Could the New Jersey Nets become the Brooklyn New Yorkers?

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When the Nets finally make their long-anticipated move to Brooklyn, New York, at least part of their name is guaranteed to change. New Jersey will be stricken from the franchise’s moniker for good, but along with that adjustment is a possible alteration of the team’s surname. ‘Brooklyn Nets’ seems catchy enough, but the temptation to re-brand (particularly given the Nets’ woes over the last season and change) may be too strong for Mikhail Prokhorov to pass up.

The possibilities could be endless. With an open book of naming potential, the New Brooklyn Net-Blanks would surely choose something interesting and original, right? Right?!

Sadly, that may (keyword: may) not be the case. According to Nets Daily, a Philadelphia law firm filed a full patent treatment for what seems to be a prospective basketball team in Brooklyn. Possible logos, jersey designs, and merchandise were included among the patent applications, and there’s no mistaking the fact that they were designed with a basketball team in mind. The name gracing the application? The Brooklyn New Yorkers.

A truly inspired choice. And, as the kicker, an…interesting potential logo:

However, this is far from official, and still a bit removed from even being a legitimate rumor. Although someone is trying to lay claim to all things Brooklyn New Yorkers, there’s no specific reason to believe that it’s the Nets, aside from the fact that the team aims to be in Brooklyn and play basketball. There are still a number of alternative possibilities, and hopefully one of them nips this story in the bud. This team name and design seems far more fitting for a Harlem Globetrotter opponent than an NBA franchise. Then again, maybe this concept falls short of even that diminutive standard.

Gordon Hayward says Isaiah Thomas “ultimately helped win me over”

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Gordon Hayward is now a member of the Boston Celtics, and we are all excited to see how the No. 1 team in the Eastern Conference last season checks out with a newly revamped roster.

Of course, Boston has been the subject of much media attention after signing Hayward and trading Isaiah Thomas and Jae Crowder to the Cleveland Cavaliers for Kyrie Irving. I think there should be some skepticism about how quickly Boston will be able to put things together, but this is a team of former and current All-Stars so they will likely be at least a Top 4 team out East.

Meanwhile, Hayward has written a new blog post on his personal website about the summer, taking on such subjects as the move to Massachusetts, video games, and what to expect this season.

One of the more interesting things that Hayward wrote about was just how much of an influence Thomas had in his decision to come to Boston. Hayward addresses Thomas’ influence in a section dedicated to him finding out about the trade to Cleveland.

Via GordonHayward20.life:

He didn’t just help recruit me to Boston—he was a big piece of that recruitment. He had talked a lot about city and how it was different to be a Celtic. He talked about the intensity of playing in the Eastern Conference Finals, playing at the Garden in the playoffs, and how much fun it was, and how much fun he had playing in Boston.

All of that ultimately helped win me over. And by the time of the trade, I had already started to build a little bit of a relationship with him.

The rest of Hayward’s post was about the subjects mentioned above, but it ended by saying that he understands the history of the organization and that he feels like he has not reached his full potential just yet.

Obviously, in signing him this season that’s exactly what the Celtics and Danny Ainge are hoping.

NBA implementing ‘Zaza Pachulia,’ ‘James Harden’ rules

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NEW YORK (AP) — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.

Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden‘s attempts after he swings his arms into contact.

Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.

“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.

The NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford‘s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.

Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant.

With the fouls on the perimeter shots – often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up – officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.

“We saw it as a major trend in the NBA so we had to almost back up and say, `Well, wait a minute, this is going to be a trend, so let’s catch up to it,”‘ NBA president of league operations Byron Spruell said.

Report: Cavaliers signing Kendrick Perkins

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Kendrick Perkins spent fewer than four months with the Cavaliers, including the 2015 playoffs. But nearly a year later after Cleveland let Perkins walk in free agency, LeBron James was still bemoaning Perkins’ absence.

Are the Cavs righting a wrong?

Joe Vardon of Cleveland.com:

Kendrick Perkins joined the Cavaliers at LeBron James’ minicamp in Santa Barbara, Calif., and will come to training camp next week, sources told cleveland.com.

The Cavs now have 18 players with standard contracts, and 15 – the regular-season limit – have guaranteed salaries. I doubt Cleveland wants to waive the two without guaranteed salaries, Kay Felder and Edy Tavares, either.

In other words, Perkins is a longshot to stick into the regular season.

Perkins was washed up when with the Cavaliers two years ago. The 32-year-old who sat out last season hasn’t produced on the court in several years. He’s tough and well-liked in the locker room, which might give him a chance of sneaking onto the regular-season roster.

But the Cavs should focus on developing toughness and chemistry among their rotation players. Perkins is just a crutch, most likely one who’ll be yanked away by cut-down day a few weeks from now.

Report: Lakers sell jersey ad for $36M-$42M over three years

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The Lakers are a financial behemoth, though that’s tied to a local-TV deal signed when they were still good.

How do current conditions value their brand?

John Lombardo and Terry Lefton of SportsBusiness Daily

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually

That’s the second-richest known jersey-ad deal – behind only the Warriors ($20 million annually) and ahead of the Cavaliers ($10 million annually).

It clearly pays to be Los Angeles, though don’t discount the role of the Lakers’ fantastic history and intriguing future.