LeBron James

LeBron’s popularity at an all-time low

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They say it’s better to be feared than loved. Maybe the modern sports equivalent is “it’s more profitable to be hated than loved. ”

Because even as LeBron James’ global brand is expanding to collegiate teams who have Final Four spots penciled in (plus Miami), as his jersey is tops in the world, as his financial intake is the highest it has ever been, his popularity is the lowest it could possibly be. From CNBC’s Darren Rovell:

In a poll taken just days after the decision (7/11/10), James’ appeal dropped by more 11 percent, his endorsement appeal by two percentage percent and trust plummeted by more than three percent. DBI took eight more polls of the public and how they felt about James.

James’ appeal had climbed back up somewhat to almost 63 percent by May 24, 2011, his endorsement was holding steady and his trust was showing improvement.

But all that plummeted when the poll was taken after the Finals. James was criticized for not showing up in the fourth quarter and for looking down on people who criticized him. DBI’s poll taken on June 19, shows that LeBron’s appeal was at the lowest it has ever been (57%) and that his trust was hovering at all-time lows (48.87 percent).

It’s debatable as to whether this has hurt LeBron’s business. Nike  said last month it sold more than 500,000 pairs of his signature shoes this past year and he was, after all, the NBA’s most popular jersey.

via A Year Later, Polls Show LeBron Still Hasn’t Recovered – CNBC.

So this just confirms what was pretty apparent from fan, media, and league reaction to James this season and during the Finals: everyone hates the guy outside of South Beach. He’s arrogant. Okay, so what? So is everyone in the NBA and for sure nearly every superstar. He’s brazen. This in a league filled with Kobe’s jaw-jut, KG’s incessant screaming, Durant and Co.’s constant pom-pom parade after every made three, and Derrick Rose’s preseason MVP proclamation. He’s constant in his exposure… much like Dwight Howard, Derrick Rose, or Dwyane Wade on television. He betrayed the team that drafted him… by leaving in free agency which he had every right to do. He did it in a disgusting way… again, brazen. So what is it? And why hasn’t it affected his bottom line?

The reality is that James is more famous than popular. He’s not loved. He’s not feared. He’s just observed. His attention is constant, even if it’s mostly negative. And for whatever reason, companies are still flocking to him as a symbol of what they want to represent. He’s not winning titles. He’s not the people’s champion.

But he’s getting his empire, one way or another.

Report: Knicks have reached out to Frank Vogel to judge interest

Indiana Pacers v Miami Heat - Game 4
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“So Frank, how do you feel about the triangle?”

Frank Vogel is not going to be unemployed for any longer than he wants. Larry Bird and the Pacers dumped him, but his ability to get teams to defend is going to have suitors lined up for his skills.

That includes the Knicks, reports Marc Berman of the New York Post.

The Knicks have made contact with the agent for Frank Vogel, but have not yet requested an interview, according to a source close to the former Pacers coach.

According to the source, Knicks GM Steve Mills has done his due diligence in contacting Vogel’s reps. He expressed that Phil Jackson has not made a decision on how to proceed. The key to the exploratory phone call was finding out whether Vogel would have interest in the job, and it seems he does.

Kurt Rambis is still considered the front-runner for the Knicks job.

Jackson has said he wants someone he knows, and someone committed to running the triangle offense. The Lakers did employ Vogel as an advanced scout during the Jackson era, but don’t confuse that with any relationship between the two. Also, while Vogel’s Pacers ran some triangle action during his tenure, that was while Brian Shaw was his assistant. And that’s very different than jumping in with both feet full time.

Vogel also reportedly has interest in the Rockets job, a team farther along the path to contending and with a more stable management structure. But the Knicks are at least making the call, it’s a start.

Boris Diaw says sometimes Popovich leaves him in blowouts just to lose weight

PHOENIX, AZ - JANUARY 21:  Boris Diaw #33 of the San Antonio Spurs during the NBA game against the Phoenix Suns at Talking Stick Resort Arena on January 21, 2016 in Phoenix, Arizona.  The Spurs defeated the Suns 117-89.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Christian Petersen/Getty Images)
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Conditioning has never been Boris Diaw‘s strength.

That’s being kind, the man ate his way out of Charlotte. Make no mistake, Diaw is a gifted player who has surprising athleticism plus a court vision and high hoops IQ that make him perfect for the Spurs, but Gregg Popovich gave him incentives to stay thin and Tony Parker joked about Diaw’s weight.

Now Diaw is getting in on the act, speaking to Sports Illustrated’s Andrew Sharp.

“Sometimes we’re up 30,” Diaw says, “and (Popovich is) like, ‘I’m just going to leave you on the court so you can lose some weight.’”

If you can’t laugh at yourself, who can you laugh at. Diaw has a coffee maker in his locker and , he’s not too worried about his image.

Diaw only saw a little more than eight minutes in Game 2 against the Thunder, which was not about conditioning and all about the matchup. Still, expect him to get more run in Game 3, he is one of those guys who makes the ball move for the Spurs and they need to get back to that.

Lakers’ GM Kupchak got “a chuckle” at idea team would trade top three pick

Los Angeles Lakers general manager Mitch Kupchak speaks to reporters at team headquarters in El Segundo, Calif., Friday, April 15, 2016. With Kobe Bryant's $25 million salary, ravenous shot selection and dominant personality gone from the basketball team after 20 years, Kupchak says he will meet with head coach Byron Scott and owner Jim Buss in a few days to discuss their options for the Lakers, which finished with the NBA's second-worst record at 17-65 in Bryant's farewell season. (AP Photo/Greg Beacham)
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The Lakers are going to be aggressive this off-season. Jim Buss, the guy with the final say on basketball operations, gave himself a deadline to get the Lakers “back into contention” (which is vaguely defined, but we can say at least the second round of the playoffs) and things need to happen sooner rather than later.

Would he be so aggressive as to trade a top 3 pick? That’s the rumor.

Lakers GM Mitch Kupchak did a media tour Friday and said on the Thompson and Trudell show on ESPN710 in Los Angeles not to bet on that. Via Serena Winters of Lakersnation.com.

The Lakers had the second-worst record in the NBA and with that have a 56 percent chance of having one of the top picks three picks in the draft after the NBA Draft Lottery May 17. If they fall to four or farther, the pick goes to the Sixers as the last remnants of the Steve Nash trade.

Would the Lakers move that pick? Depends on what the offer they get back is.

Would they love to trade that pick and someone like Julius Randle to land Paul George? Well, I would like to drive my Maserati over to pick up Scarlett Johansson for our night out. About the same odds of happening.

But the Lakers should explore the trade market. That’s just smart business. What they can’t do is get so wrapped up in the idea of getting good fast that they make bad decisions that haunt them down the line. Don’t overspend on players not ready to step up in their role, don’t trade assets for B-list guys that are a step sidewise but older and more expensive. Don’t sacrifice the foundation for a few short term wins. That said, the Lakers’ MO has never been the slow, patient build.

Kupchak also spoke about the need for an experienced assistant next to new coach Luke Walton (one with a defensive pedigree) and the Lakers’ plans to do better in free agency this time around. Via Bill Oram of the Orange County Register.

Byron Scott: D’Angelo Russell acted ‘entitled’

LOS ANGELES, CA - JANUARY 1:  Head coach Byron Scott of the Los Angeles Lakers and D'Angelo Russell #1 of the Los Angeles Lakers talk during the game against the Philadelphia 76ers on January 1, 2016 at STAPLES Center in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2016 NBAE (Photo by Andrew D. Bernstein/NBAE via Getty Images)
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D'Angelo Russell‘s leaked video of Nick Young redeemed Byron Scott.

Of all the silly things Scott said – and continues to say – labeling Russell immature turned out somewhat valid.

But in taking a victory lap on that assessment, the former Lakers coach exposed a huge problem with his player-development and communication skills.

Scott, via The Dan Patrick Show:

Some of these guys, when they come into the league, they think they’re entitled. And I thought that’s how he felt when he first got with us. He almost tried to act like he was a veteran, and I tried to make sure that he knew that he wasn’t a veteran. You have to earn your stripes. So, yeah, there were times where I was a little tough on him just to bring him back down to earth, to let him know that this is not an easy task when you’re in the NBA. That’s the easy part is getting there. The hardest part is staying there, getting better and better and better. So, yeah, I had some tough love for the young man. But just like I told him, “When I stop talking to you, that’s going to be a problem.”

Like the time Scott didn’t talk to Russell about losing his starting job? Or the time Scott didn’t talk to Russell about putting him back into the starting lineup? Or the time Scott didn’t talk to Russell about the Young video?