From our “if you can’t beat them, join them” files….
It’s been open season on LeBron James for a few things in the past year — his hairline, The Decision, and the rather foolish statement about the Heat winning “not, four, not five, not six” championships. Many took all this together as a sign of LeBron’s ego — the American public turned on him. He shows up all over most disliked celebrites lists.
But McDonald’s hasn’t dropped him as an endorser. And in their newest ad promoting the annual Monopoly Game LeBron joins in poking fun at himself. It’s a smart marketing move. Not that people are going to cut him slack over it. We’ll let you judge for yourself (via AdAge and SLAM).
Rajon Rondo: You couldn’t name three players on 2015-16 Kings, but I led NBA in assists
“It’s just, maybe, the personnel in this situation,” Rondo says in response. “I mean, last year — I hate to keep talking about last year — but you couldn’t name three people on my team, the Sacramento Kings, and I led the league in assists. You know? I don’t know. I believe so (that his skill set still has value), given the right personnel and the flow of the game.”
Nike, meanwhile, is expected to present its initial NBA jersey designs to retailers beginning this week. The company said it doesn’t plan to produce sleeved jerseys, a style debuted by Adidas in 2013 that received mixed reviews from players and fans.
Whether or not sleeves were introduced for ad space, uniform advertisements are still coming. The ads can fit on standard jerseys, no problem.
At this point, there’s just little to no upside for sleeved jerseys.
Nostalgia will treat sleeves better than present-day evaluations, but until we look back wistfully on this mostly failed experiment, good riddance.
Report: Carmelo Anthony twice asked to meet with Phil Jackson, who will get around to it soon
That affair should’ve provided a sense of Jackson’s communication skills. This latest episode only reinforces it.
The Knicks were in New York on Thursday, when Rosen’s article was published. They played in Toronto on Sunday and returned home for a game yesterday. That’s plenty of time for Jackson and Anthony to talk.
Why hasn’t it happened yet?
Isaiah Thomas on pace to break modern-era fourth-quarter scoring record
“It doesn’t surprise me,” Thomas said. “It just surprises everybody else.”
It shouldn’t any longer.
Boston has won seven of eight, and in that span, Thomas has scored most of the Celtics’ fourth-quarter points. He has pushed his fourth-quarter scoring average to 10.1 for the season – putting him on track to break the modern-era record.
Kobe Bryant scored 9.5 fourth-quarter points per game in 2006, the most in the previous 20 years (as far back as NBA.com has data). The leaderboard:
Russell Westbrook is also on track to surpass Kobe and join this rarified air. LeBron James, Tracy McGrady, Kevin Durant and Dwyane Wade are the only other players to average even eight fourth-quarter points per game in a season over the previous 20 years. Not even Michael Jordan (7.1 in 1997, 7.3 in 1998) did it.
Boston’s offense has blasted into the stratosphere with Thomas on the court in the fourth quarter, scoring 122.1 points per 100 possessions. However, the Celtics allow even more with him on the floor in the final period (122.8 points per 100 possessions). The 5-foot-9 point guard has limits.
But where those limits exist when it comes to his clutch scoring – we haven’t found them yet.