Sometimes Nike seems like a marketing company that happens to make some shoes on the side. They do that marketing thing oh, so well.
Take this latest ad, which features Kevin Durant and some guys from the original “Back to the Future” movies promoting a new Nike shoe (and an upcoming charity event). This “Back for the Future” ad is just clever and fun. And well done. (Hat tip to The Basketball Jones)
It makes sense, though. Who cares about this preseason game? If travelling less helps the 66-year-old Popovich stay fresh in the years ahead, that’s well worth it. Plus, it gets Messina a little extra experience. Some day, he might be the head coach.