The list of people with a lot to lose if the NBA lockout stretches out just keeps right on growing.
Next up are the networks that David Stern calls NBA partners — ESPN and ABC, as well as TNT.
They will be some angry partners if the numbers from AdWeek are correct (via CBS Eye on Basketball).
ESPN/ABC Sports and TNT stand to lose as much as $1.25 billion in ad sales revenue if the labor dispute negates the entire2011-12 NBA campaign. Indeed, the NBA audience has become so valuable that the postseason inventory alone accounts for nearly a fifth of the full-season take.
If the networks stand to lose a fortune in ad dollars, the league itself risks billions in media rights, ticket sales, and merchandising. ESPN/ABC pays $485 million per year for the rights to air NBA games while TNT forks over $445 million.
And that doesn’t even include all the local television rights deals, which are the lifeblood of many teams.
As we noted in the story about how the television contracts are the elephant in the room of the CBA negotiations — both sides want to keep the lion’s share of future television revenues when the new contracts come in in 2016.
Those contracts are expected to be a lot larger than the current ones — unless interest in the league drops. Which is the kind of thing that happens if a lockout costs games or a season. The networks will want to recoup their losses, and you can guess whose hide it comes out of.
Fun stuff, this lockout.
NEW YORK (AP) James Harden had 22 points, 11 rebounds and 11 assists in his 12th triple-double of the season and the Houston Rockets easily ended their first losing streak of the season by beating the Brooklyn Nets 137-112 on Sunday night.
Held to 105 points in losses to Minnesota and Memphis, the Rockets bounced back with 104 after three quarters and handed the Nets their 10th straight loss.
Eric Gordon led the Rockets with 24 points and Trevor Ariza added 23. Houston made 21 3-pointers and had five players with at least 16 points.
Houston shot just 40.8 percent during its two losses, well below its 46.8 season average, while being held nearly 10 points below its season scoring average. But the Rockets had no trouble bouncing back against the Nets, who allow an NBA-worst 114.3 per game.
Joel Embiid has fans all around the NBA. Some even came out to see him during the Philadelphia 76ers game against the Washington Wizards on Saturday despite the Cameroonian big man sitting out due to restrictions on playing in back-to-back games.
#BusTheProcess was the hashtag used to get 350 Sixers fans to the game in D.C. thanks to Embiid, coach Brett Brown, and the podcast The Rights to Ricky Sanchez.
Via Twitter and ESPN:
Fun stuff for some dedicated fans, even if they didn’t get to see Embiid play.
Unfortunately for the #BusTheProcess folks, the 76ers wound up losing to the Wizards, 109-93.
Michael Carter-Williams is still shaking the dust off after being inserted into the starting lineup, I guess. At least, that’s about what you can say when you pass the ball off your starting center’s face.
But there’s good news! The Chicago Bulls scored on this play.
Let’s take a look at the whole thing, shall we?
I think the more important question is whether Carter-Williams received a secondary or primary assists on the NBA.com tracking site.
ATLANTA (AP) Kent Bazemore scored 24 points, Mike Dunleavy added 20 and the Atlanta Hawks beat the Milwaukee Bucks 111-98 on Sunday.
Giannis Antetokounmpo finished with 33 points and was a tough matchup in the paint for Milwaukee, which dropped 2 1/2 games behind the fourth-place Hawks in the Eastern Conference.
Atlanta has won eight of nine. The Bucks have dropped three of five.
Dunleavy, in his second game since arriving in a trade last week with Cleveland, had his first 20-point performance since a first-round playoff game for Chicago on April 30, 2015.
Antetokounmpo has scored at least 30 points in eight games in a breakout season.