Luxury boxes transformed American sports. The revenue from corporations and wealthy individuals who rent out those boxes in majors sports arenas across the nation — followed by the premium seating below them — dramatically changed the revenue streams in all professional sports.
Now, it’s about finding more things people will pay a premium for. During and after Lakers games at Staples what used to be a luxury box is now a high-end Hyde nightclub (that is usually packed with people who don’t care too much about the game).
Or how about paying extra to be in an area where you can watch the players go between the floor and the locker room? The Dallas Cowboys had big success with that in their stadium, and the Knicks are going to have that at the renovated Madison Square Garden, reports Darren Rovell at CNBC.
And so, when the folks at Madison Square Garden were dreaming up new features for their big renovation, giving fans the option of seeing Knicks and Rangers players leaving the locker room to go onto the court and the ice was a must-have.
The area in the arena is called the Delta SKY360 Club and fans can watch the Knicks and Rangers go from their locker rooms onto the court and ice before they go to their seats. Those fans can also watch through the glass to see what is going on in the MSG studio.
There are 800 season ticket holders (sold separately for Knicks and Rangers fans) that have access to the club and they pay an undisclosed amount for the all-inclusive tickets, which include a seat just above the floor, food and non-alcoholic drinks.
Every player and agent that reads about this is saying the exact same thing — revenue sharing.
On Monday, Dion Waiters agreed to a one-year, $2.9 million deal with the Heat, far less than most people thought he would get as one of the few significant free agents still on the market. Tuesday afternoon, he posted an explanation on Instagram for his deal.
Here’s what he said:
I didn’t do it for the money… I did it for the opportunity to go out & ball & have fun. Everything else will take care of its self!!! I just felt like it was the best situation for me…& my family. I could have waited & got wat I wanted. But I rather be happy then miserable at the end of the day!!! Meaning Yu can have everything & still not be happy… #heatnation let’s get it!!! #provethemwrong #stamped #Philly
It seems clear, based on the market, that the kinds of offers Waiters was hoping for weren’t out there for him. In Miami, with Dwyane Wade gone, he’ll probably start at shooting guard and have plenty of opportunities to prove himself in hopes of landing a long-term deal next summer.
While we wait for the Celtics to make a bigger move to trade for another star, they’re filling out the end of their roster. Sheridan Hoops’ Michael Scotto is reporting that they’ve signed Demetrius Jackson, the No. 45 pick in last month’s draft, to a four-year deal.
Jackson declared for the draft after his junior season at Notre Dame. Talent-wise, he has the chance to be a major steal for Boston — DraftExpress has him ranked as the 17th-best overall prospect in this year’s draft class. But he might not play much his first year. The Celtics’ roster is already crowded and there’s still the chance that they’ll make another move with some of their much-vaunted assets if the right star becomes available.
ATLANTA (AP) — The Atlanta Hawks have signed undrafted rookie free agent center Matt Costello of Michigan State.
The 6-foot-9, 245-pound Costello averaged 5.7 points and 5 rebounds on the Hawks’ summer league team in Las Vegas.
Costello averaged 10.7 points and 8.2 rebounds as a senior at Michigan State. He holds the school’s career record with 146 blocked shots.
Terms of the deal were not released.
Jamal Crawford knows how to get buckets.
He does it against NBA level defenders, so put him in a free-flowing pro-am — let’s say the Seattle pro-am in his hometown — and he barely breaks a sweat dropping 44. And nailing the game winner.
Doc Rivers hopes to see a lot of that next season.