It doesn’t take too much game-watching acumen to follow the ball as it goes through the hoop and praise the shooter who put it there, but there’s a certain concentration that’s required in following the game’s off-ball action. The gravitational pull of a basketball is undeniable; the most amazing things on the court happen in the immediate area surrounding that sphere, and the eyes of most every observer of the game trace its movements through crossovers, jumpers, and even more complex sleight-of-hand trickery.
Yet what goes on away from the ball, while not quite as amazing, is crucial for the implementation of actual basketball strategy. The best NBA defense are sophisticated machines, and the most fluid offenses require all kinds of movement and screening to create a single open shot. Each of these actions and skills are valuable in their creations; scorers are obviously required to win games, but having players capable of setting quick, effective screens, snatching up offensive rebounds, or slashing to the bucket to draw a defense’s attention are also incredibly valuable. The age of accessible internet video (and in particular, the incredible utility of services like Synergy Sports Technology) has made certain elements of the NBA game easier to appreciate and analyze than ever. We’re gradually moving away from a world that judges player worth in points per game in part because of all the information and footage that’s available on a wide scale, but it’s worth considering if the salary structure of the NBA will ever truly allow for skills that aren’t quantified in the traditional box score to be valued appropriately.
Obviously not every owner and general manager in the entire league puts the same weight on the same skills, but box score statistics remain the simplest way to determine a player’s direct impact on the floor. It makes sense that players who grab oodles of rebounds or dish out a ton of assists would be paid accordingly. But why not players who defend the pick and roll expertly or lock up the opponent’s best scorer? The smartest NBA clubs in the room keep track of all kinds of quantifiable skills that don’t show up in the public sphere — ranging from things like deflections to merely making a smart read on a play — so it’s not like we’re dealing with abstractions here. The numbers are at their fingertips, and yet non-scorers continue to grab reasonable salaries, but ones dwarfed by those capable of scoring 15 points per game.
The simple reason? The economics of the NBA dictate that some players have to get a short end of the stick, and though the collective logic of the league favors unconventional talent more than ever, the baseline perception still puts money in the hands of scorers. That means that non-box score contributions like defense, while essential, can be bought on the cheap while the Corey Maggettes of the world regularly rake in eight-figure salaries. The owners of the league are indeed speaking with their wallets; every team needs scorers, and that simple desire to put points on the board has led some scorers to pull more of their team’s resources than their contributions actually suggest they should. Yet under the shade provided by lofty salaries afforded to those scorers, the smartest NBA GMs and owners make a killing by exploiting the current market dynamic. Skills that show up indirectly in the box score or fail to at all are still essential for team success, and those with the means — be they statistical or merely observational — to most accurately assess those skills are usually the ones scooping up valuable contributors on the cheap.
The precedent has been set that scoring gets players paid, and reversing that trend is more complex than simply increasing awareness of the value of non-scoring contributions. This is true primarily because those best positioned to shell out money to deserving non-scoring players are encouraged to play the free agency game by its current rules. After all, why should the owners and managers who embrace a holistic understanding of the game pay any more than the market dictates they have to? So long as capable non-scorers remain underpaid, they’ll fill up less of a team’s cap space while largely being courted by only those in the know. There are real contributors in the league who simply produce in ways not accurately measured by the box score — and not encapsulated by trope tags like “championship experience.” By reinforcing the current NBA values, savvy execs are able to find said contributors in the bargain bin. Fair or not, the current system provides a notable advantage for those willing to dig in to the minutiae of the game, and one that would be surrendered if those same owners made an honest attempt to balance the pay scale for non-scoring skills.
The NBA market is stilted, but what empowered owner or manager would seek to establish equilibrium?