LeBron’s popularity at an all-time low

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They say it’s better to be feared than loved. Maybe the modern sports equivalent is “it’s more profitable to be hated than loved. ”

Because even as LeBron James’ global brand is expanding to collegiate teams who have Final Four spots penciled in (plus Miami), as his jersey is tops in the world, as his financial intake is the highest it has ever been, his popularity is the lowest it could possibly be. From CNBC’s Darren Rovell:

In a poll taken just days after the decision (7/11/10), James’ appeal dropped by more 11 percent, his endorsement appeal by two percentage percent and trust plummeted by more than three percent. DBI took eight more polls of the public and how they felt about James.

James’ appeal had climbed back up somewhat to almost 63 percent by May 24, 2011, his endorsement was holding steady and his trust was showing improvement.

But all that plummeted when the poll was taken after the Finals. James was criticized for not showing up in the fourth quarter and for looking down on people who criticized him. DBI’s poll taken on June 19, shows that LeBron’s appeal was at the lowest it has ever been (57%) and that his trust was hovering at all-time lows (48.87 percent).

It’s debatable as to whether this has hurt LeBron’s business. Nike  said last month it sold more than 500,000 pairs of his signature shoes this past year and he was, after all, the NBA’s most popular jersey.

via A Year Later, Polls Show LeBron Still Hasn’t Recovered – CNBC.

So this just confirms what was pretty apparent from fan, media, and league reaction to James this season and during the Finals: everyone hates the guy outside of South Beach. He’s arrogant. Okay, so what? So is everyone in the NBA and for sure nearly every superstar. He’s brazen. This in a league filled with Kobe’s jaw-jut, KG’s incessant screaming, Durant and Co.’s constant pom-pom parade after every made three, and Derrick Rose’s preseason MVP proclamation. He’s constant in his exposure… much like Dwight Howard, Derrick Rose, or Dwyane Wade on television. He betrayed the team that drafted him… by leaving in free agency which he had every right to do. He did it in a disgusting way… again, brazen. So what is it? And why hasn’t it affected his bottom line?

The reality is that James is more famous than popular. He’s not loved. He’s not feared. He’s just observed. His attention is constant, even if it’s mostly negative. And for whatever reason, companies are still flocking to him as a symbol of what they want to represent. He’s not winning titles. He’s not the people’s champion.

But he’s getting his empire, one way or another.

Report: Mavericks will decline $25 million option for Dirk Nowitzki, sign him to new deal

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Dallas Mavericks star Dirk Nowitzki had a huge $25 million team option on his contract for the upcoming 2017-18 NBA season. It now appears that the team will not exercise that option, and will instead try to re-sign their star player for an additional few years.

Given the context of the Mavericks roster, it makes sense that the team would want to allocate its resources as the NBA salary cap goes even further up the scale. Nowitzki’s salary would have remained a huge chunk of change as the Mavericks yet again try to go after free agents this summer.

While a restructuring of his contract to, say, half the amount it would have been originally would not give Dallas room for a max-level free agent, it could at least give them the capacity to go after mid-level exception type of players.

Meanwhile, it’s not clear what kind of contract the Mavericks will try to sign Nowitzki to. Reports at this point say that a two-year deal for Nowitzki Is one of the options are being considered.

The question now will be what kind of deal will Mark Cuban offer his favorite player, And how low Nowitzki Is willing to go.

Via ESPN:

Nowitzki’s advanced statistics were down from prior seasons, particularly affecting his offensive efficiency thanks to dips in both field goal percentage and free-throw rate. He also only played and 54 games last year, a real concern as the Dallas roster looks to be carried by a player going into his age 39 season.

Paul George disputes the idea that he’s already moved out of his house in Indiana

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Rumors spread on social media this week as moving trucks were found outside of Indiana Pacers star forward Paul George‘s house. But were they really his?

The user posted photos of giant moving trucks outside of a house in George’s neighborhood to Snapchat. People began speculating wildly that George, the subject of trade rumors for the last few weeks, could be on the move.

Now, the Pacers start has taken to Twitter to dispute the moving trucks as his. So whose were they?

According to George, they were there to move his neighbors.

Via Twitter:

Well I guess that settles that.

The other obvious answer is that they were George’s and NBA players simply move to new locations during the summer. Half of the NBA it seems lives in the Los Angeles area come the off-season, or at least train there, so seeing moving trucks outside of his house would not have been an anomaly if you ask me.

We are past the 2017 NBA Draft and still we have no deal for George. But the NBA off-season is long, and free agency is just around the corner. I am sure that we will see a new landing spot for George in the coming months.

Then we can send somebody on over to see if there are moving trucks at his house.

Hornets’ GM slips up, introduces Dwayne Bacon as Dwyane Wade

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It’s a slip that would have made Freud proud.

Charlotte had a good draft night. In the first round, Kentucky shooter Malik Monk fell to them at 11 and they grabbed him. In the second round, they took a smart risk with Florida State wing Dwayne Bacon.

Friday came the usual team press conference with the GM introducing his players and Charlotte GM Rich Cho made a mistake, introducing Bacon as “Dwyane Wade.”

I love Bacon’s reaction.

Cho instantly realized his mistake and laughed it off, then later said: “Actually, I think they have some similarities.” Hornets fans can only hope.

Kevin Durant trolls Westbrook, haters with cupcake hat — now topped with a ring

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Back when Kevin Durant and Russell Westbrook were breaking into the NBA together and learning how to win together, one of their veteran mentors was tough guy Kendrick Perkins. When Perkins thought someone was acting soft, he called that player a “cupcake.”

When news broke on the Fourth of July last summer that Durant was leaving OKC for Golden State, the NBA world freaked out. Except for Westbrook. He just posted one Instagram photo that day — a tiered tray of red, white, and blue cupcakes. It was meant as a subtle jab at Durant, but when word got out (via Lee Jenkins of Sports Illustrated) what it meant, Thunder fans embraced it and had cupcake signs and clothing made for Durant’s return to Oklahoma City.

Durant had the last laugh — he’s got a new hat with a cupcake on it, topped by a ring.

Well played Durant. Well played.