With NBA lockout there are plenty of losers, but it starts with fans

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The NBA locks out and there are tons of losers.

It’s not the owners and the players. Sure, they are shooting their own business in the foot, but when it is all said and done the owners will be insanely wealthy and the players will still make a lot of money playing a game. It’s hard for fans to relate to. Or put it this way, if my bosses at NBC want to pay me the NBA rookie minimum salary (more than $400,000 last year) I will gladly accept that pay raise.

The losers are they guy who owns the pub across the street from the arena who counts on those 42 nights a year to keep his business going (as do the bartenders and waiters and chefs who need to pay rent). The losers are the security guards and ushers who are staying home and not being paid. It is the team assistant athletic trainers who got laid off and don’t know when they will go back to work. It is countless other people who count on the NBA financially that have no say in the negotiations.

But mostly, it’s the fans. The fans are the ones getting screwed again.

This is all a fight over how to divide up the fans money. They are the ones that buy the tickets, buy the beer and hot dogs in the arena, who buy the jerseys, who watch the games on television and visit the Web sites. It is their money and they eyeballs on the set that drive the revenue for this league, that revenue the players and owners get about $4 billion of a year but can’t figure out how to divide.

It’s the fans in Sacramento who fought so hard to convince the powers that be in the NBA of their support for the Kings franchise, how they would get a new arena built in the city. A project that is going to take public money. A project that is going to take corporate sponsor dollars. A project that is going to take a lot of season tickets — which were selling fast after the team drafted Jimmer Fredette. An extended lockout could kill that momentum and lead to the city losing its team.

It’s the fans in Memphis who suffered through years and years of bad team and finally saw their team win their first playoff game this April. Then their first playoff series. A starved fan base finally getting to taste some success in the NBA with players they can rally behind. They are excited about next season, just in time to have it threatened.

It is like that for 28 other teams as well.

After the 1998-99 lockout both sides admitted they had to win the fans back, but they did. The fans did return. But if there is a lengthy lockout in this economy — if they are arguing over millions in salary and hundreds of millions in profits while the nation struggles out of the worst recession in generations — it will be much harder to win casual fans back. The road back will be harder.

The owners and players have to think long and hard about the repercussions if this drags out. The fans are the losers in all this. And if the fans feel alienated through this they will not come back nearly as fast or in the same numbers they did last time.

Nobody likes to be the loser. And with this lockout, there would be a lot of them.

Pistons consider shutting down Reggie Jackson for rest of season

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The Pistons have started Reggie Jackson. They’ve brought him off the bench. They’ve sat him entirely.

No role seems right for the point guard as Detroit has lost four straight and seven of eight.

Now, it seems the Pistons might just shut down Jackson, who missed the start of the season with a knee injury. He’s at least doubtful for tonight’s key game against the Heat.

Pistons president/coach Stan Van Gundy, via Fox Sports Detroit:

We’ve been thinking about this, actually for a long time, OK? And he’s been playing at — it’s just hard to put a percentage — but probably at about 80 percent. And as we get into this stretch of games in March where we’re playing a lot, the fatigue is just making it worse.

It wasn’t really fair to him. We were running him out there, putting pressure on him. He’s seeing things he should be able to do, and he just can’t do. He’s not feeling pain, but he just can’t make the plays he wants to make. And we’re trying to put him out there.

We were really struggling, and we just need to have guys who are at full energy and the whole thing. And as much as he wants to, he can’t right now. It’s honestly amazing what he’s done.

To his credit, he fought me on it. He wanted to keep going.

He needs some rest. We don’t know how long it will be. But he needs some rest and to be able to try to get his energy back and see if we can get him at full strength.

He’s been a warrior. He’s tried to fight through it. He’s been frustrated, because he sees openings and things on the court that he just hasn’t been able to get to. I think part of it is a confidence thing.

And I think the thing that we really look forward to, and he looks forward to, is getting a fresh start in the offseason and being able to go through the preparation for a season like he did last year. And not only get right physically, but really get his confidence back to be able to attack and make the plays he’s had.

Jackson hasn’t looked right this season, showing only fleeting moments of quality production. It’s unclear whether that’s his knee, confidence, regression to the mean after a breakout season last year, bad luck or some combination.

But it has the Pistons in dire straights. They’re 1.5 games and two teams out of playoff position with tonight’s game against eight-place Miami crucial.

Detroit’s offense and defense have hummed better with Ish Smith, but despite the better chemistry he affords, the talent drop from Jackson is also glaring. It’s not as if the Pistons have soared with Smith. And relying on Beno Udrih for backup minutes is its own risk.

Van Gundy is talking a lot about next season when it comes to Jackson, which seems telling. The coach’s compliments seem designed to soften the blow.

The odds are against Detroit making the playoffs, but they might be higher without Jackson. The fact that that’s even considerable is also telling about Jackson’s season.

Joakim Noah says he’s cleared to play, which will allow suspension to begin

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The NBA suspended Joakim Noah 20 games — effective once he’s “physically able to play.”

Noah underwent knee surgery about a month ago, and though it seemed he’d miss the rest of the season, the Knicks said at the time he’d be reevaluated in 3-4 weeks. That gave the team cover to claim his suspension should begin this season.

So, Noah rushed to practice today, and no matter how unlikely he would’ve been to follow this timeline sans suspension, that will seemingly be enough.

Fred Kerber of the New York Post:

New York has eight games remaining, which would leave 12 for Noah to serve at the beginning of next season.

Obviously, the more of his suspension Noah serves during this lost season, the better. The Knicks might be a wreck next season too, but at least there’s a chance they’re ready to win (and a chance Noah can contribute). This year is confirmed hopeless.

 

After fun back-to-back wins, Kings deemphasizing veterans

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Break up the Kings.

No, really.

After consecutive thrilling wins — a historic comeback against the Clippers on Sunday and another one-point win over the Grizzlies, Sacramento coach Dave Joerger’s former team, yesterday — the Kings announced a changing of the guard.

Joerger, via CSN California:

This was maybe our last stand for the year, as far as you’re probably not going to see all those veterans play together the rest of the season.

Darren Collison, Garrett Temple, Kosta Koufos, Anthony Tolliver and Ty Lawson played major roles against Memphis. Expect their minutes to be cut down the stretch.

The Kings have “fallen” to the NBA’s eight-worst record. It’s unlikely, but a late-game surge could “drop” them to the league’s 10th-worst record.

That’s unviable for a team that put itself on the tanking track and loses its first-round pick (to the Bulls) if it falls outside the top 10. Sacramento must protect itself from bad lottery luck.

It might not require going full Suns, but the Kings should and will emphasize developing their young players — who, not at all incidentally, are less equipped to help the team win.

Tyronn Lue says he has secret plan to fix Cavaliers’ defense for playoffs

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Only one team that ranked outside the top 12 in points allowed per possession during the regular season won an NBA title. The 2000-01 Lakers, who were 21st in defensive rating, are the lone outlier.

The Cavaliers rank 22nd in defensive rating this season and have been even worse lately.

But Cleveland coach Tyronn Lue says he has a plan. He just won’t reveal it yet.

Lue, via Joe Vardon of Cleveland.com:

“We’ve got to hold back. We can’t show our hand early because … these are some good teams and we don’t want them to be able to come into a series and be able to adjust to what we do. We just have to be able to play our normal defense until we get there and then we will see what happens.”

Also:

“I think the rebounding hurt us. Rebounding. But it will be different once some other things happen. … Their two-guards, their threes, they still crashed the boards. But we have something to fix that. Just not right now.”

What precisely those plans are, Lue wouldn’t tell us. And here’s the other part — he’s not exactly sure they’ll work.

“I’m not confident, but we’ve got to” get the defense fixed, Lue said. “We have to.”

The Cavs ranked just 10th in defensive rating last season, among the worst marks for an eventual champion. But they cranked up their defense in the playoffs, especially late. Cleveland held the Raptors 4.8 points per 100 possessions below their regular-season scoring rate and the Warriors 7.8 below theirs.

Lue also unleashed a 3-point-heavy attack in the playoffs last year after sitting on the strategy through the regular season.

So, I have some faith Lue will implement a better defensive gameplan when it counts. It also helps to have LeBron James, who can still play elite defense when not in the slog of a long regular season.

But the Cavaliers’ defensive deficiencies right now are glaring. This roster appears to lack defensive potential, and their many miscues keep them well below whatever that potential is.

The challenge in elevating this defense to championship-caliber will be immense, maybe even unprecedented.