LeBron James commercial

Is LeBron’s new commercial the right move?

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The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Larry Sanders considering making NBA comeback soon

Larry Sanders
Associated Press
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It was one year ago that Larry Sanders came to terms for a mutual parting of the ways with the Bucks, a buyout of his contract that let him get away from basketball. He had personal demons to deal with. Sanders had played just 50 games the previous two seasons for the Bucks, had been a nightclub brawl left him with an injured thumb in need of surgery, been charged with animal cruelty, had been suspended a couple of times by the league for marijuana use, and the list went on. It was best for both sides to walk away.

Sanders checked himself into a hospital program for anxiety, depression, and mood disorders. At the time, he wrote he still loved basketball, but he needed better coping skills to handle the pressure and lifestyle.

“If I get to a point where I feel I’m capable of playing basketball again, I will.”

We may be reaching that time. From Shams Charania of The Vertical at Yahoo Sports:

After accepting a buyout from the Milwaukee Bucks to step away from the NBA last season, Larry Sanders told The Vertical he plans to pursue a return to the NBA once his off-court ventures stabilize.

“Once my art, music and passions off the court feel stable, I will look into coming back,” Sanders told The Vertical. “I still love basketball. I want stability around me, and part of my mindset to leave was not to put all my eggs in one basket.

“I feel highly valuable on any team. There aren’t a lot of people who can bring my game to a team. I still play basketball all the time, staying in shape. I will need to make sure the situation is right for me.”

Sanders would draw interest from teams (he already has this season), there aren’t a lot of athletic 6’11” defenders in the league. In the 2013 season, before he signed his contract extension, Sanders averaged 9.8 points, 9.5 rebounds and 2.8 blocks a game. Teams would be willing to roll the dice.

Sanders is now working on his music, plus running a management company for artists. His buyout from the Bucks will give him $1.9 million a season until 2022, so a return to the league is not necessarily about the cash.

If he does come back, I hope for his sake his head is in the right space and can handle it. He needs to take care of himself first.

Will Phil Jackson ultimately leave Knicks to run Lakers?

Phil Jackson Jeanie Buss
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Phil Jackson has been thrust back into the New York spotlight with the firing of Derek Fisher for not being ready to be an NBA coach — who could have seen that coming? — and speculation about what moves he’ll make next. While you can point to misfires as the guy with the hammer in the Knicks organization, he nailed the Kristaps Porzingis pick and no doubt this Knicks roster is in far better shape than the one he took over. Plus, he’s kept owner James Dolan out of the basketball decision-making process, which is a huge step forward.

But if/when he gets the chance, will he bolt New York to team up with fiancée Jeanie Buss and run the Lakers?

Adrian Wojnarowski of The Vertical at Yahoo Sports writes there is a “strong belief” in some quarters that it will happen.

Golden State assistant Luke Walton is closest to a legitimately coveted candidate with ties to Jackson and the triangle – and he’s still largely unproven, too. Walton intrigues Jackson, but truth be told: Why would Walton come East without an assurance Jackson is committed to the long run in New York? There’s still a strong belief Jackson will eventually find his way to his fiancée Jeanie Buss and the Los Angeles Lakers. Walton will be competing with Thibodeau for the Lakers job in the spring, and who knows: Jackson and Walton could be reunited there.

Would Jackson leave the Knicks? The better question is, did anyone think he would stay the entire five years of his contract? Not many around the league did. Knicks fans should be legitimately concerned about who is next.

Lakers fans would welcome Jackson’s return because it means no Jim Buss. Fairly or not, Buss has become a scapegoat for a healthy segment of the fan base.

But this would be far from simple.

Jim Buss is in charge of the basketball side of the Lakers’ operation as empowered by the complex trust his father Jerry Buss used to leave the team to his six children. They all have roles, they all have pieces of the team, and truth be told they all have big aspirations. It sets up like a Shakespearean drama. Jeanie Buss is the ultimate power and the person the league recognizes as the owner for official votes of the board of governors, but this is not like other ownership situations where she has ultimate power and can fire whomever she wants and replace them — she can’t just ax family members and sideline them. Again, it’s a complex trust with shared power and responsibilities.

Jim has said if the Lakers are not a contender by 2017 he would step aside, although how he defines that time (the end of the summer of 2017, at the earliest) and how Jeanie defines it (more like early 2017, before that loaded free agency summer) differ. Nothing that happens with the Lakers will be clean and bloodless.

But if Jim steps aside and lets Jeanie bring in her own basketball people, Phil Jackson could well return to L.A.

Then we can have a discussion if that’s really best for the Lakers’ brand.

Add Kobe Bryant to don’t change hack-a-player crowd

Los Angeles Lakers forward Kobe Bryant gestures after hitting a three point shot during the first half of an NBA basketball game against the Houston Rockets, Sunday, Jan. 17, 2016, in Los Angeles. (AP Photo/Mark J. Terrill)
Associated Press
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LeBron James is already there. So is Kevin Durant. Same with a lot of other old-school GMs and coaches around the league.

Their response to the rapid rise in hack-a-player (shouldn’t it always be hack-a-Shaq?) instances is “tell the guy to hit the free throws.”

Add Kobe Bryant to their ranks, reports Kevin Ding of Bleacher Report.

Personally, I hate the “won’t somebody please think of the children” argument — plenty of people have said emulating Kobe’s penchant for isolation basketball and contested jumpers was bad for children growing up playing the game.

NBA Commissioner Adam Silver is starting to feel differently. He realizes he runs an entertainment business and a parade of guys to the free throw line because of a non-basketball play — you can’t begin to tell me fouling a guy 50 feet from the ball is a basketball play in the spirit of the rules — is bad for business. It is unwatchable. And while every coach in the NBA  says “I hate to do it” they all do it with increasing frequency. There will be more than twice as many instances this season of hack-a-player fouls as there were a year ago, with more and more players involved. Because it works, and because those coaches are paid to win, not play beautiful basketball.

Change is coming. Old-school types always bemoan change, and that’s not just a basketball thing. But the rest of the world has rules in place to stop this because they realize it’s not basketball, it’s gaming the system. And it needs to change.

Timofey Mozgov with maybe “best” missed dunk of the season (VIDEO)

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On this play the Sacramento Kings played defense like only they can — and you wonder why George Karl’s job is in danger — and gave Cleveland’s Timofey Mozgov a wide-open lane right down the middle for an easy dunk.

Ooof.

LeBron James had a triple-double (the 40th of his career) and the Cavaliers got a needed easy win, but this is the play you’ll remember.