NBA players focused on the PR game during lockout

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Heading into Wednesday’s negotiations, maybe the most frustrating thing about the NBA lockout is that both sides seem more focused on winning the public relations battle than ending the labor strife that threatens the season.

Frankly, the public relations battle can’t be won by either the owners or players if regular season games are lost. But that isn’t stopping both sides from trying.

That includes the players union talking to players in hopes avoiding the kind of gaffs the players had during the last lockout. Howard Beck broke it down at the New York Times.

“It was a huge emphasis,” Derek Fisher, the president of the National Basketball Players Association, said in a telephone interview. “The reality is, we’re in a great position, where guys have worked to put themselves in this place where they can potentially earn millions of dollars.”

And fans, generally speaking, do not want to hear about the woes of millionaire athletes — or the billionaire owners who pay them.

At Fisher’s direction, the union last fall distributed a 56-page lockout handbook to its 400-plus players. … But the key point, perhaps, is this simple reminder: “Please be sensitive about interviews or other media displays of a luxurious lifestyle.”

Last time around, Patrick Ewing said that players make a lot of money but they spend a lot of money, too. Kenny Anderson joked that the lockout might force him to sell one of his eight luxury cars. Then there was an All-Star charity game designed to raise money for the players (that money was donated to charity after a backlash). All of that was bad public relations — and that in a pre-Internet era. Today that kind of thing would break twitter.

Here’s the thing about the public relations battle — it does nothing to end the lockout. It’s just trying to get the goodwill of fans.

As Tim Donahue said well at Eight Points Nine Seconds, the fans dont care, they only want one thing — games. They will back whichever side, whatever proposals they think will get them games faster. And in the end they will be angry with both sides for costing them games.

Not just missing games, but missing games during a recession with record unemployment. Both sides seem to be underestimating the backlash that will come their way. The reaction will be worse than any previous lockout.

Jazz boost international bona fides with new minor-league coach

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SALT LAKE CITY (AP) — Martin Schiller has been named coach of the Salt Lake City Stars, the Utah Jazz’s NBA G League affiliate.

Schiller previously served as an assistant coach of MHP Riesen Ludwigsburg in Germany and replaces Dean Cooper. He was an assistant coach for the Artland Dragons from 2010-15.

Schiller has also been an assistant coach on the German National Team since 2015, where he worked with Jazz assistant coach Alex Jensen.

Schiller hails from Vienna, Austria, and Stars vice president of basketball operations Bart Taylor lauded him for his international experience and player development background.

The Jazz organization is known to have close relationships with the international basketball community. The Jazz currently have eight international players.

Kyrie Irving will wear No. 11 with Celtics

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BOSTON (AP) — Newly acquired guard Kyrie Irving will wear No. 11 in Boston because the Celtics already have retired the numbers he wore in college and with the Cleveland Cavaliers.

Irving wore No. 11 at two New Jersey high schools before switching to No. 1 at Duke. He wore No. 2 with the Cavaliers for the first six years of his NBA career.

The Celtics retired No. 1 for founder and original owner Walter Brown. They retired No. 2 for former coach and general manager Red Auerbach.

In all, the Celtics have retired 21 numbers, with Paul Pierce’s No. 34 next in line for the TD Garden rafters.

 

PBT Extra: Cavaliers’ new GM aces first big test with Kyrie Irving trade

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Everyone in the NBA — heck, nearly everyone living in the Western hemisphere — knew Kyrie Irving wanted out of Cleveland. That should kill the Cavaliers’ leverage and make it hard to get enough quality back.

New GM Koby Altman — the guy thrust into the job when David Griffin was shown the door — pulled it off brilliantly.

That’s what I talk about in this new PBT Extra. With Isaiah Thomas and Jae Crowder, the Cavaliers remain the team to beat in the East this season. The Brooklyn Nets pick gives them flexibility going forward, whatever LeBron James decides to do next season.

First time at the plate in the big leagues and Altman crushed it to straight away center field.

Cavaliers-Celtics deal first offseason trade involving players who just met in NBA Finals or conference finals

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The Cavaliers and Celtics played in last year’s Eastern Conference finals. The teams were widely expected to meet there again.

Yet, Cleveland and Boston just completed a blockbuster trade – Kyrie Irving for Isaiah Thomas, Jae Crowder, Ante Zizic and the Nets’ 2018 first-round pick.

That seemed odd.

In fact, it’s unprecedented.

That is an incredible fact, one which speaks to LeBron Jamescachet. The Cavs are emphasizing this season, LeBron’s last before a player option, by loading up with veterans Thomas and Crowder. With LeBron still reigning in Cleveland, the Celtics are delaying their peak by acquiring the younger Irving.

Adding to the intrigue: the Cavs and Celtics are still favored to meet in this year’s conference finals. At minimum, they’ll face off in a(n even more) highly anticipated opening-night matchup.