Is LeBron’s new commercial the right move?

8 Comments

The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Rockets’ Patrick Beverley fined $25,000 for incident with Oklahoma City Thunder fan

AP
Leave a comment

Chicago Bulls PG Rajon Rondo had to dole out a nice chunk of change on Sunday. The league fined Rondo $25,000 for attempting to trip Boston Celtics wing Jae Crowder. But Rondo isn’t the only point guard during these playoffs who earned a fine from the league.

Thanks to an altercation with a fan during Game 3 against the Oklahoma City Thunder, Houston Rockets guard Patrick Beverley also found himself at the wrong end of a $25,000 fine from the league on Sunday morning.

Via ESPN:

In the first half, Beverley got knocked down after attempting a layup and landed at a fan’s feet, identified as Stuart Scaramucci, son of minority Oklahoma City Thunder owner Jay Scaramucci. Beverley got up and immediately started to complain about Scaramucci.

He pointed at Scaramucci as referee Scott Foster and several Rockets went to help him up. After the game, Beverley approached Scaramucci, who was sitting behind the basket, and they got into a heated discussion.

Rockets forward Sam Dekker went to pull Beverley away, and he left the court as fans yelled at him.

A live video of the incident that occurred after the game was posted to social media.

Ah, Patrick Beverley. There’s not enough players in the NBA to have beef with so why not have some with a fan? Or perhaps the son of a minority owner shouldn’t be such a goober and should try to represent the franchise a little better?

Let’s say both?

Houston leads the series, 2-1. Game 4 is on Sunday in Oklahoma City.

Report: Warriors coach Steve Kerr not expected back to coach in first round vs. Blazers

Getty
1 Comment

Golden State Warriors coach Steve Kerr missed games last year due to a back injury that gave him chronic pain. Kerr also missed Saturday’s Game 3 win over the Portland Trail Blazers due to an unspecified illness, and reports out of Oakland are that Kerr will not return to coach the rest of the first round series.

What Kerr is battling is still unknown, apparently even to the Warriors. According to a report from the Mercury News, Kerr is having trouble walking and has been in excruciating pain.

Via MercuryNews.com:

Vague descriptions like “illness” and “not feeling well,” are usually a sign something is wrong. In this case, according to sources, it is.

At the worst of this current illness, Kerr was in excruciating pain, according to the sources, and he could barely walk. It was scary because it wasn’t a feeling he’s had before.

The worst part, the Warriors don’t yet know what is going. They had to say “illness” because there are no answers yet.

Kerr hasn’t felt well all series, according to people around him, and recently it become unbearable. It is unknown if these issues are even related to his past well-known health problems.

No matter your loyalty, I think we’re all hoping for Kerr to get an answer and feel better soon. If you’ve ever dealt with chronic pain it can be something that not only debilitates your body but grates at your emotional state, too.

Meanwhile, Kerr’s absence is a huge question for the Warriors moving forward. Last season it was Luke Walton who helmed the squad so well it earned him the head coaching position for the Los Angeles Lakers. But this injury comes late in the game for Golden State, and while they may be able to cut through the first rounds of the playoffs without Kerr, there’s no doubt they would rather have him on the bench for later rounds.

In Kerr’s absence, assistant coach Mike Brown took the helm for the Warriors against Portland in Game 3. The Blazers blew a huge lead they held most of the game as Golden State took a 3-0 series lead, 119-113.

Update:

Kerr was apparently feeling a bit better this morning. Some good news!

NBA fines Chicago’s Rajon Rondo $25,000 for attempting to trip Jae Crowder (VIDEO)

4 Comments

Rajon Rondo‘s end-of-season performance may have helped him earn a little extra coin this offseason. He’s certainly going to need it given that the NBA has fined the Chicago Bulls PG $25,000 after he attempted to trip Boston Celtics wing Jae Crowder.

The league released the decision in a statement on Sunday morning.

The incident occured with 31 seconds left in the first quarter of Game 3, a game the Celtics won, 104-87. Rondo was on the bench, and as possession changed Crowder took a wide sweeping angle along the sideline, right in front of Rondo.

Rondo casually stuck his leg out as Crowder passed by, but didn’t seem to make any contact.

Chicago leads the series, 2-1.

Thunder’s Taj Gibson providing scoring help for Westbrook

Getty Images
1 Comment

OKLAHOMA CITY (AP) — Taj Gibson often describes his role for the Thunder as doing whatever the team needs.

For now, scoring is playing a bigger part than usual. The versatile 6-foot-9 power forward has found his way since being traded from Chicago and has emerged one of Oklahoma City’s few consistent offensive weapons alongside Russell Westbrook in the playoffs. He may need to keep it up to give the Thunder a chance of winning the first-round series with Houston – Oklahoma City trails 2-1 heading into Game 4 Sunday at home.

Gibson built a sterling reputation in Chicago, but the Brooklyn, New York native is more concerned with the respect he’s earned since his arrival.

“They see I’m in here late nights, early mornings, just constantly working with my teammates, constantly putting work in,” he said. “The confidence is going to be there because they understand you do the work, but I’m just trying to do whatever I can to help my team.”

Gibson has done a little bit of everything since coming to the Thunder. He has provided experience and versatility to an already stacked frontline that includes emerging young players Steven Adams and Enes Kanter. He also has added toughness, and at times, scoring punch. His athleticism and ability to guard on the perimeter against outside-shooting big men and on switches fills some of the void created when the Thunder traded Serge Ibaka on draft night this past offseason.

“Great vet,” guard Victor Oladipo said. “Great man, first and foremost. Very positive and does what it takes to win. It was a great pickup for us.”

Domantas Sabonis was the starting power forward when Gibson arrived in Oklahoma City, but once he got settled and began to understand coach Billy Donovan’s system, the Thunder improved. Gibson replaced Sabonis for the first time March 9 against San Antonio, and the Thunder went 11-5 with him in the starting lineup. He averaged 9.0 points and 4.5 rebounds in 21 regular-season games for the Thunder.

He is averaging 11 points on 65 percent shooting in the playoffs. He was effective on offense in Game 2, establishing himself early and helping put the Thunder in position to win. Oklahoma City went away from him late, and Houston rallied for the victory.

In Game 3, the Thunder went back to him consistently. a href(equals)’https://apnews.com/dab4b99c496a4450906c11a9c72132d1/Westbrook’s-triple-double-leads-Thunder-past-Rockets-115-113?utm-campaign=SocialFlow&utm-source=Twitter&utm-medium=AP-Sports’He finished with 20 points on 10-for-13 shooting in Oklahoma City’s 115-113 win/a on Friday night.

“Taj is a great post player,” Westbrook said. “He does a great job of getting in great position down low. When we see a matchup that we like we are going to keep going to him. Whether it is a miss or a make, it gives us the opportunity to score the basketball in the paint.”

Gibson did damage inside and out and punished the Rockets with his mid-range jumper.

“It’s no shock to me, just because that mid-range is automatic for him,” Thunder forward Doug McDermott, who also joined the Thunder in the trade with Chicago, said. “He’s tough to guard on that block too.”

Gibson also had a fast start in Game 2, but once the Thunder began to struggle, they went away from him. Gibson knew he didn’t need to change much going into Game 3.

“Just continue to be aggressive,” he said. “I felt like I had good shots in Game 2. Just got to stay with it and play the game as it flows to me.”

On defense, Gibson has been a better option than Kanter and Adams, who have struggled to keep up with the more athletic Rockets. Gibson performed well in all facets in Game 3, and Donovan needs more of that in Game 4.

“I was happy for him last night,” Donovan said Saturday. “I thought he gave us a great lift in both the first and second half. He’s professional, he’s a man, and he’s a reliable guy.”

Follow Cliff Brunt on Twitter: http://www.twitter.com/CliffBruntAP .