Winderman: Charity games show fans’ passion, market to see NBA elite

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How intense is the demand from the NBA market for product?

Tickets to the Saturday lockout exhibition at Florida International University that LeBron James is helping promote sold out within two hours Monday.

Even though there were no on-line or phone sales, and even though some windows at the school’s box office only took cash for the tickets priced at $50 and $100.

How intense is the demand from the NBA secondary market for product?

Even before the tickets went on sale, they already were being offered for resale by some outlets, with prices posted as high as $500 while ticket sales still were under way. Now Stubhub has them listed for $1,700 a pop.

Granted, selling tickets in a 5,000-seat arena for a game featuring LeBron James, Dwyane Wade, Chris Bosh, Kevin Durant, Chris Paul and Carmelo Anthony is different than trying to sell 17,000 seats in Sacramento to see the Kings play. And, granted, these exhibitions hardly have gone off smoothly, with a reported counterfeiting issue at Chris Paul’s game in Winston-Salem, N.C., this past weekend the latest snafu.

But what games such as these show is the players, at least in limited quantity, can market their own game, can push their own product.

In this case, proceeds will go to the charity organized by Florida International coach Isiah Thomas in honor of his late mother.

If anything, it should send another signal to those negotiating in New York of just how passionate the following is for their games and their stars. And how it is the stars who truly drive the product.

For years, offseason charity exhibitions had annually been staged at the Heat’s arena, with interest not quite as robust as what was witnessed Monday at the school on the west side of Miami.

Yet Monday, those negotiating a new collective-bargaining agreement in New York were dealing with proposals on how to trim the league’s highest salaries.

Tuesday, many earning those highest salaries will be back at the side of union boss Billy Hunter, facing down the owners who have taken the attitude that this is their game, their product, their show.

In a perfect world, Saturday’s exhibition will serve as a climax to the lockout exhibition season, before players return to training camps.

Otherwise, it will stand as a reminder of how deep the passion for the game, and particularly the game’s elite, runs among fans, as those $50 and $100 tickets are scalped for prices that exceed those of even the real games.

Ira Winderman writes regularly for NBCSports.com and covers the Heat and the NBA for the South Florida Sun-Sentinel. You can follow him on Twitter at http://twitter.com/IraHeatBeat.

Father trolls son with signs at NBA games saying he will join dad when grades improve

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As a father who has threatened to take things away from my daughters if some behavior/school situation didn’t change (then felt bad when I had to follow through on the threat), I appreciate parents willing to follow through on what they say.

But this guy is taking it to a new level.

This father showed up at two nationally televised games this week with a sign and a message for his son.

Good on Dad for following through and not caving and taking his kid to the games, but the signs are a kicker.

As Matt Moore points out at CBSSports.com (who gets the hat tip for finding this, he better never do this to his son), how much time does this dad have, he was in Charlotte for the Cavaliers game, then in Houston. Did he spend a Spring Break traveling the country to go to NBA games and troll his kid? (It makes you wonder if it’s real.)

Steven Adams, Enes Kanter with another Russell Westbrook for MVP video

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I don’t know if Russell Westbrook is going to win the MVP award this season — Sunday night’s showdown with James Harden didn’t clear up the picture. This year’s four-way race (also with Kawhi Leonard and LeBron James) is one of the most interesting and even ones in decades.

If Westbrook doesn’t win, don’t blame Steven Adams and Enes Kanter.

The Stash Brothers, the roommates, are doing their best with videos to promote him. And take subtle jabs at Westbrook’s fashion sense.

Dennis Schroder insists reeling Hawks OK despite seven-game skid

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ATLANTA (AP) — Dennis Schroder insists the Atlanta Hawks will be fine when their three injures starters return.

The point guard also believes the Eastern Conference playoff standings are too tight for the Hawks to wait for Paul Millsap, Kent Bazemore and Thabo Sefolosha to return from their injuries.

Schroder said the Hawks must snap their seven-game losing streak with their current limited roster, which will be without the three starters for at least one more game.

“I’m saying now we have to change something,” Schroder said Monday. “We can’t wait until they come back. Maybe it’s too late then.”

The Hawks are in a three-way tie for fifth in the Eastern Conference playoff standings. They are only 2 games ahead of eighth-place Miami, which currently has the final playoff spot, and 2 + ahead of ninth-place Chicago.

The Hawks see they could drop out of the playoff standings if they don’t quickly end the losing streak.

“The NBA isn’t easy,” Schroder said. “You’ve got to win games to make it in the playoffs.”

Coach Mike Budenholzer said Millsap, the four-time All-Star who has missed five straight games with left knee tightness, and the other two injured starters will not play in Tuesday night’s home game against Phoenix.

Bazemore, who has missed four straight games with a right knee bone bruise, said he hopes to return for Wednesday’s game at Philadelphia.

Sefolosha, held out against the Nets with a right groin strain, was seen working on an elliptical machine at the portion of Monday’s practice open to media. There is no timetable on Millsap’s return.

Before the losing streak, which matches the team’s longest of the season, the Hawks were competing with Toronto for the fourth seed in the East and home-court advantage in the first round of the playoffs.

Home-court advantage is now a distant dream.

Atlanta is tied with Milwaukee and Indiana for fifth following Sunday’s 107-92 loss to New Jersey, which owns the NBA’s worst record.

The latest ugly loss left Atlanta in what Bazemore described as “a dark time.” Even so, he insists the players’ spirit is not broken.

Bazemore pointed to players taking extra shots after practice and said “My teammates are still laughing. … We’re still alive and kicking.”

Budenholzer’s message is for players to avoid trying to do too much to fill the void left by the injured starters.

“I think to some degree we’re all pressing,” Budenholzer said. “Coaches pressing, each guy individually. It comes from actually a good place. They want to win. They want to have success and it’s just remembering that the best way for us to have success is to do it as a group and do it together.”

Budenholzer said rookie Taurean Price, who had 17 points, six rebounds and three steals in his first start against the Nets, likely will remain in the lineup against Phoenix.

Ersan Ilyasova and Tim Hardaway Jr. combined to make only 8 of 30 shots against the Nets. Atlanta’s depleted bench was outscored 46-7 by the Nets’ backups.

Budenholzer said Bazemore is “very close” to playing and could be cleared after “another good day.”

Bazemore said has done “pretty much everything” on the court in testing his knee, including change-of-direction drills.

“I’m starting to feel good,” Bazemore said. “… Things are trending in the right direction.”

Sixers’ Ben Simmons throws down impressive dunk in pregame workout (VIDEO)

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Consider this a look at what might have been this past season. Or a look into what will be next season.

Philadelphia has shut No. 1 pick Ben Simmons down for the season as they wait for the Jones fracture in his foot to heal properly, but he is traveling with the team and working out on its current road trip. Before the game in Indianapolis, Simmons got in a workout on the court.

Then casually threw down a between-the-legs, off the backboard self alley-oop.

What does that mean? Nothing. Other than next season in Philadelphia could be a lot of fun.