David Stern

NBA owners take big risk playing fans for fools

64 Comments

It would take some real fools to shut down their $4 billion a year business in the middle of the worst recession in generations because the more than $1 billion over six years they just got back from the workers was not good enough.

However, the NBA owners are not fools. They think you are.

The owners — and these lost games are on them far more than the players — think that no matter what, you’ll come back. Maybe right when the season starts (something many of us hard-core fans admit), maybe when the playoffs start, maybe in a year or two, but you’ll be back. You’ll come back fast and in large numbers, dwarfing the more than $4 billion in revenues the NBA got last season.

That is one a dangerous game they are playing.

If they get their way, the owners will get a larger share of that money you are going to spend. Make no mistake, this about money. You can call it the “system” of what kind of salary cap or luxury tax structure the league should have, but in the end it is about how much money goes into whose pocket.

Monday the first two weeks of the NBA season were canceled. We hoped it wouldn’t come to this, but most of the people I spoke with inside and around the league expected we would end up here. Everybody hoped against hope the common sense would ride to the rescue and the league wouldn’t shut its doors after a season of unprecedented momentum. But nobody is surprised.

We’re not going to have NBA basketball until Nov. 15 at the earliest, and possibly much later as both sides seem to be digging in now for a long haul.

But the owners are playing a risky game. One that could damage their franchises and product more than they can imagine. More than they seem to understand.

This is about the owners — enough of them are pushing for radical changes to the league’s financial structure that lost games seemed inevitable from the start. They won the lockout but want a route. Stern stood before the cameras and talked about how much the owners have given back — taking salary rollbacks and a hard salary cap off the table. But those were never theirs to give. They were not things the owners had, they were things they wanted. The owners paid 57 percent of their earnings to the players in the last labor deal and their first offer to the players in the new talks was 39 percent. That was unreasonable. The 47 percent they are offering now is as well. But they have the leverage and they have hardliners, so they are not giving more. Meanwhile the players are trying to stand firm at getting 53 percent.

The two sides were just a couple percentage points apart on BRI and couldn’t find a middle ground. It’s stupid the two sides talked instead about the “system issues” of the salary cap and luxury tax Monday, but that is just the owners trying to get a deal that protects them from themselves and their franchises’ poor decisions. They know they will hand out more bad contracts and want the ability to get out of them faster.

Monday night there was anger and the frustration out on the Internet when Stern walked out of a posh New York hotel Monday night and said the first two weeks of the NBA season are lost.

The owners — and the league’s players — had better pray that anger sticks around for a while. If the lockout drags out and that starts to turn to apathy, then the league is really in trouble.

Anger shows that the fans care. Love and hate are different sides of the same coin. Passion for the game, the players, and their favorite franchises has fans shelling out big money and screaming at their televisions for games in February. They want basketball — few fans really care how the BRI is split or how regressive the luxury tax is. They just want their basketball.

But as this lockout drags out that will start to change and the league will pay for it.

Hardcore fans will come back. But the longer this drags out the more money that casual fans spend on the NBA will find its way into other entertainment ventures. And those fans will be slow to come back.

The longer the NBA stays locked out the more apathy sets in among the fan base. And that is far worse for the league and revenues than anything. Hate of the Heat and LeBron James fueled record ratings last year, apathy kills that momentum.

And all that revenue the owners are fighting to get will evaporate (within weeks), as the fans are slow to return.

It’s all foolish.

Report: Kings also ready to trade Darren Collison, Arron Afflalo, Ben McLemore

Sacramento Kings guard Darren Collison, foreground, is hugged by teammate DeMarcus Cousins in the closing moments of the Kings 109-106 overtime win over the Golden State Warriors in an NBA basketball game Saturday, Feb. 4, 2017, in Sacramento, Calif. At right is Kings guard Arron Afflalo. (AP Photo/Rich Pedroncelli)
AP Photo/Rich Pedroncelli
Leave a comment

A driving force behind the Kings trading DeMarcus Cousins: Sacramento keeps its first-round pick in the loaded 2017 draft only if it lands in the top 10 (though the 76ers hold swap rights). Otherwise, the Kings’ pick conveys to the Bulls.

Sacramento, only a half game better than the NBA’s 10th-worst team, figures to drop into the keep-pick zone without Cousins, the team’s best player.

But the Kings can intensify a fall through the standings by trading supporting players like Darren Collison, Arron Afflalo and Ben McLemore.

Chris Mannix of Yahoo Sports:

The Kings excised Cousins, and there are strong indications they are not done dealing, either. Sacramento is determined to restock the franchise with assets, and will be targeting rookie-deal players and draft picks in the coming days, sources told The Vertical. Free agents-to-be Ben McLemore and Darren Collison are available, sources said, as is Arron Afflalo, a solid bench scorer with a manageable contract.

Collison is the Kings’ starting point guard, and he’d be solid for a team seeking a rental. He’s making $5,229,454 in the final year of his contract. Trading a starter would certainly help Sacramento keep its pick in the top 10.

Afflalo ($1.5 million of $12.5 million guaranteed next year) and McLemore (who can be made a restricted free agent next summer) are producing far less. It’s less likely other teams covet them. At least keeping these two guards probably won’t lift the Kings too high in the standings.

Paul Pierce uses two phones at dunk contest, says props shouldn’t be allowed

pierce-phones
Twitter
Leave a comment

Paul Pierce — NBA veteran and emoji enthusiast — used not one but two smartphones to record the action during Saturday night’s underwhelming dunk contest. Why was Pierce doing this? Perhaps he wanted to have an extra copy of it because he doesn’t trust “the cloud”. Or maybe he’s doing some work as a social media manager on the sly. You know, getting a jump on that retirement thing.

Or maybe this is just something that Pierce really likes to do:

Whatever he’s doing, I’m not sure if he looks like a boss or like a goober doing it. I feel this accurately sums up Paul Pierce’s aesthetic.

Meanwhile, after Glenn Robinson III won the 2017 NBA Dunk Contest, Pierce had some thoughts that he expressed via Twitter.

Pierce may have a point. Jeremy Evans dunking over a painting of himself in 2013 immediately felt pretty ridiculous. But eliminating props entirely? I’m not so sure about that. How would they sell Kias then?

DeMarcus Cousins projects to miss out on at least $29.87 million due to trade

NEW ORLEANS, LA - FEBRUARY 17:  DeMarcus Cousins #15 of the Sacramento Kings speaks with the media during media availability for the 2017 NBA All-Star Game at The Ritz-Carlton New Orleans on February 17, 2017 in New Orleans, Louisiana.  (Photo by Ronald Martinez/Getty Images)
Ronald Martinez/Getty Images
3 Comments

DeMarcus Cousins was all smiles the moment he appeared to find out about his trade, or at least trade rumors of going, from the Kings to the Pelicans.

But once he examines the deal closer, he might not like every aspect.

Cousins stands to miss out on a lot of money — about $30 million or more — due to this trade.

Because he made All-NBA teams the last two seasons, he was eligible to sign a designated-veteran-player contract extension this summer. As a matter of fact, he reportedly planned to do just that with Sacramento reportedly planning to offer it. That extension projected to be worth $209,090,000 over five years ($41,818,000 annually).

But, once officially dealt, Cousins will no longer be eligible for that super-max extension. It’s reserved for players still with their original team or who changed teams only via trade during their first four years.

This is Cousins’ seventh season, dropping his max starting salary in 2018 from 35% of the salary cap as a designated veteran player to 30%. That projects to be $179,220,000 over five years ($35,844,000 annually) if he re-signs.

It’d be even less if he leaves New Orleans, a projected $132,870,000 over four years ($33,217,500 annually).

Notice how small that difference is now between his incumbent team and other suitors. By rule, the Pelicans won’t hold nearly the same advantage in keeping him as the Kings would have. In other words, New Orleans faces greater risk of Cousins walking.

And there’s no guarantee Cousins gets the max. You saw how little the Pelicans traded for him. That speaks to his value around the league.

Just over a month ago, Cousins appeared content to take $209 million or so and stay in Sacramento. Now, his financial future is far more uncertain. But this much we know: His max possible salary on his next contract just got lowered.

Is this the moment DeMarcus Cousins found out he was traded? (video)

NEW ORLEANS, LA - FEBRUARY 18:  DeMarcus Cousins #15 of the Sacramento Kings attends practice for the 2017 NBA All-Star Game at the Mercedes-Benz Superdome on February 18, 2017 in New Orleans, Louisiana.  (Photo by Ronald Martinez/Getty Images)
Ronald Martinez/Getty Images
3 Comments

NEW ORLEANS — DeMarcus Cousins was set to answer questions after the All-Star game, when a Kings public-relations official said, “All-Star questions first, please. All-Star-game questions.”

“What other questions we got?” Cousins asked, seemingly unaware of his trade to the Pelicans.

The PR person whispered in Cousins’ ear.

“Oh, really?” Cousins asked.

More whispering.

“It’s whatever,” Cousins said.

Then, asked about his All-Star experience, Cousins smiled big and said, “It was amazing, man. I enjoyed the city of New Orleans. I love it here in New Orleans.”