NBA owners take big risk playing fans for fools

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It would take some real fools to shut down their $4 billion a year business in the middle of the worst recession in generations because the more than $1 billion over six years they just got back from the workers was not good enough.

However, the NBA owners are not fools. They think you are.

The owners — and these lost games are on them far more than the players — think that no matter what, you’ll come back. Maybe right when the season starts (something many of us hard-core fans admit), maybe when the playoffs start, maybe in a year or two, but you’ll be back. You’ll come back fast and in large numbers, dwarfing the more than $4 billion in revenues the NBA got last season.

That is one a dangerous game they are playing.

If they get their way, the owners will get a larger share of that money you are going to spend. Make no mistake, this about money. You can call it the “system” of what kind of salary cap or luxury tax structure the league should have, but in the end it is about how much money goes into whose pocket.

Monday the first two weeks of the NBA season were canceled. We hoped it wouldn’t come to this, but most of the people I spoke with inside and around the league expected we would end up here. Everybody hoped against hope the common sense would ride to the rescue and the league wouldn’t shut its doors after a season of unprecedented momentum. But nobody is surprised.

We’re not going to have NBA basketball until Nov. 15 at the earliest, and possibly much later as both sides seem to be digging in now for a long haul.

But the owners are playing a risky game. One that could damage their franchises and product more than they can imagine. More than they seem to understand.

This is about the owners — enough of them are pushing for radical changes to the league’s financial structure that lost games seemed inevitable from the start. They won the lockout but want a route. Stern stood before the cameras and talked about how much the owners have given back — taking salary rollbacks and a hard salary cap off the table. But those were never theirs to give. They were not things the owners had, they were things they wanted. The owners paid 57 percent of their earnings to the players in the last labor deal and their first offer to the players in the new talks was 39 percent. That was unreasonable. The 47 percent they are offering now is as well. But they have the leverage and they have hardliners, so they are not giving more. Meanwhile the players are trying to stand firm at getting 53 percent.

The two sides were just a couple percentage points apart on BRI and couldn’t find a middle ground. It’s stupid the two sides talked instead about the “system issues” of the salary cap and luxury tax Monday, but that is just the owners trying to get a deal that protects them from themselves and their franchises’ poor decisions. They know they will hand out more bad contracts and want the ability to get out of them faster.

Monday night there was anger and the frustration out on the Internet when Stern walked out of a posh New York hotel Monday night and said the first two weeks of the NBA season are lost.

The owners — and the league’s players — had better pray that anger sticks around for a while. If the lockout drags out and that starts to turn to apathy, then the league is really in trouble.

Anger shows that the fans care. Love and hate are different sides of the same coin. Passion for the game, the players, and their favorite franchises has fans shelling out big money and screaming at their televisions for games in February. They want basketball — few fans really care how the BRI is split or how regressive the luxury tax is. They just want their basketball.

But as this lockout drags out that will start to change and the league will pay for it.

Hardcore fans will come back. But the longer this drags out the more money that casual fans spend on the NBA will find its way into other entertainment ventures. And those fans will be slow to come back.

The longer the NBA stays locked out the more apathy sets in among the fan base. And that is far worse for the league and revenues than anything. Hate of the Heat and LeBron James fueled record ratings last year, apathy kills that momentum.

And all that revenue the owners are fighting to get will evaporate (within weeks), as the fans are slow to return.

It’s all foolish.

Magic’s Aaron Gordon skies to finish amazing alley-oop (VIDEO)

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Aaron Gordon may not have had the best dunk contest this year — apparently drones and dunks don’t mix well — but the guy can still get up and finish with the best in the league.

As he did on this alley-oop against Detroit.

Elfrid Payton had to throw a lob that would get over Andre Drummond, but how many guys in the league can get that high, reach back and finish that? Damn.

Former Hawk Pero Antic’s celebration accidentally punches teammate in face in Eruoleague (VIDEO)

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Former Atlanta Hawk Pero Antic is now playing for Turkish powerhouse Fenerbahce, in case you were not aware.

Fenerbahce was facing Anadolu Efes in a EuroLeague game, it was tight late and former NBA player Ekpe Udoh was at the free throw line for Fenerbahce. He missed his second shot, but the rebound caromed out-of-bounds off an Anadolu Efes player. Antic was pumped.

Maybe a little too pumped.

Ouch.

That was Nikola Kalinic, by the way, the guy Antic now owes dinner to. Kalinic would like the dinner more than the hug and kiss he got from Antic right after the play.

Also, Anadolu Efes held on to win 80-77.

(Hat tip to Ball Don’t Lie.)

James Harden helped recruit Lou Williams to Houston

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The Lakers had been shopping Lou Williams around in the run-up to the trade deadline, the only question was would they get a first-round pick for him. Rumors around the league say that Houston had offered them one weeks before, it was on the table, but the Jim Buss/Mitch Kupchak front office held their cards close and hoped a better deal would come through.

While all that was going on James Harden decided to ease the process and did a little recruiting calling up Williams, the sixth-man guard told Shams Charania of The Vertical at Yahoo Sports.

“When James called, he asked me if I was interested in playing with them,” Williams told The Vertical. “I told him that I loved the Lakers, but James and them have a group that fit my personality, fit how I play. He said he was going to make it happen.”

Williams then laughed, sitting on the edge of a visiting court following a recent practice. “I’ve heard that before, so I didn’t really put stock into it,” Williams told The Vertical. “I guess James did put the word in, and the team made it happen.”

We all know what happened, Jeanie Buss removed her brother and Kupchak a few days before the trade deadline, Magic Johnston stepped in, called around, and quickly pulled the trigger on a trade that sent Williams to Houston (the Lakers also got Corey Brewer). Williams has averaged 14.5 points per game and had some strong performances with the Rockets, although he’s still finding his groove with the team on the court. Still, he’s been an upgrade for the Rockets’ bench.

Harden knew he would be, so he did his part to make sure it happened.

Take a look back at just how great Shaq was with the Lakers (VIDEO)

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Shaquille O’Neal was as dominant a force as the NBA has ever seen.

His peak years came with the Lakers, when paired with Kobe Bryant one the court — and Phil Jackson manipulating both of them — they won three titles (and arguably would have had more if they stayed together). Those Lakers teams were one of the NBA’s great teams.

Friday night, the Lakers unveil Shaq’s statue at Staples Center. Take a look back at some of Shaq’s Lakers highlights.