You think you don’t want a lockout because you don’t want to miss Kwame Brown getting to shoot more, imagine how much the suits at ABC/ESPN and Turner Broadcasting (TNT) are dreading it.
A lockout could cost $1 billion in ad revenue, according to Ad Age (via the legendary Nate Jones). That is billion. As in not Kobe Bryant money but Mark Cuban money.
Television ratings are up this season about 30 percent (attendance at the gate is flat). ESPN could really feel the pinch, the story notes.
TNT clearly has the programming to fill the void if there is no NBA next season, but sports-centric ESPN would have to scramble. Unlike the NBA lockout in 1999, ESPN no longer has the National Hockey League to fall back on. And, according to a report prepared by analysts from RBC Capital, Disney derives 55% of its revenue from sports, primarily from ESPN.
There are a number of companies that base their marketing around those games — Nike and Adidas are selling a lot of shoes, for example, and would not have the showcase for new lines or hot endorsers. Then there are league sponsors, like the recently signed BBVA (A Spanish banking group) and American Express. They will be scrambling for other venues to get the word out.
The lockout is coming — Carmelo Anthony says so. But the money doesn’t really start to be lost until games start being lost and that is the ultimate key. Lockouts in the dead of the offseason are one thing; ones that cost games are another thing entirely. And if it costs games, it’s going to cost a lot of money.
NEW YORK (AP) James Harden had 22 points, 11 rebounds and 11 assists in his 12th triple-double of the season and the Houston Rockets easily ended their first losing streak of the season by beating the Brooklyn Nets 137-112 on Sunday night.
Held to 105 points in losses to Minnesota and Memphis, the Rockets bounced back with 104 after three quarters and handed the Nets their 10th straight loss.
Eric Gordon led the Rockets with 24 points and Trevor Ariza added 23. Houston made 21 3-pointers and had five players with at least 16 points.
Houston shot just 40.8 percent during its two losses, well below its 46.8 season average, while being held nearly 10 points below its season scoring average. But the Rockets had no trouble bouncing back against the Nets, who allow an NBA-worst 114.3 per game.
Joel Embiid has fans all around the NBA. Some even came out to see him during the Philadelphia 76ers game against the Washington Wizards on Saturday despite the Cameroonian big man sitting out due to restrictions on playing in back-to-back games.
#BusTheProcess was the hashtag used to get 350 Sixers fans to the game in D.C. thanks to Embiid, coach Brett Brown, and the podcast The Rights to Ricky Sanchez.
Via Twitter and ESPN:
Fun stuff for some dedicated fans, even if they didn’t get to see Embiid play.
Unfortunately for the #BusTheProcess folks, the 76ers wound up losing to the Wizards, 109-93.
Michael Carter-Williams is still shaking the dust off after being inserted into the starting lineup, I guess. At least, that’s about what you can say when you pass the ball off your starting center’s face.
But there’s good news! The Chicago Bulls scored on this play.
Let’s take a look at the whole thing, shall we?
I think the more important question is whether Carter-Williams received a secondary or primary assists on the NBA.com tracking site.
ATLANTA (AP) Kent Bazemore scored 24 points, Mike Dunleavy added 20 and the Atlanta Hawks beat the Milwaukee Bucks 111-98 on Sunday.
Giannis Antetokounmpo finished with 33 points and was a tough matchup in the paint for Milwaukee, which dropped 2 1/2 games behind the fourth-place Hawks in the Eastern Conference.
Atlanta has won eight of nine. The Bucks have dropped three of five.
Dunleavy, in his second game since arriving in a trade last week with Cleveland, had his first 20-point performance since a first-round playoff game for Chicago on April 30, 2015.
Antetokounmpo has scored at least 30 points in eight games in a breakout season.