Kings Farewell Basketball

Kings struggle to keep all those new sponsors happy

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It is one of the key reasons the Kings are still the Sacramento Kings.

Sacramento Mayor walked up to the NBA’s owners — not the Maloof brothers that own the Kings, but the rest of them — and said he could bring in $10 million more in local corporate sponsorship. Then he went out and got it — 32 companies that bought ads or suites or whatever they could swing go help the team and city.

Except, now those sponsors are growing uncomfortable as the NBA lockout drags on, reports the Sacramento Bee.

With two weeks of games already canceled, and much of the rest of the season in jeopardy, the team is talking to sponsors about refunds, “make-goods” and other concessions.

So far nobody has asked for their money back, and the discussions “have been positive,” said team spokesman Chris Clark. But some sponsors are getting antsy.

As games disappear from the schedule, “the sponsorship becomes questionable,” said Doug Elmets, spokesman for Thunder Valley Casino. “We’re now reassessing how we want to move forward.”

Thunder Valley would be a $1 million sponsorship. That is not easy to replace.

Other teams are facing the same sponsors wondering what kind of value they will get back from the team in a lockout-shortened season. This issue is league wide.

It’s just more acute for the Kings, where keeping fans and sponsors happy so the money keeps flowing matters in showing Sacramento can support an NBA team. (Well, aside the argument that it has supported an NBA team for decades, thank you very much.) It’s hard to sell the buzz of Jimmer Fredette when he’s not playing and the team can’t even talk about him. The Kings need to keep positive vibes going so that the momentum to get a new arena built in the city continues. By March, the city has to show the NBA owners they have a plan in place to get an arena built.

The Maloofs would help with all that, if they weren’t house shopping in Anaheim.

Aaron Gordon both legs over the mascot, ball-under-the-legs dunk (VIDEO)

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TORONTO — Zach LaVine won the NBA All-Star Saturday Dunk Contest, but in an epic night for my money this was the single best dunk.

Orlando’s Aaron Gordon broke ground with this one — guys have jumped over mascots and other players before (and a Kia hood), but by splitting their legs apart. Gordon just put both legs over Stuff (that’s the mascot’s name, Stuff the Magic Dragon, I don’t make this up) — and took the ball off the mascot’s head, went under his legs, and threw it down.

Insane.

Gordon deserved a trophy for his performance in this dunk contest.

Zach LaVine edges Aaron Gordon in epic, insane Dunk Contest

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TORONTO — That. Was. Amazing.

In a dunk contest that will go down with the all-time greats — Jordan vs. Dominique, Dr. J from the free throw line — Minnesota’s Zach LaVine defended his dunk contest title. Barely. Because Orlando’s Aaron Gordon was doing dunks nobody had ever seen before.

And LaVine was bringing it just as hard.

The two men advanced to the finals — dismissing Will Barton and Andre Drummond, each of whom had good dunks — and that was when it got wild.

There were four second-round dunks, and four perfect scores of 50. (That was in spite of Shaq, who wanted to give nines for second attempts.)

“I was prepared for four (second round dunks),” LaVine said. “To tell the truth, he came with something that no one else has done. He did two dunks that were just crazy with the mascots, jumping over them. We just kept pushing each other until the last dunk. I’ve got to give it up to my boy Will “The Thrill” Barton. It’s because of him I think I won. Because he said try to go from the free-throw line. I’d never done that before, and I just tried it. So I guess it was a great dunk. I think it was the best one ever.”

The Air Canada Centre crowd was exploding with every dunk. The two men went to a dunk-off — and got two more 50s.

“If I knew it was going to be like that, I would have prepared better and we would have been here dunking all night, going back 50 after 50 after 50 after 50,” Gordon said. “We would have been here all night. I didn’t know it was going to be like that. I was just hoping Zach was going to miss, and it wasn’t going to happen. You could see as my facial expressions when Zach dunks it, it’s like okay, that’s a 50. Like I know we’re going to have to dunk again.”

So they went to a second-round of overtime, where LaVine put up another 50 and won the contest.

Gordon was close to perfect.

Zach LaVine can flat-out fly.

Magic’s Aaron Gordon with the over-the-mascot mad dunk

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TORONTO — Aaron Gordon was giving Zach LaVine all he could handle in the Dunk Contest.

He blew the lid off the Air Canada Centre with this dunk in the first round — and it wasn’t even his best dunk of the night. Never seen this before.

This dunk contest was awesome, so much more video to come.

Zach LaVine opens Slam Dunk Contest title defense with spectacular behind-the-back slam (VIDEO)

during the BBVA Compass Rising Stars Challenge 2016 at Air Canada Centre on February 12, 2016 in Toronto, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.
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TORONTO — Zach LaVine clearly heard all the talk that Aaron Gordon or Will Barton had a chance to upset him in the Slam Dunk Contest. He came out ready to prove his superiority right off the bat. This behind-the-back slam was his first attempt of the night:

Even better was the reaction, both from Andre Drummond and from LaVine’s Minnesota teammates: