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Mark Cuban would like to ban internet reporters from the locker room

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Mavericks owner Mark Cuban questions the role of sports media in 2011 in his latest blog post, and comes to the conclusion that “internet reporters” no longer should be allowed access to locker rooms, because their interests and those of the team are no longer aligned.

That’s the short version of a much longer piece on the media, one that makes some decent points, especially coming from the perspective of a team owner. But it’s also a piece that has some flaws, particularly from a journalistic standpoint.

Let’s start with the parts that make sense. Cuban is coming at this strictly from a business standpoint. He’s looking at media outlets that contribute directly to his bottom line, which really means driving traffic not to a particular website, but specifically to his arena in Dallas. This is evidenced by the fact that Cuban puts local print media at the top of importance in terms of having locker room access.

Newspaper has to be in the room. I know this is counter intuitive to some, but it is a fact. Why ? Because there is a wealthy segment of my customer base that does not and will not go online to find out information about the Mavs.  If I don’t have a PRINT beat writer and /or PRINT columnist showing up and writing about the Mavs, both sides lose.

Dan Shanoff breaks this down in much greater detail over at Quickish.com, but again: “a wealthy segment of his customer base” means the people spending those dollars to attend games in person. From Cuban’s perspective, this makes sense. And so does another part of his piece, where he discusses the negative impact that the constant reporting of transaction rumors can have on a team or its individual players.

Cuban mentions specifically the toll that non-stop questions about rumors can take on the players, which can impact their performance, which will in turn impact the quality of the product he’s selling.

The result is that the team is often negatively impacted. Players get distracted. Team personnel get distracted and spend too much time dealing with the rumors.  Its a negative for any team.

Of course rumors wont go away if a writer doesn’t have access, but we can reduce the stress of a player having a mike shoved in his face and asked the same question day after day. We also don’t have to legitimize the writer by giving them access to the locker room.

It’s true that the follow-up reporting of trade rumors is excessive, and it must be exhausting to the players involved, regardless of whether or not they’re the ones who initiated them in the first place. (See: Anthony, Carmelo.) Fans love to play armchair GM and talk trades and rumored trades, which is why these stories generate traffic. But Cuban is wrong when he singles out “internet reporters” as being the ones pushing these storylines, because every sector of the sports media is equally responsible.

I went through two straight seasons of Amar’e Stoudemire trade rumors in Phoenix while covering the NBA (yes, as an internet reporter), and I can tell you that besides the occasional visit from a national internet writer, there were local members of the television and radio media that asked the players and coaches about it, essentially on a daily basis. Now, was Suns.com asking about it daily? Not necessarily, but they certainly would be there filming while others asked about it, and would (naturally) post the video of the players’ comments on the team’s website. Same goes for the local print media. Of course they reported almost daily on the fact that the team may be losing one of its biggest stars; how could they not?

The point here is that the possibility of a team losing an All-Star in a mid-season trade is a huge story, as is any potential trade before the deadline that would change the shape of a playoff contender’s roster. Every person in every sector of the media with any interest in reporting on the league at all is going to cover something like this until its resolution — not just the ones classified as “internet reporters.”

Near the end of his piece, Cuban asks why he can’t simply use his own media platforms to communicate with his team’s online customers, thus eliminating any potentially negative impact on his ability to sell his team’s product. The answer is an easy one.

By controlling the message, there’s always going to be a positive spin on anything the organization does — player transactions, questionable in-game decisions by a player or coach, and the list could go on and on. And that’s a problem.

Fans (i.e., Cuban’s customers) crave informed reporting on both sides of a story, and reporters with access to the team who don’t work specifically for the Dallas Mavericks are going to be the ones who will write those alternative, not-necessarily-flattering pieces.

As a business owner, Cuban isn’t wrong for wanting to control how his product is marketed. But consumers of sports thrive on discussing all types of information, from the rumored, to the positive, to the negative. Blaming one segment of the media for covering the stories that you would deem undesirable isn’t going to change that.

Really? Online petition started to change name of Durant, Oklahoma, to Westbrook.

OAKLAND, CA - MAY 30:  Kevin Durant #35 of the Oklahoma City Thunder stands on the court in Game Seven of the Western Conference Finals against the Golden State Warriors during the 2016 NBA Playoffs at ORACLE Arena on May 30, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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Durant, Oklahoma, is a city of just more than 15,000 people in the southern part of the state. It is the capital of the Choctaw Nation of Oklahoma, and it was named after its Choctaw founder, Dixon Durant.

But some people in Oklahoma are not high on the name Durant, lately. Kevin Durant decided to bolt the Oklahoma City Thunder for the Golden State Warriors this summer, and some Thunder fans feel betrayed. Understandably. Durant was well within his rights, but if you’re a Thunder fan and you’re not hurt by this it would be strange.

Still, you have to hope what follows is satire. It reads like it.

Oklahoma’s Ryan Nazari created a Change.org petition asking the city of Durant be renamed the city of Westbrook. As in Russell Westbrook. The guy who signed a contract extension to stay in Oklahoma (for just one extra year, but still). Read the petition below and tell me it doesn’t sound like satire.

“Ladies and gentlemen, the great state of Oklahoma has been betrayed. As many of you know, Kevin Durant has left our state, torn out our hearts, and left our beloved Oklahoma City Thunder in depleted shape. All of this after even being offered a cabinet position for the State of Oklahoma. It is because of this heinous action that I believe the State of Oklahoma has a responsibility to change the name of the City of Durant to Westbrook, the man who is loyal, whom we believe in, and who will lead our team to glory. Yes, it is understood that the city Durant was not named after the evil Kevin Durant, but it is just another hideous reminder of what happened to our community.”

As of this writing, he had reached his goal of having more than 1,000 people sign on.

Maybe it’s satire, but it’s more creative than burning a jersey.

Obviously, the name of the city is not changing. If people want to live in Westbrook, they should move to Maine.

Way too early look: Who could make up USA’s 2020 Tokyo Olympic basketball team?

RIO DE JANEIRO, BRAZIL - AUGUST 21:  Jimmy Butler, Kevin Durant, DeAndre Jordan and Kyle Lowry #7 of United States stand on the podium after defeating Serbia in the Men's Gold medal game on Day 16 of the Rio 2016 Olympic Games at Carioca Arena 1 on August 21, 2016 in Rio de Janeiro, Brazil.  (Photo by Elsa/Getty Images)
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Let’s start with the obvious: This is an exercise in futility. There is no way to predict accurately what the 2020 USA men’s basketball team headed to the Tokyo Olympics will look like. There will be injuries that sideline guys. There will be contract situations where key guys decide it’s in their best interest to sit out. Plus, there could be a guy just now entering his junior year of high school who we don’t know well yet but in four years will be a clear choice for the team.

Now that we’ve gotten through the tedious disclaimer, let’s have fun:

What will the 2020 USA Basketball team look like?

First, it will have a bit of a business attitude — Gregg Popovich is coaching now. Not that Mike Krzyzewski ran a college party Team USA, far from it, but with Popovich’s demeanor and the scare put into the 2016 team (and some improving world powers, such as Canada), expect the USA to be a little more focused next time around.

For the roster, who from the 2016 gold medal team in Rio returns for more gold? At the top of the list: A 31-year-old Kevin Durant will be back for one more run (and to climb on top of the USA Olympic scoring list). He will be the unquestioned team leader. The alpha. It will be his team.

After that? Young stars who want one more go at it such as Paul George, DeMarcus Cousins, DeAndre Jordan, and Klay Thompson will seriously consider a return. Maybe Jimmy Butler. Those guys will have a leg up having Olympic experience and a commitment to the program.

After that, some big names that passed on Rio are going to suit up in Japan. There will be far less defection of top talent this time around — the fears around Brazil will be gone, and NBA players wanting to sell more shoes in Asia will be eager to sign up. I expect you will see Stephen Curry, Anthony Davis, Kawhi Leonard, Russell Westbrook, and maybe James Harden decide they are in for the next round. LeBron James said he felt left out and may consider a return, but he will be 35 years old with 17 NBA seasons on his body by that point, does he want to put his body through an international curtain call? Probably not.

Rounding out the roster, expect a few guys from this year’s USA Select Team — the team the Olympic squad practiced against in Las Vegas at the start of camp — to make the leap up (as Kyrie Irving and others did this year).

Who? That’s the hardest thing to predict, it depends on development. Guys to watch include Victor Olidipo, Justise Winslow, Devin Booker, Brandon Ingram, and Jabari Parker — some of them will be ready to make the leap.

One clue to the 2020 roster: Players that you see in China for the 2019 FIBA World Cup will be more likely to make the 2020 team. (Yes, the World Championships are now the year before the Olympics, welcome to more of FIBA’s wisdom, as is the fact the Cup qualifiers fall during the NBA/Euroleague seasons.) Guys from the select team now that head to China in three years and perform well in that setting will likely have the USA across their chest in Japan.

Whatever team we send will have the most talent in those games. The question is will that be enough?

Check out the Cleveland Cavaliers Top 10 plays from last season

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With athletes such as LeBron James and Kyrie Irving on the team, you know the Cleveland Cavaliers Top 10 plays of last season were going to have some special moments.

Yes, the block by LeBron and the stepback three by Irving that sealed the first Cleveland title in 52 years are on top of the list.

But there are some other ridiculous Irving handles and even a Timofey Mozgov dunk in there (a $64 million dunk, apparently).

Watch Spurs’ Dejounte Murray throw off-the-backboard alley-oop to himself in pickup game

Washington guard Dejounte Murray, center, dribbles the ball past Mount St. Mary's center Taylor Danaher (50) as Washington forward Marquese Chriss, right, watches duirng the first half of an NCAA college basketball game, Thursday, Nov. 19, 2015, in Seattle. (AP Photo/Ted S. Warren)
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Just a suggestion for rookie Dejounte Murray: Don’t do this in front of Gregg Popovich. You may not like his reaction.

That said, the Spurs needed to get more athletic this off-season — landing Pau Gasol certainly didn’t help that cause — so enter first-round pick Murray, who pulled this off in a recent pickup game.

Murray is going to be brought along slowly in a backcourt where Tony Parker and Patty Mills will be splitting time at the point. Murray is more of a combo guard and is going to have to shoot a lot better than he did in college (28.8 percent from three) to get some run. But this is a situation where the Spurs can groom him, bring him along slowly, and see if they have another draft steal.

He’s certainly got the athleticism.