LRMR is back in with the Cavaliers

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LRMR has become kind of like C.O.B.R.A. from “G.I. Joe” to people. You don’t know what they do or how they work, exactly, you just know that they’re the bad guys. The marketing firm built around LeBron James and his brand are synonymous with the talk about how players care too much about their brand, and the insider nature of the organization along with its associations with William Wesley make it none too popular. In reality, this is all just backlash around James; who cares who does what in terms of brand management in the NBA? Does it affect anything on the floor? Not really. Still, it should be noted that for the first time since James departed for Miami, LRMR is back in business with the Cavaliers.

Cavaliers’ blog WFNY spoke to Rich Paul, the “R” in LRMR after one of his newest clients for his worth with CAA wound up in Cleveland. Paul represents Tristan Thompson, the Cavaliers’ fourth pick in the NBA Draft for CAA, the megastar agency that holds LeBron, Chris Paul, and Carmelo Anthony in its fold. From WFNY:

Clad in a tailored navy blue sport coat topped off with a 2011 NBA Draft pin in his lapel on this day, the 5-foot-10-inch Paul finds himself in a land of giants.  Thompson is just the latest member of his stable of NBA talent as names like Houston’s Jonny Flynn and Los Angeles’ Eric Bledsoe have already helped pave the way for the budding Creative Arts Agency representative.  Learning bits and pieces from established reps like Leon Rose, Paul seems focused to make his name in the agent arena. And while LRMR will continue to operate as the marketing arm, Paul tells WFNY that his work with CAA is something completely independent.

via Rich Paul Hopes LeBron James and Dan Gilbert Can Patch Things Up | WaitingForNextYear.

There’s got to be some uneasiness from Cavs fans. After all, just the word LRMR is enough to create outrage there. And CAA is no friend of the fanbase, either. But this is the reality. LRMR will use its connections through James, who WFNY notes Thompson calls “a big brother,” to further their own individual goals. The members of LRMR haven’t been necessarily impressive with their decision in or outside of LRMR beyond “stay friends with James,” but the roster of players they influence is starting to grow. Their sphere of influence could be expanding more with each day.

Have fun thinking that one through, Cavs fans and Heat-haters alike.

Spurs’ LaMarcus Aldridge nails three from one knee during warmups (VIDEO)

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Take that Stephen Curry.

Gregg Popovich would pull him so fast he’d look like a fidget spinner if he tried this in a game, but during warmups before Game 4 Monday night LaMarcus Aldridge knocked down a deep three from one knee.

If Aldridge is taking a lot of threes that’s not a good sign for the Spurs, but we’ll see if he can have a big night and keep the Spurs alive in this series.

Stephen Curry drains shots from near half court during warmups like they’re layups

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Stephen Curry‘s pregame warmups draw people into the arena early, it’s a show in and of itself.

Before Game 4 Monday night, Curry was taking a couple shots from the center-court logo. And draining them. Like layups. Because he can.

We’ll see if he can put on that kind of show when the game tips off.

Gregg Popovich makes it official: No Kawhi Leonard for Game 4

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This was expected. It still sucks to hear.

Kawhi Leonard is out for Game 4 vs. the Warriors Monday night.

Leonard has sprained his left ankle in Game 5 against the Rockets and sat out Game 6 of that series (a San Antonio win), then returned for Game 1 against the Warriors. He re-injured his ankle twice in that game — once stepping on David Lee‘s foot, once when Zaza Pachulia slid under him on a jumper and took away his landing space. Leonard left that game with his team up 23 points, but the Warriors rallied back to win Game 1 and have controlled the series ever since. Leonard has not returned to the series.

San Antonio will play with pride on Monday night, but it may not be enough. You can bet the Warriors were reminded all day about taking their foot off the gas after what happened with Cleveland Sunday.

Report: Orlando hires Toronto GM Jeff Weltman to be president of basketball operations

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In Toronto, Masai Ujiri is the head of basketball operations and the guy with the hammer on deals. Jeff Weltman was his right-hand man and team GM.

Make that was his right-hand man, Weltman has been hired by the Orlando Magic to run its basketball operations, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

The Orlando Magic have hired Toronto Raptors general manager Jeff Weltman as the franchise’s president of basketball operations, league sources told The Vertical.

Weltman met with Orlando CEO Alex Martins and ownership on Monday, finalizing a five-year deal, league sources said.

Orlando officials had been intrigued with Cleveland GM David Griffin, but moved steadily toward Weltman as they became further engaged with his candidacy in recent weeks, league sources said. Weltman has been deeply involved in every aspect of the Raptors’ front office under president Masai Ujiri as Toronto became a perennial Eastern Conference contender.

Making a move now is smart in this sense: The Magic have the No. 5 pick in this draft and would want the guy making the big picture decisions about this roster on board to make this selection.

That roster already has some quality pieces — Aaron Gordon, Evan Fournier, Nikola Vucevic, maybe Elfrid Payton — but has underachieved. There were questions about the culture and a lack of accountability, and that blame ultimately fell on GM Rob Hennigan and he was let go. Frank Vogel is locked in as

Frank Vogel is locked in as coach, so how well Weltman and Vogel work together — and share a vision — will be key.

Weltman is well-respected around the league. He spent five seasons as an assistant GM in Milwaukee, and has been with the Raptors since 2013 as that team has risen up the Eastern Conference standings and had its best run in franchise history. He also has worked with the Clippers and in Denver. He’s been one of those guys expected to get a chance in the big chair for a few years now.

He’s got it, and it’s an interesting challenge in Orlando.