NBA getting serious about India as market


There has never been an NBA player born in India — which puts it behind even Egypt.

But India is the second most populous nation on the face of the earth and if David Stern is serious about globalization of the game — and he is — then India has to be targeted.

And it is, as the New York Times points out in an interesting Christmas Eve story. This goes beyond just Dwight Howard and Pau Gasol going to India this past summer to play ambassador — that was just the visible tip of the iceberg. (The photo to the right is Gasol dunking on an Indian youth, so he can know what it is like to be Timofey Mozgov.)

“The race is now on to become India’s second-most popular sport (behind cricket),” said Sunder Aaron, the head of Pix, one of two Indian television channels that earlier this month signed a new contract to broadcast live games and other N.B.A.-produced programming…

A core part of the N.B.A.’s expansion strategy in India is increasing grass-roots participation in the game, based on the argument that people who play basketball are also more likely to follow the N.B.A. The N.B.A. also knows that the more Indians who play basketball, the more likely it is that one day an Indian player will be good enough to make the leap to the N.B.A. itself — an event that could vastly expand the league’s popularity in the world’s second-most populous nation.

Of course, the real breakthrough for the NBA in India will be what the article calls the “Yao Ming moment” — when someone from India finally makes it to the NBA. That might be Satnam Singh Bhamara, a 7-foot 14-year-old from rural northern India. One of the NBA’s men on the ground in India found him and now is trying to get him into the IMG basketball academy in Florida.

But even without that, the story is an interesting one — India has an emerging middle class with disposable incomes, and every major sports league in the world is trying to figure out how to get a piece of that.

Magic’s Aaron Gordon puts on show in preseason debut

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Aaron Gordon had been brought back slowly by the Orlando Magic after having surgery on his jaw back in July (an injury he got “horsing around” with his family, not in Summer League). But Tuesday night he was ready and made his preseason debut.

And he put on a show, scoring 10 points and displaying his athleticism.

Gordon threw down the dunk off the impressive bounce pass from Mario Hezonja.

Later, he showed some hangtime on this reverse layup.

The Magic are going to be entertaining to watch this season.

Report: Lamar Odom found unconscious, taken to Las Vegas hospital

Lamar Odom

UPDATE 11:03 pm: This is the press release on the situation from the Nye County Sherriff Department, which responded to the call. It confirms the key details from the original report:

At approximately 3:15 pm on October 13, 2015, a call came into the Nye County Dispatch Center from Richard Hunter, Media Director for Dennis Hof’s Bunny Ranch, requesting an ambulance for an unresponsive male experiencing a medical emergency at the Love Ranch in Crystal, Nevada, approximately twenty miles north of Pahrump, Nevada in Nye County.

An ambulance from Pahrump Valley Fire and Rescue Service arrived at 3:34 pm and the patient, identified as Lamar Odom was stabilized and transported to Desert View Hospital arriving at 4:16 pm. Nye County Sheriff’s Office Detectives Cory Fowles and Michael Eisenloffel arrived and conducted an investigation on scene.

After being treated by the physicians, arrangements were made to transport him by Mercy Air helicopter. However, Mr. Odom was unable to be transported by air due to his stature. He was immediately transported by Pahrump Valley Fire and Rescue Ambulance to Sunrise Hospital in Las Vegas, Nevada for further treatment.

9: 51 pm: Let’s hope that this is not as bad as it sounds.

Lamar Odom, whose NBA career was cut short due to his challenges with drug use, has been taken to a Las Vegas-area hospital after being found unconscious at a brothel in a city not far outside the city, according to the report from TMZ.

Lamar Odom is fighting for his life after falling into unconsciousness at Dennis Hof’s Love Ranch South in Pahrump, Nevada … TMZ Sports has learned.

Sources at the Love Ranch tell us … 35-year-old Odom arrived at the Ranch Saturday and was partying with the girls for days. A source at the Ranch said Lamar was taking an herbal substitute for Viagra. We spoke with Hof … who tells us Tuesday afternoon, a woman went into Odom’s room in the VIP suites and found him unconscious.

Odom spent 14 seasons in the NBA, starting his career with the Clippers and going on to be a key figure in the 2009 and 2010 Los Angeles Lakers title teams. He won Sixth Man of the Year in 2011.

While famous in basketball circles — and incredibly well liked by players and media, he was one of the funniest guys in the league — he became a pop culture sensation when he married Khloe Kardashian. However, it was about that time that his drug use started to take a toll on everything in his life. It was not long before he was traded to Dallas, and things started to truly spiral out of control for him. He went for treatment after that, but never returned to the NBA.

We will have more as the story develops. Our thoughts are with Odom, and we hope he pulls out of this.