Winner in Heat vs. Mavericks finals? American Airlines.

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Pop quiz hotshot:

Where do the Miami Heat play their home games? AmericanAirlines Arena.

Where do the Dallas Mavericks play their home games? American Airlines Center.

Who do we know is one big winner if the Mavs face off against the Heat in the NBA finals? You guessed it.

Darren Rovell at CNBC has the numbers for us.

American bought the naming rights to the Dallas (American Airlines Center) and Miami (AmericanAirlines Arena) arenas in 1999 and 2000. The airline paid $42 million over 20 years for Miami’s naming rights and $195 million over 30 years for the rights in Dallas.

So what’s it worth to the airline?

Philadelphia-based sponsorship evaluation firm Front Row Marketing calculated expected game mentions, exterior and interior arena signage and on screen text. They then translated the exposure time to what a 30-second ad costs for the Finals, roughly $450,000.

Front Row Marketing’s Eric Smallwood took into account the placement of the signs inside each arena and told CNBC that every game in Dallas would be worth $10,515,000 to American Airlines and every game in Miami would be worth $10,729,500, thanks in part to a larger “AA” logo on the center scoreboard.

That has to grate on the marketing execs at Southwest Airlines (the official airline of the NBA, if that hasn’t been beat into your head with ads during the playoffs). United Airlines is hoping for a historic Chicago comeback so they can get in on the action.

76ers in their feelings about garbage-time shots (video)

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In the Heat’s Game 2 win over the 76ers, Philadelphia rushed a 3-pointer to cut Miami’s lead to eight with 6.2 seconds left. Heat point guard Goran Dragic took the ensuing inbound, dribbled past a pressing Ben Simmons, avoided a swipe attempt by Robert Covington and drove in for an uncontested layup:

Covington, via Anthony Chiang of The Palm Beach Post:

“It definitely matters because you can just dribble it out, everything,” Philadelphia forward Robert Covington said. “But you know, we don’t understand why he did it. But overall, we just said, OK, that gives us anticipation because obviously he didn’t care about the simple fact of the score of the game. They were already winning.”

Dragic, via Chiang:

“I don’t care,” Dragic said when asked about the Sixers’ reaction to the play. “The first game we were down 30 and they were still running [inbounds plays after timeouts] with seven seconds left in the game. It’s the playoffs. I’m doing everything it takes.”

Dragic’s play was perfectly fine. If the 76ers didn’t like it, they should have stopped it. Beyond that, why risk allowing a miracle comeback? It was the right, safe play.

Philadelphia tried to return the favor in its alreadyfeisty Game 3 win last night.

His 76ers up 19 with the shot clock off, Ben Simmons pushed the ball ahead and passed to a streaking Dario Saric, who attempted a layup. Kelly Olynyk blocked Saric’s attempt. Then, Miami guard Wayne Ellington fouled Covington with 1.7 seconds left, prolonging the game with free throws:

Philadelphia center Joel Embiid, via Ian Begley of ESPN:

“I wish I was there in that Game 2, because I was kind of pissed about it. … I was on the sideline, really mad,” Embiid, who missed the first two games of the series due to an orbital fracture and concussion.

Embiid said he told his teammates to look to score if they encountered the same scenario late in Game 3.

“It’s always good to blow a team out,” he said. “I think we were up 18 or 20 and if you could get that lead up to 22, I think it’s good. I love blowing teams out. I like the fact that we did that. We’re not here to make friends. We’re here to win a series.”

Heat forward Winslow, via Begley:

“I think they felt disrespected by Goran’s [layup], and we weren’t just going to let them do that,” Miami’s Justise Winslow said.

This is all so silly.

Last month, Saric scored late on the (pressing) Cavaliers in a game that looked decided. (Cleveland guard Jordan Clarkson then threw the ball at Saric and got ejected.) But the 76ers are going to be aggrieved now?

To their credit, the Heat fulfilled the don’t-it?, stop-it philosophy with Olynyk’s block.

Jrue Holiday stops to point at Jusuf Nurkic, who had just gotten dunked on by Anthony Davis (video)

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Jrue Holiday has spent most of the Pelicans-Trail Blazers series making life miserable for Portland star guards Damian Lillard and C.J. McCollum.

In New Orleans’ Game 3 win last night, Holiday turned to tormenting Jusuf Nurkic.

After Anthony Davis putback-dunked on Nurkic, Holiday stopped to point at the Trail Blazers center. Yes, we saw. But I still appreciate Holiday calling our attention to Nurkic just in case.

Dwyane Wade yanks Justin Anderson to ground, Anderson responds with blow to Wade’s back while falling (video)

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There should be no place in the game for potentially injury-causing moves like Dwyane Wade yanking Justin Anderson‘s arm and pulling him to the floor. That’s not an appropriate response to Anderson’s (perhaps overly) physical defense.

But I also wouldn’t be surprised if Anderson – who delivered a blow to Wade’s back while falling – received additional punishment beyond the double technical fouls issued during the 76ers’ Game 3 win over the Heat last night.

Hassan Whiteside frustrated he’s a non-factor for Heat again

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MIAMI (AP) — Hassan Whiteside‘s numbers are down. He’s trying not to be the same way.

Game 3 of the Eastern Conference first-round series was difficult on many levels for Miami’s center. He was in foul trouble throughout, finished with only five points and was largely a nonfactor in his team’s 128-108 loss to the Philadelphia 76ers on Thursday night.

Whiteside has a total of 11 points in three playoff games this season, after averaging 14 points in the regular season.

“It’s just different, man. I feel like our offense is a lot different,” Whiteside said. “I’m not involved in as many dribble-handoffs as I was and post-ups as I was during the regular season. That’s what Coach wants. Coach wants me to just be in a corner and set picks. I mean, that’s what he wants so I’ve just got to trust it.”

For his part, Heat coach Erik Spoelstra said he’s trying to find ways to get Whiteside involved.

“That’s part of my job, is to figure it out,” Spoelstra said.

The Heat trail the series 2-1, with Game 4 on Saturday afternoon. Whiteside finished with only one field-goal attempt in Game 3, an alley-oop lob from Dwyane Wade that got turned into a dunk in the fourth quarter, seconds before Whiteside was taken out of the game for good. He had a bad turnover shortly before the dunk, and Spoelstra sent Kelly Olynyk to the scorer’s table almost immediately after that miscue.

“I want to get more minutes out there,” Whiteside said. “I’m going to keep trusting Coach’s decision-making. Even with the fouls I still could have been out there. I wouldn’t have fouled out.”

Whiteside played only 13 minutes – five minutes in the first quarter that ended with his second foul, 2 1/2 minutes in second that ended with foul No. 3, 3 1/2 minutes in the third that led to foul No. 4, then two minutes in the fourth where he had two turnovers.

Meanwhile, 76ers center Joel Embiid scored 23 points in his return after a 10-game absence to recover from surgery to repair a broken left orbital bone.

“They run enough plays for him that he’s going to get his numbers,” Whiteside said. “I don’t really get caught up in that. He lives a big-man’s dream. He gets the ball, he gets the post-ups, he posts up every other play and they pretty much run a lot of stuff through him and Ben Simmons.”

Whiteside’s inference was clear: He’d love to get that many touches.

He was asked how he can contribute in this series, and paused before answering.

“I’m trying to figure that out right now,” Whiteside said. “I’m trying to figure it out. I guess I’ve got to crash, try to score off offensive rebounds maybe, keep running the floor and try to get alley-oops. But other than that, it’s a lot different than the regular season. It’s a lot different.”