With it looking more and more like NBA games are going to be lost, the advertisers that normally fill in the commercials during NBA broadcasts are starting to look around for other places to spend their money.
The concern is that once the league comes back, all those advertising dollars will not.
The NBA lockout is not causing the kind of panic among advertisers that the NFL lockout and threat of lost games caused, notes the New York Post. The fact is, NBA advertisers think they can find other places to attract a male audience — including giving more money to the NFL, which got its labor house in order in time to salvage a full season.
Already making replacement pitches are male-targeted cable networks such as Viacom’s Spike and Comedy Central and News Corp’s FX….
“The big winners would be the cable guys that skew male,” said (Marc Morse, senior vice president of national broadcast at ad shop R.J. Palmer), noting that basketball tends to draw men between the ages of 18 and 34, a younger audience than pro football.
Disney’s ESPN/ABC and Turner’s TNT, which air the majority of NBA games, have the most to lose, while a host of regional sports networks would also be hurting if the strike isn’t resolved by the start of training camp in October.
The NBA also draws a large audience of African-American males, something that may be hard for advertisers to reach easily, the Post notes. As for who are the largest regular season advertisers, it’s American Express and All State insurance.
But I think what we are all going to miss most is the TNT’s Franklin & Bash promos.
That’s just nasty.
Atlanta’s Al Horford gets the ball out high, but within his range, so when he pump fakes Indiana’s Lavoy Allen goes flying by. That opens up the lane and Horford attacks it, Solomon Hill tries to cut him off, but Horford just finishes threw him.
Pacers and Hawks played an entertaining, close game Friday night.
Dwyane Wade still has some springs.
In what may be his best dunk in recent memory, he shoulders Michael Kidd-Gilchrist to create space in transition, then gets up and throws it down before Nicolas Batum can get there for the block.
Not sure even Wade saw that one coming.
MINNEAPOLIS (AP) — Minnesota Timberwolves guard Zach LaVine is heading back to All-Star weekend to defend his slam dunk title. And he says he has “a few tricks up my sleeve” after dominating the event last year.
LaVine will compete against Detroit center Andre Drummond, Denver swingman Will Barton and Orlando forward Aaron Gordon in Toronto next weekend.
LaVine was one of the breakout stars of All-Star weekend last year with his electric performance in the dunk contest. He says he debated about coming back and made his decision after strong encouragement from his fans.
If LaVine wins, he will become the fourth player in the 31-year history of the event to repeat as champion. Michael Jordan, Jason Richardson and Nate Robinson are the others.
Blake Griffin will still return to the Clippers some time in March (barring any setbacks).
That said, he had a second procedure this week to repair the boxer’s fracture in his right hand, reports Ramona Shelburne of ESPN.
Clippers forward Blake Griffin underwent a second procedure this week on his broke right hand, sources told ESPN. The procedure was a part of the original surgery last week, so sources said the 4-6 week timeframe for his return remains unchanged.
This might help explain why Griffin’s hand looked so swollen and scarred this week. But to be clear, this was a planned second procedure, not a setback.
Griffin suffered the fracture punching a Clippers’ equipment manager while everyone was out to dinner in Toronto recently, while Griffin was still sidelined with a quadricep injury. The Clippers have moved on, but it is likely the league will tack on a couple of game suspension for Griffin upon his return to health.
And no, the Clippers are not looking to trade Griffin in spite of this. So stop asking.