Los Angeles Lakers v Denver Nuggets

How much money could corporate logos on an NBA jersey bring?

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Manchester United has an AON logo across the front of their jersey and nobody blinks. Newcastle United has Northern Rock and its not thought twice about (but it was cooler when the Newcastle Brewery sponsored them).

Would NBA fans feel the same way? What about a replacing the Lakers logo with Target? Or replace the Celtics across Boston’s chest with Dunkin Donuts?

You can bet NBA owners are thinking about it because they are thinking about every possible kind of revenue stream heading into the new collective bargaining agreement. Horizon media, in a study reported by Forbes, estimated the annual income — but noted the drop off would be pretty dramatic from the top teams on down.

More striking, however, is the disparity between leagues. Given the numbers noted above, what is to be made of the finding that in the NBA the Los Angeles Lakers reign with $4,059,744, while the next two positions are held by the New York Knicks at $2,775,182 and Boston Celtics at $2,718,950?

The study does not include in-stadium impressions, merchandising, or some other things that likely would drive up the money made.

But even then is it worth it? The Lakers would put a corporate logo across their chest for the price of Steve Blake?

And (as with gate an local television deal revenue) what the Lakers and Celtics make dwarfs what Indiana or Minnesota or Cleveland could make. Would this revenue be shared or would the Lakers get to hoard that money and keep their spending advantage?

The WNBA already has teams with corporate logos. It’s coming people, like it or not. The only question is if the numbers are there yet. This study makes me think it could be farther off. But not that far.

Is this the moment DeMarcus Cousins found out he was traded? (video)

NEW ORLEANS, LA - FEBRUARY 18:  DeMarcus Cousins #15 of the Sacramento Kings attends practice for the 2017 NBA All-Star Game at the Mercedes-Benz Superdome on February 18, 2017 in New Orleans, Louisiana.  (Photo by Ronald Martinez/Getty Images)
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NEW ORLEANS — DeMarcus Cousins was set to answer questions after the All-Star game, when a Kings public-relations official said, “All-Star questions first, please. All-Star-game questions.”

“What other questions we got?” Cousins asked, seemingly unaware of his trade to the Pelicans.

The PR person whispered in Cousins’ ear.

“Oh, really?” Cousins asked.

More whispering.

“It’s whatever,” Cousins said.

Then, asked about his All-Star experience, Cousins smiled big and said, “It was amazing, man. I enjoyed the city of New Orleans. I love it here in New Orleans.”

West bench goes wild over Kevin Durant-Russell Westbrook alley-oop (video)

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NEW ORLEANS — Kevin Durant and Russell Westbrook connected on a fantastic alley-oop in tonight’s All-Star game, but the reaction of the Western Conference bench was even better.

Both Durant and Westbrook downplayed the play after the game, but not everyone agreed.

 

“Defining moment in history right there,” All-Star MVP Anthony Davis said.

 

Report: Kings agree to trade DeMarcus Cousins to Pelicans for Buddy Hield, several picks

NEW ORLEANS, LA - FEBRUARY 17: Anthony Davis of the New Orleans Pelicans talks to DeMarcus Cousins of the Sacramento Kings during the NBA All-Star Celebrity Game at the Mercedes-Benz Superdome on February 17, 2017 in New Orleans, Louisiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Jonathan Bachman/Getty Images)
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NEW ORLEANS — There has been a faction within the Kings organization that wanted to move DeMarcus Cousins for a while, even though they wouldn’t get equal value back, even though it would mean extending their decade-long playoff drought and rebuilding all over again. Despite Cousins’ unquestioned talent on the court, some in the franchise questioned if they could build a consistent, quality team with him as the cornerstone and pointed to the win total in recent years as their example.

For years, Sacramento owner Vivek Ranadive stood in the way of that — he was Cousins’ biggest supporter in the organization.

However, that changed recently according to a source near the Kings, and once it did things moved quickly for Cousins to be traded to the Pelicans in a blockbuster move that few in the league saw coming this quickly or at this low a price. Adrain Wojnarowski of The Vertical at Yahoo Sports broke the trade, while Marc Stein of ESPN followed up with details.

This is a big win for Pelicans’ GM Dell Demps, who has been on the hot seat for his inability to put a good team around his All-NBA star in Davis. It’s a move that comes with risks, but risks the Pelicans needed to take. How well Davis and Cousins can play together remains to be seen, and the team still desperately could use more shooting. The biggest challenge will be re-signing Cousins, who has one year left on his deal after this one (and now cannot be signed to a designated player supermax deal the Kings allegedly were going to offer). Look at what Cousins’ agent said.

Kings GM Vlade Divac was known to be a big Buddy Hield fan heading into the last draft (the Pelicans took him a few spots ahead of the Kings’ pick). Why he still seems to be this high on him is a mystery. If these picks are 2017 ones, as reported, that helps a little as this is considered a deep draft. However, it’s still not anywhere close to equal value and the Kings will take a massive a step back — and they weren’t far forward already. The Kings’ front office reportedly presented Ranadive with the two best choices, and he went with this one. The trade is the first step in a long rebuild for a Sacramento fan base that is understandably hurt. 

The next question for Ranadive is if Divac is the guy to lead that rebuild?

Cousins himself played only two minutes in the All-Star Game Sunday, a sign something was up. Davis, who was the All-Star Game MVP scoring a record 52 points, was asked about Cousins before the trade was announced.

“He’s a great player, dominant in this league, of course, with all the numbers he put up. But I haven’t heard anything,” Davis said.

Cousins also said knew nothing about the deal when he spoke to the media, and added he was just frustrated that once again he was at the All-Star Game and the focus was on trade talk surrounding him.

“Give me a break. I just need one All-Star where it’s just All-Star questions man,” an exasperated Cousins said. “This is my third one and it’s always been something… It’s disappointing I’m spending another All-Star talking about the Kings rather than my All-Star experience.”

As for if he wanted to play in New Orleans (that rumor had been flying around the Smoothie King Center all night), Cousins simply said, “if it happens it happens” and that he was happy in Sacramento.

Cousins said he hadn’t heard from Divac or anyone, and West coach Steve Kerr said that he only played Cousins two minutes in the All-Star Game at Cousins’ request because he is banged up and wanted to rest. Nobody is buying any of this, but that’s what they said.

 

Anthony Davis sets All-Star game record with 52 points, wins MVP, gets DeMarcus Cousins as teammate

Western Conference forward Anthony Davis of the New Orleans Pelicans (23 ) slam dunks during the first half of the NBA All-Star basketball game in New Orleans, Sunday, Feb. 19, 2017. (AP Photo/Gerald Herbert, Pool)
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NEW ORLEANS — After an exhausting game to cap an exhausting weekend, Anthony Davis finally sat down and let his guard down.

“Aw, f—,” Davis said.

The the biggest problem appeared to be that Davis was in front of a room jammed with media, but his harmless lapse to begin his post game press conference was collectively forgiven with a laugh.

The bigger, not-yet-know issue issue: It was too early for the Pelicans star to relax.

After handling All-Star hosting duties in New Orleans, setting an All-Star game record with 52 points and winning MVP, Davis saw the Pelicans trade for DeMarcus Cousins.

“He’s a great player, dominant in this league,” Davis said when the deal was still in the rumored stage.

Cousins will finally give Davis a star teammate and push the Pelicans closer to playoff contention. Davis said he didn’t recruit much this weekend, but he clearly delivered for New Orleans by winning All-Star MVP.

“It was amazing,” Davis said. “That’s what I wanted to do. I stressed that, I think more than enough, to the guys in the locker room before the game. I wanted to get MVP for this crowd, for this city. The guys did a great job of finding me.”

Davis played 31 minutes and 50 seconds — the most in the last three All-Star games. His 52 points broke Wilt Chamberlain’s All-Star record of 42 points in 1962 — the season Chamberlain set NBA records with 50.4 points per game and scored 100 in a single game.

“The next one I’m going to try to do is 100 points,” Davis said.