LeBron James commercial

Is LeBron’s new commercial the right move?

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The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

James Harden organizing Rockets pre-camp workout this week

HOUSTON, TEXAS - APRIL 13:  James Harden #13 of the Houston Rockets reacts to a three point shot during the second half of a game against the Sacramento Kings at the Toyota Center on April 13, 2016 in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Stacy Revere/Getty Images)
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Last year, James Harden organized a pre-camp workout where Rockets players could get in shape and develop some chemistry. Then the Rockets started the season slowly with Harden not being in good enough shape and the team having chemistry issues.

Hopefully, for Rockets’ fan this year is different — once again Harden is organizing a camp, reports, Fox 26 in Houston. And Harden is working to show what a great teammate he is.

For the second consecutive year Houston Rockets guard James Harden has organized a players-only minicamp scheduled for next week.

“James is doing everything,” said Corey Brewer, Rockets guard/forward. “He is showing he wants to be a leader. He’s the franchise player. He signed the extension. So it’s his team, and he’s doing all the right things to do what we need to do to have a chance to win championships.”

Harden’s plan is to hold the minicamp in Miami. However, the potential of bad weather hitting South Florida may cause the Rockets players to work in a different city.

Nearly every team does one of these, and how much good they do depends on who you ask. Teams that go deep in the playoffs have these camps, teams that disappoint and never make the playoffs have these camps. It certainly never hurts to get some voluntary team workouts in before the coaches take over at the end of September, and good on Harden for organizing it.

Just don’t read too much into any team doing this.

Top 10 NBA plays of last season by position (video)

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Which position – point guard, shooting guard, small forward, power forward or center – produced the best highlights last season?

Watch this video to find out and be glad the positional revolution didn’t reduce it fewer highlights.

Ohio farm commemorates Cavaliers championship with corn mazes (photo)

OAKLAND, CA - JUNE 19:  LeBron James #23, Kevin Love #0, and J.R. Smith #5 of the Cleveland Cavaliers celebrate after defeating the Golden State Warriors 93-89 in Game 7 of the 2016 NBA Finals at ORACLE Arena on June 19, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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Could you find your way out of LeBron James‘ head?

Now, you can find out.

An Ohio farm has created three corn mazes – one featuring LeBron’s head, one that says Believeland and one with a Larry O’Brien Trophy – to commemorate the Cavaliers 2016 NBA title:

This is a championship-level corn maze. 🏆🌽 Thanks for the love, @maplesidefarms! #OneForTheLand #Believeland

A photo posted by Cleveland Cavaliers (@cavs) on

College coaches vote UConn’s Kevin Ollie best-suited/most likely to make NBA jump

DES MOINES, IA - MARCH 17:  head coach Kevin Ollie of the Connecticut Huskies reacts on the sideline in the first half against the Colorado Buffaloes during the first round of the 2016 NCAA Men's Basketball Tournament at Wells Fargo Arena on March 17, 2016 in Des Moines, Iowa.  (Photo by Jonathan Daniel/Getty Images)
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Kevin Ollie made himself one of the NBA’s hottest coaching prospects by leading UConn to the 2014 NCAA title.

He has since resisted NBA overtures, including from the Lakers in 2014 and Thunder last year.

But his peers don’t expect Ollie’s hesitance to last.

Gary Parrish and Matt Norlander of CBSSPorts.com asked more than 110 college coaches, “Which active college coach is best suited and most likely to next jump to the NBA?” The results:

Coach, college Percentage

Kevin Ollie, UConn 20 percent

Bill Self, Kansas 17 percent

John Calipari, Kentucky 16 percent

Jay Wright, Villanova 16 percent

Shaka Smart, Texas 9 percent

Tony Bennett, Virginia 8 percent

Note: Other coaches who received at least three or more votes: Sean Miller (Arizona), Larry Krystkowiak (Utah) and Avery Johnson (Alabama).

Keep in mind 80% of responds didn’t answer Ollie. But he’s still makes sense atop the leaderboard.

Ollie isn’t the typical college-to-NBA coach, and Brad Stevens and Billy Donovan – and maybe eventually Fred Hoiberg – are changing that perception, anyway. Not is Ollie showing his basketball acumen at Connecticut, his 13-year NBA career suggests he can translate his style to the next level.

Of course, Calipari always comes up on these lists. He coaches more future NBA stars than anyone, and he loves the attention that comes with the perception NBA teams are chasing him. But he has the best job in college basketball at Kentucky, so luring him will be difficult.

Self and Wright, the other coaches who got at least 10% of the vote, come up from time to time in NBA rumors. But it never seems to be anything that goes anywhere.