balance bracelets Shaquille O'Neal

Shaq, Odom sued over Power Balance bracelet endorsement

3 Comments

Shaquille O’Neal and Lamar Odom both wear Power Balance bracelets during games. Maybe because they both believe in the product, but it turns out they are also both paid celebrity endorsers of said product.

Now they are being sued over it, part of a class action suit according to RadarOnline.com (via Lakers Nation).

Shaquille O’Neal and Lamar Odom endorse a bogus “performance technology” bracelet that wrongfully claims to “optimize the body’s natural energy flow,” according to a federal class action lawsuit filed against the pair….

But according to lead plaintiff Brian Casserly, the $79.95 bracelet is “nothing short of snake oil”. He is seeking statutory and punitive damages for consumer fraud, false advertising, unfair competition and unjust enrichment.

“Despite defendants’ representations that the hologram with enhance consumers’ ‘strength, balance and flexibility,’ it is biologically incapable of doing so,” the lawsuit states.

Let’s be clear: Putting Shaq and Odom in this lawsuit is a publicity stunt. It’s about embarrassing the company to get a settlement. Ultimately it’s not about the NBA players, it’s about getting money out of the California company and its owners (Josh and Tony Rodarmel and Keith Kato, who also all are named in the lawsuit).

To put it kindly, the Power Balance bracelet is a controversial product. The company sells wristbands that  “use holographic technology” to “work with your body’s natural energy field” to improve balance and athletic performance.

Laugh if you want — and you probably should, the company had to admit a lack of scientific data, or just watch this video taking down the Power Balance in-person sales pitch — but a lot of NBA players wear these. The Phoenix Suns Jared Dudley tweeted a while back that the Phoenix Suns training staff is a backer of it, but Manu Ginobili called it a “placebo.” Which shows is that Manu is smart off the court, too.

The Power Balance connection to the NBA is not going anywhere, however — the company just signed a five-year naming rights deal in Sacramento for what had been known for decades as ARCO Arena. Which means more years of debating if a hologram on your wrist helps your balance.

If the guys in the Power Balance marketing department believe in the old “any publicity is good publicity” adage then they have been killing it lately.

Watch Spurs’ Dejounte Murray throw off-the-backboard alley-oop to himself in pickup game

Washington guard Dejounte Murray, center, dribbles the ball past Mount St. Mary's center Taylor Danaher (50) as Washington forward Marquese Chriss, right, watches duirng the first half of an NCAA college basketball game, Thursday, Nov. 19, 2015, in Seattle. (AP Photo/Ted S. Warren)
Leave a comment

Just a suggestion for rookie Dejounte Murray: Don’t do this in front of Gregg Popovich. You may not like his reaction.

That said, the Spurs needed to get more athletic this off-season — landing Pau Gasol certainly didn’t help that cause — so enter first-round pick Murray, who pulled this off in a recent pickup game.

Murray is going to be brought along slowly in a backcourt where Tony Parker and Patty Mills will be splitting time at the point. Murray is more of a combo guard and is going to have to shoot a lot better than he did in college (28.8 percent from three) to get some run. But this is a situation where the Spurs can groom him, bring him along slowly, and see if they have another draft steal.

He’s certainly got the athleticism.

Corey Brewer: “James (Harden) is going to play defense this year”

HOUSTON, TX - MARCH 18:  James Harden #13 of the Houston Rockets walks across the court during their game against the Minnesota Timberwolves at the Toyota Center on March 18, 2016 in Houston, Texas.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Scott Halleran/Getty Images)
2 Comments

James Harden‘s defense is not as bad as its reputation.

Well, at least it wasn’t two seasons ago — his near MVP season he was in good enough shape that he could put in a respectable effort on that end and still handle his massive offensive load. There were still some mental lapses, but his focus was better and his improvement lifted the team defense. Last season, he regressed back to youtube “highlight” defense Harden — his conditioning was not where it needed to be, he didn’t expend as much effort on that end, and it showed.

Harden got a massive contract extension this summer, and Dwight Howard is Atlanta’s problem — now Harden has to lead the Rockets. By example. Corey Brewer told ESPN you’re going to see that on defense.

“I think this year he’s going to play better defense, We’re going to let the past be in the past. It’s the future of the Rockets, man. James is going to play defense this year.”

We’re all Missourians on this one: Show me.

Remember that the Rockets will be out and running — Mike D’Antoni is the coach now, and Daryl Morey is going to get the up tempo ball he wants (which Kevin McHale had them doing, but Harden didn’t like him so…). D’Antoni’s teams in Phoenix played better defense than their reputation — points per possession they were middle of the pack — but that has never been his focus.

Will Harden be able to run like he needs to on offense and still defend at a reasonable level?

If he can, it’s a big step toward the Rockets being a dangerous team in the West because if he does it others will follow. Otherwise, every Rockets game will be a shootout, which is entertaining but not going to get a team deep into the playoffs.

 

Watch Drake hit a half court shot while doing a situp

TORONTO, ON - APRIL 26:  Singer Drake celebrates after Terrance Ross #31 of the Toronto Raptors sinks a 3-pointer in the second half of Game Five of the Eastern Conference Quarterfinals against the Indiana Pacers during the 2016 NBA Playoffs at the Air Canada Centre on April 26, 2016 in Toronto, Ontario, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
8 Comments

I can see the questions on Twitter/in the comments already so let me save you some time.

Because it’s summer.

Because it’s Drake (he’s a celebrity and an NBA hanger-on with some quasi-official position with the Raptors).

Because Stephen Curry did it, too.

Because what other hoops are you watching on a late August afternoon?

And besides, you clicked on it. You know you want to see it.

So here it is, Drake, hitting a halfcourt shot while doing a sit up. Enjoy.

FOR THE KIA!!!!! @highlighthub @bleacherreport

A video posted by champagnepapi (@champagnepapi) on

Mario Chalmers says he’s cleared to play

Memphis Grizzlies guard Mario Chalmers moves the ball during the first half of an NBA basketball game, Wednesday, Dec. 23, 2015, in Washington. Chalmers was ejected in the first half. The Wizards won 100-91. (AP Photo/Carolyn Kaster)
AP Photo/Carolyn Kaster
1 Comment

Mario Chalmers was thriving with the Grizzlies after a midseason trade from the Heat when a torn Achilles ended his season.

Not the way Chalmers wanted to enter free agency.

Still unsigned, he says he’s progressing.

Chalmers:

Can he go 100%, though? If not, when?

A few teams could use another point guard. If Chalmers shows his health, he belongs in someone’s rotation. But that might require taking a low-paying deal and working his way up from the third point guard spot – or even just onto the regular-season roster.