Image (1) television07-thumb-250x166-21995.png for post 6282

Report: Lockout could cost ESPN, ABC, TNT $1.25 billion


The list of people with a lot to lose if the NBA lockout stretches out just keeps right on growing.

Next up are the networks that David Stern calls NBA partners — ESPN and ABC, as well as TNT.

They will be some angry partners if the numbers from AdWeek are correct (via CBS Eye on Basketball).

ESPN/ABC Sports and TNT stand to lose as much as $1.25 billion in ad sales revenue if the labor dispute negates the entire2011-12 NBA campaign. Indeed, the NBA audience has become so valuable that the postseason inventory alone accounts for nearly a fifth of the full-season take.

If the networks stand to lose a fortune in ad dollars, the league itself risks billions in media rights, ticket sales, and merchandising. ESPN/ABC pays $485 million per year for the rights to air NBA games while TNT forks over $445 million.

And that doesn’t even include all the local television rights deals, which are the lifeblood of many teams.

As we noted in the story about how the television contracts are the elephant in the room of the CBA negotiations — both sides want to keep the lion’s share of future television revenues when the new contracts come in in 2016.

Those contracts are expected to be a lot larger than the current ones — unless interest in the league drops. Which is the kind of thing that happens if a lockout costs games or a season. The networks will want to recoup their losses, and you can guess whose hide it comes out of.

Fun stuff, this lockout.

Byron Scott doesn’t care about exhausting Lakers in preseason

Byron Scott
Leave a comment

The Warriors use wearable technology to track players and have rested them when the data revealed fatigue. Gregg Popovich is holding relatively healthy Spurs out of practice. Heck, Popovich doesn’t even send himself to every preseason games.

Meanwhile, with the Lakers…

Lakers coach Byron Scott, via Baxter Holmes of ESPN:

“I don’t necessarily care about tired legs in preseason,” Scott said. “I think everything that we’ve done thus far will pay off at the end of the day. You’ve got some guys that might have tired legs and [are] a little worn out, but all the running as far as getting into that physical condition that we need to get into, I think in December and January, it will pay off.

“So I’m not necessarily worried about guys having tired legs in preseason. They’ll just have to kind of fight through that fatigue part of it. And I think mentally it gets them a little stronger anyway.”

Mike Bresnahan of the Los Angeles Times:

The Lakers coach has a reputation for demanding a lot of running in the preseason. It’s important in his mind because the Lakers will be better conditioned than other teams down the road.

Players, predictably, aren’t as enthused about it.

Bresnahan quotes just two players, Brandon Bass and D'Angelo Russell, and neither expressed much resistance to Scott’s methods. But I trust Bresnahan to read the team’s pulse.

I also think Scott is right: Fighting through fatigue builds mental toughness. But it also makes players tired, and it’s not the only way to instill toughness. The Warriors are tough. The  Spurs are tough. They didn’t have to run their players into the ground to get that way.

Scott loves to project himself as old-school and anti-analytic. Thankfully for the Lakers, his actual methods aren’t as bad as he conveys. For example, he said the Lakers would take an absurdly low 10-15 3-pointers per game last season. In reality, they hoisted nearly 19 per game, 25th in the league. That might not have been enough for that roster, but at least it wasn’t leaps and bounds below the norm.

So, I’m not convinced Scott is pushing the Lakers as hard as he wants everyone to believe. But he’s  clearly giving them a bigger workload than many teams.

If the Lakers are playing relevant games late in the season, this could come back to bite them. On the bright side, they probably won’t have to worry about that problem.

Tony Parker wants to play six more seasons with Spurs

Tony Parker
Leave a comment

Tony Parker revealed a plan nearly two years ago to play until he’s 38.

Coming off his worst season since his rookie year, the Spurs point guard is sticking to that goal.

Parker, via Marc J. Spears of Yahoo Sports:

“The Spurs know I want to play until I’m 38,” Parker told Yahoo Sports in a recent phone interview. “That will be 20 seasons for me. That’s my goal. This year is No. 15. And if I’m lucky enough and I’m healthy, hopefully I can play 20 seasons and then I’ll be ready to retire.”

That seems pretty ambitious, no matter how you handle the conflicting math. (Parker is 33. If he plays 20 seasons, he’ll spend most of his final season at age 39 and turn 40 during the playoffs.)

Parker is already showing signs of slippage. Many of his key numbers were down last season, including ESPN’s real-plus minus, where he quietly slipped from 12th to 67th among point guards.

But Gregg Popovich is very liberal with resting his players, and Parker won’t have to carry too much of the load. Tim Duncan and Manu Ginobili will probably retire before Parker, but the Spurs will still have Kawhi Leonard and LaMarcus Aldridge.

I wouldn’t count on it, but it’s possible Parker lasts that long.