Dallas Mavericks v Miami Heat - Game Six

Universities to wear LeBron James gear under sponsorship deal: Miami, UK… and Ohio State

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This should go over well.

LeBron James, in his continuing quest to become the most powerful brand in sports, has struck a deal for his Nike brand to sponsor three universities. Players at the University of Miami (the U) will wear the brand, which makes sense, given not only they share of the city with the Heat, but there is closeness with new head coach Jim Larranaga and LeBron’s business manager Maverick Carter. Kentucky will also sport the gear, which again makes sense given James’ closeness with John Calipari (a connection through World Wide Wes) and his frequent stops there during the season.

Oh, and Ohio State will also sport the gear.

…Yeah. From the South Florida Sun-Sentinel:

The University of Miami men’s basketball team will be sporting LeBron James-branded Nike gear this coming season thanks to a sponsorship deal with the Miami Heat superstar, two sources said Friday.

James will also be sponsoring Ohio State and Kentucky.

UM players were told the news by Coach Jim Larranaga on Thursday.

James’ publicist, Keith Estabrook, said he wouldn’t comment on the matter and directed all questions to Nike, which didn’t immediately return an email from the Sun Sentinel.

via LeBron James sponsors Miami Hurricanes: Heat star’s logo will be on men’s basketball team’s gear – South Florida Sun-Sentinel.com.

So The Ohio State University, the most popular university in Ohio, will wear the branded gear of the most hated man in the state, who abandoned his home-state Cavaliers, leading to the longest losing streak in NBA history.

This should go over extremely well.

But it’s a big deal for James’ brand as it attempts to reach the kind of heights it has targeted. That kind of exposure is phenomenal and only makes him more of an icon to the players coming up through those ranks. Still, it’ll be weird for Cavaliers fans in Columbus to realize they’re cheering on young men wearing the mark of the man they so despise.

It’s been a year since The Decision and James is still finding ways to cause outrage in Ohio.

Update:Turns out OSU has had gear which was tied to James since 2007, but this marks the first official branding of their gear under LeBron’s specific brand. HT: NorthCoastKid on Twitter.

Mavs rookie Salah Mejri tries to talk trash, Gregg Popovich and Tim Duncan laugh at him (VIDEO)

DALLAS, TX - OCTOBER 21:  Eric Bledsoe #2 of the Phoenix Suns is fouled by Salah Mejri #50 of the Dallas Mavericks during a preseason game at American Airlines Center on October 21, 2015 in Dallas, Texas.   NOTE TO USER:  User expressly acknowledges and agrees that, by downloading and or using photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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The Spurs beat the Mavericks by 26 points on Friday night, a game all of the Dallas players would love to forget. But there was a funny moment for rookie big man Salah Mejri: after a dunk, he appeared to yell something at the San Antonio bench. Gregg Popovich and Tim Duncan were completely nonplussed.

For what it’s worth, Mejri later tweeted that he wasn’t intending to be disrespectful.

Hassan Whiteside with one-handed catch block (VIDEO)

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Hassan Whiteside recorded a triple-double last night against the Hornets, and his tenth block was particularly impressive. He didn’t so much block Marvin Williams‘ layup attempt as pluck it out of the air with one hand. It almost looks like it should count as a block, rebound and steal at the same time.

Rasheed Wallace delivers truck full of water to residents of Flint, Michigan

MILWAUKEE - FEBRUARY 07: Rasheed Wallace #30 of the Detroit Pistons reacts after being called for a technical foul against the Milwaukee Bucks on February 7, 2009 at the Bradley Center in Milwaukee, Wisconsin. The Pistons defeated the Bucks 126-121 in overtime. NOTE TO USER: User expressly acknowledges and agreees that, by downloading and/or using this Photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)
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The NBA world has taken notice of the water crisis in Flint, Michigan. In Thursday night’s home game against the Knicks on TNT, Pistons players wore warmup shirts that read “FLINT NOW,” and the organization announced a $500,000 donation towards providing clean water for residents of the town.

Former Pistons great and general basketball legend Rasheed Wallace went even further, according to a tweet from his alma mater, the University of North Carolina:

Sheed obviously has a connection to Michigan, having played in Detroit for six years (including on the 2004 title team) and serving as an assistant coach for the Pistons during the 2013-14 season. This was an incredible gesture by him for the residents of a town that has been without drinkable water for a long time.

DeMarcus Cousins posts triple-double in Kings’ loss to Nets (VIDEO)

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The Kings are a complete mess right now. After a loss to the Nets on Friday night, the team is reportedly considering firing head coach George Karl, who has been with the team for just about one year, and DeMarcus Cousins says they have “a bigger issue than the players.”

But, on the bright side, Cousins is still a monster on the court. During the Nets loss, he posted a triple-double with 24 points, 10 rebounds and 10 assists, showing why he’s the one thing about this franchise that is going to be worth talking about long-term.