Derek Fisher speaks to reporters after taking part in contract negotiations between the NBA and the players association in New York

The 15 Footer: Things fall apart, but no one stops talking to notice

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The 15 Footer is a recurring series of fifteen items about the NBA highlighting news of the last week. It is written by Matt Moore, sometimes not badly.

1. It’s not the end of civilization. But you can see it from there. 

I was sure that the Kardashian-Humprhies wedding would be the dumbest story in the NBA this year. How do you top a borderline starter marrying someone who’s literally famous for being famous? Oh, that’s easy. With a 20-year-old affair between a marginal political entity and Glen Rice. It’s like a folktale, really. If the point of the folktale was to make you question what the point of the human race is.

2. Play It Forward Pass

LeBron James’ long-term fascination with football, including this weeks’ video of him playing ball in the street, got me thinking. Would James be better off as a receiver? He’d be physically dominant because of his size and athleticism. He’d likely have wound up as the highest paid receiver. And while football has its own ridiculous set of cliches and standards, particularly regarding toughness, at least James wouldn’t be solely responsible for his team’ fate in the clutch.

In fact, the NFL would do more for James’ overall goals than the NBA. While the money is undeniably better in the NBA, he’d still be one of the most marketable players in the NFL. He’d be part of a closer team, as NFL squads tend to be closer than NBA teams. And the burden for success would be equally shared man to man, instead of heaped on James. Furthermore, James would only have to excel on a handful of plays once a week rather than on 90 percent of all plays 82 games a season and then the playoffs. These things are the same for any athlete, but James is particularly well-suited for the game. And maybe it would have given James a different self-concept where he wouldn’t, you know, go on national television and rip his home state’s heart out. Okay, probably not, but it’s something to think about.

You’re all just sitting there imagining him getting nailed by a safety, aren’t you?

3. The Big 20/20 Hindsight

At some point, Shaq’s not really being helpful. Oh, wait, that’s most every point. His latest brilliant reveal is that he advised the Celtics not to trade Kendrick Perkins, saying he knew he might not return. The assumption here is that Danny Ainge should stop all of his talks and go “Wait a second. The guy who nicknamed himself the Big Aristotle says this is a bad plan. Clearly the great minds of our time doubt this maneuver which provides more flexibility for our team in 2012 in the next big free agency summer. Abandon ship!”

The Celtics traded Perkins because they were leveraging what he would give them last year versus the value of clearing space (and acquiring Jeff Green). Part of that involved a faith in O’Neal to return from injury which didn’t work out. That’s not O’Neal’s fault. The guy’s 39 for crying out loud. But O’Neal’s revisionist history has followed him at every stop in his career. Even in retirement, he’s passing judgment on decisions that were never his to make. But hey, at least he’s willing to fight some people.

4. In some cultures, Zen is a word for jerkface

You would think that Phil Jackson would have more appreciation for other former players. Typically, players act like it’s a brotherhood. Yet for whatever reason, Jackson thought it best to give Jerry West the cold shoulder, eventually driving him out of the organization. Naturally, almost no one is going to think badly of Jackson, even if West’s accusations were confirmed by the Zen Master himself. It’s just the same ol’ lovable Phil, the wisecracking winner.

At the same time, West’s neurotic, fretting manner must have clashed with Jackson’s hole “whatever, man, let it be” approach. (Or, as I like to call it,  “Whatever, man, let Michael Jordan, Shaquille O’Neal and Kobe Bryant handle it.” ) Micro-management is never a quality you look to embrace, and Jackson’s plans worked out pretty well, with the 5 championships and all. You’d just think that he would find a better way to get along with the legends of the game. Red Auerbach, Jerry West, the list goes on. Just odd to see Jackson as a divider between a legend and the franchise he helped build.

5. National Lampoon’s European Vacation Part II

Lamar Odom is often talked about with regards to a failure to capitalize on talent and ability. The fact that his career apex has found him as a dichotomous role player in terms of X-Factor vs. space cadet speaks to this. But what gets lost is that Odom never flamed out of the NBA. He never fell off the radar, never found himself struggling to keep a position, never lost his starting spot due to a better, younger player. He went to the Lakers’ bench because of how their lineups were put together, not because he was a weak point. And most importantly, he’s hung on in the league for an extended period of time.

So news that he’s considering playing in Europe after next season makes you look back at his career with appreciation. He’s not being forced there, and he’ll be able to live in a high lifestyle. He’ll have escapades with Khloe. And he’ll likely end up facing Paul Pierce again, who has talked about playing in Europe after his NBA career is through. Despite having the reputation as not having lived up to expectations, Lamar Odom will be a two-time NBA champion, married to a rich famous person, living abroad and being famous. Not bad for a washout.

6. Socially Media Awkward

I think it’s safe to say that technology has made this lockout dramatically different from the one in 1999. Between the salvos being fired on Twitter, the “whoops” tweet from Roger Mason, and the speed with which lockout news travels, everything is accelerated in the lockout just like it is with any event. The problem is it also creates more communication for there to be rumors about. Like, you know, texts. Derek Fisher later denied the reported texts of him informing players to be ready for a season, but it just adds more noise to the stream.

It’s no coincidence that the most progress was made in the talks when both sides initiated a media blackout. Every time either side speaks to the media, things get worse. As a member of the media, I can recognize this. We only make things worse, in terms of resolving things. It’s our job to find angles that people care about, and two sides squabbling and slamming each other is a lot sexier than “both sides approached the problem in a mature way.” Furthermore, people do care about how the negotiations are going, so those with sources inside the talks are doing their readers a service in providing news. But that doesn’t change the fact that the less word gets out, the better chances there are that actual progress will be made. Once again, the enemies to a season are communication and Dan Gilbert.

7. Glass Half-Empty, Glass Half-Full Of… 

The union apparently informed its players that they could miss up to half a season, which is a real bummer. But on the bright side…

  • If they do play half a season, Greg Oden might play a “full” season.
  • If they do play half a season, some crazy things could happen like the Wizards being good. Just kidding, but JaVale McGee seems to think so.
  • If they do play half a season, Gilbert Arenas might get paid what he’s actually worth for the year.
  • If they do play half a season, teams will be healthier and better rested for the playoffs.
  • If they do play half a season, you can look forward to more gimmicks like this.
8. Maybe He Can Pawn One Of His Six Rings To Cover It
The league fined Jordan $100k, which is pretty impressive. Most people are terrified of Jordan. It’s not clear why, it’s not like he’s super violent or anything. He’s just, you know, the most intense and powerful guy in the NBA. Plus the Mom Jeans. That, too.
At least the league is staying consistent. The worst thing it could do with the hammer it has picked up during the lockout is to use it arbitrarily Using it no matter who violates the gag order is the only way to give it legitimacy, even if the entire thing is a little bit immature.
My biggest question is whether Jordan paid the fine with cash he had on him, or if he had to go back to his gigantic vault of money that he swims in  to get it.
That might be Scrooge McDuck. I get confused sometimes.
9. But Think Of All The Reading They Can Get Done
Ira Winderman talked about the realities of how most NBA players can’t take the financial hit of losing a season, due to their short career span. Winderman hints that this could eventually result in another break in the union, which is what this whole thing has come to be about. Who’s going to break first, the union or the owners? (Hint: It’s not the owners.)
It’s going to be a legitimate test of how much the union really did prepare its players for the lockout. If they’re caught off guard once the checks stop rolling in, that’s a damning sign for how much the players listen to the union’s advice, and will affect their willingness to stick together. That’s why you see all the conversations about staying united and the t-shirts and what not. At least during the lockout, players aren’t prevented from getting another job. They just don’t want to. Would you want to go work at a minimum-wage gig if you were an NBA player?
But let’s be clear. It’s still a decision not to pursue employment during the lockout.
10. A Not-So-Disappointing Turn Of Events
When Suns CEO Rick Welts announced he was stepping down this week, the media reacted with… casual coherence? Rational measure? What? What’s happening? There were no accusations of a rift between Welts and Robert Sarver, no inherent conversation about why he was really stepping down. Welts just decided to take a new job and move because of a relationship. No shocker. Nothing salacious. Just a normal move that would have gone unnoticed were he not known as the gay NBA executive. It shouldn’t be news, but the fact that the news was handled without sensationalism is at least a win for everyone. It’s a loss for the Suns, though, who have gone through a ridiculous amount of turnover over the past four years. Seriously, you’re supposed to wind up in Arizona, I thought.
11. A Necessary Guardian Or An Unnecessary Evil?
Rashard Lewis spoke with ESPN this week and made it clear. The owners decide to sign players to exorbitant contracts, and they negotiate those contracts with agents, not the players. The agents’ role in the economics of the NBA has become more and more into perspective during this process, as agents seek decertification and the power play continues. Lewis’ comments provide a different kind of insight into players. It shows that they would accept less money and that they don’t maintain a blind denial that some contracts aren’t fair. In short, the players know that they aren’t worth the money. But if you’re offered, would you turn it down?
Now, you or I may turn down a job position if we know we can’t fulfill the obligations, but that would never be a contract. That’s the big differential and a cause of debate for the owners. In short, they want to be able to overpay for a player, and then cut him if it doesn’t work out. Players are responding by saying “don’t overpay us and no one loses.” It’s a question of individual responsibility versus systemic failsafes.
12. What About Bosh?
If anyone is going to escape the all-encompassing fire of “The Decision” and the subsequent Heat Wave, it’s going to Bosh. Bosh drew so much fire last year for everything from his attitude to his perceived wimpiness, that at the end, there started to be a move backwards. Bosh actually had a really good Eastern Conference Finals and a pretty decent Finals. It was LeBron that suffered in the Finals. So with Bosh standing up to Skip Bayless and his childish insults this week, and the reception being largely positive, it’s possible that he could grow on that momentum. Maybe Bosh can work off some of his negative image by just being contrasted with some of his critics.
13.  The Inmates Aren’t Running The Asylum, They’re Piloting The Aircraft Carrier
Maybe Robert Sarver and Dan Gilbert are the ones taking possible labor agreements out at the knees. Maybe they’re not. But it’s clear that they have a voice, as their appearance at the meetings proves. And these two aren’t the ones you want running the show. Or are they?
Gilbert has a decent argument towards saying how competitive balance is a problem. You can say Gilbert overpaid for marginal talent and built incorrectly around LeBron, or you can say his market created an environment where he had to. You can say Gilbert had the opportunity to re-sign James, and that he couldn’t, or you could say that the system made it too difficult for him too. You can say Gilbert overpaid for the Cavaliers, or that the current system dictates the price under tangible assets.
The reality is probably somewhere in the middle. But if you can understand anyone wanting stronger ways to keep the talent they draft, you have to sympathize with Gilbert. Unfortunately, if you want an example of how decision making affects teams’ futures, Gilbert’s also the lightning rod.
Sarver on the other hand is a good model of an owner who acted responsibly, nay, cheaply, and still didn’t turn a profit. So the system must be broken. In other words, if a cheap owner in a mid-level-market can’t turn a profit with a playoff team, who can? This again comes to the question of whether player salaries are the entirety of how an NBA business succeeds or fails.
These two should not be driving the wagon. But they do stand as examples of the kind of problems both sides are going to have to solve.
14. Sole Man
Joe Johnson has lots of shoes. Just a reminder.
15. It’s Raining (Threes) In Baltimore
Would an NBA team survive in Baltimore? The basketball scene is pretty strong there. Is it impossible to think that after his playing days are over, Melo might want to invest in a team there? Maybe he and LeBron can go halvsies.

LeBron James on surpassing Michael Jordan: “It’s a personal goal”

CLEVELAND, OH - SEPTEMBER 26: LeBron James #23 of the Cleveland Cavaliers during media day at Cleveland Clinic Courts on September 26, 2016 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory copyright notice. (Photo by Jason Miller/Getty Images)
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Since he was a teenager, LeBron James has been compared to Michael Jordan. That comparison has usually been used as a way to cut him down or explain why he’s not in the same class, but that’s changed since he won his third championship, and first in Cleveland, in June. Now, LeBron has started to be a lot more open about his desire to eventually surpass Jordan. He said so in an interview with the AP’s Tom Withers after practice on Tuesday:

Now that LeBron James has won a championship for the ages, he’s set a loftier goal:

Catching Michael Jordan.

Long flattered to be mentioned in the same company with Jordan and other NBA legends, James has been hesitant to publicly acknowledge that he wants to be remembered as the greatest in league history.

It’s time now.

“It’s a personal goal,” James told The Associated Press on Monday. “I just never brought it up. It’s my own personal goal to be able to be greater than great. I think that should be everybody’s personal goal.”

Now that James has indisputably cemented his legacy as one of the handful of greatest players ever to play the game, he has a lot less to lose by openly talking about these things. Five years ago, he would have gotten killed for bringing it up. Now? It just seems plausible more than anything else.

Kevin Durant says Nike didn’t influence his free-agency decision

OAKLAND, CA - SEPTEMBER 26:  Kevin Durant #35 of the Golden State Warriors poses for NBA team photographer Noah Graham during the Golden State Warriors Media Day at the Warriors Practice Facility on September 26, 2016 in Oakland, California.  (Photo by Ezra Shaw/Getty Images)
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Many different factors went into Kevin Durant‘s decision this summer to leave the Oklahoma City Thunder for the Golden State Warriors — basketball fit, location, his friendships with Andre Iguodala and Draymond Green, and more. But one thing he wants to make sure you know didn’t influence him is Nike. Durant told reporters this week that the shoe company, which he endorses, didn’t steer him one way or another in free agency, and they didn’t even know his plans beforehand.

It’s a little hard to believe that Nike had zero advance knowledge of Durant’s plans — if not a hard answer, at least a strong indication of which way he was leaning. Durant was one of the most popular players in the league in Oklahoma City, so Nike would have been fine either way. But his presence in Golden State, a much bigger market and the dominant story in the NBA this season, will only help them. It doesn’t hurt, either, that they now have one of their biggest athletes in the same market as Stephen Curry, who had been taking advantage of all the attention on the Warriors to raise Under Armour’s profile. Now, Nike can get some of that spotlight back in the Bay Area.

Barnes, Bogut highlight latest round of changes for Mavs

CLEVELAND, OH - JUNE 08:  Harrison Barnes #40 of the Golden State Warriors reacts in Game 3 of the 2016 NBA Finals against the Cleveland Cavaliers at Quicken Loans Arena on June 8, 2016 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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DALLAS (AP) Harrison Barnes and Andrew Bogut are in, Chandler Parsons and Zaza Pachulia are out and Dallas coach Rick Carlisle has a retooled roster for the sixth consecutive time since winning a championship.

“Well, we love it,” Carlisle said at media day this week as someone chuckled. “What’s more exciting than getting seven new guys? New blood. It’s fresh every year.

“Really, that wasn’t meant to be a joke,” he added. “If you view it as a negative, there’s a pretty good chance it’s going to be a negative. I don’t look at it that way.”

The Mavericks have made the playoffs all but one season since the constant turnover started after owner Mark Cuban chose salary cap flexibility over keeping a few key players when a new labor agreement was reached six months after his team won the title in 2011.

But Dallas still hasn’t won a postseason series since beating Miami in six games in those NBA Finals.

Repeated efforts to land big names in free agency failed, which this year led to the additions of Barnes and Bogut from 2015 champion Golden State after the Warriors lured Kevin Durant from Oklahoma City and had to unload both starters to make cap room for the four-time NBA scoring champion.

Barnes headlines the group of newcomers because he’ll be a top option on offense after signing a four-year, $94 million max contract. Over his four seasons with the Warriors, he was always a role player behind Stephen Curry and Klay Thompson.

“It’s going to be bigger expectations and I’m going to have a larger role on this team,” Barnes said. “I feel like we have a lot of pieces this year, either coming back off injury, guys who are motivated, have a lot to prove. So hopefully we can all come together and do something special.”

There’s actually some stability in the starting five because point guard Deron Williams is back for a second season with his hometown team.

Nowitzki, going into his 19th season at age 38, says Williams was the best player on the team at times last season, and the Mavericks missed him in their five-game loss to Oklahoma City. He was limited by a sports hernia injury that required offseason surgery.

Parsons signed a max deal with Memphis, and Pachulia went to the Warriors after the trade that landed Dallas the 7-footer Bogut, who should be a much stronger shot-blocking presence than his predecessor.

The changes fit the formula of at least two new starters each season going back to the title year.

“There are similarities to other years,” Carlisle said. “The ability to add Bogut and Barnes was huge for us. We caught some good luck on that.”

The other notable newcomer is Curry’s younger brother, Seth Curry, who is on his fifth team in his fourth season but finally had a more prominent role last season in Sacramento. Former Baylor standout Quincy Acy is in Dallas after bouncing around his first four years.

The Mavericks are deep at guard with holders J.J. Barea and Devin Harris behind Williams and Wes Matthews, in his second season as the shooting guard and now more than a year removed from tearing an Achilles tendon his final season in Portland.

Also returning are athletic young forwards Justin Anderson and Dwight Powell along with 7-2 Tunisian center Salah Mejri, a surprising shot-blocking presence last season as a 30-year-old rookie.

“They’re definitely athletes and we should be able to have a great defensive lineup once I’m out,” said Nowitzki, poking fun at his defensive skills. “I think we have a (backup) lineup out there that could be really, really good, and obviously youth and athleticism is a big part.”

Barnes wanted to be a part of it even though the Mavericks appear further from championship contention than other Western Conference teams.

“I think when you look at what this franchise has done year in, year out, stable on their ship,” Barnes said. “And be able to learn from a guy named Dirk who’s done it year in, year out. He’s pretty much built this place through his work ethic.”

And now Nowitzki is getting used to another new collection of teammates.

Follow Schuyler Dixon on Twitter at https://twitter.com/apschuyler

Jazz’s Dante Exum says his knee is completely healed from 2015 ACL tear

MIAMI, FL - DECEMBER 17:  Dante Exum #11 of the Utah Jazz drives to the lane during a game against the Miami Heat at American Airlines Arena on December 17, 2014 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory copyright notice:  (Photo by Mike Ehrmann/Getty Images)
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After a promising rookie season, Dante Exum missed all of 2015-16 rehabbing a torn left ACL he suffered during an exhibition game with the Australian national team in summer 2015. As the Jazz kick off training camp, Exum says he’s fully recovered after his year off and he’s ready to go.

Via Jody Gennessy of the Deseret News:

“I was just excited to get back out there,” Exum said after the first of two practices Tuesday. “I was feeling good. … I was just ready to come out there, talk when I can and run between every drill.”

Both his attitude and his body were at 100 percent as he returned from a yearlong rehab that followed his September 2015 surgery on his left knee that had been injured in a friendly international game with the Australian team.

With the Jazz’s trade for George Hill over the summer, Exum won’t have to be the starting point guard, which will take some pressure off of him to get back to full strength right away. A torn ACL is something that usually takes time to return from, and having guard depth to ease his workload will help with the transition. If the Jazz get good production out of Exum, it will be a bonus for what looks to be one of the most exciting young teams in the Western Conference.