LeBron James

Winderman: Charity games show fans’ passion, market to see NBA elite

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How intense is the demand from the NBA market for product?

Tickets to the Saturday lockout exhibition at Florida International University that LeBron James is helping promote sold out within two hours Monday.

Even though there were no on-line or phone sales, and even though some windows at the school’s box office only took cash for the tickets priced at $50 and $100.

How intense is the demand from the NBA secondary market for product?

Even before the tickets went on sale, they already were being offered for resale by some outlets, with prices posted as high as $500 while ticket sales still were under way. Now Stubhub has them listed for $1,700 a pop.

Granted, selling tickets in a 5,000-seat arena for a game featuring LeBron James, Dwyane Wade, Chris Bosh, Kevin Durant, Chris Paul and Carmelo Anthony is different than trying to sell 17,000 seats in Sacramento to see the Kings play. And, granted, these exhibitions hardly have gone off smoothly, with a reported counterfeiting issue at Chris Paul’s game in Winston-Salem, N.C., this past weekend the latest snafu.

But what games such as these show is the players, at least in limited quantity, can market their own game, can push their own product.

In this case, proceeds will go to the charity organized by Florida International coach Isiah Thomas in honor of his late mother.

If anything, it should send another signal to those negotiating in New York of just how passionate the following is for their games and their stars. And how it is the stars who truly drive the product.

For years, offseason charity exhibitions had annually been staged at the Heat’s arena, with interest not quite as robust as what was witnessed Monday at the school on the west side of Miami.

Yet Monday, those negotiating a new collective-bargaining agreement in New York were dealing with proposals on how to trim the league’s highest salaries.

Tuesday, many earning those highest salaries will be back at the side of union boss Billy Hunter, facing down the owners who have taken the attitude that this is their game, their product, their show.

In a perfect world, Saturday’s exhibition will serve as a climax to the lockout exhibition season, before players return to training camps.

Otherwise, it will stand as a reminder of how deep the passion for the game, and particularly the game’s elite, runs among fans, as those $50 and $100 tickets are scalped for prices that exceed those of even the real games.

Ira Winderman writes regularly for NBCSports.com and covers the Heat and the NBA for the South Florida Sun-Sentinel. You can follow him on Twitter at http://twitter.com/IraHeatBeat.

Players’ union, NBA to set up cardiac screening for retired players

2015 NBA Finals Cares Events
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First it was Darryl Dawkins. Then it was Moses Malone.

Two all-time great players who recently died — and at t0o young an age, 58 and 60 respectively — from undiagnosed heart conditions. Even before that, recognizing the issue the NBA players union and the league itself were setting up supplemental health coverage to provide cardiac screening for retired players, something ESPN’s Jackie MacMullan recently broke.

The joint effort between union executive director Michele Roberts and NBA commissioner Adam Silver — at a time when there still may be potentially acrimonious labor negotiations looming for their sides — is intended to ease the health concerns of its retired players.

Roberts said action from the players’ association on providing screening for its retired players is “imminent.”

“I wish I could give you an exact timetable, but we have to make sure all the components are in place,” Roberts told ESPN recently. “I will tell you we hope to have something sooner than later.”

The Cardiologists are affiliated with the NBA already, and some of the money will come from the league, while the union is both pitching in a chunk of cash and is the one organizing this, according to the report.

It’s good to Roberts and Silver working together on this. While you’d like to think this would be the kind of no-brainer move that the league and union would work together on, in the past the relationship didn’t always facilitate this sort of cooperation even on the obvious.

I’d like to think this bodes well for future labor talks, but I’m not willing to completely draw that parallel.


Stephen Curry drops 30 on Portland in preseason (VIDEO)

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Somebody is in midseason form.

Stephen Curry put up 30 on Portland in a preseason game Thursday night, hitting six threes and getting to the line 15 times over the course of his less than 26 minutes. It was quite a show.

Portland won the game 118-101 behind 25 points from Allen Crabbe and 22 from Damian Lillard. Not a lot of defense in this one but it was fun to watch.