LeBron James commercial

Is LeBron’s new commercial the right move?

8 Comments

The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Watch LeBron James’ 23 points during Game 5 win over Toronto

Leave a comment

A good rule of thumb: If LeBron James is getting few breakaway dunks, the other team is in trouble.

Enter the Toronto Raptors, who got to watch a dunking clinic by LeBron as he had multiple breakaways during the Cavaliers’ 38-point win on Wednesday night. LeBron played well, and the Cavaliers got a balanced attack from their stars — 25 points from Kevin Love, 23 each from LeBron and Kyrie Irving.

Watch LeBron’s night above. Toronto needs to find a way to keep him from having another game like this Friday.

Kyle Lowry’s face when he sees Game 5 box score sums up Raptors’ night

CLEVELAND, OH - MAY 25: Kyle Lowry #7 of the Toronto Raptors looks on in the second half against the Cleveland Cavaliers in game five of the Eastern Conference Finals during the 2016 NBA Playoffs at Quicken Loans Arena on May 25, 2016 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Andy Lyons/Getty Images)
Getty Images
1 Comment

After a beatdown at the hands of the Cleveland Cavaliers in Game 5 — a loss where he was just 5-of-12 shooting, a loss that has the Raptors on the brink of playoff elimination — Kyle Lowry did what he had to do and went in front of the media to answer questions and try to explain that loss.

But really, his face when he walked into the interview room and saw the box score summed up the Raptors night perfectly.

When you get your report card and you have to explain to your parents why you failed all of your classes.

A video posted by Sports Videos (@houseofhighlights) on

Lowry and the Raptors need to turn it around and win at home Friday night to keep their playoff dream alive another day.

Heat players past, present throw support behind David Fizdale heading to Memphis

David Fizdale
Getty Images
Leave a comment

The Memphis Grizzlies have found their man — Miami Heat assistant coach David Fizdale has been offered the head coaching job in Memphis. He’s a smart coach who earned the trust of elite players and was a key part of the staff that helped Miami to a couple of rings.

It’s a good hire. Don’t just take my word for it, check out what a couple Heat players from that era had to say.

Mario Chalmers had a first-hand view — he was traded from Miami to Memphis in the middle of last season. The point guard who went the other way in that deal, Beno Udrih, also helped push the deal along.

Fizdale is going to be a popular hire with the players. That said, if the Grizzlies can’t keep Mike Conley in free agency the team is going to have struggles this season, regardless of who coaches them.

Watch Kevin Love drop 25 points on Toronto

1 Comment

Before Game 5, Cavaliers’ coach Tyronn Lue told Kevin Love just to stay aggressive. Channing Frye told him the same thing.

Love took that advice to heart. From the opening tip of Game 5, Love was attacking — backing down the overmatched Luis Scola and knocking down threes. Love had 12 points in the first quarter on his way to a game-high 25, helping spark an easy, 38-point Cavaliers win in Game 5.

Now, can Love do this on the road in Game 6?