American bought the naming rights to the Dallas (American Airlines Center) and Miami (AmericanAirlines Arena) arenas in 1999 and 2000. The airline paid $42 million over 20 years for Miami’s naming rights and $195 million over 30 years for the rights in Dallas.
So what’s it worth to the airline?
Philadelphia-based sponsorship evaluation firm Front Row Marketing calculated expected game mentions, exterior and interior arena signage and on screen text. They then translated the exposure time to what a 30-second ad costs for the Finals, roughly $450,000.
Front Row Marketing’s Eric Smallwood took into account the placement of the signs inside each arena and told CNBC that every game in Dallas would be worth $10,515,000 to American Airlines and every game in Miami would be worth $10,729,500, thanks in part to a larger “AA” logo on the center scoreboard.
That has to grate on the marketing execs at Southwest Airlines (the official airline of the NBA, if that hasn’t been beat into your head with ads during the playoffs). United Airlines is hoping for a historic Chicago comeback so they can get in on the action.
Utah’s Donovan Mitchell wins throwback Dunk Contest with Vince Carter tribute
The throwbacks started with Cleveland’s Larry Nance Jr. going quick-change to pay tribute to his father, the 1984 winner of the Dunk Contest.
Nance later had the best dunk of the night, but it wasn’t enough in the face of Utah’s Donovan Mitchell‘s strong and consistent night highlight by his throwback dunk — donning a Vince Carter Toronto dinosaur jersey and doing VC’s famed 360 dunk — which got Mitchell the 48 points he needed to hold-off Nance and win the contest. It was over.
“Growing up I was a big dunker,” Mitchell said. “I wasn’t really much of a basketball player. I just dunked and played defense, and I watched a lot of Vince’s videos. I’ve been seeing what he’s been doing all year at his age, which is incredible.
“So I figured, you know, at my size if I was able to get it, it would be a great dunk and a way to finish it, you know. And actually, funny story is I haven’t made that dunk in like half a year. I tried it in practice the past two days and tried it this morning, didn’t make it. Tried it last night, didn’t make it… But to be able to make it was why I was so excited.”
Earlier in the night, Mitchell had done another tribute worn a Darrell Griffith jersey — Utah’s Dr. Dunkenstien, who went to Louisville like Mitchell — for an off-the-side-of-the-backboard jumping over Kevin Hart dunk.
“You know, just knowing your history, I think, is the biggest thing,” Mitchell said of the throwbacks. “Just understanding where this game originated, I guess the OGs of the game, I guess you would call it. But just understanding. Even if it’s just dunking. Whether it’s dunking in the NBA in general, Darrell Griffith, we went to the same school in college. I know Darrell very well. Both got drafted by the Jazz, and he was an incredible player. To be able to pay homage to him meant a lot to me.”
For my money, Nance had the dunk of the night, his first in the Finals, a double off-the-backboard throwdown that you had to see on replay to get (it wasn’t as evident in the building what he had done until it was re-shown on the big screen).
It was a fun contest all night long.
Mitchell (the leader in the Rookie of the Year race) started it off brilliantly — he brought out a second backboard, and did a self-alley-oop off one to the other.
Larry Nance Jr. did his tribute to his father with his first dunk, and on his second one came from behind the backboard, going around the world, and threw it down hard. That got him into the Finals.
Oladipo missed all three of his dunks in the first round, which almost doomed his night. He, however, did a dunk wearing the Black Panther mask for his second dunk, which impressed.
Mitchell said he wanted to beat Dennis Smith Jr. because the Mavericks’ point guard had beaten him in dunk contests for years. Smith had one monster dunk, when he went between the legs and threw it down hard and got the full 50. It just wasn’t enough to get Smith to the Finals.
Nance started off the final round by bringing out his father again to throw an alley-oop to a windmill. Mitchell responded with a self-alley-oop to a windmill that was flat-out wicked. That got Mitchell a 50-46 lead after one round of the Finals.
Then Mitchell went to Vince Carter and “it was over.”
Larry Nance Jr. throws alley-oop to himself, throws alley-oop to himself (video)