Is LeBron’s new commercial the right move?

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The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Reports: Rockets try to confront Clippers, police dispatched to locker room

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The Los Angeles Clippers got the better of the Houston Rockets on Monday night at Staples Center, 113-102, but the battle between Chris Paul and his former team had apparently just begun.

According to multiple reports, members of the Rockets took to the Clippers locker room after the game to confront Austin Rivers and then Blake Griffin.

ESPN’s Adrian Wojnarowski says that according to his sources, James Harden, Trevor Ariza, and Gerald Green entered the Clippers locker room looking for Austin Rivers, who was on the sideline due to an injury. LAPD were then dispatched to the scene — not just ordinary Staples Center security — and that’s somehow not the end of this story.

In true Scooby Doo fashion, Woj reports that the Rockets then sent Clint Capela to the front door of the Clippers locker room while Chris Paul went to a secret back door to the Clippers’ area as he looked to go after Blake Griffin.

Once again, I cannot stress that I am not making this story up.

Via Twitter:

Some of this may stem from the general tension between the two teams. Paul was traded to Houston in June for Patrick Beverley, Montrezl Harrell, and Sam Dekker among others after spending six seasons with Los Angeles.

There’s also the fact that Mike D’Antoni and Griffin got into it during the game, yapping at each other after Griffin made contact with the Houston coach on the sideline.

Griffin appeared to be pointing at D’Antoni for being out of the box on the sideline, making purposeful contact with him and resulting in double technical fouls.

Yet the overarching tension between the two teams was already palpable. Paul reportedly took umbrage to how Rivers was treated by his father, coach, and (at the time) GM Doc Rivers.

Then, late in the fourth quarter — after Griffin had already gotten into it with D’Antoni — some jawing from Austin Rivers led to an on-court discussion between Ariza and Griffin.

That prompted officials to eject both Griffin and Ariza with just a minute to go:

Austin Rivers said that the tension between Paul and Griffin was the thing that led to CP3 looking for a trade to Texas, just as a bit of backstory, so the bad blood and he-said, she-said is long-running.

No word yet on the details confirming how far anybody got, although it seems reasonable to expect Adam Silver and the league office should come down with some suspensions for folks. Malice in the Palace was perhaps the greatest modern disgrace for the NBA, and the league tries to keep even the whiff of violence away from their games.

It feels like there’s no way anyone here can get off light in an era where guys are getting suspended from both playoff games and preseason games for taking a teensy little step off the bench during disputes.

Meanwhile, the guys on the set of Inside the NBA had an absolute BLAST with the details (as did of Twitter, to be honest).

The Rockets and the Clippers play again next on Wednesday Feb. 28 in LA.

Check out the Chris Paul tribute video from the Clippers

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Chris Paul returned to Staples Center Monday night wearing the red of the Houston Rockets.

There was a mix of cheers and boos when CP3 was introduced against the Clippers, the team he helped make relevant and string together the best run in franchise history (even if it didn’t attain the lofty goals we had expected). He pushed his way out of town last summer, but Paul still goes down as one of the two greatest Clippers ever (he was a better player than Blake Griffin, but Griffin helped turn that franchise culture around before CP3 arrived, and Griffin is still doing work there).

The Clippers put together this tribute video.

Well done Clippers.

LeBron James does it all, still not enough for Cavaliers to beat Warriors

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Last season, the Cleveland Cavaliers got to the Finals thanks to LeBron James leading an elite Cavaliers offense that covered up a defense which was second worst in the NBA after the All-Star break and improved to middle of the pack during the playoffs when they dialed in. That was not near good enough against the Warriors in the Finals.

New season, but we are watching the same movie.

On Martin Luther King Jr. Day in Cleveland LeBron was nothing short of brilliant — 32 points on 18 shots, eight rebounds, six assists and four blocks. Through three quarters the Cavaliers got into the paint, hit their floaters and midrange shots, and knocked down 52.1 percent of their shots total — but they were down two because their defense was a disaster.

Isaiah Thomas tied the game 93-93 early in the fourth, but then Cleveland started a streak of missing eight shots in a row and hitting 1-of-14 (credit the Warriors playing better defense for some of that), and the Warriors just kept on scoring. And scoring.

The result was a 118-108 Warriors win to sweep the season series from the Cavaliers.

Kevin Durant had 32 points, Stephen Curry 23 and hit 4-of-8 from three.

With the trade deadline weeks away, this loss left the Cavaliers with big questions to answer:

Do they make a bold move to try to give themselves a better shot against the Warriors in the Finals? (And give themselves a cushion against Boston and Toronto.)

Is there an available player that can actually close that gap?

If they find the player, do the Cavaliers have the players and picks to get a deal done? Would they throw in the Brooklyn Nets first-round pick?

Cleveland must consider it all because this game made it clear again there is now a gap between the two teams that met in the NBA Finals the past three years.

The Cavaliers again started out hot, hitting eight of their first 10 shots. Cleveland shot 58.3 percent in the first quarter and LeBron was 6-of-8 — but they led just 37-35 because the Cavaliers could not get stops. Cleveland’s transition defense was a mess all night, and in the first quarter one-third of the Warriors points came in transition opportunities, where they were very efficient.

There were positives for Cleveland. Dwyane Wade provided a boost off the bench with eight first-half points on 4-of-7 shooting, making energy plays like the steal and alley-oop to Jeff Green just before the half.

The Cavaliers were up 64-57 at the break as they shot 61.1 percent from the midrange. But it always felt like it was not sustainable.

Cleveland had shooting issues with guys not named LeBron. IT and Wade combined to shoot 12-of-33, and as a team the Cavs shot 6-of-26 from three. You can say those number should improve, and you’d be right, but we’re back to a great offense trying to cover up a weak defense.

That’s not going to cut it in the Finals. It may not be enough to cut it before the Finals, but the Warriors are showing they are in another class right now.

Kevin Durant with angry dunk, LeBron James steps out of way

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There are times when challenging a dunk is the thing to do.

For LeBron James, this was one of those times.

Kevin Durant and Draymond Green were on a 2-1 break with LeBron back, but KD was not looking to pass, he wanted to finish.

He did. With authority.