Kings struggle to keep all those new sponsors happy

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It is one of the key reasons the Kings are still the Sacramento Kings.

Sacramento Mayor walked up to the NBA’s owners — not the Maloof brothers that own the Kings, but the rest of them — and said he could bring in $10 million more in local corporate sponsorship. Then he went out and got it — 32 companies that bought ads or suites or whatever they could swing go help the team and city.

Except, now those sponsors are growing uncomfortable as the NBA lockout drags on, reports the Sacramento Bee.

With two weeks of games already canceled, and much of the rest of the season in jeopardy, the team is talking to sponsors about refunds, “make-goods” and other concessions.

So far nobody has asked for their money back, and the discussions “have been positive,” said team spokesman Chris Clark. But some sponsors are getting antsy.

As games disappear from the schedule, “the sponsorship becomes questionable,” said Doug Elmets, spokesman for Thunder Valley Casino. “We’re now reassessing how we want to move forward.”

Thunder Valley would be a $1 million sponsorship. That is not easy to replace.

Other teams are facing the same sponsors wondering what kind of value they will get back from the team in a lockout-shortened season. This issue is league wide.

It’s just more acute for the Kings, where keeping fans and sponsors happy so the money keeps flowing matters in showing Sacramento can support an NBA team. (Well, aside the argument that it has supported an NBA team for decades, thank you very much.) It’s hard to sell the buzz of Jimmer Fredette when he’s not playing and the team can’t even talk about him. The Kings need to keep positive vibes going so that the momentum to get a new arena built in the city continues. By March, the city has to show the NBA owners they have a plan in place to get an arena built.

The Maloofs would help with all that, if they weren’t house shopping in Anaheim.

Jared Dudley: Giannis Antetokounmpo practiced mean mugging in locker room

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Giannis Antetokounmpo‘s Game 3 dunk over Aron Baynes was great.

Antetokounmpo’s Game 4 dunk over Al Horford (seen above) is even better, because of the fantastic mean mug that followed.

The rise of Antetokounmpo is no accident. He worked hard to develop his on-court skills. And that includes all aspects.

Suns forward Jared Dudley, who played with Antetokounmpo on the 2014-15 Bucks:

This is the inside info we need.

Report: Knicks are Hawks coach Mike Budenholzer’s top choice for job

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Hawks coach Mike Budenholzer withdrew from the Suns coaching search, but that he was even involved with another opening while under contract with Atlanta is telling. It probably wasn’t about the Phoenix job being special. He’s also talking with the Knicks – and maybe that goes somewhere.

Marc Berman of the New York Post:

Mike Budenholzer is genuinely interested in the Knicks’ job, according to an NBA source who has spoken to the Hawks coach.

“New York’s his top choice,’’ the NBA source said. “If they offered him the job, he’d say yes. He wants to live in New York.’’

“Phoenix and the Knicks are trying to win every game,’’ said the NBA source who has spoken to Budenholzer recently. “There’s a good chance Atlanta is not looking to win games the next two years. This wasn’t Mike’s decision. He didn’t expect it. He doesn’t want to lose games.’’

Going to the Knicks to win? What a time to be alive.

But the Hawks are only one year into what appears to be a multi-year rebuild. Relative to that, New York is ahead.

When Kristaps Porzingis returns is the biggest variable. But Enes Kanter, Tim Hardaway Jr., Courtney Lee and Trey Burke are all in their primes. Atlanta is much thinner.

The Knicks would probably also offer Budenholzer a raise and the Hawks compensation. Though dealing with James Dolan carries downside, this could be a financial boon to everyone else involved. It’s no wonder Budenholzer and the Hawks are both into this.

The big question is whether New York, which is casting a wide net, tabs Budenholzer. He doesn’t have a clear connection to Knicks president Steve Mills or general manager Scott Perry. But Budenholzer is a demonstrably good coach, and that ought to matter plenty.

Andrew Bogut signs to play in NBL in native Australia

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Back in January, the Los Angeles Lakers waived Andrew Bogut. He had a very limited role on a Los Angeles team that was not making the playoffs, serving as a backup big man against teams who use a traditional center. That’s not much of a role anymore. He’s a center who can pass, shoot from the midrange a little, and knows where to be defensively, but the game has evolved as Bogut’s skills have faded. Bogut tried to latch on with a contender for the playoffs, but could not find a team to take him.

So he is going home.

Bogut is signing to play for the Sydney Kings in Australia’s NBL.

Bogut was the first No. 1 draft pick from Australia when he was selected by the Milwaukee Bucks in 2005. He made the All-Rookie team that season, was All-NBA in 2010, but may be best known for his role as a crucial part of the defense of the NBA champion Golden State Warriors in 2015 (and his injury during the 2016 Finals is an underrated reason Cleveland was able to pull off a miracle comeback).

At age 33 Bogut may not have a spot in the NBA, but in the NBL he both will thrive for a few more years but also be a huge draw and get the welcome home from fans that he deserves.

When Lance Stephenson gets a traveling call, he earns it (VIDEO)

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Yes, guys get away with traveling in the NBA. James Harden on the step back (sometimes, not always), or guys sliding left/right to avoid a closeout at the arc and not bothering to dribble while they do it.

Lance Stephenson got called for traveling Sunday in the Pacers’ loss to the Cavaliers. In a game where Stephenson got under the skin of LeBron James and drew a technical (and tied him up for a jump ball at one point), this was the best Lance highlight of the game. Because if you’re going to travel, you should go all in.

Never change Lance. Never change.