Pop quiz hotshot:
Where do the Miami Heat play their home games? AmericanAirlines Arena.
Where do the Dallas Mavericks play their home games? American Airlines Center.
Who do we know is one big winner if the Mavs face off against the Heat in the NBA finals? You guessed it.
Darren Rovell at CNBC has the numbers for us.
American bought the naming rights to the Dallas (American Airlines Center) and Miami (AmericanAirlines Arena) arenas in 1999 and 2000. The airline paid $42 million over 20 years for Miami’s naming rights and $195 million over 30 years for the rights in Dallas.
So what’s it worth to the airline?
Philadelphia-based sponsorship evaluation firm Front Row Marketing calculated expected game mentions, exterior and interior arena signage and on screen text. They then translated the exposure time to what a 30-second ad costs for the Finals, roughly $450,000.
Front Row Marketing’s Eric Smallwood took into account the placement of the signs inside each arena and told CNBC that every game in Dallas would be worth $10,515,000 to American Airlines and every game in Miami would be worth $10,729,500, thanks in part to a larger “AA” logo on the center scoreboard.
That has to grate on the marketing execs at Southwest Airlines (the official airline of the NBA, if that hasn’t been beat into your head with ads during the playoffs). United Airlines is hoping for a historic Chicago comeback so they can get in on the action.
The time off during the All-Star break did Dwyane Wade some good.
The Bulls guard turned back the clock on Friday night, leading the Bulls with 23 points and topping it off with this dunk that proved to be the dagger, sealing a Chicago win. The Suns were convinced Wade was going to run the shot clock way down before making his move and they lollygagged into position — so he just blew past everyone for the poster slam.
The Bulls won 128-121. Devin Booker led the Suns with 27.
Atlanta’s DeMarre Carroll picked up a deserved flagrant for this foul.
With a couple of minutes left to go in the second quarter, Isaiah Thomas made the steal when DeMar DeRozan lost the ball on a drive, and Thomas was off to the races. Trying to prevent a lay-up, Carroll decided to foul Thomas far from the basket, but did so with a forearm shove that sent Thomas sprawling on the ground.
Thomas got up and had words, as did Jae Crowder.
Carroll got a flagrant and a technical, Thomas and Crowder each picked up technicals for jumping in.
When Stephen Curry wore a headband through the All-Star Game last weekend, West coach Steve Kerr jokingly called him “Seth” all night.
Dallas’ Seth Curry came out of the week-long break playing like an All-Star. He dropped 31 on the Minnesota Timberwolves Friday night, a career high for him. He hit 13-of-17 from the field, including three from beyond the arc, but did a lot of his damage in the midrange.
It wasn’t enough, the Timberwolves got a comfortable 97-84 win behind 27 points from Andrew Wiggins and 26 from Karl-Anthony Towns. Nerlens Noel was not yet with his new team in time to play for the Mavs in this game.
LOS ANGELES (AP) — Kawhi Leonard scored 21 points despite foul trouble and the San Antonio Spurs shook off the rust from a nine-day layoff to beat the Los Angeles Clippers 105-97 on Friday night for their third straight win.
Pau Gasol added 17 points and 11 rebounds off the bench in his return from a 15-game absence because of a fractured finger. LaMarcus Aldridge had 15 points and 11 rebounds, and Dewayne Dedmon grabbed 12 rebounds.
Blake Griffin scored 29 points for the Clippers, who have dropped consecutive games to the league’s two winningest teams since the All-Star break ended. They lost by 10 points at Golden State a night earlier. The Spurs have the league’s second-best record at 44-13.
Chris Paul added 17 points in his return after missing five weeks with a torn ligament in his left thumb.