Luxury boxes transformed American sports. The revenue from corporations and wealthy individuals who rent out those boxes in majors sports arenas across the nation — followed by the premium seating below them — dramatically changed the revenue streams in all professional sports.
Now, it’s about finding more things people will pay a premium for. During and after Lakers games at Staples what used to be a luxury box is now a high-end Hyde nightclub (that is usually packed with people who don’t care too much about the game).
Or how about paying extra to be in an area where you can watch the players go between the floor and the locker room? The Dallas Cowboys had big success with that in their stadium, and the Knicks are going to have that at the renovated Madison Square Garden, reports Darren Rovell at CNBC.
And so, when the folks at Madison Square Garden were dreaming up new features for their big renovation, giving fans the option of seeing Knicks and Rangers players leaving the locker room to go onto the court and the ice was a must-have.
The area in the arena is called the Delta SKY360 Club and fans can watch the Knicks and Rangers go from their locker rooms onto the court and ice before they go to their seats. Those fans can also watch through the glass to see what is going on in the MSG studio.
There are 800 season ticket holders (sold separately for Knicks and Rangers fans) that have access to the club and they pay an undisclosed amount for the all-inclusive tickets, which include a seat just above the floor, food and non-alcoholic drinks.
Every player and agent that reads about this is saying the exact same thing — revenue sharing.
Boston’s Marcus Smart gets flopping warning from NBA
It happened on the game’s final play — you were probably focused elsewhere, wondering how Al Horford could miss the game-winning layup. But watch Smart as he gets in position for the rebound on that shot.
ATLANTA (AP) — Atlanta Hawks forward Mike Scott is expected to play at least two games in the NBA Development League as he comes back from a knee injury that kept him out of training camp and the first 18 games of the season.
Scott played 15 minutes for the Delaware 87ers in Tuesday night’s loss to the Santa Cruz Warriors. He scored four points on 2-of-7 shooting, missing all four of his attempts from 3-point range.
Hawks coach Mike Budenholzer says the D-League is the best way for Scott to get “meaningful, competitive minutes” after undergoing a non-surgical procedure on his left knee.
Scott has played three games for Atlanta since his return. In 28 minutes, he has two points on 1-of-9 attempts, to go along with eight rebounds and six assists.
Watch Kyle O’Quinn throw alley-oop to Carmelo Anthony
Carmelo Anthony isn’t young anymore, but he had the bounce to go get this one.
These were your two best players for the Knicks in their win over Miami Tuesday. Kyle O'Quinn was forced into action earlier than expected when Joakim Noah went on a fouling spree in the third quarter, but O’Quinn played well in the role. ‘Melo dropped 35 on 27 shots — he’s not as efficient as he once was, but he can still get some buckets.
The Knicks picked up a needed win, because they play a back-to-back Wednesday against the Cleveland Cavaliers and a ticked-off LeBron James (New York will pay the price for Phil Jackson’s “posse” comments with a motivated LeBron Wednesday).