Maya Moore becomes first woman signed by Nike’s Jordan brand

5 Comments

Michael Jordan and the Jordan brand still dominate the basketball shoe market. More than 80 percent of all sales dominate. It’s not even a contest.

So the signing of Maya Moore as the first woman ever as part of the Jordan Brand is huge, something the company announced this week.

Moore is the back-to-back national champion and back-to-back national player of the year from UConn who was the top pick of the WNBA’s Minnesota Lynx. She is not only the best player to come out of the college ranks in years, she also is one of the most likeable and marketable.

“As a student of the game, it is a dream come true to align myself with a brand that has a rich history in sports,” said Maya Moore. “Like most kids, I grew up idolizing Michael Jordan and continue to work relentlessly to reach his iconic status on the court. I’m truly motivated to take my career to the next level as a member of Team Jordan.”

The details in terms of product have yet to be determined, but Moore will become the face of the Jordan brand in the WNBA. In the NBA that brand has many faces — Dwyane Wade, Carmelo Anthony, Chris Paul — but now expect a ramped up presences in women’s basketball. Expect her to start popping up in Nike commercials and in a variety of other Nike efforts. A signature shoe may even not be out of the question down the line.

The deal is rumored to be for between $3 million and $4 million.

This is a boost to the credibility of the women’s game and the WNBA, an area where the game has made strides but still fights battles. It may have taken Nike a while to get here and a lot of very good and deserving players may have been passed over, but this is still progress. It’s still a step forward.

It’s a good thing. A very good thing.

LeBron James rejects Giannis Antetokounmpo at the rim

1 Comment

Through the first couple games of the season, Giannis Antetokounmpo has put up impressive numbers — he dropped 34 points, 8 rebounds, and 8 assists on the Cavaliers Friday night.

But the Cavaliers still have LeBron James.

He had 24 points and 8 assists, leading Cleveland to the win.

LeBron also reminded the Greek Freak just how good a rim protector he is. Few people can slow Antetokounmpo on the drive, but LeBron is one of them.

Is it too early to root for a Cavs vs. Bucks playoff series?

Hawks’ DeAndre’ Bembry out with fractured wrist

Getty Images
Leave a comment

In their season opener Wednesday, Atlanta second-year man DeAndre’ Bembry came off the bench and played 17:45, scored six points and was +13 on the night. It was a good start to his career.

But now he is going to miss some time with a fractured wrist.

Bembry underwent an MRI, which revealed a fracture in his right wrist, the Hawks announced Friday. He will return to Atlanta with the team (the Hawks lost to the Hornets Friday night) and will meet with team doctors at the Emory Orthopaedics & Spine Center on Monday. His status will be updated after that.

“We just may play some other guys more, we may use some of the young guys,” Hawks coach Mike Budenholzer told the AP before Friday night’s game. “We’ll just figure it out tonight and as we move forward. I don’t think there’s anything guaranteed for anybody, it’s unfortunate for DeAndre’ and for us.”

 

Danny Ainge says Celtics will apply for Disabled Player Exception

Getty Images
1 Comment

It’s not likely Gordon Hayward returns this season. His agent said as much, although a return in March is not out of the question. (It’s better PR wise for the Celtics to say he is out for the season, then if he returns early great, it’s better than setting a deadline he doesn’t meet.)

With that, the Celtics are going to apply for the Disabled Player Exception, which could help them land a replacement player, Danny Ainge told Gary Washburn of the Boston Globe.

President of basketball operations Danny Ainge told the Globe on Friday the club is applying for the Disabled Player Exception, which would provide the Celtics $8.4 million to pursue a player to fill Hayward’s roster spot.

“We’re in the process of doing that,’’ Ainge said. “We have a while to do that. There’s no urgency, but we will apply for that.”

There are limits to what that money can get the Celtics. The money is the same as the mid-level exception, the Celtics can go over the cap to use it, and the player can be obtained via free agency or trade. However, the player must be in the last year of his contract.

It gives the Celtics options. It also does not mean Hayward cannot return, it only means NBA-approved doctors determined he is not likely to return before a mid-June deadline.

Kings hire former WNBA Seattle coach Jenny Boucek as assistant

From Sacramento Kings
1 Comment

The NBA now has a third female assistant coach.

The first was Becky Hammon, who has been part of Gregg Popovich’s Spurs staff for several years (and has coached their Summer League team). The second was Nancy Leiberman, who has been on the staff in Sacramento for a couple of seasons now.

Now the Kings have hired former Seattle Storm coach Jenny Boucek as an assistant coach on Dave Joerger’s staff. She will work as an assistant player development coach.

A former WNBA player in the league’s inaugural season, the past three years she has coached the WNBA’s Seattle Storm (she was fired midway through the last season), and prior to that had been the head coach of the Sacramento Monarchs from 2007-09.