Are the NBA owners a unified front, or will they soften?

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Right now, the NBA owners are taking the hard line and are not budging off it.

NBA Commissioner David Stern has done a good job — via the hammer of massive fines — from keeping any owners from speaking out of turn about the lockout. He is the lone voice, the lone source for one side of the story. All we here is what he says — the league is losing money, that they owners need a bigger split of Basketball Related Income and a hard salary cap (among other things). The players have given a little but have not moved much.

But are the owners really that unified? Are they a solid phalanx, or are there cracks in the armor? Depends on who you ask.

Whoever David Aldridge of NBA.com asked, it’s the hard line all the way.

A source who deals with owners on a regular basis said that they remain determined to, if not break the union, break its current salary structure. The source said owners frequently speak of “being tired of making these guys rich” and are even contemplating asking for more, such as including income the players receive from their commercial endorsements and sponsorship money into the BRI pot — the theory being the players wouldn’t become famous and able to make such deals if not for the NBA infrastructure that puts them on television and other media. (Good luck with that one. And, yes, I asked my source if that were the case, why not cut players in for a slice of the action when owners sell their teams? I got something about there being a difference between the risks the players assume on the court and the risks owners take in financing their teams, got a headache in my eye and stopped listening.)

But John Canzano of the Oregonian heard something more like we have heard from some people (nobody will speak on the record, see Stern and his fines).

Multiple NBA sources whispered that there was a contingent of league owners eager to get a collective-bargaining deal signed, and a second, determined to drag the lockout into January or beyond, because they believe the league needs rectify a broken salary system at all costs.

What is clear is right now the hawks, the hardliners, are steering the ship. But the guys who do not want to lose a season — You think the Heat owner wants to lose a full season? You think Jerry Buss wants to watch Kobe get older without playing? You think the Knicks want to let a newly renovated Madison Square Garden sit dark? And there are more — may not sit quietly forever. The question becomes the size and influence of the group that wants to make a deal.

Right now it’s moot, because the owners are anchored into their position. As are the players. Until something makes both sides pick up anchor and move into real negotiations there will be no good news.

Watch all the best dunks from the 2018 NBA All-Star Weekend

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Utah Jazz rookie Donovan Mitchell edged out Larry Nance Jr. in the 2018 NBA Slam Dunk competition, but the back-and-forth between the two young players was not the only source of thunderous jams over the 2018 NBA All-Star Weekend.

There was of course renewed interest in the All-Star Game itself as it was more competitive than it had been in years past. Was this because of the new roster format, or simply because players wanted to get some extra coin in their pocket? In either case, the game still gave us a few dunks to add to the highlight reel.

And of course, who could forget about Mitchell’s off-the-backboard dunk in the Rising Stars Challenge?

While many of us look to the All-Star break to be a bit of a respite in the middle of the season, this year’s festivities game us quite a bit to talk about and that’s outside of who got snubbed from each roster. Yes, this All-Star season gave us a grip of dunks to pore over, and added some needed levity mid-February.

You can watch the full video released by the NBA of the best slam dunks from the entire weekend above.

Giannis Antetokounmpo says doctors told him his knee needs more rest (VIDEO)

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Giannis Antetokounmpo is the franchise cornerstone for the Milwaukee Bucks, but even as the Greek Freak has continued to grow his game on an NBA floor, that doesn’t mean he’s been immune to the injury bug.

Antetokounmpo has dealt with a few small knee issues in recent memory, causing him to miss EuroBasket in 2016. He’s also sat a few games this season to rest his knee.

It now appears that Antetokounmpo has a simple reason for his knee ailments: too much basketball.

Speaking to a reporter with Eurohoops TV, Antetokounmpo said that doctors told him he needed to rest his knee a little bit more and play less basketball. That includes not practicing so much in the offseason and taking a load off when he can during the season to get his rest and recuperation in.

Via YouTube, starting at the 1:30 mark in the video above:

Eurohoops TV: What do the doctors say?

Antetokounmpo: The problem is that I play too much.

Eurohoops TV: It’s not another issue, right?

Antetokounmpo: No, it’s just that I have to rest more. This summer I had no time to rest. After the playoffs I went straight to the gym. I went to see Kostas and practiced for about a week and a half with him. I didn’t have any rest, and that’s how, um … the situation deteriorated. After this season I will have time to rest.

Antetokounmpo is playing a career-high 37 minutes per game for the Bucks this season. Even with the benefit of youth and offseason PRP injections, guys like Antetokounmpo do need to be careful they don’t overuse joints which can never fully be prepaired to their previous state.

Good to hear he’s planning on getting some rest this offseason. What with the 2017-18 NBA season having been blasted by injuries, many of us just want to see the stars healthy.

Bucking trend, NBA television ratings up both nationally, locally

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Traditional television ratings are down across the board — in sports, but also in dramas and comedies and just about every other category across the board. More and more people are cutting the cord, and even for people who still pay for cable/satellite, there are countless more options and streaming choices like Netflix that divide the marketplace. That’s why the people trying to pin the NFL’s rating declines on political issues miss the point — America’s most powerful sports league is not immune to market trends.

The NBA, however, is bucking the trend.

From The Business Sports Journal.

Nationally, NBA games on ABC, ESPN, NBA TV and TNT are showing double-digit viewership increases. The combined 15 percent jump puts the league’s TV viewership at its best mark heading into All-Star weekend since the 2012-13 season.

Locally, regional sports networks are seeing a 7 percent increase in ratings so far this season. SportsBusiness Journal analyzed ratings data for 27 U.S.-based teams across the NBA. Seventeen RSNs showed increases; 10 posted decreases. Information for Memphis, Utah and Toronto was not available…

Overall, local NBA games on NBC Sports’ RSNs have seen a 16 percent jump this season. NBA games on Fox’s RSNs are up 5 percent.

The NBC regional sports networks are seeing a massive boost in part because of Boston, which has seen an 82 percent jump in ratings this season.

This is good news for the NBA, which recently signed a massive new television deal with its primary partners, ESPN/ABC and Turner Broadcasting.

Why the increase? Likely a number of factors. One, the NBA has a strong crop of young stars — and those stars are engaging fans on social media. The NBA also embraced technology and other media in a way other sports did not — you can see any NBA highlight you want on YouTube, try that with the NFL. The NBA was more willing to change with the times, but that still doesn’t fully explain why a sport with a younger demographic — more cord cutters — is seeing its ratings rise.

Anthony Davis on Pelicans if Cousins healthy: “We go to the Finals”

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On January 27, the Pelicans were 27-21 and had won seven-of-eight (including just beating the Houston Rockets), and they were solidly in as the six seed in the West. They looked like a solid playoff team in the West, and with Anthony Davis and DeMarcus Cousins they were going to be a tough matchup in the first round.

Jan. 27 was also the day it became official that Cousins had torn his Achilles and was done for the season.

It leads to a lot of “what ifs” in New Orleans. During All-Star weekend ESPN’s Rachel Nichols asked Anthony Davis about that and he was more optimistic than most.

“We could have gone through the playoffs. No one could really stop us as bigs. We go to the Finals if we went,” Davis told ESPN’s Rachel Nichols in an interview over All-Star weekend.

“[Teammate Rajon Rondo] reminds us of it: ‘You guys are the two best bigs. I know what it takes to win championships; we got it.'”

Two quick thoughts here. First, no the Pelicans were not contenders. Second, I want Davis to think like this, to say this if I’m a Pelicans fan or in Pelicans management. The best players always think they can find a way to win.

The big question around the Pelicans now is how the Cousins injury impacts the future of GM Dell Demps and coach Alvin Gentry. Those two were under a mandate to make the playoffs or a housecleaning was coming, and they were clearing that bar before a catastrophic injury. Are they both back now? Neither? There are rumors out of the Big Easy they are leaning toward keeping Demps but dumping Gentry, however, it’s still unclear.

Also unclear, how much do the Pelicans re-sign Cousins for (they will) and for how many years? It’s going to be a hot summer in New Orleans one way or another.