NBA players focused on the PR game during lockout

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Heading into Wednesday’s negotiations, maybe the most frustrating thing about the NBA lockout is that both sides seem more focused on winning the public relations battle than ending the labor strife that threatens the season.

Frankly, the public relations battle can’t be won by either the owners or players if regular season games are lost. But that isn’t stopping both sides from trying.

That includes the players union talking to players in hopes avoiding the kind of gaffs the players had during the last lockout. Howard Beck broke it down at the New York Times.

“It was a huge emphasis,” Derek Fisher, the president of the National Basketball Players Association, said in a telephone interview. “The reality is, we’re in a great position, where guys have worked to put themselves in this place where they can potentially earn millions of dollars.”

And fans, generally speaking, do not want to hear about the woes of millionaire athletes — or the billionaire owners who pay them.

At Fisher’s direction, the union last fall distributed a 56-page lockout handbook to its 400-plus players. … But the key point, perhaps, is this simple reminder: “Please be sensitive about interviews or other media displays of a luxurious lifestyle.”

Last time around, Patrick Ewing said that players make a lot of money but they spend a lot of money, too. Kenny Anderson joked that the lockout might force him to sell one of his eight luxury cars. Then there was an All-Star charity game designed to raise money for the players (that money was donated to charity after a backlash). All of that was bad public relations — and that in a pre-Internet era. Today that kind of thing would break twitter.

Here’s the thing about the public relations battle — it does nothing to end the lockout. It’s just trying to get the goodwill of fans.

As Tim Donahue said well at Eight Points Nine Seconds, the fans dont care, they only want one thing — games. They will back whichever side, whatever proposals they think will get them games faster. And in the end they will be angry with both sides for costing them games.

Not just missing games, but missing games during a recession with record unemployment. Both sides seem to be underestimating the backlash that will come their way. The reaction will be worse than any previous lockout.

Chris Paul thanks Clipper fans in online statement

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Chris Paul is as competitive a guy as there is in the NBA — he and James Harden are not the smoothest fit next to one another, but he would rather team with another star and go hard at the Warriors juggernaut than sit back and collect a check.

That’s why CP3 wanted to go to the Rockets as part of the trade reported Wednesday.

But before he left, he wanted to say thank you to Clippers fans.

Paul is committed to his charity causes, he’s not giving those up. He’s likely keeping his home in Los Angeles, too — L.A. is the unofficial off-season home of the NBA anyway.

Rockets make series of cash trades for expiring contracts to help line up Chris Paul deal

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While everyone was rightfully raving about the move by the Houston Rockets to trade for Chris Paul — you have to love a team not cowering from the Warriors but willing to take them on Game of Thrones style — there was one little catch. The trade, as first announced, didn’t pencil out.

Because the Rockets were over the cap, this trade needs to be a salary match. The Clippers were getting back nice young players in Sam Decker and Montrezl Harrell, plus a first-round pick, but the salaries still didn’t match up. Then a string of small cash deals for expiring contracts started rolling in.

All those deals are official — and led to one of the funniest tweets of the year.

All three of those players will head to the Clippers as part of the official trade, but then be waived by the Clippers so they don’t actually pay them.

Also of note, by staying above the salary cap line (as opposed to diving below it to absorb CP3’s contract) the Rockets will keep their mid-level exception, giving them a full $8.4 million to spend in free agency to get a role player to help fill out the roster in Houston.

The Rockets are not done big game hunting, GM Daryl Morey is reportedly going after Paul George and maybe free agents such as Paul Millsap. Carmelo Anthony reportedly would like a buyout so he can get to Houston now, but with Phil Jackson gone and $55 million owed over the next few years that seems more up in the air. Regardless, expect the Rockets to keep making small moves to set up big ones.

Reports: Rockets not done, looking at Paul George, other possible third big star

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If you’re going to go toe-to-toe with the Golden State Warriors, you can’t have enough elite talent on the roster. Which is turning the Western Conference into a Game of Thrones.

Houston has James Harden and just added Chris Paul — and GM Daryl Morey is not done, he’s targeting Paul George and other stars. That according to multiple reports from ESPN, starting with Jeff Goodman.

Rockets GM Daryl Morey not done yet, source told ESPN. Harden and CP3. Will try to add a third star to compete with Warriors.

The logistics of this would be difficult, but not impossible. The Pacers want a first-round pick, which the Rockets can include if the Pacers will wait until 2020 (the Rockets 2018 pick goes to the Clippers, 1-3 protected, which means they can’t trade 2019). With Sam Decker traded to LA, the Rockets may not have a young player of interest outside of Clint Capella (the Pacers have Myles Turner at center), but the Rockets have made a series of cash deals for non-guaranteed contracts to make this work with the Clippers and pave the way for future deals.

Also possible, the Rockets look for a way to land Paul Millsap (or maybe a lesser version, like Serge Ibaka) in free agency.

The Rockets also could target guys such as Carmelo Anthony or Dwyane Wade, if they are bought out. Anthony is rumored to want a buyout to go to Houston now, but with Phil Jackson out and being owed $55 million over a couple years, that may not happen.

The point is the Rockets are going all in — they see the window as now and, unlike much of the rest of the West and the NBA, they are not going to wait and hope for the Warriors to wilt in a few years.

Knicks fans celebrating Phil Jackson’s departure on social media

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When the Knicks hired Phil Jackson, he was a beacon of hope for an organization that had seen dark days. Jackson was going to keep owner James Dolan out of basketball decisions (he did that) and provide a direction for the franchise (he failed to do that).

Now, three year’s later, Jackson is out as president of the Knicks.

That had Knicks fans celebrating on social media.

HALLELUJAH.

A post shared by Spike Lee (@officialspikelee) on

That’s just a small sampling. So all is good with the Knicks now, right?