LeBron’s popularity at an all-time low

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They say it’s better to be feared than loved. Maybe the modern sports equivalent is “it’s more profitable to be hated than loved. ”

Because even as LeBron James’ global brand is expanding to collegiate teams who have Final Four spots penciled in (plus Miami), as his jersey is tops in the world, as his financial intake is the highest it has ever been, his popularity is the lowest it could possibly be. From CNBC’s Darren Rovell:

In a poll taken just days after the decision (7/11/10), James’ appeal dropped by more 11 percent, his endorsement appeal by two percentage percent and trust plummeted by more than three percent. DBI took eight more polls of the public and how they felt about James.

James’ appeal had climbed back up somewhat to almost 63 percent by May 24, 2011, his endorsement was holding steady and his trust was showing improvement.

But all that plummeted when the poll was taken after the Finals. James was criticized for not showing up in the fourth quarter and for looking down on people who criticized him. DBI’s poll taken on June 19, shows that LeBron’s appeal was at the lowest it has ever been (57%) and that his trust was hovering at all-time lows (48.87 percent).

It’s debatable as to whether this has hurt LeBron’s business. Nike  said last month it sold more than 500,000 pairs of his signature shoes this past year and he was, after all, the NBA’s most popular jersey.

via A Year Later, Polls Show LeBron Still Hasn’t Recovered – CNBC.

So this just confirms what was pretty apparent from fan, media, and league reaction to James this season and during the Finals: everyone hates the guy outside of South Beach. He’s arrogant. Okay, so what? So is everyone in the NBA and for sure nearly every superstar. He’s brazen. This in a league filled with Kobe’s jaw-jut, KG’s incessant screaming, Durant and Co.’s constant pom-pom parade after every made three, and Derrick Rose’s preseason MVP proclamation. He’s constant in his exposure… much like Dwight Howard, Derrick Rose, or Dwyane Wade on television. He betrayed the team that drafted him… by leaving in free agency which he had every right to do. He did it in a disgusting way… again, brazen. So what is it? And why hasn’t it affected his bottom line?

The reality is that James is more famous than popular. He’s not loved. He’s not feared. He’s just observed. His attention is constant, even if it’s mostly negative. And for whatever reason, companies are still flocking to him as a symbol of what they want to represent. He’s not winning titles. He’s not the people’s champion.

But he’s getting his empire, one way or another.

Thon Maker, all 7’1″ of him, sat in economy class to get flight going

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If you are six-foot or taller, economy class on a modern airline feels cramped. But at least the airlines make up for it with a delicious full meal a bag of peanuts and a free movie.

Can you imagine a 7’1″ guy in economy?

The Bucks’ Thon Maker did it on a recent United flight and the passenger next to him Paul Kuzma posted about it on Facebook (hat tip to onmilwaukee.com).

Well, a missed #United flight found me on a rebooked one. After ending up in an upgraded Economy Plus (yay!) middle seat (not so yay!), volunteers were asked one by one, row by row, if one would relocate to the last row of the plane, middle seat….

My heart leapt again when I came to the last row and BOTH the middle AND aisle seats were open! I stowed my gear in the middle seat area but sat in the aisle seat, hoping.

Alas, it was too good to be true! Moments later, a 7’1″ tall young man who could not even stand completely straight in the aisle of the plane made his way our direction. My heart sunk, not for me, but for him! I saw him emerge from an Economy Plus window seat!

I told him I was so sorry, knowing this would be uncomfortable for him. He nonchalantly said it was worth it to get this delayed flight going. He had practice to attend in the morning and had a 2+ hour drive to get where he was headed after landing….

I had to ask how in the world he ended up in the last row. He also had missed a flight and was rebooked on this one. He was assigned his original FIRST CLASS seat. He had settled in there when a flight attendant told him the person who had paid for that seat on THIS flight had shown up, albeit very late. They had to move him to Economy Plus.

Once there for a while, his story mirrors mine. Requests were being made for someone to move to the last row and no one was volunteering. So he volunteered, wanting the flight to begin.

He couldn’t even fit his knees into the Economy seat! Every time the snack cart came by or someone had to use the restroom, he had to get up and move out of their way.

The entire flight, there was not a hint of resentment in his voice. He was even happy to allow me a picture with him and an autograph. Class act, Thon!

Somewhere a cranky old NBA player is saying “we always used to have to fly commercial…” and sorry old man, but that doesn’t make it easy or right. There’s a reason NBA teams moved away from that (and it wasn’t to save money).

Good on Maker for being willing to sacrifice when plenty of other normal-sized people couldn’t be bothered.

And if the name Kuzma is familiar, the author says his is the second cousin once removed of the Lakers’ rookie Kyle Kuzma.

PBT Podcast: Breaking down the Kyrie Irving trade

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Is LeBron James more likely to stay in Cleveland now?

Are the Boston Celtics contenders? Are they better set up for the future?

There are a lot more questions that come out of the surprise Kyrie Irving trade to the Boston Celtics for Isaiah Thomas, Jae Crowder, Ante Zizic, and the 2018 Brooklyn Nets pick. It’s a deal that is a big win for Cleveland, they got more than they should have expected in return. However, this is in no way a bad deal for the Celtics.

Kurt Helin and Dan Feldman of NBC Sports break it all down in this latest PBT Podcast.

As always, you can check out the podcast below, or listen and subscribe via iTunes (just click the button under the podcast), subscribe via the fantastic Stitcher app, check us out on Google play, or check out our new PBT podcast homepage and archive at Audioboom.com.

Report: Clippers reach deal with Michael Winger to be new GM

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We knew this was coming, now it’s about to be official.

Former Oklahoma City Thunder assistant GM Michael Winger is about to take over as the general manager of the Los Angeles Clippers. They offered him the job last week, now the sides have agreed to terms, and he will sign a deal soon, reports Adrian Wojnarowski of ESPN.

Oklahoma City Thunder executive Michael Winger has reached an agreement in principle to become the general manager of the LA Clippers, league sources told ESPN on Wednesday.

Doc Rivers is no longer the guy with the hammer in Los Angeles, he will just be coaching the Clippers (and still getting $10 million a year paychecks, in case you think he’ll just walk away). The power structure now has Lawrence Frank at the top as the President of Basketball Operations, with Winger doing to work under him. The Clippers are expected to hire Trent Redden, one of David Griffin’s former right hand men in Cleveland, to work under Winger as an assistant GM. The Clippers also are expected to hire another assistant GM soon.

Frank, Winger and crew take over a team in transition. Chris Paul is gone, but the Clippers locked up Blake Griffin on a max deal this summer, they got a good veteran point guard in Patrick Beverley from Houston, and they signed Danilo Gallinari. They picked up some good young players in the CP3 trade such as Montrezl Harrell and Sam Dekker (who they now need to develop). The Clippers should be in the mix for one of the final three playoff slots in the West next season, but that doesn’t answer the bigger picture questions. Are the Clippers a team rebuilding for the future on the fly? Are they looking to stay good and relevant until they can get their new building in Inglewood constructed? Are they a year or two away from a total rebuild?

Steve Ballmer ultimately gets to make that call. It will be up to Winger to execute it.

Kyrie Irving trade doesn’t change LeBron James’ plans. Probably.

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The Kyrie Irving trade to Boston was really about LeBron James.

Irving wanted out of LeBron’s shadow in Cleveland and asked for a trade. Cleveland got in Isaiah Thomas and Jae Crowder two guys who can help them win next season and chase a ring (and the Warriors) while LeBron is in Cleveland. It also gave the Cavaliers the Brooklyn Nets pick next draft and Ante Zizic, players that could help Cleveland rebuild if LeBron leaves next summer as a free agent.

What this trade doesn’t do is change LeBron’s calculus.

Probably.

LeBron can opt out of the final year of his contract and become a free agent next summer, and he almost certainly will do that. Even if he wanted to stay in Cleveland, he’d opt out to sign a bigger, longer deal.

What has not changed with this trade is the sense around the league is LeBron has one foot out the door — good luck finding anyone who thinks he’s likely to stay a Cav after next season. He seems ready to move on to the next chapter and challenge, having brought a ring to Cleveland and it looks like this era and team has played itself out.

However, what LeBron has done well is leave his options open, something he has done very intentionally sources tell me. Maybe he wants to go to Los Angeles to enjoy the weather, be close to his business interests, and chase rings with Lonzo Ball and whoever else the Lakers can land in free agency (such as Paul George). Maybe Blake Griffin is on to something and he wants to be a Knick. Maybe a lot of things, the point is LeBron left his options open to make whatever call he wants.

Including staying in Cleveland. Even if it’s a longshot right now, a season is a lifetime in the NBA and attitudes shift.

With this trade, the Cavaliers remain the team to beat in the East, and Crowder gives them the kind of shooter and wing defender the team desperately needed in a matchup with the Warriors (they need more like him). The reality is that if the Warriors are healthy, maybe the series ends in six games instead of five (and that’s a big maybe), but Golden State is still clearly superior. However, the Cavs will be in the Finals, they will get their shot — and stuff happens. We’ve seen it before, a player misses a game (let’s say due to a suspension for kicking) or another has an injury and is not quite 100 percent, and the door opens — then LeBron and Thomas can bust right through it. If the Cavaliers are in the Finals, they have a chance.

Win a ring, or even if the Cavs look like they can legitimately win a ring, LeBron will take it into consideration. That’s where the Brooklyn Nets pick comes in — maybe the Cavs can draft an elite player to add to the mix, or maybe they can trade the pick to get another top veteran player to come to Cleveland to round out the team.

That’s a lot of ifs. LeBron still is more likely to leave then stay next summer. His thoughts, his calculus does not change. What this trade does is give the Cavaliers a slightly better shot at a ring (even though Thomas has some serious defensive issues that can be exposed). With that there’s a chance.

The trade also gives Cleveland options if LeBron looks like he’s leaving. They have a little more flexibility, too.