LeBron James now owns a piece of one of England’s legendary soccer clubs. James has reached a deal with Fenway Sports Group (FSG), the majority owner of Liverpool FC, essentially merging his marketing company into FSG’s marketing arm and being paid a part of the club for doing so, according to the Wall Street Journal.
The deal between Mr. James and Fenway Sports Group will give Mr. James a minority stake in the soccer club Liverpool, which FSG owns. FSG, which also owns the Boston Red Sox, is partnering with Mr. James’s sports-marketing firm, LRMR Branding & Marketing to become the exclusive world-wide representative for Mr. James. The deal marks the first time that a professional athlete at the top of his game has taken an ownership interest in a team with the size and reach of Liverpool, which is one of the most popular and powerful sports franchises in the world
Right now there are a handful of very conflicted Liverpool fans in Cleveland.
While Manchester United is the biggest international name out of English soccer, Liverpool is right there in the second tier with Chelsea and Arsenal. Liverpool is a powerful brand name and the English Premiere League is an international brand of its own, maybe the most popular soccer league world wide (even if the German Bundesliga has the best soccer right now). That makes this a smart investment move by James in his quest to be a global business icon.
Liverpool has not done quite that well in the standings as they are currently a disappointing sixth (Liverpool fans have Lakers fans level expectations, so you can imagine how well sixth is sitting with them). Liverpool isn’t making a late charge up the standings with Daniel Agger and Glen Johnson out for the rest of the season. Liverpool finished seventh last season, so there is a pressure to turn things around.
The reaction to this move among the working class Liverpool faithful could be interesting.
FSG also owns the Boston Red Sox, but they are not directly involved in this deal. FSG and principal John Henry just bought Liverpool last October for $488 million (from Tom Hicks, former owner of the Texas Rangers). Part of FSG is Fenway Sports Management, which has sold advertising marketed venues before but LeBron becomes its first person as a client.
Wednesday night in Boston Gordon Hayward underwent surgery to repair his dislocated ankle and fractured tibia suffered just five minutes into the season-opening game, a gruesome injury that put a pall over the rest of the night.
There had been hope from some Celtics fans that Hayward could return this season, likely for the playoffs, but now that the surgery is complete Hayward’s agent told Adrian Wojnarowski of ESPN not to expect him back until next season.
This shouldn’t be a surprise to anyone who saw the injury. Hayward is in the first year of a four-year deal with the Celtics, they were always going to choose a cautious path rather than rush him back. Under Danny Ainge Boston has always taken the long view, even with all their moves this summer — specifically bringing in Hayward and Kyrie Irving — the target was to be the team set up for next as LeBron James and the Cavaliers faded. That plan does not change now.
Earlier in the day, Hayward had sent a video message out to Celtics fans thanking them for their support in the past 24 hours.
Without Hayward, the Celtics now will focus more on smaller lineups, rookie Jayson Tatum will get more run, as will Marcus Smart in his contract year. Jaylen Brown will be thrust into a more significant role. Also, Kyrie Irving will be asked to do more as the team’s second-best playmaker is now out for the season.
The Celtics will take a step back this season without Hayward, who was going to be crucial for them on both ends of the floor. That’s evidenced by their 0-2 start, falling to the Cavaliers and Bucks on the first couple nights of the season. Boston should still be a team well above .500 and in the playoffs, but they will not be quite the same this season.
Any controversy over C.J. McCollum‘s suspension for the season-opener should be put to rest. The Trail Blazers fared fine without him.
More than fine.
Portland beat the Suns, 124-76, Wednesday. The 48-point margin is the largest ever in a season opener, even as the Trail Blazers let a 58-point fourth-quarter lead dwindle.
Here are the most lopsided season-openers in NBA history (openers for both teams appearing twice):
The 48-point defeat is also the Suns’ worst lost in franchise history, topping a 44-point loss to the Seattle SuperSonics in 1988. It could be a long year in Phoenix.
Marcus Smart and Matthew Dellavedova thrive on aggravating opponents, so when matched up, of course they aggravated each other.
Deduct points from Smart for pulling the hold-me-back charade behind a referee. Plus, Dellavedova’s Bucks beat Smart’s Celtics, 108-100.
The Nets’ projected record this season came under greater scrutiny when the Celtics traded Brooklyn’s unprotected first-round pick to the Cavaliers in the Kyrie Irving trade. After finishing third-to-last and last the previous two years, were the Nets poised to take a step forward, or would they convey a very high pick to the Cavs?
Jeremy Lin, who missed 46 games last season, getting healthy was a reason for optimism in Brooklyn and pessimism in Cleveland. But it appears the veteran guard could be out a while.
Adrian Wojnarowski of ESPN:
Billy Reinhardt of Nets Daily:
If the injury is as bad as feared, what a bummer for Lin. He came to Brooklyn expecting to play a leading role on a developing team, and he just can’t stay healthy.
The Nets were probably more focused on developing their younger players, but – especially without their own draft picks – there was no harm in shooting for the playoffs. This appears to a blow to that (already unlikely) dream.
It’s a boon to the Cavaliers, though. And whenever something significantly affects LeBron James‘ team, it has ramifications into the entire power dynamic of the Eastern Conference. For an injury to a player on a team most expect to be bad, the medical developments here will be tracked closely around the league.