Miami Heat v Boston Celtics

Boston still beasts of the East (and they’re enjoying it)

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Why did the Orlando Magic dramatically reshuffle their roster last weekend?

The Celtics.

Orlando’s brain trust realized their current roster was not going to beat Boston come May. The Celtics knocked the Magic out of the playoffs last season and this season that gap widened. Orlando had to do something — and in doing so made themselves smaller along the front line, which will hurt them against the Celtics if they meet in the playoffs.

Elsewhere in Florida, Miami is playing well, but fans of that team are looking at moves to fill in some gaps. As we saw Monday against Dallas, Miami lost to a good defensive team that can contest the midrange, and Miami struggles against teams with big front lines.

That describes Boston. And why any Heat moves will also be about countering the Celtics.

For all the hype in other cities, right now the East is all about Boston.

Usually a traditional power overpowering everyone brings plenty of haters to the table (and there are still plenty of Boston haters in Los Angeles), that’s not happening this time. These Celtics are fun. For the first time in years there is a real joy to go with their passion. Blame Shaquille O’Neal if you want. The fact is casual fans — who start paying attention around Christmas — will be drawn to them as an antidote to the Heat and Lakers (who are not perceived as nearly as likeable).

A powerful antidote because the Celtics are good. Boston is off to a fast 22-4 start, led by the best defense in the game and a solid offense. But this is not new. Last season Boston got off to an identical 22-4 start and were turning heads. They looked like the team to beat with a powerful starting five — Rajon Rondo, Ray Allen, Paul Pierce, Kevin Garnett and Kendrick Perkins.

But this year’s version of the Celtics are better. This season the Celtics are scoring two points more per 100 possessions and giving up almost four fewer. That works out to more than 5 points a game improved over last season’s numbers (based on the pace the Celtics play at right now). A key part of it is that it has been a long time since Garnett moved this well — 2008 at least. His energy changes their defense.

Last year’s numbers are a big skewed because Boston finished the season 11-11 in its last 22. That finish had a lot of teams and pundits overlooking them. We all thought age had caught up with them and Cleveland would overwhelm them. But a funny thing happened on the way to the Finals…

This season nobody is going to look past the Celtics.

That weak end-of-season performance last year was because Doc Rivers was resting key guys, letting bodies heal and trying to get everything right for a playoff run. This season Rajon Rondo has missed six games with more to come, Shaquille O’Neal has missed nine and Kendrick Perkins has yet to even put on a uniform. Still they are 22-4. This is a team that resting guys, staying healthy during the long grind, and still winning at a crazy pace.

What’s more, they seem to be having fun this year. Shaq — Maestro Shaq to you — brings that. Nate Robinson brings some of that. The passing of Rondo spreads that around. Garnett plays the game angry at the world, Shaq has to enjoy it and be larger than life to be at his best. He can be serious about his craft, but the game is about the joy of playing.

So go ahead and watch all the moves in the east in the next couple of months. There will be plenty. But remember that a lot of those moves are really going to be about the Celtics.

Because right now the East belongs to Boston.

NBA local television ratings up, led by spike in Warriors viewship

PHILADELPHIA, PA - JANUARY 30: Klay Thompson #11, Draymond Green #23, Harrison Barnes #40, Shaun Livingston #34 and Stephen Curry #30 high five one another in the game against the Philadelphia 76ers on January 30, 2016 at the Wells Fargo Center in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)
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Everyone wants to watch Stephen Curry and the Golden State Warriors.

Local television ratings for Warriors games on Comcast Sportsnet Bay Area have spiked 120 percent since last season, according to data compiled by the Sports Business Journal. An estimated 209,000 people tune in to CSN Bay Area for the games (plus the numbers of subscribers streaming Warriors’ games through CSNBayArea.com also has spiked this season).

It’s all part of an overall upward trend in ratings for the league, although about half the league’s markets have seen ratings fall.

Overall, as the NBA enters its All-Star break this weekend, the league’s local telecasts are up 6 percent year over year, according to Nielsen. Eleven teams have seen gains in their local ratings this season, while 15 have dropped. Denver Nuggets games on Altitude are flat with last year….

Golden State’s average rating is high enough to rank third in the NBA, an impressive achievement for a big-market team. Three of the top four teams as measured by ratings play in small markets: Cleveland, San Antonio and Oklahoma City. Additionally, with a league-best 209,000 households on average watching Warriors games locally this season, Golden State is far outpacing the New York Knicks for their games on MSG (160,000 households) and the Cleveland Cavaliers for their games on FS Ohio (141,000).

Interestingly, ratings for the Lakers are down 16 percent year-over-year, despite this being Kobe Bryant‘s final season, according to the report. That impacts the Lakers in that their massive cable television deal with Time Warner does have ratings ties — the Lakers could get a little less out of this deal than anticipated. Still, the average Lakers’ broadcast draws 92,000 viewers, fifth largest in the league.

LeBron has Cavaliers ratings up 36 percent over a year ago. The three biggest drops in ratings percentage wise are Atlanta (33 percent), New Orleans (33 percent), and Washington (34 percent). The average Pelicans game draws 7,000 viewers, according to the report.

That discrepancy in local television viewership — and the money that affords teams in local television deals — you can be sure is something the owners will fight about more in the upcoming Collective Bargaining Agreement discussions. There already is some sharing of that revenue, but as the gap grows you can expect a push from smaller markets to grow that sharing model (the only time rich owners suddenly want socialism in their lives). Expect the players’ union to bring it up as well when the owners cry poverty.

 

Love returns to Cavaliers’ lineup after missing 1 game

Cleveland Cavaliers' Kevin Love, right, drives past Phoenix Suns’ P.J. Tucker during the second half of an NBA basketball game Wednesday, Jan. 27, 2016, in Cleveland. The Cavaliers won 115-93. (AP Photo/Tony Dejak)
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CLEVELAND (AP) — Cleveland Cavaliers forward Kevin Love will return to the lineup Monday after missing a game because of a bruised left thigh.

Cleveland hosts Sacramento on Monday night.

Love sat out for the first time this season on Saturday in a win over New Orleans. He was injured in the third quarter of Friday’s loss to Boston and didn’t return.

He is averaging 15.9 points and 10.5 rebounds.

Love participated in Monday’s shootaround. He is nearing a pair of career milestones, needing three points to reach 9,000 and three field goals to hit 3,000.

Report: Luke Walton not leaving Warriors before their season ends

CLEVELAND, OH - JANUARY 18: Interim Head coach Luke Walton of the Golden State Warriors during the first half against the Cleveland Cavaliers at Quicken Loans Arena on January 18, 2016 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory copyright notice. (Photo by Jason Miller/Getty Images)
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Luke Walton is going to have his pick of coaching jobs this summer. The Knicks are reportedly interested, as are the Phoenix Suns. The Lakers allegedly would fire Byron Scott mid-season to get Walton. This doesn’t even get into current or expected openings such as Brooklyn, Sacramento, and Houston. Walton will have options.

But he’s not doing anything until the Warrior’s season ends, reports Marc Stein of ESPN.

This shouldn’t be a surprise, and it is the right thing to do for Walton — shows of loyalty to your current employer and players should raise his stock in the eyes of those trying to hire him.

We may ultimately see with Walton what we saw with Alvin Gentry a year ago; he took the job with New Orleans while the Warriors were still on their championship run, but continued to coach the team through the Finals.

It’s fair to ask if Walton is being over-hyped. He did a fantastic job with the Warriors to start this season, but that was an already built team playing the same system with mostly the same players as the season before. He just had to not fall off the horse, it was going to run plenty fast. Coaching up the kinds of troubled teams we see on that list above is a different challenge entirely. Walton may be up for it, he’s certainly earned the chance, but it’s fair to ask if he’s ready for that step.

PBT Podcast: Derek Fisher fired, plus your trade questions from Twitter

Derek Fisher
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Derek Fisher is out as coach of the New York Knicks.

In this latest podcast, NBC Sports’ Kurt Helin and Dan Feldman discuss the odd timing of that move — we expect another shoe to drop as to why. It’s not that Fisher was a great coach, but replacing him with Kurt Rambis mid-season is not an upgrade. And Luke Walton isn’t available until this summer.

After struggling to figure out what the Knicks are thinking, Helin and Feldman answer questions off Twitter from readers/listeners on the coming trade deadline including discussions of Blake Griffin, Jeff Teague, the Pistons, the Jazz, the Knicks, and more.

As always, you can listen to the podcast below, or listen and subscribe via iTunesdownload it directly here, or you can check out our new PBT Podcast homepage, which has the most recent episodes available. If you have the Stitcher app, you can listen there as well.