NBA owners take big risk playing fans for fools

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It would take some real fools to shut down their $4 billion a year business in the middle of the worst recession in generations because the more than $1 billion over six years they just got back from the workers was not good enough.

However, the NBA owners are not fools. They think you are.

The owners — and these lost games are on them far more than the players — think that no matter what, you’ll come back. Maybe right when the season starts (something many of us hard-core fans admit), maybe when the playoffs start, maybe in a year or two, but you’ll be back. You’ll come back fast and in large numbers, dwarfing the more than $4 billion in revenues the NBA got last season.

That is one a dangerous game they are playing.

If they get their way, the owners will get a larger share of that money you are going to spend. Make no mistake, this about money. You can call it the “system” of what kind of salary cap or luxury tax structure the league should have, but in the end it is about how much money goes into whose pocket.

Monday the first two weeks of the NBA season were canceled. We hoped it wouldn’t come to this, but most of the people I spoke with inside and around the league expected we would end up here. Everybody hoped against hope the common sense would ride to the rescue and the league wouldn’t shut its doors after a season of unprecedented momentum. But nobody is surprised.

We’re not going to have NBA basketball until Nov. 15 at the earliest, and possibly much later as both sides seem to be digging in now for a long haul.

But the owners are playing a risky game. One that could damage their franchises and product more than they can imagine. More than they seem to understand.

This is about the owners — enough of them are pushing for radical changes to the league’s financial structure that lost games seemed inevitable from the start. They won the lockout but want a route. Stern stood before the cameras and talked about how much the owners have given back — taking salary rollbacks and a hard salary cap off the table. But those were never theirs to give. They were not things the owners had, they were things they wanted. The owners paid 57 percent of their earnings to the players in the last labor deal and their first offer to the players in the new talks was 39 percent. That was unreasonable. The 47 percent they are offering now is as well. But they have the leverage and they have hardliners, so they are not giving more. Meanwhile the players are trying to stand firm at getting 53 percent.

The two sides were just a couple percentage points apart on BRI and couldn’t find a middle ground. It’s stupid the two sides talked instead about the “system issues” of the salary cap and luxury tax Monday, but that is just the owners trying to get a deal that protects them from themselves and their franchises’ poor decisions. They know they will hand out more bad contracts and want the ability to get out of them faster.

Monday night there was anger and the frustration out on the Internet when Stern walked out of a posh New York hotel Monday night and said the first two weeks of the NBA season are lost.

The owners — and the league’s players — had better pray that anger sticks around for a while. If the lockout drags out and that starts to turn to apathy, then the league is really in trouble.

Anger shows that the fans care. Love and hate are different sides of the same coin. Passion for the game, the players, and their favorite franchises has fans shelling out big money and screaming at their televisions for games in February. They want basketball — few fans really care how the BRI is split or how regressive the luxury tax is. They just want their basketball.

But as this lockout drags out that will start to change and the league will pay for it.

Hardcore fans will come back. But the longer this drags out the more money that casual fans spend on the NBA will find its way into other entertainment ventures. And those fans will be slow to come back.

The longer the NBA stays locked out the more apathy sets in among the fan base. And that is far worse for the league and revenues than anything. Hate of the Heat and LeBron James fueled record ratings last year, apathy kills that momentum.

And all that revenue the owners are fighting to get will evaporate (within weeks), as the fans are slow to return.

It’s all foolish.

Trail Blazers beat Suns by 48, biggest season-opening rout in NBA history

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Any controversy over C.J. McCollum‘s suspension for the season-opener should be put to rest. The Trail Blazers fared fine without him.

More than fine.

Portland beat the Suns, 124-76, Wednesday. The 48-point margin is the largest ever in a season opener, even as the Trail Blazers let a 58-point fourth-quarter lead dwindle.

Here are the most lopsided season-openers in NBA history (openers for both teams appearing twice):

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The 48-point defeat is also the Suns’ worst lost in franchise history, topping a 44-point loss to the Seattle SuperSonics in 1988. It could be a long year in Phoenix.

Marcus Smart and Matthew Dellavedova scrap (video)

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Marcus Smart and Matthew Dellavedova thrive on aggravating opponents, so when matched up, of course they aggravated each other.

Deduct points from Smart for pulling the hold-me-back charade behind a referee. Plus, Dellavedova’s Bucks beat Smart’s Celtics, 108-100.

Report: ‘Tremendous concern’ for Jeremy Lin’s knee injury

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The Nets’ projected record this season came under greater scrutiny when the Celtics traded Brooklyn’s unprotected first-round pick to the Cavaliers in the Kyrie Irving trade. After finishing third-to-last and last the previous two years, were the Nets poised to take a step forward, or would they convey a very high pick to the Cavs?

Jeremy Lin, who missed 46 games last season, getting healthy was a reason for optimism in Brooklyn and pessimism in Cleveland. But it appears the veteran guard could be out a while.

Adrian Wojnarowski of ESPN:

Billy Reinhardt of Nets Daily:

If the injury is as bad as feared, what a bummer for Lin. He came to Brooklyn expecting to play a leading role on a developing team, and he just can’t stay healthy.

The Nets were probably more focused on developing their younger players, but – especially without their own draft picks – there was no harm in shooting for the playoffs. This appears to a blow to that (already unlikely) dream.

It’s a boon to the Cavaliers, though. And whenever something significantly affects LeBron James‘ team, it has ramifications into the entire power dynamic of the Eastern Conference. For an injury to a player on a team most expect to be bad, the medical developments here will be tracked closely around the league.

Aaron Gordon throws himself alley-oop off backboard (video)

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Remember when Aaron Gordon was a promising fun player?

The Magic sidetracked him by playing him at small forward most of last season. But back at power forward, Gordon showed how he could push the pace as a four in Orlando’s season-opening win over the Heat.

There’s obviously flair in passing to yourself off the backboard, but it’s a sound way to improve position. Gordon did that to fantastic effect.