Miami Heat v Boston Celtics

Losses? Whatever. Record numbers watching Miami Heat games.

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The Miami Heat taking on the Utah Jazz in November set a record for the most watched regular season Heat game in the history of the Sun Sports television network.

Think about that for a second. November against the Jazz earned a 7.2 rating and that beat anything in the Shaquille O’Neal era. The title year. The year after the title. This was a fairly unimportant game Tuesday — a very entertaining one (although maybe not the way Heat fans hoped) but still a pretty tedious one.

But this shouldn’t be a huge shock as ratings for Heat games are up 112 percent over a year ago, according to Sports Media Watch.

So far this season, Heat telecasts are averaging a 5.3 rating on Sun Sports, up 112% from last year (2.5). Though up big from last year, the 5.3 trails last year’s full season average for James’ former team, the Cavaliers, on Fox Sports Ohio (8.6).

The record that Tuesday’s game beat? The previous Heat game, against the Hornets the previous Friday night. The one that beat? Michael Jordan and he Bulls back in January 1998.

I know, I can see the comments in my mind now: “Who cares? And stop shoving he Heat down our throat!” Of course, to read this far you clicked the link. And read five paragraphs. And that’s the point — for all the complaining the public watches the Heat, reads about the Heat, devours everything they do. You want more, so we give you more. You could choose not to read this story or watch Heat games, but the fact is a lot of people do those things. So we give you Heat content. If you don’t want so much of it, turn the channel, don’t click the link.

DeMarcus Cousins says Mavericks’ rumored interest flatters him, but he loves Kings

Sacramento Kings center DeMarcus Cousins (15) receives a blow to the head from Dallas Mavericks' Dwight Powell as Cousins works to get to the basket in the first half of an NBA basketball game, Wednesday, Dec. 7, 2016, in Dallas. (AP Photo/Tony Gutierrez)
AP Photo/Tony Gutierrez
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The Mavericks’ long-rumored interest in DeMarcus Cousins took its most direct public turn before the season, when Dallas signed Cousins’ brother, Jaleel Cousins. Jaleel is now on the Mavericks’ D-League affiliate, and I bet he will remain there as DeMarcus approaches 2018 free agency.

Brad Townsend of The Dallas Morning News:

So, DeMarcus Cousins, what do you think about the Mavericks’ long-rumored interest in acquiring you?

“It’s flattering,” Cousins told me, with a laugh, after the Kings’ Wednesday shootaround at AAC. Then, turning serious, he added of the Mavericks, “I respect them.”

“But,” I said, “I’ve also heard that you like it in Sacramento.”

“No,” Cousins corrected, “I love Sacramento.”

Cousins is getting good at this, toeing the line between appreciating another team’s interest and expressing his satisfaction with the Kings.

And give Cousins credit. He keeps producing at a star level for a team that hasn’t provided him with the proper support. Sacramento again appears headed toward the lottery, even as Cousins averages 29-10.

Questions remain, though: How much of Cousins’ attitude is him trying to make the best of an inescapable situation, and will expanded options in the summer of 2018 test his loyalty?

LeBron James dunks, struts past camerapeople and toward crowd, spooks fan (video)

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LeBron James is dominating, and the Cavaliers are rolling over the Knicks.

It’s almost as if something has LeBron particularly riled up. But maybe ease up a little? That cowering fan isn’t Phil Jackson.

Kevin Love drips snot all over his face, maybe into his mouth (video)

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Cameras zoomed in on Kevin Love at the wrong moment:

Need a sensory cleanser? Enjoy this fantastic outlet pass from Kevin Love to LeBron James:

Derrick Rose out for Knicks-Cavaliers with back injury, getting MRI

NEW YORK, NY - NOVEMBER 22:  Derrick Rose #25 of the New York Knicks dribbles against the Portland Trail Blazers during their game at Madison Square Garden on November 22, 2016 in New York City.   NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Al Bello/Getty Images)
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NEW YORK (AP) — Derrick Rose is missing the New York Knicks’ game against Cleveland because of lower back pain.

Rose left the Knicks’ victory over Miami on Tuesday in the third quarter with back spasms. Coach Jeff Hornacek says Rose still felt sore on Wednesday when he came in and met with team doctors, so they sent him for an MRI exam to make sure there was no structural damage.

Rose is averaging 16.7 points and this is the first game he’s missed this season.

Brandon Jennings will start in Rose’s place.