Shaq, Odom sued over Power Balance bracelet endorsement

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Shaquille O’Neal and Lamar Odom both wear Power Balance bracelets during games. Maybe because they both believe in the product, but it turns out they are also both paid celebrity endorsers of said product.

Now they are being sued over it, part of a class action suit according to RadarOnline.com (via Lakers Nation).

Shaquille O’Neal and Lamar Odom endorse a bogus “performance technology” bracelet that wrongfully claims to “optimize the body’s natural energy flow,” according to a federal class action lawsuit filed against the pair….

But according to lead plaintiff Brian Casserly, the $79.95 bracelet is “nothing short of snake oil”. He is seeking statutory and punitive damages for consumer fraud, false advertising, unfair competition and unjust enrichment.

“Despite defendants’ representations that the hologram with enhance consumers’ ‘strength, balance and flexibility,’ it is biologically incapable of doing so,” the lawsuit states.

Let’s be clear: Putting Shaq and Odom in this lawsuit is a publicity stunt. It’s about embarrassing the company to get a settlement. Ultimately it’s not about the NBA players, it’s about getting money out of the California company and its owners (Josh and Tony Rodarmel and Keith Kato, who also all are named in the lawsuit).

To put it kindly, the Power Balance bracelet is a controversial product. The company sells wristbands that  “use holographic technology” to “work with your body’s natural energy field” to improve balance and athletic performance.

Laugh if you want — and you probably should, the company had to admit a lack of scientific data, or just watch this video taking down the Power Balance in-person sales pitch — but a lot of NBA players wear these. The Phoenix Suns Jared Dudley tweeted a while back that the Phoenix Suns training staff is a backer of it, but Manu Ginobili called it a “placebo.” Which shows is that Manu is smart off the court, too.

The Power Balance connection to the NBA is not going anywhere, however — the company just signed a five-year naming rights deal in Sacramento for what had been known for decades as ARCO Arena. Which means more years of debating if a hologram on your wrist helps your balance.

If the guys in the Power Balance marketing department believe in the old “any publicity is good publicity” adage then they have been killing it lately.

Here are the 10 best crossovers from this past NBA season

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NBA offenses in 2017 may be highly advanced, but there is always room for a good old crossover.

That’s why we are bringing you 10 of the best crossovers from this past season. Some of the usual suspects — like Stephen Curry and Russell Westbrook — bless the list.

Take a look at all of the highlight plays above and let us know what you think.

Meanwhile, I expect we will see more players doing be Shammgod next season.

Watch the 10 best dunks from the 2016-17 NBA season

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The 2016 NBA season will be known for the MVP battle between Russell Westbrook and James Harden. Or will it?

It could also be remembered for the Golden State Warriors seeking and achieving their redemption over the Cleveland Cavaliers in the 2017 NBA Finals.

No matter what, there are always great dunks to be seen in the NBA on a nightly basis.

Take a look in the video above. Do you agree with No. 1?

Report: LeBron James ‘hustling’, suggested Josh Jackson for Kyrie Irving

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Is LeBron James staying with the Cleveland Cavaliers? Who knows?

But The King is reportedly working to try to find trade deals for disgruntled point guard Kyrie Irving.

According to ESPN’s Pablo Torre, James has begun hustling for the Cavaliers this offseason, suggesting a trade of Irving for Phoenix Suns rookie Josh Jackson.

Here is what Torre had to say, via Fear the Sword:

“LeBron James is doing some LeBron James offseason work. And my understanding is it’s not just Derrick Rose, it’s not just Eric Bledsoe. LeBron James happens to know a guy named James Jones . . . LeBron James is hustling behind the scenes, is my understanding, asking ‘Is Josh Jackson available for Kyrie Irving?’ And the answer back that I heard is ‘no, he is not.’ But LeBron James is hustling on behalf of the Cleveland Cavaliers, at least for this one year.”

Then again, ESPN’s Brian Windhorst has sources that are saying LeBron has not been active:

Irving has a preferred landing destination in New York, but there is apparently not mutual interest between the Cavaliers and Knicks. While before it was rumored that Carmelo Anthony would like to in Cleveland with LeBron, but that trade has yet to happen despite the obvious answer to the question of what to do with each player.

Rumor has it that Anthony only wants to play in Houston, and sort of puts the brakes on getting Irving to New York.

Cleveland seems to have lost a bit of leverage with Irving’s open trade request, so it will be interesting to see what the return for Cleveland is once a trade is finally made and we can compare it to the deals for Chris Paul and Paul George.

Irving reportedly isn’t talking to the Cavaliers at the moment so one would have to assume a deal will be coming within the next few weeks.

Report: Warriors re-signing JaVale McGee to one-year contract

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The Warriors helped rehabilitate JaVale McGee‘s career to the point he wanted more – more money, a starting spot.

But old reputations die hard, and it’s a tough market for free-agent centers.

So, McGee is returning to Golden State.

ESPN:

The Golden State Warriors are re-signing center JaVale McGee to a one-year contract, source told ESPN’s Chris Haynes.

McGee could receive between the minimum ($2,116,955) and Non-Bird Exception ($2,540,346). He’ll cost Golden State between $5,968,023 and $10,511,120.* Here’s guessing he gets the minimum.

*Factoring in the NBA’s reimbursement for one-year minimum contracts and the luxury tax, also assuming the Warriors keep the same roster when the tax is assessed at the end of the regular season

Golden State played to McGee’s strengths by simplifying the game for him. He chased lobs, blocks and rebounds and was asked to do little else. He still made the occasional gaffe, and questions about his basketball intelligence remain, but McGee progressed in his never-ending battle to stifle the laughter.

Not every team could protect McGee like that, so he’s more valuable to the Warriors than others. He’ll take another crack at free agency next summer, but at 30, he might not find eager suitors then, either.

In Golden State, he’ll again join a center rotation that includes Zaza Pachulia and David West and maybe Damian Jones and Jordan Bell. With stars at every other position, the Warriors have taken an equalitarian approach at center.

McGee gives the Warriors 15 players clearly on standard contracts, the regular-season limit. Chris Boucher is on a two-way contract, and Antonius Cleveland might be, too. Even if he’s on a standard contract, Cleveland is unlikely to stick past the preseason. It seems we know the roster Golden State will take into the regular season.

Then again, McGee surprisingly made the regular-season roster on an unguaranteed deal last year. Maybe he’ll have to fend off challengers this year.