Mark Cuban would like to ban internet reporters from the locker room

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Mavericks owner Mark Cuban questions the role of sports media in 2011 in his latest blog post, and comes to the conclusion that “internet reporters” no longer should be allowed access to locker rooms, because their interests and those of the team are no longer aligned.

That’s the short version of a much longer piece on the media, one that makes some decent points, especially coming from the perspective of a team owner. But it’s also a piece that has some flaws, particularly from a journalistic standpoint.

Let’s start with the parts that make sense. Cuban is coming at this strictly from a business standpoint. He’s looking at media outlets that contribute directly to his bottom line, which really means driving traffic not to a particular website, but specifically to his arena in Dallas. This is evidenced by the fact that Cuban puts local print media at the top of importance in terms of having locker room access.

Newspaper has to be in the room. I know this is counter intuitive to some, but it is a fact. Why ? Because there is a wealthy segment of my customer base that does not and will not go online to find out information about the Mavs.  If I don’t have a PRINT beat writer and /or PRINT columnist showing up and writing about the Mavs, both sides lose.

Dan Shanoff breaks this down in much greater detail over at Quickish.com, but again: “a wealthy segment of his customer base” means the people spending those dollars to attend games in person. From Cuban’s perspective, this makes sense. And so does another part of his piece, where he discusses the negative impact that the constant reporting of transaction rumors can have on a team or its individual players.

Cuban mentions specifically the toll that non-stop questions about rumors can take on the players, which can impact their performance, which will in turn impact the quality of the product he’s selling.

The result is that the team is often negatively impacted. Players get distracted. Team personnel get distracted and spend too much time dealing with the rumors.  Its a negative for any team.

Of course rumors wont go away if a writer doesn’t have access, but we can reduce the stress of a player having a mike shoved in his face and asked the same question day after day. We also don’t have to legitimize the writer by giving them access to the locker room.

It’s true that the follow-up reporting of trade rumors is excessive, and it must be exhausting to the players involved, regardless of whether or not they’re the ones who initiated them in the first place. (See: Anthony, Carmelo.) Fans love to play armchair GM and talk trades and rumored trades, which is why these stories generate traffic. But Cuban is wrong when he singles out “internet reporters” as being the ones pushing these storylines, because every sector of the sports media is equally responsible.

I went through two straight seasons of Amar’e Stoudemire trade rumors in Phoenix while covering the NBA (yes, as an internet reporter), and I can tell you that besides the occasional visit from a national internet writer, there were local members of the television and radio media that asked the players and coaches about it, essentially on a daily basis. Now, was Suns.com asking about it daily? Not necessarily, but they certainly would be there filming while others asked about it, and would (naturally) post the video of the players’ comments on the team’s website. Same goes for the local print media. Of course they reported almost daily on the fact that the team may be losing one of its biggest stars; how could they not?

The point here is that the possibility of a team losing an All-Star in a mid-season trade is a huge story, as is any potential trade before the deadline that would change the shape of a playoff contender’s roster. Every person in every sector of the media with any interest in reporting on the league at all is going to cover something like this until its resolution — not just the ones classified as “internet reporters.”

Near the end of his piece, Cuban asks why he can’t simply use his own media platforms to communicate with his team’s online customers, thus eliminating any potentially negative impact on his ability to sell his team’s product. The answer is an easy one.

By controlling the message, there’s always going to be a positive spin on anything the organization does — player transactions, questionable in-game decisions by a player or coach, and the list could go on and on. And that’s a problem.

Fans (i.e., Cuban’s customers) crave informed reporting on both sides of a story, and reporters with access to the team who don’t work specifically for the Dallas Mavericks are going to be the ones who will write those alternative, not-necessarily-flattering pieces.

As a business owner, Cuban isn’t wrong for wanting to control how his product is marketed. But consumers of sports thrive on discussing all types of information, from the rumored, to the positive, to the negative. Blaming one segment of the media for covering the stories that you would deem undesirable isn’t going to change that.

PBT Extra: Cavaliers’ new GM aces first big test with Kyrie Irving trade

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Everyone in the NBA — heck, nearly everyone living in the Western hemisphere — knew Kyrie Irving wanted out of Cleveland. That should kill the Cavaliers’ leverage and make it hard to get enough quality back.

New GM Koby Altman — the guy thrust into the job when David Griffin was shown the door — pulled it off brilliantly.

That’s what I talk about in this new PBT Extra. With Isaiah Thomas and Jae Crowder, the Cavaliers remain the team to beat in the East this season. The Brooklyn Nets pick gives them flexibility going forward, whatever LeBron James decides to do next season.

First time at the plate in the big leagues and Altman crushed it to straight away center field.

Cavaliers-Celtics deal first offseason trade involving players who just met in NBA Finals or conference finals

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The Cavaliers and Celtics played in last year’s Eastern Conference finals. The teams were widely expected to meet there again.

Yet, Cleveland and Boston just completed a blockbuster trade – Kyrie Irving for Isaiah Thomas, Jae Crowder, Ante Zizic and the Nets’ 2018 first-round pick.

That seemed odd.

In fact, it’s unprecedented.

That is an incredible fact, one which speaks to LeBron Jamescachet. The Cavs are emphasizing this season, LeBron’s last before a player option, by loading up with veterans Thomas and Crowder. With LeBron still reigning in Cleveland, the Celtics are delaying their peak by acquiring the younger Irving.

Adding to the intrigue: the Cavs and Celtics are still favored to meet in this year’s conference finals. At minimum, they’ll face off in a(n even more) highly anticipated opening-night matchup.

PBT Extra: What does Kyrie Irving trade mean for LeBron James?

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In the end, the entire Kyrie Irving blockbuster trade was about LeBron James. It started because Kyrie Irving wanted out of LeBron’s enormous shadow. Cleveland went with this trade because Isaiah Thomas and Jae Crowder help them win now, and whatever LeBron decides to do next summer the Brooklyn pick (and maybe Ante Zizic) helps them build for the future.

But what does this trade mean to LeBron James?

Honestly, it doesn’t change much. That’s what I get into in this latest PBT Extra. LeBron is leaving his options open, but maybe this deal could help Cleveland keep him if it makes them more competitive with the Warriors.

Rumor: Young Bulls ‘can’t stand’ Dwyane Wade

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After a loss last January, Dwyane Wade (in conjunction with since-traded Jimmy Butler) lashed out at his Bulls teammates for not caring enough. Those younger players didn’t receive the message gratefully, questioning why Wade didn’t practice more.

The simple answer: Wade is 35, and he and his team are better served if he saves himself for games. But Wade also should have known his schedule left him ill-suited to criticize harder-working teammates.

The whole saga exposed the inherent tension that occurs when an accomplished veteran with declining skills is thrust into a leadership position on a mediocre team.

Consider that backdrop as Wade and Chicago dance around a buyout.

Nick Friedell on ESPN discussing Wade getting bought out:

This is inevitable. It’s coming. It’s a matter of when, not if.

But right now, guys, it’s just kind of a staring contest. Everybody’s looking at each other saying, “OK, how much money are you willing to give up?”

And Gar Forman, the Bulls’ GM, at summer league, said, “Oh, we’re not having conversations.” I don’t think that’s the case. I think Dwyane’s agents and the Bulls are wanting to get this thing done.

But I’d really be surprised if it happened before the season. I still think it’s more likely that it’ll happen probably somewhere in December or January.

But this is a divorce that’s going to happen. It’s just going to take some time.

The young players on the Bulls really can’t stand Dwyane, and it’s the little secret in Chicago. They have had enough.

Wade’s January criticism was reportedly particularly directed at Nikola Mirotic and Michael Carter-Williams, neither of whom are on the roster. (Mirotic, a restricted free agent, will likely return.) Even if Wade’s comments cast a wider net, Jerian Grant, Paul Zipser, Denzel Valentine, Bobby Portis and Cristiano Felicio are the only young players still on the team from that time. None of those players deserve much influence in how the franchise operates.

Still, no matter what the young players want, it’s clear Wade no longer fits on a rebuilding Chicago. They might get their wish.

Wade is set to earn $23.8 million in the final season of an expiring contract. That salary could prove useful in a bigger trade.

If bought out, Wade would count as dead money against Chicago’s cap at his buyout amount. They Bulls should obviously be amenable if he sacrifices enough, but a small discount doesn’t justify locking into that money rather than having a trade chip available.

If Chicago is deep into the cellar as expected after the trade deadline, a buyout would be completely logical then. Maybe the Bulls even assess the trade market sooner and conclude Wade’s huge expiring contract won’t facilitate a trade.

It’s easy to see a buyout happening eventually. In the meantime, Wade and his younger teammates will just have to get along. I trust Wade’s professionalism to make this situation at least tenable, but Fred Hoiberg might have his hands full building cooperation with all the people involved.