American bought the naming rights to the Dallas (American Airlines Center) and Miami (AmericanAirlines Arena) arenas in 1999 and 2000. The airline paid $42 million over 20 years for Miami’s naming rights and $195 million over 30 years for the rights in Dallas.
So what’s it worth to the airline?
Philadelphia-based sponsorship evaluation firm Front Row Marketing calculated expected game mentions, exterior and interior arena signage and on screen text. They then translated the exposure time to what a 30-second ad costs for the Finals, roughly $450,000.
Front Row Marketing’s Eric Smallwood took into account the placement of the signs inside each arena and told CNBC that every game in Dallas would be worth $10,515,000 to American Airlines and every game in Miami would be worth $10,729,500, thanks in part to a larger “AA” logo on the center scoreboard.
That has to grate on the marketing execs at Southwest Airlines (the official airline of the NBA, if that hasn’t been beat into your head with ads during the playoffs). United Airlines is hoping for a historic Chicago comeback so they can get in on the action.
Report: Knicks grumbling about Jeff Hornacek’s lineups and rotations
Privately, players have been grumbling about lineups and rotations during the recent losing skid, according to sources. Brandon Jennings hinted at this after Monday’s loss when he spoke with frustration about the inconsistent nature of the Knicks’ recent lineups.
“Every day is something new. So just got to be ready I guess. You never know when you’re going to play,” he said.
Jennings was asked if the inconsistent rotations make things difficult for players.
“Yeah, when you come in here you don’t really know what’s going to happen, so it’s kind of no consistency and it’s really tough right now,” he said. “Right now, you come in here you don’t know what’s going to happen. I’m struggling. It’s difficult for me, because I don’t really know what’s going on. Just take it one day at a time.”
Jennings isn’t the only player expressing dissatisfaction beyond anonymous leaks.
After the game, Courtney Lee – whom Hornacek removed the starting lineup – posted and deleted photos of Dumb & Dumber on Instagram. Lee then followed with this caption:
I posted a pic of dumb n dumber cuz that was my mood, no jab at no1. It’s dumb that we have a talented team and we’re in position to win games n keep losing by 1 possession. We’ll figure it out collectively as a team but that was my mood after the game. Has nothing to with any change, rotation, system, players, coaches, so let that be clear.
Are we reading too much into vague social media postings and distant body language? That is a real risk.
But Hornacek still appears to have issues with these Knicks. The debate should be a matter of the depth of the problems, not whether they exist.
This is what happens when teams lose 11 of 13. Players get frustrated and grumble.
The coach also often adjusts the rotation, which Hornacek has done, including starting Ron Baker. Jennings and co. haven’t earned stability in their roles. When they had that, they were losing.
The question now: Can Hornacek reclaim the players’ trust, which would help the team break its skid? Or does the griping – and, partially as a result, the losing – continue in a season-destroying snowball?
PBT Extra: Carmelo Anthony/Phil Jackson rift just adds to Knicks stagnation
Carmelo Anthonyand Phil Jackson had a chilly talk, and Anthony told Jackson the star forward wants to stay in New York. Which, based on the mind games we’re seeing, is not what Jackson wants — although you get the feeling Jackson wants to move Anthony to bring in more stop-gap, win now pieces rather than try to build a future around Kristaps Porzingis.
Which all speaks to why the Knicks have made the playoffs just three times in 13 years. What is the Knicks long-term plan?
I discuss it all in this latest PBT Extra. Well, except the long-term plan because nobody knows what that is.
Rajon Rondo strangely runs behind Rick Carlisle during play (video)
It’s not exactly Seven Seconds or Less Part 2 in Houston, but it may be closer to Mike D’Antoni’s ultimate vision.
The Rockets are 32-12 with the third-best offense in the NBA (Toronto and Golden State), and it’s an analytics wet dream of threes and shots at the rim. It’s all come together because James Harden bought in. Steve Nash ran the offense brilliantly but differently — Harden is as good or better with his style (which gets him to the line more often).
“I thought he was crazy,” says Harden, who earned his stardom at shooting guard….
Or as D’Antoni put it, “James Harden was the perfect superstar for how I would like to coach.”
“People always ask, ‘You traded for him; did you know he was this good?'” (Rockets GM Daryl) Morey says. “I’m like, ‘F–k no!’ I mean, we thought he was extremely good and better than other teams probably did.”
But not top-five good or, say, top-three, which Morey would make the case for today.
Harden is MVP-level good. What’s more, the Rockets are knocking on the door of contender good. The pedestrian defense isn’t there yet (18th in the NBA for the season, 15th for the month of January), questions about depth and if young key cogs like Clint Capela can grow into the roles the Rockets need them to, and there are the health concerns considering the histories of Eric Gordon and Ryan Anderson.
But the Rockets are dangerous right now and could reach the Western Conference Finals this season if healthy and things break right (their style and athleticism would be a tough test for the Spurs). And the story of how it all came together is fascinating.