much of an influence Thomas had in his decision to come to Boston. Hayward addresses Thomas’ influence in a section dedicated to him finding out about the trade to Cleveland.

Via GordonHayward20.life:

He didn’t just help recruit me to Boston—he was a big piece of that recruitment. He had talked a lot about city and how it was different to be a Celtic. He talked about the intensity of playing in the Eastern Conference Finals, playing at the Garden in the playoffs, and how much fun it was, and how much fun he had playing in Boston.

All of that ultimately helped win me over. And by the time of the trade, I had already started to build a little bit of a relationship with him.

The rest of Hayward’s post was about the subjects mentioned above, but it ended by saying that he understands the history of the organization and that he feels like he has not reached his full potential just yet.

Obviously, in signing him this season that’s exactly what the Celtics and Danny Ainge are hoping.

NBA implementing ‘Zaza Pachulia,’ ‘James Harden’ rules

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NEW YORK (AP) — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.

Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden‘s attempts after he swings his arms into contact.

Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.

“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.

The NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford‘s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.

Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant.

With the fouls on the perimeter shots – often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up – officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.

“We saw it as a major trend in the NBA so we had to almost back up and say, `Well, wait a minute, this is going to be a trend, so let’s catch up to it,”‘ NBA president of league operations Byron Spruell said.

Report: Cavaliers signing Kendrick Perkins

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Kendrick Perkins spent fewer than four months with the Cavaliers, including the 2015 playoffs. But nearly a year later after Cleveland let Perkins walk in free agency, LeBron James was still bemoaning Perkins’ absence.

Are the Cavs righting a wrong?

Joe Vardon of Cleveland.com:

Kendrick Perkins joined the Cavaliers at LeBron James’ minicamp in Santa Barbara, Calif., and will come to training camp next week, sources told cleveland.com.

The Cavs now have 18 players with standard contracts, and 15 – the regular-season limit – have guaranteed salaries. I doubt Cleveland wants to waive the two without guaranteed salaries, Kay Felder and Edy Tavares, either.

In other words, Perkins is a longshot to stick into the regular season.

Perkins was washed up when with the Cavaliers two years ago. The 32-year-old who sat out last season hasn’t produced on the court in several years. He’s tough and well-liked in the locker room, which might give him a chance of sneaking onto the regular-season roster.

But the Cavs should focus on developing toughness and chemistry among their rotation players. Perkins is just a crutch, most likely one who’ll be yanked away by cut-down day a few weeks from now.