LeBron James

LeBron’s popularity at an all-time low


They say it’s better to be feared than loved. Maybe the modern sports equivalent is “it’s more profitable to be hated than loved. ”

Because even as LeBron James’ global brand is expanding to collegiate teams who have Final Four spots penciled in (plus Miami), as his jersey is tops in the world, as his financial intake is the highest it has ever been, his popularity is the lowest it could possibly be. From CNBC’s Darren Rovell:

In a poll taken just days after the decision (7/11/10), James’ appeal dropped by more 11 percent, his endorsement appeal by two percentage percent and trust plummeted by more than three percent. DBI took eight more polls of the public and how they felt about James.

James’ appeal had climbed back up somewhat to almost 63 percent by May 24, 2011, his endorsement was holding steady and his trust was showing improvement.

But all that plummeted when the poll was taken after the Finals. James was criticized for not showing up in the fourth quarter and for looking down on people who criticized him. DBI’s poll taken on June 19, shows that LeBron’s appeal was at the lowest it has ever been (57%) and that his trust was hovering at all-time lows (48.87 percent).

It’s debatable as to whether this has hurt LeBron’s business. Nike  said last month it sold more than 500,000 pairs of his signature shoes this past year and he was, after all, the NBA’s most popular jersey.

via A Year Later, Polls Show LeBron Still Hasn’t Recovered – CNBC.

So this just confirms what was pretty apparent from fan, media, and league reaction to James this season and during the Finals: everyone hates the guy outside of South Beach. He’s arrogant. Okay, so what? So is everyone in the NBA and for sure nearly every superstar. He’s brazen. This in a league filled with Kobe’s jaw-jut, KG’s incessant screaming, Durant and Co.’s constant pom-pom parade after every made three, and Derrick Rose’s preseason MVP proclamation. He’s constant in his exposure… much like Dwight Howard, Derrick Rose, or Dwyane Wade on television. He betrayed the team that drafted him… by leaving in free agency which he had every right to do. He did it in a disgusting way… again, brazen. So what is it? And why hasn’t it affected his bottom line?

The reality is that James is more famous than popular. He’s not loved. He’s not feared. He’s just observed. His attention is constant, even if it’s mostly negative. And for whatever reason, companies are still flocking to him as a symbol of what they want to represent. He’s not winning titles. He’s not the people’s champion.

But he’s getting his empire, one way or another.

League executives, players wince watching this Kobe Bryant

Kobe Bryant
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Over the last few days, we’ve written in more detail about Kobe Bryant‘s shooting troubles. He’s jacking up threes his fastest pace ever, he can’t create space to get off clean shots, he’s hitting 31.1 percent overall and 19.5 percent from three. There are flashes of vintage Kobe, but they are fleeting (and mostly because poor shot choices are falling). Byron Scott is still in Kobe’s corner, saying they just need to get the veteran better looks.

However, talk to people around the league about Kobe and you hear some variation of the phrase “hard to watch.” After 20 seasons, more than 55,000 minutes on the court, and coming off two major injuries, Kobe clearly is not the same player everyone admired for so long.

Over at the Los Angeles Times Mike Bresnahan and Broderick Turner got a number of sources to wince about Kobe for a story — except nobody wanted their name attached to attacking a legend of the game.

“Man, I don’t want to see Kobe go out like this, looking this bad and not able to do what he once could do,” said a retired guard who faced Bryant. “He doesn’t have anything else to prove to anybody. He was one of the greatest. I know he’s owed that $25 million, but he should just walk away now. He ain’t got it anymore.”

“He’s one of the few players in NBA history to have gotten everything possible out of his body. Now his body has nothing left to give,” (an Eastern Conference executive) said. “But that’s life in the NBA, in professional sports. At some point, the body just can’t do it anymore and Kobe’s body can’t do it anymore.”

One West scout said Bryant looked “disinterested” at times. A current player in the West went a step further.

“Yeah, I’ve seen him play and it’s disgusting,” he said. “He’s one of the best of all time. But he really hasn’t played that much in the last two or three years. He’s got nothing left. It’s sad to watch because he used to be so great, and I mean great.”

Kobe is not going to walk away mid-season, and nobody wants an injury to force him out of the game.

But it’s hard to see how anything is going to dramatically change. Kobe may shoot a little better than his current but it’s not likely going to change in a meaningful way. Which will just make things hard to watch for a full season.

Spurs to give Tim Duncan, Manu Ginobili Friday night off in Denver

Manu Ginobili, Harrison Barnes, Tim Duncan
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The Spurs are 12-3 and comfortably in second place in the West, they have the best defense in the NBA allowing just 93.8 points per 100 possessions, and they have a top-10 offense to go with it.

So, time to start making sure guys are rested.

That is the first night of a back-to-back, with former Spurs’ assistant coach Mike Budenholzer and his Atlanta Hawks coming to San Antonio on Saturday. Popovich is saving his two veterans for that game.

Duncan and Ginobili have looked like they found the fountain of youth this season. Duncan is taking on less of the offense but has been very efficient in those moments. Ginobili has the impact he did a few years back in his bench role.

What Gregg Popovich cares about is them playing like that come the postseason. So they will rest on Friday.

Brandon Armstrong impersonates Ray Allen (video)

2014 NBA Finals - Game Five
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Ray Allen is retired-ish, but he’ll always be running through screens – in our mind and in this video.

Celtics draft pick Marcus Thornton gets beer dumped on head during Australian game (video)

Marcus Thornton, Will Cherry

The Celtics drafted Marcus Thornton with No. 45 pick in the 2015 NBA draft. That essentially entitled him to the required tender – a one-year contract offer, surely unguaranteed at the minimum.

Thornton rejected that, which is almost always a mistake.

Rejecting the tender is a favor to the drafting team, which gets to keep the player’s exclusive rights for a year. If Thornton tries to join the NBA now, he’s stuck negotiating with only the Celtics.

By accepting the tender, the player typically gets one of two outcomes. He either plays on that contract and draws an NBA salary or he gets waived. But even getting waived is better than rejecting the tender, because at least the player becomes a free agent and can negotiate with any team.

Players who reject the tender go to another league and play for less money. In Thornton’s case, that mean Australia.

How’s that going?

(Almost) never reject the required tender as a second-round pick.