Is LeBron’s new commercial the right move?

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The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Russell Westbrook hits game-winning 3-pointer to beat Kings (VIDEO)

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Welp, looks like Russell Westbrook is re-energized after All-Star Weekend.

As the first night of games after the break got underway on Thursday night, it was Westbrook who gave us a jolt as he helped the Oklahoma City Thunder beat the Sacramento Kings on the road.

With just a second to go, Sacramento’s Justin Jackson had tied the game up at 107-107. This came after Vince Carter pulled up confidently from nearly 30 feet out, missing badly. Sacramento missed another follow, and then Jackson put home the final try.

Via Twitter:

That left the Thunder to advance the ball with just one second left.

Oklahoma City ran a simple play with Westbrook running near-to-far across the arc from the inbounder, eventually settling at the top of the 3-point line.

He let it fly, and that allowed OKC to come away with a win, 110-107.

Bulls find way to lose despite being up by 5 with 35 seconds left

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CHICAGO (AP) Ben Simmons scored 32 points, making two free throws with 5.6 seconds left to complete Philadelphia’s rally from five points down in the final minute, and the 76ers beat the Chicago Bulls 116-115 on Thursday night.

Joel Embiid had 30 points and 13 rebounds, and Simmons added 11 assists and seven rebounds as Philadelphia won its sixth straight and snapped a four-game road losing streak.

Bobby Portis had a career-high 38 points and Zach LaVine added 23 for the Bulls, who were 18 for 34 on 3-pointers.

Chicago had a 115-114 lead and the ball with 8 seconds to go before Embiid deflected an inbounds pass to create a turnover. Simmons came up with the ball near half court and was fouled by Denzel Valentine. He made both free throws.

Portis had a chance for a game winner, but his short attempt – with Embiid defending – just missed.

The 76ers raced to a 25-7 lead midway through the first quarter before Portis got hot and Chicago started making 3s.

Philadelphia’s lead was down to 33-29 at the end of the quarter and the Bulls busted out for 40 points in the second to take a 69-67 halftime lead. Chicago was 9 of 12 on 3-pointers in the quarter, including 4 for 5 by Portis.

The 76ers were up by five early in the fourth before Portis scored six straight points – on a 3-pointer and a three-point play – to put the Bulls on top 101-100. A few minutes later, Portis dunked over Embiid to stretch the lead to 111-106 with just over four minutes to play.

LaVine hit a 3-pointer to make it 115-110 with 1:02 left.

TIP INS

76ers: C Embiid has nine straight double-doubles . Simmons has six triple-doubles this season, which ties him with Wilt Chamberlain (three times) and Billy Cunningham for most in a season in team history.

Bulls: To look at some younger players during the final 25 games, C Robin Lopez and G/F Justin Holiday were removed from the starting lineup. Both were inactive on Thursday as Cristiano Felicio and David Nwaba (21 points) started; Also, Cameron Payne – who played in his first game on Thursday – will replace Jerian Grant as the backup point guard.

“It really is hard,” coach Fred Hoiberg said. “It’s hard for Robin, it’s hard for Justin and it’s hard for Jerian, who’s probably making as big a sacrifice as anybody.”

UP NEXT

76ers: Host Orlando on Saturday.

Bulls: Visit Minnesota Saturday night.

Kelly Oubre gets caught untying Rodney Hood’s shoes (VIDEO)

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The NBA seems to have a secret obsession with tying and untying shoes mid-game. J.R. Smith once got a warning for doing as much, finally earning himself a $50,000 fine after doing it multiple times. Likewise, other players like Rajon Rondo and Danny Green have pulled down the shorts of opponents while the clock was rolling.

Perhaps that emboldened Washington Wizards forward Kelly Oubre on Thursday night as his team took on the Cleveland Cavaliers in Ohio.

During the game, game operations crew at The Q ran a video on the big board that appeared to show Oubre untying the shoes of Cavaliers guard Rodney Hood.

Via Twitter:

These guys have so much to think about during a game I’m honestly impressed that they have the time to remember to do petty stuff like this.

I suppose it worked?

Oubre had 17 points off the bench, adding five rebounds, two assists, and two steals. Hood had just eight points in 27 minutes on the floor.

The Wizards beat the Cavaliers on the road, 110-103.

Report: Warriors will spend trip to D.C. with kids, not Trump

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Donald Trump decided to disinvite the Golden State Warriors to the White House despite team winning the 2017 NBA Championship. Many members of the Warriors have been critical of Trump during his short tenure in Washington D.C., which the former mail order steak salesman has not taken lightly.

With no invitation to the White House on hand, and considerable doubts that the team would go even if the opportunity resurfaced, the Warriors have decided to take a private tour around the nation’s capital instead.

According to a report from ESPN, the team will take a trip with just players, coaches, and some kids to a discreet location as part of a tour.

Via ESPN:

Head coach Steve Kerr left it up to the players to determine how they wanted to spend their time, and the players selected a venue in which local kids would join them. It will be closed off to the media, sources said.

The players wanted the outing to be a personal, intimate experience.

“It’s their championship. They got disinvited to the White House, so it’s up to them what they wanted to do. So they made their plans,” Kerr told ESPN. “I want the players to have a good day and to do something positive and to enjoy what they’re doing.”

Golden State will be in D.C. to play the Washington Wizards on February 28. They will reportedly take their trip — sure to be fun for the kids — the day before.

Meanwhile, you have to wonder if an NBA team will ever visit the White House while Trump lives there. People from LeBron James to Gregg Popovich have spoken out about their disagreements with him, and the Warriors were pretty vocal about not attending a ceremony with Trump.