Derrick Rose Playing Fans at 'Run with D Rose'

Adidas could see $50 million loss from NBA lockout

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Adidas has a foothold in the NBA marketing game. Saturday there were people lined up around the block in Chicago to see Derrick Rose and buy his new adiZero Rose2 shoes. They also make the official NBA jerseys.

Which you are not buying right now because of the lockout.

Experts explain to Reuters that the of all the companies impacted by the lockout, few if any will feel the pinch adidas would. (via Eye on Basketball)

The German group makes some $100 million in sales from licensed NBA products, with basketball products as a whole, including footwear, among its top five sporting categories.

Matt Powell, analyst at SportsOneSource, told Reuters licensed apparel sales could halve, similar to the last lockout in the 1998/99 season, if the season were canceled.

“Overall, sales of NBA licensed products fell by 20 percent last week, and I view that as the beginning of the fall because of the lockout,” he said.

Adidas is going to take a hit period this year because even if David Stern and Billy Hunter come out of the negotiating room on Tuesday singing Kumbayah, it will take some time for fans to warm up to the NBA again. Enough time that adidas would feel the hit of fan backlash through the holiday shopping season.

There are a lot of people and organizations to feel more sorry for than adidas, but you can add them to the list.

Report: Cavs sign Dionte Christmas

Dionte Christmas
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The Cavs are shorthanded in the backcourt right now, with Kyrie Irving still out and Iman Shumpert sidelined for up to three months. Yahoo’s Marc Spears reports that they’re bringing in former Temple guard Dionte Christmas, who played for the Suns in 2013-14:

In 31 games for the Suns two seasons ago, Christmas averaged 2.3 points and 1.2 rebounds in 6.4 minutes per game. He probably won’t get very many minutes if he makes the Cavs’ final roster, but there’s a chance they’ll keep him around on a non-guaranteed deal until Irving and Shumpert are healthy, just to have another body in the backcourt.

Sixers’ Wilbekin hits game-winning three vs. Cavs (VIDEO)

Scottie Wilbekin
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LeBron James sat out the Cavs’ preseason game against the Sixers on Thursday night, but Cleveland still held the lead for all but the final 5.4 seconds. Then, Sixers rookie Scottie Wilbekin did this:

Wilbekin, who played college ball at Florida, has a chance to earn legitimate minutes for the Sixers this season as they try to find young talent on the cheap. This is a good start.