David Stern

NBA owners take big risk playing fans for fools


It would take some real fools to shut down their $4 billion a year business in the middle of the worst recession in generations because the more than $1 billion over six years they just got back from the workers was not good enough.

However, the NBA owners are not fools. They think you are.

The owners — and these lost games are on them far more than the players — think that no matter what, you’ll come back. Maybe right when the season starts (something many of us hard-core fans admit), maybe when the playoffs start, maybe in a year or two, but you’ll be back. You’ll come back fast and in large numbers, dwarfing the more than $4 billion in revenues the NBA got last season.

That is one a dangerous game they are playing.

If they get their way, the owners will get a larger share of that money you are going to spend. Make no mistake, this about money. You can call it the “system” of what kind of salary cap or luxury tax structure the league should have, but in the end it is about how much money goes into whose pocket.

Monday the first two weeks of the NBA season were canceled. We hoped it wouldn’t come to this, but most of the people I spoke with inside and around the league expected we would end up here. Everybody hoped against hope the common sense would ride to the rescue and the league wouldn’t shut its doors after a season of unprecedented momentum. But nobody is surprised.

We’re not going to have NBA basketball until Nov. 15 at the earliest, and possibly much later as both sides seem to be digging in now for a long haul.

But the owners are playing a risky game. One that could damage their franchises and product more than they can imagine. More than they seem to understand.

This is about the owners — enough of them are pushing for radical changes to the league’s financial structure that lost games seemed inevitable from the start. They won the lockout but want a route. Stern stood before the cameras and talked about how much the owners have given back — taking salary rollbacks and a hard salary cap off the table. But those were never theirs to give. They were not things the owners had, they were things they wanted. The owners paid 57 percent of their earnings to the players in the last labor deal and their first offer to the players in the new talks was 39 percent. That was unreasonable. The 47 percent they are offering now is as well. But they have the leverage and they have hardliners, so they are not giving more. Meanwhile the players are trying to stand firm at getting 53 percent.

The two sides were just a couple percentage points apart on BRI and couldn’t find a middle ground. It’s stupid the two sides talked instead about the “system issues” of the salary cap and luxury tax Monday, but that is just the owners trying to get a deal that protects them from themselves and their franchises’ poor decisions. They know they will hand out more bad contracts and want the ability to get out of them faster.

Monday night there was anger and the frustration out on the Internet when Stern walked out of a posh New York hotel Monday night and said the first two weeks of the NBA season are lost.

The owners — and the league’s players — had better pray that anger sticks around for a while. If the lockout drags out and that starts to turn to apathy, then the league is really in trouble.

Anger shows that the fans care. Love and hate are different sides of the same coin. Passion for the game, the players, and their favorite franchises has fans shelling out big money and screaming at their televisions for games in February. They want basketball — few fans really care how the BRI is split or how regressive the luxury tax is. They just want their basketball.

But as this lockout drags out that will start to change and the league will pay for it.

Hardcore fans will come back. But the longer this drags out the more money that casual fans spend on the NBA will find its way into other entertainment ventures. And those fans will be slow to come back.

The longer the NBA stays locked out the more apathy sets in among the fan base. And that is far worse for the league and revenues than anything. Hate of the Heat and LeBron James fueled record ratings last year, apathy kills that momentum.

And all that revenue the owners are fighting to get will evaporate (within weeks), as the fans are slow to return.

It’s all foolish.

Jimmy Butler wants Mason Plumlee to pay fine after scuffle (video)

1 Comment

Jimmy Butler and Mason Plumlee got into an altercation in the Bulls’ win over the Trail Blazers last night.

Plumlee lowered his head and tried to barrel through Butler’s chest on a Butler screen. Butler fell and retaliated by putting Plumlee in a leg lock, causing Plumlee to fall.

You might remember a leg lock as what Cavaliers guard Matthew Dellavedova did to Bulls forward Taj Gibson during last year’s playoffs. For all the talk then of Dellavedova being a dirty player, Butler seems particularly aggrieved after getting a technical foul, which comes with a $2,500 fine – the same penalty Dellavedova eventually received. (Plumlee got a flagrant foul.)

Butler, via Vincent Goodwill of CSN Chicago:

“He thought he was playing football for a second there,” Butler said. “Almost had to let the Fort Greene Projects out of me, Brooklyn, you know what I’m saying?”

It was said tongue in cheek considering Gibson was a few feet over and Butler wanted to draw some laughs. Gibson is a Brooklyn native and grew up in the Fort Greene Projects while Butler grew up in Tomball, Texas.

It was no laughing matter when he said he would find a way to approach Plumlee about the fine money, jokingly suggesting he would have his agent email him at “Mr. Dukie@yahoo.com or something” and made a joke about Mike Dunleavy applauding Plumlee’s act.

Plumlee and Dunleavy are products of Duke University.

“Yeah, he cost me 2,500,” Butler said. “I’m not happy about that. Gonna ask him to pay me back and I’m not playing.”

Is that MisterDukie@yahoo.com, MrDukie@yahoo.com or Mr.Dukie@yahoo.com. Or is it Dookie?

These are important questions – at least if you’re trying to turn the conversation away from your dirty play and toward your colorful quotes.

Breaking news: Leandro Barbosa dunked

1 Comment

The Warriors became the first team in NBA history to start 16-0.

In the process of getting that record-breaking win over the Lakers, something nearly as historic happened.

Leandro Barbosa dunked.

The 32-year-old Golden State guard last jammed in January 2011.

For a little more perspective, look how Barbosa handled a breakaway layup earlier in the fourth quarter:

You think that man can still slam?

Yes. Yes, he can.

Magic benching Victor Oladipo, starting Channing Frye

Stephen Curry, Victor Oladipo, Channing Frye
1 Comment

Elfrid Payton, Victor Oladipo, Evan Fournier, Tobias Harris and Nikola Vucevic have started eight of the Magic’s 14 games, including the last three.

But after Orlando dropped two straight, Scott Skiles hinted at lineup changes.

The Magic coach will deliver against the Knicks tonight, swapping Channing Frye for Oladipo.

Skiles, via Josh Robbins of the Orlando Sentinel:

“It’s nothing punitive,” Skiles said after the Magic’s shootaround.

“It’s just we feel like we’ve got to try to find a little bit better balance. I’d like Victor to have some more opportunities like he’s had a little bit in the past where he can be on top of the floor and attack and get a little bit more vertical and not only get to the rim but just be a little bit more on the attack but not necessarily start the game that way.”

Here are the offensive/defensive/net ratings for the

  • Former starting lineup: 94.7/111.2/-16.5
  • New starting lineup: 117.2/90.3/+26.8

The new unit has played just 33 minutes in two games, so major sample-size caveats apply. But I like idea of seeing more of what has worked.

I suspect Skiles also wants to keep his players from becoming content. At 6-8 and coming off three straight seasons outside the playoffs, they should have no reason to feel satisfied, but the hard-driving Skiles will be proactive.

If Oladipo – whose defense Skiles values – can get sent to the bench, anyone can.

At some point, the Magic must determine whether Oladipo and Payton – both below-average 3-point shooters – can share a backcourt. But it’s also worth knowing whether Oladipo can excel as a super sub leading bench players.

This switch might help the Magic win now, but at worse, it’ll give them more information for evaluating their young roster. Seems smart all around.

Dwight Howard says he’s cleared to play back-to-backs

Dwight Howard
Leave a comment

The 5-9 Houston Rockets need some wins.

The Houston Rockets have a back-to-back coming up, Sunday against the Knicks then Monday against the Pistons (both on the road). Two teams with quality big men.

Combine those things and you end up with Dwight Howard being re-evaluated by team doctors and getting the training wheels taken off, via Jonathan Feigen of the Houston Chronicle.

This, plus a mini training camp the past few days, is part of new coach J.B. Bickerstaff’s effort to turn Houston’s season around.

Houston’s defense is 1.9 points per 100 possessions better this season when Howard is on the court and the Rockets are stronger on the glass. The problem is the offense is 7.8 points per 100 worse with Howard on the court. How much of that can be changed with some roster tweaks — like limiting the time James Harden and Ty Lawson share the court — and how much is due to Howard demanding touches and not doing enough with them we will find out quickly.