Winderman: CBA talks time to address contraction, schedule

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To some, these are the worst of times for the NBA.

An impending lockout. The drafting of a new collective-bargaining agreement. Big-money teams vs. low-revenue franchises in what might set up as its own civil war.

And yet this also can be the best of times in at least one respect, in the void of a working agreement.

What the NBA needs as much as Tuesday’s Board of Governors meeting or the ensuing negotiating sessions with the players’ union in advance of the July 1 start of the lockout is a good-of-the-game summit.

Once a new CBA is in place, for whatever the term, so will be a blueprint moving forward. That makes now the perfect time, even amid this distressing time, to reshape the workplace, perhaps the final opportunity for the balance of the decade.

First, start with those owners whining because they’re losing money or not making enough money.

This was never a place for a high-profit return. That’s called the NFL. The NBA is a place where Micky Arison and Mark Cuban and Mikhail Prokhorov spend because they want to be viewed as winners. This is their hobby, their passion.

For most of the league’s successful owners, the view is similar.

The hard-line insurgency is being led by the league’s lesser half, owners David Stern never should have allowed to the table in the first place, his Frank McCourts, if you will.

So buy ’em out. Contract ’em. (It sure seems at this point as if no one wants to own the Hawks, anyway.)

The outlay now could be offset by a larger split among a smaller group of owners when it comes to television and marketing revenues. The playoffs drew record ratings because of the select group of teams viewers prefer to watch. A smaller league will allow more opportunities for Heat-Bulls, Mavericks-Lakers, Knicks-Celtics, games that will produce higher ratings than some of what is being offered nationally now.

The added benefit would be less dilution of talent. Perhaps now every team could actually field a legitimate center, quality depth.

Such contraction also would send a message to the players that your ranks will thin, so start working with us. In essence, the NBA could shrink the union.

Beyond that, address the schedule.

Among the reasons a lengthy lockout is forecast is because the NBA doesn’t truly gain traction until its Christmas games. Everything else seemingly is scheduled around Sunday and Monday NFL, and, to a degree, Saturday college football.

There has never been a groundswell for weeknight basketball from those rushing to arenas from work and then needing to get up early the following morning.

This should be a league of Friday, Saturday and Sunday (after NFL season) games, as the NBA has learned with its D-League scheduling.

A 60-game schedule would work just fine. The league still could sprinkle in Tuesday, Wednesday and Thursday games to keep the ESPN and TNT schedules viable, only with less competition from local broadcasts, thus potentially higher ratings in that respect, as well.

These are not changes that can come in the middle of a collective-bargaining agreement.

They have to be part of the framework of a new CBA.

So if ownership insists on a lockout, if the players’ union can’t abide by management’s terms, then step back from the table and assess not only what is best from a revenue standpoint, but, dare we say it, what is best for the game, itself.

Ira Winderman writes regularly for NBCSports.com and covers the Heat and the NBA for the South Florida Sun-Sentinel. You can follow him on Twitter at http://twitter.com/IraHeatBeat.

Watch James Harden do the #DriveByDunkChallenge from a speed boat (VIDEO)

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The #DriveByDunkChallenge has been a fun distraction this summer. If you don’t know what it is, it essentially involves NBA players jumping out of their cars to dunk on regular folks on community basketball hoops.

Players like Boston Celtics wing Jaylen Brown have led the charge in the social media video fad, and now it appears that Houston Rockets guard James Harden is setting a new trend.

That trend? Doing the #DriveByDunkChallenge from dang boat.

Yup, seriously.

Via Twitter:

I can’t think of anything more baller than dunking on somebody from a speed boat, so congrats to Harden for winning the NBA offseason.

Photoshop no more: here’s Gordon Hayward in a Boston Celtics uniform (PHOTO)

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I suppose it will take some time to get used to seeing Gordon Hayward in a Boston Celtics jersey. This photo is the first step on that journey.

In a photo posted to Hayward’s Instagram on Wednesday, many of us got our first look at the former Utah Jazz forward in his new digs.

Specifically, the new Celtics Nike jersey in green with the GE patch on the left shoulder.

Via Instagram:

🍀🔥

A post shared by @gdhayward on

There are still some serious doubts about whether the Celtics will be able to unseat the Cleveland Cavaliers in the Eastern Conference, but perhaps they won’t need to wait for long. Rumors are starting to trickle in about LeBron James leaving Ohio, so maybe by the time we are used to seeing Hayward in Celtics green next season they will have less competition out east.

Dikembe Mutombo says he is putting together a group to buy the Rockets

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It appears as though Houston billionaire Dan Friedkin will have some competition if he decides to bid for the Rockets. Namely, former NBA big man Dikembe Mutombo.

Mutombo played in the NBA from 1991-2009, ending his career with five seasons in Houston. The franchise apparently made an impact on the Hall of Fame center, as he is apparently looking to buy the franchise per an interview with USA Today.

Speaking with Adi Joseph over at FTW, Mutombo would not give out names of his partners but said that he will be able to make a bid in the coming weeks.

Via FTW:

“I’m putting together a group to buy the Houston Rockets, and we’re getting close,” he said. “Getting close in the next couple weeks, maybe I’ll have a chance. Lot of people, lot of people and good people with a lot of money.”

With Leslie Alexander’s decision to sell the team, it certainly would be interesting to get another NBA player as part of team ownership in this league.

Watch the 10 best 360 plays from last season (video)

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The NBA’s top-10 highlight packages have been pretty enjoyable. This one is oddly specific – but still dizzyingly fun.