Los Angeles Lakers v Sacramento Kings

With NBA lockout there are plenty of losers, but it starts with fans

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The NBA locks out and there are tons of losers.

It’s not the owners and the players. Sure, they are shooting their own business in the foot, but when it is all said and done the owners will be insanely wealthy and the players will still make a lot of money playing a game. It’s hard for fans to relate to. Or put it this way, if my bosses at NBC want to pay me the NBA rookie minimum salary (more than $400,000 last year) I will gladly accept that pay raise.

The losers are they guy who owns the pub across the street from the arena who counts on those 42 nights a year to keep his business going (as do the bartenders and waiters and chefs who need to pay rent). The losers are the security guards and ushers who are staying home and not being paid. It is the team assistant athletic trainers who got laid off and don’t know when they will go back to work. It is countless other people who count on the NBA financially that have no say in the negotiations.

But mostly, it’s the fans. The fans are the ones getting screwed again.

This is all a fight over how to divide up the fans money. They are the ones that buy the tickets, buy the beer and hot dogs in the arena, who buy the jerseys, who watch the games on television and visit the Web sites. It is their money and they eyeballs on the set that drive the revenue for this league, that revenue the players and owners get about $4 billion of a year but can’t figure out how to divide.

It’s the fans in Sacramento who fought so hard to convince the powers that be in the NBA of their support for the Kings franchise, how they would get a new arena built in the city. A project that is going to take public money. A project that is going to take corporate sponsor dollars. A project that is going to take a lot of season tickets — which were selling fast after the team drafted Jimmer Fredette. An extended lockout could kill that momentum and lead to the city losing its team.

It’s the fans in Memphis who suffered through years and years of bad team and finally saw their team win their first playoff game this April. Then their first playoff series. A starved fan base finally getting to taste some success in the NBA with players they can rally behind. They are excited about next season, just in time to have it threatened.

It is like that for 28 other teams as well.

After the 1998-99 lockout both sides admitted they had to win the fans back, but they did. The fans did return. But if there is a lengthy lockout in this economy — if they are arguing over millions in salary and hundreds of millions in profits while the nation struggles out of the worst recession in generations — it will be much harder to win casual fans back. The road back will be harder.

The owners and players have to think long and hard about the repercussions if this drags out. The fans are the losers in all this. And if the fans feel alienated through this they will not come back nearly as fast or in the same numbers they did last time.

Nobody likes to be the loser. And with this lockout, there would be a lot of them.

Patrick Beverley shuts down Westbrook on final play, bowls through own coach (VIDEO)

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Houston Rockets G Patrick Beverley is known around the NBA for being a dogged defender. His skill set was on full display on Friday night, where Beverley shut down Oklahoma City Thunder superstar Russell Westbrook on a potential game-winning 3-pointer in the closing seconds.

It all started early in the matchup, when Beverley — notorious for getting under the skin of both Westbrook and other NBA opponents — flopped with some serious gusto just 36 seconds into the first quarter.

Via Twitter:

The game continued like this, but the real highlight of Beverley’s defensive night was stopping Westbrook — who dropped his 7th straight triple-double — on an isolation play with six seconds left in the fourth quarter.

With the ball on the left garden spot, Westbrook gave a couple of dribble hesitation moves to Beverley, then tried to rise up for the go-ahead bucket.

Beverley was right up on him, and forced an airball from Westbrook:

The Rockets guard was so happy about the stop and the eventual win that he celebrated a little too enthusiastically with Houston coach Mike D’Antoni.

Going for a chest bump, Beverley wound up blasting through his own coach:

Kyle Lowry and DeMar DeRozan’s bromance continues after beating Celtics (VIDEO)

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Toronto Raptors stars Kyle Lowry and DeMar DeRozan are becoming one of the best duos in the NBA, on and off the court. They joked around in the locker room after their win over the Boston Celtics on Friday night, 101-94, but the comedy started before the two even left the floor.

In a postgame interview with CSNNE DeRozan was asked what the message was at halftime from coach Dewane Casey.

DeRozan — with Lowry looking devious in the background of the shot — was gracious.

“Just get [Lowry] the ball,” DeRozan smiled.

Pleased with the result, Lowry responded with a “That’s a good message right there!” before running off to the locker room.

The interview continued to be interrupted, with Raptors big man Jared Sullinger giving the camera a drive by “DeMar for President!”

New England Patriots RB LeGarrette Blount even showed up to show DeRozan some love.

Kevin Durant gets fouled by Stephen Curry, officials whistle Joe Johnson instead (VIDEO)

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The Golden State Warriors are so talented, perhaps the officials are predisposed to blowing whistles in their favor. At least, that’s the only explanation you could give to a Utah Jazz fan after seeing what happened between Stephen Curry, Kevin Durant, and Utah’s Joe Johnson on Thursday night.

As Durant came off a curl on the far side of the court, he used a screen set by Curry on Johnson.

With the ball in his hands, Durant rose to fire but found himself locked in arms with another player. Durant’s shot attempt helplessly bounced away as he shot, and officials whistled Johnson on the play.

Of course, a closer look reveals that the player Durant’s arms were tangled up with was … Curry.

Yes, Curry had arm locked what he thought was Johnson on the screen but was instead his teammate and MVP candidate.

It didn’t matter, as referees awarded Durant the free throws, of which he only made 1 of 2.

Perhaps that’s some solace?

Golden State beat Utah, 106-99.

DeMarcus Cousins trolls Joakim Noah on shooting form (VIDEO)

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New York Knicks C Joakim Noah has an awkward jumper and free throw technique, there’s no denying that. His two-handed, horizontal approach to shooting a basketball is ripe for criticism.

DeMarcus Cousins thinks so, at least.

During a game between the Sacramento Kings and the Knicks, Cousins decided to give Noah a little tongue-in-cheek trolling about his form.

Via Twitter:

Looks about right.