David Stern

Owners, players to meet together with mediator Tuesday

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Tuesday is the latest key day in a long line of key days that has led us down a path where two weeks of the NBA season have been lost and more are threatened.

Tuesday NBA owners and players will sit down with the respected George Cohen — director of the Federal Mediation and Conciliation Service — who will try to help bridge the remaining gap and get the two sides to make a deal that could save the majority of the NBA season. He cannot force the two sides to agree a deal, but sometimes a neutral third party can get the two sides to listen, to see things in a different light. He can help build a consensus.

But he can only help them reach that consensus if both sides really want to reach a deal.

By all accounts the two sides are not that far apart — just a handful of percentage points (six on formal offers, three on informal) on how to split basketball related income (although each percentage point does represent about $40 million, so it’s a lot of money). There also remains a divide on the system issues, specifically how stiff a luxury tax there should be and length of contracts. There is a lot of work yet to do.

The damage and risks are mounting for both sides. The longer the lockout drags on, the more money lost, eating away at whatever dollars they think they are gaining through taking a hardline stand in negotiations. The longer this drags out the more damage the two sides do with fans.

Contrary to what the owners and players think, there will be no winners in this negotiation. Not with games missed. Sure, the owners will come out with a lot more money in their pockets than they did before this lockout started (something true even if they took the players offer of 47 percent of BRI). But the damage of perception has already started and is only going to get worse. Casual fans see millionaires and billionaires fighting over how to divide up $4 billion of the fans’ money during the worst recession in America in generations and they are disgusted. As they should be. While the negotiations have their own internal logic, from the outside the entire process comes off a stupid.

Union president Derek Fisher seemed to acknowledge that, as quoted at the Land O’ Lakers blog at ESPNLosAngeles.com.

“But relatively speaking, we know where the NBA, where this business, the game of basketball, those opportunities that have been afforded to us that other people can’t necessarily relate to, so we get that part of it. So that’s not why we’re not trying in any way, really, to look for sympathy or empathy from our fans in that regard. We don’t need them or want them to feel sorry for us because we’ll make less money because we’ve given up more percentage. That’s not what this is about.”

The bigger issue for the owners and players is not a lack of empathy for their cause, it’s that feeling of disgust fans have with the process turning to apathy. That will happen more and more as this process drags out. Fans will move on and be slow to return. Maybe Cohen can get that through the thick skulls on both sides.

We’ll see. Because the “at least they are still talking” optimism has worn out. Even with a mediator in the room.

NBA local television ratings up, led by spike in Warriors viewship

PHILADELPHIA, PA - JANUARY 30: Klay Thompson #11, Draymond Green #23, Harrison Barnes #40, Shaun Livingston #34 and Stephen Curry #30 high five one another in the game against the Philadelphia 76ers on January 30, 2016 at the Wells Fargo Center in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)
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Everyone wants to watch Stephen Curry and the Golden State Warriors.

Local television ratings for Warriors games on Comcast Sportsnet Bay Area have spiked 120 percent since last season, according to data compiled by the Sports Business Journal. An estimated 209,000 people tune in to CSN Bay Area for the games (plus the numbers of subscribers streaming Warriors’ games through CSNBayArea.com also has spiked this season).

It’s all part of an overall upward trend in ratings for the league, although about half the league’s markets have seen ratings fall.

Overall, as the NBA enters its All-Star break this weekend, the league’s local telecasts are up 6 percent year over year, according to Nielsen. Eleven teams have seen gains in their local ratings this season, while 15 have dropped. Denver Nuggets games on Altitude are flat with last year….

Golden State’s average rating is high enough to rank third in the NBA, an impressive achievement for a big-market team. Three of the top four teams as measured by ratings play in small markets: Cleveland, San Antonio and Oklahoma City. Additionally, with a league-best 209,000 households on average watching Warriors games locally this season, Golden State is far outpacing the New York Knicks for their games on MSG (160,000 households) and the Cleveland Cavaliers for their games on FS Ohio (141,000).

Interestingly, ratings for the Lakers are down 16 percent year-over-year, despite this being Kobe Bryant‘s final season, according to the report. That impacts the Lakers in that their massive cable television deal with Time Warner does have ratings ties — the Lakers could get a little less out of this deal than anticipated. Still, the average Lakers’ broadcast draws 92,000 viewers, fifth largest in the league.

LeBron has Cavaliers ratings up 36 percent over a year ago. The three biggest drops in ratings percentage wise are Atlanta (33 percent), New Orleans (33 percent), and Washington (34 percent). The average Pelicans game draws 7,000 viewers, according to the report.

That discrepancy in local television viewership — and the money that affords teams in local television deals — you can be sure is something the owners will fight about more in the upcoming Collective Bargaining Agreement discussions. There already is some sharing of that revenue, but as the gap grows you can expect a push from smaller markets to grow that sharing model (the only time rich owners suddenly want socialism in their lives). Expect the players’ union to bring it up as well when the owners cry poverty.

 

Love returns to Cavaliers’ lineup after missing 1 game

Cleveland Cavaliers' Kevin Love, right, drives past Phoenix Suns’ P.J. Tucker during the second half of an NBA basketball game Wednesday, Jan. 27, 2016, in Cleveland. The Cavaliers won 115-93. (AP Photo/Tony Dejak)
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CLEVELAND (AP) — Cleveland Cavaliers forward Kevin Love will return to the lineup Monday after missing a game because of a bruised left thigh.

Cleveland hosts Sacramento on Monday night.

Love sat out for the first time this season on Saturday in a win over New Orleans. He was injured in the third quarter of Friday’s loss to Boston and didn’t return.

He is averaging 15.9 points and 10.5 rebounds.

Love participated in Monday’s shootaround. He is nearing a pair of career milestones, needing three points to reach 9,000 and three field goals to hit 3,000.

Report: Luke Walton not leaving Warriors before their season ends

CLEVELAND, OH - JANUARY 18: Interim Head coach Luke Walton of the Golden State Warriors during the first half against the Cleveland Cavaliers at Quicken Loans Arena on January 18, 2016 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory copyright notice. (Photo by Jason Miller/Getty Images)
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Luke Walton is going to have his pick of coaching jobs this summer. The Knicks are reportedly interested, as are the Phoenix Suns. The Lakers allegedly would fire Byron Scott mid-season to get Walton. This doesn’t even get into current or expected openings such as Brooklyn, Sacramento, and Houston. Walton will have options.

But he’s not doing anything until the Warrior’s season ends, reports Marc Stein of ESPN.

This shouldn’t be a surprise, and it is the right thing to do for Walton — shows of loyalty to your current employer and players should raise his stock in the eyes of those trying to hire him.

We may ultimately see with Walton what we saw with Alvin Gentry a year ago; he took the job with New Orleans while the Warriors were still on their championship run, but continued to coach the team through the Finals.

It’s fair to ask if Walton is being over-hyped. He did a fantastic job with the Warriors to start this season, but that was an already built team playing the same system with mostly the same players as the season before. He just had to not fall off the horse, it was going to run plenty fast. Coaching up the kinds of troubled teams we see on that list above is a different challenge entirely. Walton may be up for it, he’s certainly earned the chance, but it’s fair to ask if he’s ready for that step.

PBT Podcast: Derek Fisher fired, plus your trade questions from Twitter

Derek Fisher
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Derek Fisher is out as coach of the New York Knicks.

In this latest podcast, NBC Sports’ Kurt Helin and Dan Feldman discuss the odd timing of that move — we expect another shoe to drop as to why. It’s not that Fisher was a great coach, but replacing him with Kurt Rambis mid-season is not an upgrade. And Luke Walton isn’t available until this summer.

After struggling to figure out what the Knicks are thinking, Helin and Feldman answer questions off Twitter from readers/listeners on the coming trade deadline including discussions of Blake Griffin, Jeff Teague, the Pistons, the Jazz, the Knicks, and more.

As always, you can listen to the podcast below, or listen and subscribe via iTunesdownload it directly here, or you can check out our new PBT Podcast homepage, which has the most recent episodes available. If you have the Stitcher app, you can listen there as well.