Kings struggle to keep all those new sponsors happy

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It is one of the key reasons the Kings are still the Sacramento Kings.

Sacramento Mayor walked up to the NBA’s owners — not the Maloof brothers that own the Kings, but the rest of them — and said he could bring in $10 million more in local corporate sponsorship. Then he went out and got it — 32 companies that bought ads or suites or whatever they could swing go help the team and city.

Except, now those sponsors are growing uncomfortable as the NBA lockout drags on, reports the Sacramento Bee.

With two weeks of games already canceled, and much of the rest of the season in jeopardy, the team is talking to sponsors about refunds, “make-goods” and other concessions.

So far nobody has asked for their money back, and the discussions “have been positive,” said team spokesman Chris Clark. But some sponsors are getting antsy.

As games disappear from the schedule, “the sponsorship becomes questionable,” said Doug Elmets, spokesman for Thunder Valley Casino. “We’re now reassessing how we want to move forward.”

Thunder Valley would be a $1 million sponsorship. That is not easy to replace.

Other teams are facing the same sponsors wondering what kind of value they will get back from the team in a lockout-shortened season. This issue is league wide.

It’s just more acute for the Kings, where keeping fans and sponsors happy so the money keeps flowing matters in showing Sacramento can support an NBA team. (Well, aside the argument that it has supported an NBA team for decades, thank you very much.) It’s hard to sell the buzz of Jimmer Fredette when he’s not playing and the team can’t even talk about him. The Kings need to keep positive vibes going so that the momentum to get a new arena built in the city continues. By March, the city has to show the NBA owners they have a plan in place to get an arena built.

The Maloofs would help with all that, if they weren’t house shopping in Anaheim.

Mario Chalmers trips James Harden, Harden shoves him back (VIDEO)

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Memphis came back on an 18-2 run late to in the fourth quarter to knock off the Houston Rockets, a very impressive road win that reminds us Memphis is not a team to be written off.

This is the play everyone will be talking about — James Harden squared up looking for a fight.

Mario Chalmers got knocked down by a Harden screen, and while on the ground tries to trip up Harden, and Harden turns around and shoves him. Harden squared up, but as happens in the NBA everyone stepped in, and nothing actually happened.

Neither man was ejected. The referees called it an offensive foul on Harden for the pick, then there were double technicals. Fines may follow from the league.

Metta World Peace joins Lakers’ G League team as ass’t coach

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EL SEGUNDO, Calif. (AP) — Metta World Peace has joined the Los Angeles Lakers’ NBA G League affiliate as a player development coach.

The veteran NBA forward was added to the South Bay Lakers’ staff Monday.

World Peace played 16 NBA seasons for six franchises, including six years with the Lakers from 2009-10 and 2015-17. He was a standout defensive player who won a championship alongside Kobe Bryant and Pau Gasol in 2010.

While he hasn’t publicly retired, the forward formerly known as Ron Artest will assist South Bay Lakers head coach Coby Karl and his staff.

World Peace earned the longest suspension in NBA history for his role in the Indiana Pacers’ infamous brawl in the stands at Detroit in November 2004, but he matured into a valued veteran leader for the Lakers.

LaVar Ball calls out Wizards, Marcin Gortat doesn’t think that was smart

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“I told him after the game, due to all the riffraff his dad brings he’s going to get a lot of people coming at him. He’s got to be ready for that, and I let him know after the game… (I had to) welcome his little young a** to the NBA.”

That was the Clippers’ Patrick Beverley after he tormented Lonzo Ball on opening night, and he speaks for a number of other players I have heard from who said father LaVar wrote checks that Lonzo is going to have to cash, and guys were going to go at him. Not every night, but enough.

Since that rough opener the rookie has had a decent couple of games — averaging 18.5 points, 11 assists, and eight rebounds a night, not efficient but playing better — going against Eric Bledsoe (a capable defender who had checked out mentally in Phoenix) and Jrue Holiday and the Pelicans. Wednesday night John Wall and the Wizards come to town, and that’s another level of competition.

My least favorite thing about this Lakers season is the way the L.A. media sticks a microphone in front of LaVar Ball after every game. I don’t care about LaVar, in the same way I don’t care about the Kardashians.

But what he said has become a thing. After the Lakers loss to the Pelicans LaVar said, “[The Wizards] better beware cause Lonzo ain’t losing again. Not in the same week!”

Wizards’ center Marcin Gortat thought that was funny.

First off, Lonzo is going to lose twice in a week a lot this season — the Lakers are not a good team.

Second, Wall is a top-five NBA point guard by any standard, an All-NBA player who is far more than just quick (although he is that, too). He can shoot, he’s an aggressive defender, and he knows how to set up teammates. He’s going to be more than a handful for Ball. To put it kindly.

Whatever happens Wednesday night (most likely Wall smokes Lonzo) we know one thing for sure: LaVar will say something outlandish. And it will become a thing. The game is secondary for that marketing effort.

Lakers to break out powder blue Minneapolis throwback uniforms this season

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The Lakers have gone a few different directions with alternate uniforms in recent years, such as the black version, but when you have a classic brand you shouldn’t mess with it. Same with the Celtics, Bulls, Sixers, and other classic uniforms — if you’re going to go alternate then go older.

The Lakers are doing just that — going back to Minneapolis.

They are breaking out the George Mikan era jerseys, starting on Wednesday vs. Wizards and in four other games later in the season.

I like it.

Now if the Lakers could get George Mikan in the paint it would help.