Shaq, Odom sued over Power Balance bracelet endorsement

3 Comments

Shaquille O’Neal and Lamar Odom both wear Power Balance bracelets during games. Maybe because they both believe in the product, but it turns out they are also both paid celebrity endorsers of said product.

Now they are being sued over it, part of a class action suit according to RadarOnline.com (via Lakers Nation).

Shaquille O’Neal and Lamar Odom endorse a bogus “performance technology” bracelet that wrongfully claims to “optimize the body’s natural energy flow,” according to a federal class action lawsuit filed against the pair….

But according to lead plaintiff Brian Casserly, the $79.95 bracelet is “nothing short of snake oil”. He is seeking statutory and punitive damages for consumer fraud, false advertising, unfair competition and unjust enrichment.

“Despite defendants’ representations that the hologram with enhance consumers’ ‘strength, balance and flexibility,’ it is biologically incapable of doing so,” the lawsuit states.

Let’s be clear: Putting Shaq and Odom in this lawsuit is a publicity stunt. It’s about embarrassing the company to get a settlement. Ultimately it’s not about the NBA players, it’s about getting money out of the California company and its owners (Josh and Tony Rodarmel and Keith Kato, who also all are named in the lawsuit).

To put it kindly, the Power Balance bracelet is a controversial product. The company sells wristbands that  “use holographic technology” to “work with your body’s natural energy field” to improve balance and athletic performance.

Laugh if you want — and you probably should, the company had to admit a lack of scientific data, or just watch this video taking down the Power Balance in-person sales pitch — but a lot of NBA players wear these. The Phoenix Suns Jared Dudley tweeted a while back that the Phoenix Suns training staff is a backer of it, but Manu Ginobili called it a “placebo.” Which shows is that Manu is smart off the court, too.

The Power Balance connection to the NBA is not going anywhere, however — the company just signed a five-year naming rights deal in Sacramento for what had been known for decades as ARCO Arena. Which means more years of debating if a hologram on your wrist helps your balance.

If the guys in the Power Balance marketing department believe in the old “any publicity is good publicity” adage then they have been killing it lately.

Tony Allen: Russell Westbrook flopped to draw DeMarcus Cousins

AP Photo/David Zalubowski
Leave a comment

DeMarcus Cousins got ejected from the Pelicans’ win over the Thunder last night for elbowing Russell Westbrook in the head.

Afterward, Tony Allen came to his New Orleans teammate’s defense.

Fred Katz of The Norman Transcript:

Did Cousins elbow Westbrook in the head? Yes. Did Westbrook create and/or embellish the contact? I don’t know.

Westbrook stuck his head in close, and he might have been baiting Cousins into a foul. But that doesn’t give Cousins carte blanche to commit a foul.

And even if Westbrook were baiting Cousins, the elbow still might have hurt. Westbrook’s reaction could have been genuine.

Did Cousins’ reputation as a flagrant fouler influence Westbrook’s strategy and how officials perceived the play? It’s much easier to convince me of that.

Ray Allen tells Orlando court he was ‘catfished’

Thos Robinson/Getty Images for Nike/Levi's/Rookie USA show
1 Comment

ORLANDO, Fla. (AP) — Retired NBA star Ray Allen believes he is a victim of “catfishing,” and has asked a court to throw out a case where he is accused of stalking someone he met online.

Allen says Bryant Coleman “pretended to be a number of attractive women interested in” him. In documents filed Tuesday, Allen acknowledges he communicated with who he thought were those women and that he eventually entered into an agreement with Coleman to not disclose details of those conversations.

Allen says that agreement was violated.

It was not clear if Coleman has an attorney, and a working phone number for him could not be found. Coleman told the court in a filing Monday that Allen is stalking him; in Allen’s request for an injunction, he says “the reverse is true.”

Klay Thompson interviewed about scaffolding on local news (video)

AP Photo/Chris Szagola
1 Comment

Man-on-the-street interviews are a staple of local news.

They just don’t usually include Warriors star Klay Thompson.

But here’s Thompson – in town for Golden State’s win over the Brooklyn Nets on Sunday – talking on Fox 5 New York about walking under scaffolding in the wake of a couple recent scaffolding collapses:

Thompson is the only NBA star who could do this interview so earnestly.

Joel Embiid blocks and stares down Donovan Mitchell, who then pushes flopping 76ers center (video)

5 Comments

Joel Embiid (when healthy) is running wild over the NBA.

Last night was no different, with Embiid (15 points, 11 rebounds, three assists, two blocks +16) excelling in the 76ers’ 107-86 win over the Jazz. And he let Utah rookie Donovan Mitchell know about it.

After blocking Mitchell in the fourth quarter, Embiid stared down a fallen Mitchell. Mitchell got up and pushed Embiid – listed at nine inches and 35 pounds heavier – to the floor.

Embiid, via NBC Sports Philadelphia:

I flopped, and he got a technical for it. So, that was basically how it happened. But it’s all fun. After the game, we shook hands. It’s just about having fun.

Embiid is having fun. That’s for sure.