LeBron James

LeBron’s popularity at an all-time low

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They say it’s better to be feared than loved. Maybe the modern sports equivalent is “it’s more profitable to be hated than loved. ”

Because even as LeBron James’ global brand is expanding to collegiate teams who have Final Four spots penciled in (plus Miami), as his jersey is tops in the world, as his financial intake is the highest it has ever been, his popularity is the lowest it could possibly be. From CNBC’s Darren Rovell:

In a poll taken just days after the decision (7/11/10), James’ appeal dropped by more 11 percent, his endorsement appeal by two percentage percent and trust plummeted by more than three percent. DBI took eight more polls of the public and how they felt about James.

James’ appeal had climbed back up somewhat to almost 63 percent by May 24, 2011, his endorsement was holding steady and his trust was showing improvement.

But all that plummeted when the poll was taken after the Finals. James was criticized for not showing up in the fourth quarter and for looking down on people who criticized him. DBI’s poll taken on June 19, shows that LeBron’s appeal was at the lowest it has ever been (57%) and that his trust was hovering at all-time lows (48.87 percent).

It’s debatable as to whether this has hurt LeBron’s business. Nike  said last month it sold more than 500,000 pairs of his signature shoes this past year and he was, after all, the NBA’s most popular jersey.

via A Year Later, Polls Show LeBron Still Hasn’t Recovered – CNBC.

So this just confirms what was pretty apparent from fan, media, and league reaction to James this season and during the Finals: everyone hates the guy outside of South Beach. He’s arrogant. Okay, so what? So is everyone in the NBA and for sure nearly every superstar. He’s brazen. This in a league filled with Kobe’s jaw-jut, KG’s incessant screaming, Durant and Co.’s constant pom-pom parade after every made three, and Derrick Rose’s preseason MVP proclamation. He’s constant in his exposure… much like Dwight Howard, Derrick Rose, or Dwyane Wade on television. He betrayed the team that drafted him… by leaving in free agency which he had every right to do. He did it in a disgusting way… again, brazen. So what is it? And why hasn’t it affected his bottom line?

The reality is that James is more famous than popular. He’s not loved. He’s not feared. He’s just observed. His attention is constant, even if it’s mostly negative. And for whatever reason, companies are still flocking to him as a symbol of what they want to represent. He’s not winning titles. He’s not the people’s champion.

But he’s getting his empire, one way or another.

Hornets sign undrafted Virginia center Mike Tobey

CHICAGO, IL - MARCH 27:  Mike Tobey #10 of the Virginia Cavaliers celebrates in the second half against the Syracuse Orange during the 2016 NCAA Men's Basketball Tournament Midwest Regional Final at United Center on March 27, 2016 in Chicago, Illinois.  (Photo by Jamie Squire/Getty Images)
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The Hornets are plenty deep at center with Cody Zeller, Roy Hibbert, Spencer Hawes and Frank Kaminsky.

Just in case…

Hornets release:

Charlotte Hornets General Manager Rich Cho announced today that the team has signed center Mike Tobey.

Tobey went undrafted after four seasons at Virginia then played well for the Hornets’ summer-league team. He’s a good offensive rebounder, and he has some touch with the ball. But his lack of length and athleticism really limit him.

There’s an outside chance Tobey competes with Aaron Harrison, whose salary is unguaranteed, for Charlotte’s final regular-season roster spot. Tobey’s standing and the Hornets’ center depth will work against him.

Most likely, this is just a way for Charlotte to stock its new D-League affiliate, the Greensboro Swarm. The Hornets can waive Tobey after training camp and assign his D-League rights to the Swarm. A partial guarantee on his NBA contract would probably entice him to join the D-League rather than play overseas.

Ex-Wizard Glen Rice Jr. charged with felony robbery, aggravated battery and possession of marijuana

WASHINGTON, DC - DECEMBER 02: Glen Rice Jr. #14 of the Washington Wizards looks to pass while being guarded by Solomon Jones #22 and E'Twaun Moore #55 of the Orlando Magic during the second half at Verizon Center on December 2, 2013 in Washington, DC. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Rob Carr/Getty Images)
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Glen Rice Jr. — the No. 35 pick in the 2013 NBA draft — continues his fall.

He spent a couple years with the Wizards, got waived and then was shot and arrested in a single incident.

Now, he faces more charges.

TMZ:

the 25-year-old was arrested for robbery Monday morning in Georgia … less than a year after he was shot in a bizarre gunfight at T.I.’s restaurant.

Here’s what we know … Rice was booked at 6:37 AM this morning for felony robbery, aggravated battery and possession of marijuana. He has since been released from custody.

Tyler Johnson on $50 million contract: ‘I threw up a couple times when I heard the number’

TORONTO, ON - MAY 15:  Tyler Johnson #8 of the Miami Heat looks on in the second half of Game Seven of the Eastern Conference Quarterfinals against the Toronto Raptors during the 2016 NBA Playoffs at the Air Canada Centre on May 15, 2016 in Toronto, Ontario, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
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You thought it was crazy two teams — the Nets with an offer sheet and the Heat matching it — valued Tyler Johnson at $50 million over the next four years?

Check out his reaction.

Manny Navarro of the Miami Herald:

That’s a lot of money for anyone, especially someone who went undrafted just two years ago. But Johnson worked his way up from the D-League and impressed with his athleticism, feel for the game and outside shot.

There’s a school of thought that sometimes players are better off as restricted, rather than unrestricted, free agents. That was probably true for Johnson, whose status led to Brooklyn going over the top on an offer. Add a skyrocketing salary cap, Johnson was in the right place at the right time.

Ex-Cavalier Sasha Kaun retires

CLEVELAND, OHIO - APRIL 13: Sasha Kaun #14 of the Cleveland Cavaliers works against Joel Anthony #50 of the Detroit Pistons at Quicken Loans Arena on April 13, 2016 in Cleveland, Ohio. The Pistons defeated Cleveland 112-110 in overtime.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by David Maxwell/Getty Images)
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Accompanying their signing of Chris Andersen, the Cavaliers paid Philadelphia to take Sasha Kaun. Cleveland, facing a steep luxury tax, didn’t want to pay both big men. It was cheaper to send the 76ers cash and have them waive Kaun rather than the Cavs doing it themselves.

But perhaps the Cavaliers could’ve just waited out Kaun.

Gary Bedore of the Lawrence Journal-World:

Sasha Kaun, one of only two Kansas University basketball players, along with Hall of Famer Clyde Lovellette, to win an NCAA title (2008), NBA title (2016) and medal in the Olympic Games (2012 bronze), has decided to retire from pro ball at the age of 31.

“I was very blessed and fortunate to play as long as I have. I had a great experience for the (Russian) national team and professionally. Overall, it’s been phenomenal,” Kaun said Saturday in a phone conversation

Kaun said he started thinking seriously about retirement “toward the end of the season. I kind of feel my ankle has been bothering me awhile. With the amount of pain I was going through, I just wanted to be done. It’s something I’ve had all my career,” he added of right ankle problems. “It was definitely getting worse and worse, year by year. Especially coming here (one year in NBA after seven seasons in Moscow) … the intensity of the game I just kind of realized I don’t think I can go and do it any more.

“I said, ‘You know what? I’m not going to be happy playing. I’m not going to be happy not playing. I think it’s a good time to call it quits.’’’

Kaun joined the NBA at age 30 last year — eight years after being the No. 56 pick in the 2008 draft. He played just 95 minutes in 25 games for Cleveland in his rookie and only season.

Perhaps Kaun wouldn’t have retired if he had a roster spot on the defending NBA champions. At minimum, being a free agent made it an easier call.

Kaun was best known professionally for playing for David Blatt both with the Russian national team and the Cavs and not being Kendrick Perkins.