Shaq, Odom sued over Power Balance bracelet endorsement

3 Comments

Shaquille O’Neal and Lamar Odom both wear Power Balance bracelets during games. Maybe because they both believe in the product, but it turns out they are also both paid celebrity endorsers of said product.

Now they are being sued over it, part of a class action suit according to RadarOnline.com (via Lakers Nation).

Shaquille O’Neal and Lamar Odom endorse a bogus “performance technology” bracelet that wrongfully claims to “optimize the body’s natural energy flow,” according to a federal class action lawsuit filed against the pair….

But according to lead plaintiff Brian Casserly, the $79.95 bracelet is “nothing short of snake oil”. He is seeking statutory and punitive damages for consumer fraud, false advertising, unfair competition and unjust enrichment.

“Despite defendants’ representations that the hologram with enhance consumers’ ‘strength, balance and flexibility,’ it is biologically incapable of doing so,” the lawsuit states.

Let’s be clear: Putting Shaq and Odom in this lawsuit is a publicity stunt. It’s about embarrassing the company to get a settlement. Ultimately it’s not about the NBA players, it’s about getting money out of the California company and its owners (Josh and Tony Rodarmel and Keith Kato, who also all are named in the lawsuit).

To put it kindly, the Power Balance bracelet is a controversial product. The company sells wristbands that  “use holographic technology” to “work with your body’s natural energy field” to improve balance and athletic performance.

Laugh if you want — and you probably should, the company had to admit a lack of scientific data, or just watch this video taking down the Power Balance in-person sales pitch — but a lot of NBA players wear these. The Phoenix Suns Jared Dudley tweeted a while back that the Phoenix Suns training staff is a backer of it, but Manu Ginobili called it a “placebo.” Which shows is that Manu is smart off the court, too.

The Power Balance connection to the NBA is not going anywhere, however — the company just signed a five-year naming rights deal in Sacramento for what had been known for decades as ARCO Arena. Which means more years of debating if a hologram on your wrist helps your balance.

If the guys in the Power Balance marketing department believe in the old “any publicity is good publicity” adage then they have been killing it lately.

Andrew Bogut signs to play in NBL in native Australia

Getty Images
Leave a comment

Back in January, the Los Angeles Lakers waived Andrew Bogut. He had a very limited role on a Los Angeles team that was not making the playoffs, serving as a backup big man against teams who use a traditional center. That’s not much of a role anymore. He’s a center who can pass, shoot from the midrange a little, and knows where to be defensively, but the game has evolved as Bogut’s skills have faded. Bogut tried to latch on with a contender for the playoffs, but could not find a team to take him.

So he is going home.

Bogut is signing to play for the Sydney Kings in Australia’s NBL.

Bogut was the first No. 1 draft pick from Australia when he was selected by the Milwaukee Bucks in 2005. He made the All-Rookie team that season, was All-NBA in 2010, but may be best known for his role as a crucial part of the defense of the NBA champion Golden State Warriors in 2015 (and his injury during the 2016 Finals is an underrated reason Cleveland was able to pull off a miracle comeback).

At age 33 Bogut may not have a spot in the NBA, but in the NBL he both will thrive for a few more years but also be a huge draw and get the welcome home from fans that he deserves.

When Lance Stephenson gets a traveling call, he earns it (VIDEO)

Leave a comment

Yes, guys get away with traveling in the NBA. James Harden on the step back (sometimes, not always), or guys sliding left/right to avoid a closeout at the arc and not bothering to dribble while they do it.

Lance Stephenson got called for traveling Sunday in the Pacers’ loss to the Cavaliers. In a game where Stephenson got under the skin of LeBron James and drew a technical (and tied him up for a jump ball at one point), this was the best Lance highlight of the game. Because if you’re going to travel, you should go all in.

Never change Lance. Never change.

Matthew Dellavedova steals pass, hits wild scoop shot at buzzer (VIDEO)

Getty
4 Comments

Matthew Dellavedova is a hustler. Everybody knows that. Well, unless you want to argue he’s more about grit. It’s really your call.

But against the Boston Celtics on Sunday, Dellavedova came through with whatever you want to call it — hustle, grit, moxie, gumption.

As the first quarter wound down and the Celtics tried to inbound the ball, Dellavedova spied his opponents rolling the basketball in order to save time on the clock.

That allowed the Australian native to fly in and do this:

That’s a steal, a scoop, and a score all within 1.2 seconds.

Milwaukee won Game 4 and evened the series with the Celtics, 2-2.

Cavaliers tie series with Pacers in Indiana, 2-2

Getty
6 Comments

Sunday night’s game between the Indiana Pacers and Cleveland Cavaliers was raucous. Bankers Life Fieldhouse was rocking, and despite Indiana’s best effort to put back seemingly every offensive board it encountered, LeBron James‘ 32 points was just too much to overcome.

Facing the possibility of going down 3-1 in the first round, the Cavaliers pulled out the win, 104-100, and sent the series back to Ohio for Game 5.

The game came down to the final period following a surge by the Pacers to end the third quarter. The teams were tied several times midway through the fourth, but a tip shot by Thaddeus Young wth 6:13 left gave the Pacers the lead as fans in Indiana went wild.

Cleveland then came roaring back. At the three-minute mark, James drove to the basket and scored. Thirty seconds later, Kyle Korver hit a big-time 3-pointer to put the Cavaliers up by four points, a mark the Pacers couldn’t recover from.

LeBron scored again with 1:52 left, and despite some weird late-game antics — featuring none other than Lance Stephenson — the Cavaliers were able to remain resolute down the stretch.

James finished with 32 points, 13 rebounds, and seven assists. Kyle Korver added 18 points on 4-of-9 shooting from deep, and Kevin Love had five points with 11 boards.

Victor Oladipo struggled for Indiana, scoring 17 points but shooting just 25 percent from the floor. Seven Pacers finished in double-digits, with Young notching an impressive double-double of 12 points and 16 rebounds.

Game 5 will be played in Cleveland on Wednesday, April 25.