LeBron James

Winderman: Charity games show fans’ passion, market to see NBA elite

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How intense is the demand from the NBA market for product?

Tickets to the Saturday lockout exhibition at Florida International University that LeBron James is helping promote sold out within two hours Monday.

Even though there were no on-line or phone sales, and even though some windows at the school’s box office only took cash for the tickets priced at $50 and $100.

How intense is the demand from the NBA secondary market for product?

Even before the tickets went on sale, they already were being offered for resale by some outlets, with prices posted as high as $500 while ticket sales still were under way. Now Stubhub has them listed for $1,700 a pop.

Granted, selling tickets in a 5,000-seat arena for a game featuring LeBron James, Dwyane Wade, Chris Bosh, Kevin Durant, Chris Paul and Carmelo Anthony is different than trying to sell 17,000 seats in Sacramento to see the Kings play. And, granted, these exhibitions hardly have gone off smoothly, with a reported counterfeiting issue at Chris Paul’s game in Winston-Salem, N.C., this past weekend the latest snafu.

But what games such as these show is the players, at least in limited quantity, can market their own game, can push their own product.

In this case, proceeds will go to the charity organized by Florida International coach Isiah Thomas in honor of his late mother.

If anything, it should send another signal to those negotiating in New York of just how passionate the following is for their games and their stars. And how it is the stars who truly drive the product.

For years, offseason charity exhibitions had annually been staged at the Heat’s arena, with interest not quite as robust as what was witnessed Monday at the school on the west side of Miami.

Yet Monday, those negotiating a new collective-bargaining agreement in New York were dealing with proposals on how to trim the league’s highest salaries.

Tuesday, many earning those highest salaries will be back at the side of union boss Billy Hunter, facing down the owners who have taken the attitude that this is their game, their product, their show.

In a perfect world, Saturday’s exhibition will serve as a climax to the lockout exhibition season, before players return to training camps.

Otherwise, it will stand as a reminder of how deep the passion for the game, and particularly the game’s elite, runs among fans, as those $50 and $100 tickets are scalped for prices that exceed those of even the real games.

Ira Winderman writes regularly for NBCSports.com and covers the Heat and the NBA for the South Florida Sun-Sentinel. You can follow him on Twitter at http://twitter.com/IraHeatBeat.

Joel Embiid shows off custom “Trust the Process” shoes on Snapchat

Philadelphia 76ers' Joel Embiid reacts to the call during the second half of an NBA basketball game against the Cleveland Cavaliers, Saturday, Nov. 5, 2016, in Philadelphia. The Cavaliers won 102-101. (AP Photo/Chris Szagola)
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Philadelphia 76ers big man Joel Embiid has a certain sense of humor, one that has embraced former Sixers GM Sam Hinkie’s motto of “Trust the Process” as a kind of personal mantra and brand.

Embiid has apparently taken it a step further, showing off custom sneakers on Snapchat of his “Trust the Process” shoes.

You read that right.

The inside tongue of a pair of kicks Embiid was rocking on Saturday read in all lowercase letters the phrase we now associate with the Cameroonian center.

Embiid famously dubbed himself “The Process” and even filed for a trademark on the language in order to sell merchandise no doubt to be with us shortly.

Keep it coming, Joel. Absolutely each and every one of these are great.

LeBron James becomes first player with 27,000 points, 7,000 rebounds, and 7,000 assists

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Cleveland Cavaliers superstar LeBron James is one of the best basketball players ever, and on Friday night he passed Elvin Hayes for 9th on the NBA’s all-time scoring list.

Now, LeBron has accomplished a feat that is all his own.

During a game against the Charlotte Hornets on Saturday, James became the first player to log 27,000 points, 7,000 rebounds, and 7,000 assists.

Being alone in those categories is incredibly special, and is a marker to how James has played his entire career as a revolutionary point forward.

James is not only 9th in scoring, but 16th in assists. Statistical averages suggest he will end the season somewhere around 12th all-time in passing.

Timofey Mozgov gets MVP chants at free-throw line during Lakers-Suns (VIDEO)

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Timofey Mozgov is not an MVP candidate, but that didn’t stop one fan from starting a chant while the Los Angeles Lakers C was at the free-throw line on Friday night against the Phoenix Suns.

May I just say this: Bless this fan.

As Mozgov went to the line midway through the first quarter, someone within earshot of ESPN’s parabolic microphones started a chant for the Russian big man.

It was quiet during Mozgov’s first free throw, but during the second more fans at Staples joined in to the point where it was impossible to ignore it.

This is what having a fun at a basketball game looks like. Too good.

Richard Jefferson wears crazy Snapchat glasses for POV look at dunking (VIDEO)

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Cleveland Cavaliers veteran Richard Jefferson has a legendary Snapchat account, and I think it just got even better.

During a video posted to Jefferson’s account on Saturday, viewers were able to see a point-of-view account of what it’s like to be an NBA player practicing 3-pointers and dunking down lob passes.

Thanks to a pair of Snapchat Spectacles — a video camera in a set of glasses and paired with the social application — Jefferson gave us a taste of what it’s like to be an NBA player, if only for a moment.

I think it’s pretty cool to see from his perspective. Thanks to the evolution of wearable technology and 3D viewing equipment this is probably just a very small preview of what our viewing experience for the NBA is going to be like in 10-15 years.