Winderman: Heat charging fans to line up on wrong side of velvet rope

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On a day when LeBron James revealed a bracket on his website that has Duke as his choice, after he previously said he thought Ohio State would win the NCAA Tournament, apparently the rules have changed.

Based on a Wednesday announcement from the Miami Heat, that has become abundantly clear.

Upon announcing that the team has sold out its 2011-12 allotment of season tickets, the Heat unveiled a “Heat Priority Access Club,” one that has $50, $150 and $250 levels of membership.

And what does that get you? Nothing tangible. But it does buy hope.

By joining the club, with those fees due annually, fans can move up on the team’s priority lists when future season tickets become available.

While the team said the memberships would not be refunded if there is a 2011-12 lockout, the memberships would revert to the season when the league returns.

The different levels of membership reflect the ability to purchase playoff tickets in different rounds and other priority lists for individual game tickets. None of the plans guarantee the right to purchase tickets to a 2011 NBA Finals appearance.

According to Heat President Eric Woolworth, “The new Heat Priority Access Club is now the best way for fans to move to the head of the line for Heat playoff tickets even as they wait for future opportunities to purchase Heat season tickets.”

In other words, space on a line that doesn’t necessarily get you in the building now comes at a price.

Those who purchase Priority Access Club at the $50 level receive, according to the team, “benefits such as access to the regular-season presale for individual game tickets and wait-list priority for season tickets.”

Those who purchase Priority Access Club at the $150 level receive, according to the team, “all the benefits of the ($50) level, plus the guaranteed opportunity to purchase Heat playoff tickets for Round 1 of the 2011 NBA playoffs before they go on sale to the general public. In addition, fans who select the ($150) level will also have the opportunity to purchase a Heat partial (2011-12) plan before the general public.”

Those who purchase Priority Access Club at the $250 level receive, according to the team, “all the benefits of the ($50 and $150) levels, as well as the guaranteed opportunity to purchase playoff tickets for Rounds 1, 2 and 3 of the 2011 NBA playoffs.”

Tickets for the Heat’s July welcome party for LeBron James, Dwyane Wade and Chris Bosh were free.

Now getting in line comes with a cost.

And to think that all those New York Knicks fans are angry about price increases that are accompanied by an actual seat to the games.

Ira Winderman writes regularly for NBCSports.com and covers the Heat and the NBA for the South Florida Sun-Sentinel. You can follow him on Twitter at http://twitter.com/IraHeatBeat.

Watch Kawhi Leonard, Mike Conley in epic playoff duel Saturday (VIDEO)

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Kawhi Leonard scored 16 straight points for the Spurs at the end of regulation to give San Antonio the lead and a chance. Then Mike Conley hit a floater in the lane forced overtime.

There Mike Conley hit a floating bank shot that had the Grizzlies up three with :47 seconds left, only to have Leonard answer with a three to tie the game. Marc Gasol would break that tie and get Memphis the series-evening win.

Conley and Leonard traded blows through the clutch parts of Saturday’s epic Game 4 between Memphis and San Antonio. It’s worth checking out the highlights again.

John Wall goes coast-to-coast, behind-the-back for lefty dunk (VIDEO)

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There’s not going to be many plays better than this in the entire playoffs.

There wasn’t a lot for Wizards’ fans to cheer in Game 3, the Hawks took control early and routed Washington, making it a 2-1 series. But there was this, John Wall going coast-to-coast with the ball, going around-the-back and throwing it down left handed.

Wall is just so fast end to end.

Warriors take 3-0 series lead over Blazers with 119-113 win

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PORTLAND, Ore. (AP) — Stephen Curry scored 34 points, Klay Thompson added 24 and the short-handed Golden State Warriors overcame a slow start to take a 3-0 lead in their playoff series against the Portland Trail Blazers with a 119-113 victory on Saturday night.

The Blazers led by as many as 17 points in the first half, but couldn’t hold off the Warriors, who can clinch the series with a win Monday night in Game 4 at the Moda Center.

Golden State was without Kevin Durant, who was sitting for a second straight game cause of a left calf strain, and coach Steve Kerr stayed back at the team hotel because of illness.

The Warriors took a 108-100 lead after Andre Iguodala‘s dunk with 4:05 to go.

Noah Vonleh‘s dunk got Portland within four at 110-106 with 1:29 left, but Curry answered with a 3-pointer that all but sealed it, sending fans streaming for the exits.

CJ McCollum led the Blazers with 32 points, while Damian Lillard added 31.

Markieff Morris calls Paul Millsap a “crybaby,” Millsap responds “It definitely got personal now”

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The Atlanta Hawks owned the Washington Wizards from the opening tip Saturday, making it a 2-1 series with an easy win.

It’s a series now — and that includes trash talk.

Paul Millsap had 29 points, pulled down 14 boards, got to the line 11 times, and led the Hawks to the win. He got the calls he wanted this game, but Washington’s Markieff Morris was not exactly down with high praise for Millsap.

The key line here: “”He just did more for his team. He’s a crybaby. Get all the calls and you a crybaby.”

Millsap was asked about that comment in his postgame presser — and the best part may be Dennis Schroeder’s reaction.

“It definitely got personal now, yes. I mean, I don’t care. So what? He can take his loss and go back to the hotel and be ready for the next game.”

These two have already had a beef this series.

Game 4 in this series just got a lot more interesting.