Miami Heat v Atlanta Hawks

Ring for LeBron could mean $4 billion for Nike in China

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Right now, Kobe Bryant has made bigger inroads into the Chinese market than LeBron James. Part of that is relationships — Kobe was making an annual pilgrimage to China long before most NBA stars. He has his own separate charity there, part of giving back to that massive market.

But it’s also about the rings. In Chinese popular culture that matters. A lot. Kobe’s rings make him they guy on the top of the mountain.

But with Kobe’s NBA career on the downslope, if LeBron gets a chip this year — or next, or soon — it could open the floodgates.

Like $4 billion floodgates, according to Bloomberg.

“LeBron is white-hot with the Chinese basketball-loving youth, but his popularity and influence outside of that circle is limited,” said Terry Rhoads, who left as Nike’s China sports marketing director in 2002 after eight years to form Shanghai- based Zou Marketing. “One reason is the lack of titles.”

Nike posted $1.96 billion in sales from China, the world’s most populous nation, in the 12 months through January. Rhoads said a “solid part” of that stems from basketball, without being more specific. A championship for James would allow him to take over for the 32-year-old Bryant as the company’s face in China, where Rhoads said it’s “easy to see” Nike’s revenue reaching $6 billion by 2020….

“If Kobe isn’t the king with Chinese consumers, LeBron could take over and continue to power Nike’s stronghold on China basketball,” Rhoads said in an email.

What about James’ reputation here among some as a guy who essentially betrayed his hometown? That does not necessarily resonate overseas, and even here in America that sentiment seems to have faded outside Ohio.

Plus, winning cures all ills in America. Just ask Kobe.

But before he can take over the mountaintop in China, LeBron needs the title.

Thunder’s Russell Westbrook has 7th straight triple-double

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OKLAHOMA CITY (AP) — Russell Westbrook had his seventh consecutive triple-double Friday night in the Oklahoma City Thunder’s game against the Houston Rockets, the longest streak since Michael Jordan had seven straight in 1989.

Westbrook got his 10th rebound with 7:46 left in the fourth quarter. He already had 16 points and 10 assists. Westbrook finished with 27 points, 10 rebounds, and 10 assists.

The Thunder won the first six games during his streak, however they fell to James Harden and the Rockets 102-99. Harden was one rebound short of his own triple-double.

It was Westbrook’s 12th triple-double of the season and the 49th of his career. He is the NBA’s active leader in the category and ranks overall.

Jordan’s streak came during a run of 10 triple-doubles in 11 games.

NBA denies Raptors’ protest of loss to Kings

TORONTO, ON - OCTOBER 26:  Jonas Valanciunas #17 and DeMar DeRozan #10 of the Toronto Raptors high five after defeating the Detroit Pistons in an NBA game at Air Canada Centre on October 26, 2016 in Toronto, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
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NEW YORK (AP) — The NBA has denied the Toronto Raptors’ protest of their 102-99 loss to the Sacramento Kings on Nov. 20.

The league announced the decision Friday.

Toronto argued that the game officials incorrectly called for an instant replay review of whether the Raptors’ Terrence Ross released a 3-point shot prior to the expiration of actual time remaining.

The Replay Center official reviewed video of the play using a digital timer and determined the actual time remaining in the game expired before Ross released his shot, and the shot therefore did not count.

The league found that calling for an instant replay review in this case was consistent with the playing rules because the game officials determined that there was a clock malfunction.

Cody Zeller throws it down all over Bismack Biyombo (VIDEO)

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Nobody can stop the Zeller brothers!

Well, that’s not exactly true. But in this case, Bismack Biyombo tried and Cody Zeller threw it down with authority over him.

I’m not starting a “Cody Zeller for the dunk contest” campaign, but this was impressive.

Doc Rivers doesn’t think Clippers complain too much to referees

PORTLAND, OR - APRIL 29: Doc Rivers of the Los Angeles Clippers has some words with referee Sean Wright #4 in the first quarter of Game Six of the Western Conference Quarterfinals during the 2016 NBA Playoffs at the Moda Center on April 29, 2016 in Portland, Oregon. NOTE TO USER: User expressly acknowledges and agrees that by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Steve Dykes/Getty Images)
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Pop quiz: Which team complains the most to the referees in the NBA?

You probably answered “the Clippers.” Most fans do. So do most NBA referees — And everyone else. Which is why after a recent loss to Golden State, veteran Marreese Speight (a Warrior last season) pointed to the Clippers complaining about the officiating as part of the problem.

He went on to say that the scouting report is you can get in the Clippers’ heads by knocking them around a little. Which seems pretty obvious when you watch teams play them. Shockingly, Clippers coach Doc Rivers disagrees with that. Via NBCLosAngeles.com.

“The officiating thing, I don’t think, is our issue. I will say that,” said Rivers about the technical fouls. “If that were the problem, then, Golden State would be struggling. They’ve been No. 2 the last two years in techs, too. I think we need to point fingers in another direction than that.”

Doc may not like it, but Speights is right.

The Warriors do complain too much, but they also have a ring so more is forgiven. The problem for the Clippers is that reputation for complaining starts with Rivers — he complains as much or more than any coach in the league. Then it filters down through Chris Paul and Blake Griffin.

Is it fair that more is forgiven with winning? Moot question. Welcome to America. The Clippers complain a lot and have yet to get past the second round with this core. And at times there standing there complaining to the referees does get in the way of them getting back into defense, and they seem to go in a funk.

Want to prove all that wrong? Win. In the playoffs.