Pop quiz hotshot:
Where do the Miami Heat play their home games? AmericanAirlines Arena.
Where do the Dallas Mavericks play their home games? American Airlines Center.
Who do we know is one big winner if the Mavs face off against the Heat in the NBA finals? You guessed it.
Darren Rovell at CNBC has the numbers for us.
American bought the naming rights to the Dallas (American Airlines Center) and Miami (AmericanAirlines Arena) arenas in 1999 and 2000. The airline paid $42 million over 20 years for Miami’s naming rights and $195 million over 30 years for the rights in Dallas.
So what’s it worth to the airline?
Philadelphia-based sponsorship evaluation firm Front Row Marketing calculated expected game mentions, exterior and interior arena signage and on screen text. They then translated the exposure time to what a 30-second ad costs for the Finals, roughly $450,000.
Front Row Marketing’s Eric Smallwood took into account the placement of the signs inside each arena and told CNBC that every game in Dallas would be worth $10,515,000 to American Airlines and every game in Miami would be worth $10,729,500, thanks in part to a larger “AA” logo on the center scoreboard.
That has to grate on the marketing execs at Southwest Airlines (the official airline of the NBA, if that hasn’t been beat into your head with ads during the playoffs). United Airlines is hoping for a historic Chicago comeback so they can get in on the action.
This sure didn’t look like just another game for Kevin Durant – and not only because the Thunder beat the Warriors for the first time since he left.
The 108-91 Oklahoma City victory didn’t look like just another game for Russell Westbrook (34 points, 10 rebounds, nine assists and four steals), either.
With the shot clock off in the fourth quarter and the game tied, Grizzlies big JaMychal Green put back Tyreke Evans‘ miss with a clutch flush. There’s a very fine line between ensuring the last shot and leaving time for an offensive rebound, and Memphis threated it almost perfectly.
Emphasis on “almost.”
The Grizzlies left the Mavericks 0.5 seconds, which Harrison Barnes used to bank in a 3-pointer – off a pinpoint bounce pass by Dennis Smith Jr. – to give Dallas a 95-94 win.
The Celtics didn’t have another comeback in them.
After overcoming a 13-point fourth-quarter deficit against the Mavericks on Monday to extend its winning streak to 16 games, Boston lost to the Heat tonight, 104-98. The streak ends as the NBA’s longest since the Hawks won 19 straight during the 2014-15 season.
The Celtics trailed Miami by 16 in the fourth quarter then cut the deficit to only one with three minutes left. But Dion Waiters hit back-to-back 3-pointers, helping the Heat pull away.
Goran Dragic (27 points) and Waiters (26 points) led Miami, which needed a reason to feel good after losing three of four to fall to 7-9.
The Celtics, on the other hand, still have a four-game cushion over the rest of the Eastern Conference. This might help them regain focus.