LeBron James now owns a piece of one of England’s legendary soccer clubs. James has reached a deal with Fenway Sports Group (FSG), the majority owner of Liverpool FC, essentially merging his marketing company into FSG’s marketing arm and being paid a part of the club for doing so, according to the Wall Street Journal.
The deal between Mr. James and Fenway Sports Group will give Mr. James a minority stake in the soccer club Liverpool, which FSG owns. FSG, which also owns the Boston Red Sox, is partnering with Mr. James’s sports-marketing firm, LRMR Branding & Marketing to become the exclusive world-wide representative for Mr. James. The deal marks the first time that a professional athlete at the top of his game has taken an ownership interest in a team with the size and reach of Liverpool, which is one of the most popular and powerful sports franchises in the world
Right now there are a handful of very conflicted Liverpool fans in Cleveland.
While Manchester United is the biggest international name out of English soccer, Liverpool is right there in the second tier with Chelsea and Arsenal. Liverpool is a powerful brand name and the English Premiere League is an international brand of its own, maybe the most popular soccer league world wide (even if the German Bundesliga has the best soccer right now). That makes this a smart investment move by James in his quest to be a global business icon.
Liverpool has not done quite that well in the standings as they are currently a disappointing sixth (Liverpool fans have Lakers fans level expectations, so you can imagine how well sixth is sitting with them). Liverpool isn’t making a late charge up the standings with Daniel Agger and Glen Johnson out for the rest of the season. Liverpool finished seventh last season, so there is a pressure to turn things around.
The reaction to this move among the working class Liverpool faithful could be interesting.
FSG also owns the Boston Red Sox, but they are not directly involved in this deal. FSG and principal John Henry just bought Liverpool last October for $488 million (from Tom Hicks, former owner of the Texas Rangers). Part of FSG is Fenway Sports Management, which has sold advertising marketed venues before but LeBron becomes its first person as a client.
The Bulls suffered a rough loss in Boston last night.
It didn’t get better afterward.
K.C. Johnson of the Chicago Tribune:
Celtics general manager Danny Ainge – who played for Boston in the 80s – pleaded ignorance to any nefarious plumbing:
I think the idea that teams plot to shut off the visitor’s hot water is often overstated. Arenas have complex infrastructure, and things can go wrong on their own. Sometimes, the home team loses hot water, but that never gets remembered.
But reasonable excuses don’t make a cold shower in the moment any more tolerable.
Robin Lopez had reason to be upset from the Bulls’ Game 5 loss to the Celtics last night.
This miss was all on him.
Dwyane Wade (26 points, 11 rebounds, eight assists) was the Bulls’ best player in their Game 5 loss to the Celtics last night.
But the 35-year-old guard clearly didn’t go all out on every possession.
Players can justify not closing out by claiming they were prioritizing rebounding position. Wade clearly has no such excuse.
The Los Angeles Clippers dropped Game 5 to the Utah Jazz on Tuesday night, and find themselves down 3-2 as they head back to Salt Lake City for Game 6. The Clippers have had to deal with Utah’s formidable defense, so much so that they’ve built in counters to Jazz defenders overplaying shooters like JJ Redick.
One example of this countering method could be found in Game 3, when the Clippers ran a split cut for Redick. Instead of fighting endlessly around screens for a 3-point shot as you might expect, LA took the easy route and simply cut Redick to the basket for an easy layup as a means to take advantage of an overeager defender.
We’ve talked about the Split Cut here on NBA Playbook before. The Los Angeles Lakers used it earlier in the season to beat the Golden State Warriors, the team that uses the split cut perhaps the most out of any team in the NBA.
Other teams, including the Portland Trail Blazers, have adapted the Warriors’ use of the split cut as a counter for their own offense this season, which is a testament to just how useful it is.
If you need a reminder, a split cut all about a screener coming up to screen, then cutting toward the basket before his screen action fully takes place. It’s about timing, and catching defenders off guard when they go to set up their recover positions for screens.
For a full breakdown on the split cut and how the Clippers used it, watch the video above.