Is LeBron’s new commercial the right move?

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The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Wizards’ owner Ted Leonsis: “My prediction is John Wall will sign his extension”

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John Wall is one of the handful of NBA players who qualifies for the new designated veteran “super max” contract extension — and the Wizards want to give it to him. A four-year, $170 million extension of his current deal is on the table (it would kick in after the two years, $37 million on his current contract).

Wall has yet to sign it. He said at the time it was offered he wanted to talk about it with his family and see what the Wizards did this offseason. He’s not unhappy, he just wants to be sure before he locks himself in with Washington through his prime.

Washington owner Ted Leonsis told Candace Buckner of the Washington Post he thinks Wall will sign.

Maybe, but there’s not a lot of motivation for Wall to sign right now. Wall can bet on himself that he will make the All-NBA team again next year — there’s a deep class of guards but if he stays healthy he stands a good chance — at which time he’s still eligible for a designated veteran “super max” contract extension that would be five-years, roughly $200 million (and would kick in after the one year on his current deal).

That delay would also keep pressure on the Wizards to find ways to improve the roster. Washington is largely capped out and didn’t make any major moves this summer other than re-signing Otto Porter to a max extension (they matched a Brooklyn offer sheet). Washington is good, likely the third or fourth best team in the East, but a notch below Cleveland and Boston right now. Wall wants to push them to get another star and help Washington move up into contender status — he pushed for the Wizards to chase Paul George and have him replace Porter (a deal that was never going to happen, but you can see what Wall is thinking about being one star player short).

Ultimately, I think Leonsis is right, Wall will sign. It’s just a matter of when. Does he take this deal now, or wait until next summer and do it?

Chicago billboard calls for Bulls to fire Gar Forman, John Paxson

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Gar Forman split Executive of the Year with Pat Riley the same year Riley lured LeBron James, Dwyane Wade and Chris Bosh to the Heat.

Forman’s stock has fallen quite a bit since.

The Bulls general manager – who works with executive vice President of basketball operations John Paxson in a duo (once affectionately) called GarPax – is facing increased scrutiny. The latest: A Chicago billboard organized by Bulls fans and paid for by GoFundMe donators.

GarPax’s recent missteps have been troubling. The breakup with Tom Thibodeau was messy and felt personal, especially with Fred Hoiberg succeeding him. First-round picks – Denzel Valentine, Bobby Portis, Doug McDermott and Marquis Teague – have yielded little dividend. The Jimmy Butler trade was almost unbelievably lousy, even after the Three Alphas plan with Butler, Dwyane Wade and Rajon Rondo fell flat.

But it’s also worth taking a step back. The Bulls have won 59% of their games, made the playoffs seven of eight years and never had a losing season under Forman. This somewhat feels like Chicago fans having unrealistic expectations.

The most important question owners should ask when weighing whether to retain management: Who will best guide the team forward? Prior results should matter only to inform that question.

Based on overall body of work GarPax has a case for staying on the job. The tandem built a 62-win conference finalist around Derrick Rose then saw his injuries sabotage the run. But GarPax has also trended the wrong direction, failing too often (and too often predictably) since Rose declined.

Would the Bulls hire someone who will do better than Forman and Paxson if they fired those two? Maybe, and it’s a discussion worth having. But the answer isn’t as simple as I suspect the people behind this billboard would believe.

Wizards coach Scott Brooks on Otto Porter: ‘He’s a max person in my mind’

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WASHINGTON (AP) — Otto Porter is a quiet, complementary piece to the Wizards’ talented young core. He is also now Washington’s highest-paid player.

At least temporarily.

Guards John Wall and Bradley Beal garner most of the attention as Washington has made it to the second round of the NBA playoffs three of the last four seasons. But for now, Porter makes the most money after the Wizards matched a four-year, $106.5 million max-contract offer sheet the forward signed with the Brooklyn Nets.

There might be questions if the 24-year-old Porter is worth that money. But the Wizards believe he is a good fit alongside Wall, 26, a four-time All-Star, and Beal, 24, one of the league’s top shooting guards.

“You just use that as motivation just like John and Brad did,” Porter said at a news conference Wednesday. “They set the bar high. I’m going to set my bar, high, too.”

Porter entered this offseason as a restricted free agent, and when agent David Falk couldn’t agree to terms with Washington on July 1, he chose to shop his client’s services. The Sacramento Kings showed interest, but the Nets were the most serious and made a run at Porter.

“They felt like they wanted to test the market to see if there was something more out there, and they did,” Wizards president Ernie Grunfeld said. “But it wasn’t a big decision because all along we said we wanted to keep our young core together.”

It probably won’t be long before Wall surpasses Porter as the Wizards highest-paid player. Wall was named third-team All-NBA this past season, and the point guard is eligible to sign a $160 million, four-year super max contract any time before the 2017-18 season begins. Wall will not become an unrestricted free agent until 2019.

Re-signing Porter was a top priority for Washington this summer. The No. 3 pick in the 2013 draft out of Georgetown, Porter had a breakthrough season. He ranked fourth in field goal percentage among small forwards (51.6 percent) and fifth among all NBA players in 3-point percentage (43.4 percent).

Porter’s ability to fit seamlessly with Wall and Beal without needing the ball in his hands is a huge plus, too, according to Grunfeld. At 6-foot-8, Porter’s length also plays a significant role in the Wizards’ defensive concepts. His skillset was so valuable to Washington the Wizards surpassed the NBA’s luxury-tax threshold by matching the offer sheet.

“I never look at Otto and judge him by the stat sheet,” Wizards coach Scott Brooks said. “He does so many little things that the stats don’t show. He dives on the floor for a loose ball, he sets screens. He makes the extra pass to the corner, offensive rebounds.

“You can never have enough high-character guys that are committed to each and that’s what he is,” Brooks said. “He’s a max person in my mind.”

Utah Jazz sign forward Royce O’Neale, first season reportedly guaranteed

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SALT LAKE CITY (AP) The Utah Jazz signed forward Royce O’Neale on Wednesday.

Sportando:

Tony Jones of The Salt Lake Tribune:

O’Neale gives Utah 16 players on non-two-way contracts, one more than the regular-season limit. Raul Neto is on unguaranteed contract, but he’s a potential rotation player.

A 6-foot-6, 215-pound wing, O’Neale played for Gran Canaria in Spain last season and averaged 8.3 points, 5.2 rebounds and 2.1 assists. O’Neale was a member of the New Orleans Pelicans’ Las Vegas Summer League team last week and averaged 4.6 points, 3.6 rebounds and 1.4 assists.

The 24-year-old was undrafted out of Baylor in 2015. He adds wing depth to a Jazz team adjusting to life without Gordon Hayward after he signed with the Boston Celtics in free agency.

The Jazz won 51 games last season and reached the playoffs for the first time since 2012. They were swept by the Golden State Warriors after beating the Los Angeles Clippers in the first round.