NBA expects big television revenue jump, which complicates lockout

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Nothing runs professional sports in the United States like television and television money. And it’s right in the middle of the NBA lockout.

That starts with the current television deal, set to pay the league $930 million next season (assuming there is a next season). We told you before about how the NBA’s television networks — TNT, ESPN/ABC — are set to lose $1.25 billion in revenue if there are no games.

Over at Hoopspeak, Ethan Sherwood Strauss explains how the NBA has missed the boat on its national television deal (first signed in 2007).

Ad Week reports that ESPN/ABC and TNT would miss out on up to 1.25 billion dollars from a year with no basketball ad money. If the 2011-2012 season actually happens, those channels would collectively pay 930 million dollars for that 1.25 billion return in broadcast revenue, a potential 320 million-dollar gap between what the NBA sells TV content for and what broadcasters make off of it. This is a quite a steal for the TV side considering that broadcasters often overpay for the privilege of attaching themselves to sports. For perspective, networks give the NFL 4 billion dollars in return for 3 billion in ad money. My suspicion is that pro basketball could easily make up the 300 million they claim to be losing–if only the league had a mulligan on TV rights negotiations.

They don’t get to redo those rights until 2016, although the current partners may be willing to do an earlier renegotiation to keep the rights without opening up the bidding.

But when they do, the NBA will see a big jump in revenue, according to Forbes.

The buzz in broadcasting circles is that the National Basketball Association’s terrific television ratings and greater competition for sports programming are going to result in at least a $3 billion increase in the league’s next deal (30 percent more a year than the current deal)…

While buzz sometimes nothing more than just buzz, in this case a 30% increase might be too conservative. The Los Angeles Lakers reportedly inked a new cable deal in February that will pay the team an average of $150 million a year, five times their current fee. Almost immediately after Peter Guber and Joe Lacob bought the Golden State Warriors last summer the team inked a new cable deal with Comcast. Although the figure has not been reported, I have been told the deal paid the new owners between $40 million to $50 million upfront, plus a more than 100% increase in the annual rights fee. Heck, even the National Hockey League just got a new deal with Comcast that will pay the league 170% more than its current agreement.

What Forbes is writing about both the owners and players realize — the league had the best ratings it had seen in a decade last year and they will be getting more television money in the future. Which brings us to the current Collective Bargaining Agreement negotiations and lockout.

The last offer from the owners wanted to cap annual player salaries at $2 billion (they made $2.17 billion this past season) for a decade. Meaning that player salaries would remain flat an all of the money from the increased television rights deal would go into the owners pockets.

The players currently get 57 percent of the gross Basketball Related Income that comes into the league, a figure that includes the national television revenue. While the players have offered to lower their share down to 54 percent, they want it to remain a percentage because they want to share in the increased television revenue when it comes.

And that is part of the standoff. There will be more revenue for the league in future seasons, but who gets the lions share of it has to be hammered out.

If back in 2007 the league had not signed such a long television deal, one that had more flexibility, we might not be dealing with the threat of such a protracted lockout.

Father trolls son with signs at NBA games saying he will join dad when grades improve

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As a father who has threatened to take things away from my daughters if some behavior/school situation didn’t change (then felt bad when I had to follow through on the threat), I appreciate parents willing to follow through on what they say.

But this guy is taking it to a new level.

This father showed up at two nationally televised games this week with a sign and a message for his son.

Good on Dad for following through and not caving and taking his kid to the games, but the signs are a kicker.

As Matt Moore points out at CBSSports.com (who gets the hat tip for finding this, he better never do this to his son), how much time does this dad have, he was in Charlotte for the Cavaliers game, then in Houston. Did he spend a Spring Break traveling the country to go to NBA games and troll his kid? (It makes you wonder if it’s real.)

Steven Adams, Enes Kanter with another Russell Westbrook for MVP video

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I don’t know if Russell Westbrook is going to win the MVP award this season — Sunday night’s showdown with James Harden didn’t clear up the picture. This year’s four-way race (also with Kawhi Leonard and LeBron James) is one of the most interesting and even ones in decades.

If Westbrook doesn’t win, don’t blame Steven Adams and Enes Kanter.

The Stash Brothers, the roommates, are doing their best with videos to promote him. And take subtle jabs at Westbrook’s fashion sense.

Dennis Schroder insists reeling Hawks OK despite seven-game skid

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ATLANTA (AP) — Dennis Schroder insists the Atlanta Hawks will be fine when their three injures starters return.

The point guard also believes the Eastern Conference playoff standings are too tight for the Hawks to wait for Paul Millsap, Kent Bazemore and Thabo Sefolosha to return from their injuries.

Schroder said the Hawks must snap their seven-game losing streak with their current limited roster, which will be without the three starters for at least one more game.

“I’m saying now we have to change something,” Schroder said Monday. “We can’t wait until they come back. Maybe it’s too late then.”

The Hawks are in a three-way tie for fifth in the Eastern Conference playoff standings. They are only 2 games ahead of eighth-place Miami, which currently has the final playoff spot, and 2 + ahead of ninth-place Chicago.

The Hawks see they could drop out of the playoff standings if they don’t quickly end the losing streak.

“The NBA isn’t easy,” Schroder said. “You’ve got to win games to make it in the playoffs.”

Coach Mike Budenholzer said Millsap, the four-time All-Star who has missed five straight games with left knee tightness, and the other two injured starters will not play in Tuesday night’s home game against Phoenix.

Bazemore, who has missed four straight games with a right knee bone bruise, said he hopes to return for Wednesday’s game at Philadelphia.

Sefolosha, held out against the Nets with a right groin strain, was seen working on an elliptical machine at the portion of Monday’s practice open to media. There is no timetable on Millsap’s return.

Before the losing streak, which matches the team’s longest of the season, the Hawks were competing with Toronto for the fourth seed in the East and home-court advantage in the first round of the playoffs.

Home-court advantage is now a distant dream.

Atlanta is tied with Milwaukee and Indiana for fifth following Sunday’s 107-92 loss to New Jersey, which owns the NBA’s worst record.

The latest ugly loss left Atlanta in what Bazemore described as “a dark time.” Even so, he insists the players’ spirit is not broken.

Bazemore pointed to players taking extra shots after practice and said “My teammates are still laughing. … We’re still alive and kicking.”

Budenholzer’s message is for players to avoid trying to do too much to fill the void left by the injured starters.

“I think to some degree we’re all pressing,” Budenholzer said. “Coaches pressing, each guy individually. It comes from actually a good place. They want to win. They want to have success and it’s just remembering that the best way for us to have success is to do it as a group and do it together.”

Budenholzer said rookie Taurean Price, who had 17 points, six rebounds and three steals in his first start against the Nets, likely will remain in the lineup against Phoenix.

Ersan Ilyasova and Tim Hardaway Jr. combined to make only 8 of 30 shots against the Nets. Atlanta’s depleted bench was outscored 46-7 by the Nets’ backups.

Budenholzer said Bazemore is “very close” to playing and could be cleared after “another good day.”

Bazemore said has done “pretty much everything” on the court in testing his knee, including change-of-direction drills.

“I’m starting to feel good,” Bazemore said. “… Things are trending in the right direction.”

Sixers’ Ben Simmons throws down impressive dunk in pregame workout (VIDEO)

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Consider this a look at what might have been this past season. Or a look into what will be next season.

Philadelphia has shut No. 1 pick Ben Simmons down for the season as they wait for the Jones fracture in his foot to heal properly, but he is traveling with the team and working out on its current road trip. Before the game in Indianapolis, Simmons got in a workout on the court.

Then casually threw down a between-the-legs, off the backboard self alley-oop.

What does that mean? Nothing. Other than next season in Philadelphia could be a lot of fun.