Is LeBron’s new commercial the right move?

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The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Report: Manute Bol’s birthday was made up, may have played in NBA at age 50

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Former NBA center Manute Bol was a sight to behold when he came to the United States for college. At 7-foot-7 and just 200 pounds, his slight frame was always shocking to the eye.

Bol passed away in 2010, but stories about the Sudanese big man have been top of mind lately as his son, Bol Bol, recently committed to play basketball at the University of Oregon.

A recent story has surfaced about the elder Bol and the purported age at which he entered the NBA and played.

According to former Cleveland State coach Kevin Mackey, he was the one who decided Bol’s birthday was October 16, 1962. This was apparently because it wasn’t clear just how old Bol was at the time.

Via Zagsblog:

“I gave him his birthday because they didn’t know how old he was,” Mackey, now a scout with the Indiana Pacers, told ZAGSBLOG.

But Mackey says Bol was probably much older and could have been in his 40s or even 50s when he played in the NBA. According to Wikipedia, Manute played in the NBA from his early 20s until his early 30s for various teams, including the Washington Bullets, Golden State Warriors and Philadelphia 76ers.

“The immigration people were in the office [at Cleveland State] and they thought it was great. They loved it. And they were big fans of Cleveland State, they used to come to all our games. They wanted to cover themselves because Manute was starting to get so much publicity. His picture was in the paper. He was on the 6 o’clock news because he was a such a different looking guy than everyone else. At that time, no one had ever seen anything like it.”
So at that point, Mackey worked with the local immigration office to come up with a birthday for Bol, Oct. 16, 1962
“It was in October, I wanted to make it after Sept. 1,” Mackey said. “I wanted to make sure he was young enough because he didn’t have an age. I think he was [in his 40s], I really do. But there’s no way of ever really knowing.”

Bol didn’t end up playing at Cleveland State, reportedly because his English was not good enough. He wound up playing at the University of Bridgeport before getting drafted by the Washington Bullets with the 31st pick in the 1985 NBA Draft.

Mackey is now a scout with the Indiana Pacers, and he is so far the only person telling this story. If it is true, it would have been an incredible feat for Bol to play in the NBA into his 40s.

Patrick Beverley after Clippers’ 9th-straight loss: “This ain’t how I roll”

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The Los Angeles Clippers are bad. The team has lost nine straight games since beating the Dallas Mavericks on Nov. 1.

LA has looked discombobulated, and even their stars have struggled. Over the past 10 games, for example, Blake Griffin is shooting an unthinkable 38.2 percent from the field. Griffin’s shooting percentage now sits 10 points below his career average.

So too have guys like DeAndre Jordan and Austin Rivers struggled, either in scoring the basketball or in effecting resistance on the defensive end. The Clippers are ranked just 21st on defense according to Basketball Reference, a dip from 12th the year before.

Oh, and Danilo Gallinari is hurt, but you probably already saw that coming.

Meanwhile, Chris Paul‘s replacement at PG is Patrick Beverley, an equally tenacious defender and motivator of playoff squads. After Monday’s loss to the New York Knicks, Beverley spoke to reporters about the team needing to play harder and mature faster.

Via the LA Times:

“This … feels like 100 losses,” Beverley said. “Straight up. This … is weak. This ain’t how I roll. That ain’t OK and I won’t allow it to be OK as long as I’m here. That’s a fact.”

“We just got to play harder. That’s it. We just got to play harder. You get rid of the mistakes by playing hard. We’re not playing hard; the first unit, not the whole team. I challenged the first unit to play harder.”

“We too cool. We too cool. We come in this game, we come on the court like people are supposed to back down because of the name on the back of our jerseys and that’s not the case. The only thing people are looking at is the name on the front of our jersey, and that’s nine losses in a row.”

Beverley is an intense dude, but the Clippers issues are systemic and aren’t likely to right themselves. Remember, this is a Western Conference where the Utah Jazz, Denver Nuggets, and Memphis Grizzlies have all had injuries. Portland has floundered out of the gate. If there was a time to strike, it would be now for LA.

Instead, the Clippers are one of the teams that are struggling along with the rest of the aforementioned teams. I’m not sure what Beverley will be able to do about that.

Steven Adams says Thunder late-game struggles on him, not Westbrook/George/Anthony

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In the first half of games this season, the Oklahoma City Thunder have the best defense in the NBA, allowing just 91.7 points per 100 possessions. In those first 24 minutes, the Thunder are outscoring teams by 12.7 points per 100 possessions, second best in the NBA (Houston is first).

However, in the fourth quarter, the Thunder defense is 18.1 points per 100 possessions worse. Their offense stagnates late in games with a lot of “you take a turn and then it’s my turn” isolation between Russell Westbrook, Paul George, and Carmelo Anthony.

The Thunder have nine losses this season, and OKC lost double-digit leads in six of those. Monday night it was a 19-point lead against New Orleans where the Pelicans — without DeMarcus Cousins — came back to win 114-107.

There’s a lot of blame and finger-pointing going on in Oklahoma City, but Steven Adams said less of that should be at the three stars and more of it should be at him. Via Royce Young at ESPN:

“Mainly me, to be honest (should be blamed). Because the play itself you have to execute it properly and it has to be legit down to the t. I screwed up my feet on a couple of them in terms of spacing. … Everyone plays a part in the plight so you can say yeah the shot doesn’t go in which sucks. But to get them that shot I didn’t help them.”

Adams can take on a little of the blame, but this is a team thing right now — everyone has earned some blame. Billy Donovan as coach, role players like Andre Roberson or Patrick Patterson who have not lived up to expectations this season, and yes Westbrook/George/Anthony have earned some blame, too. It’s a little bit of everything.

There’s also time for the Thunder to figure it out, but they are on the clock as this is a one-year experiment in Oklahoma City (no way they pay the whopping tax coming next season to keep all three stars and Adams, no matter what ownership says publicly).

C.J. McCollum: I told Evan Fournier during altercation ‘ you’re sweet and soft like those crepes you eat’

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C.J. McCollum blew kisses at Evan Fournier when they got into a confrontation during the Trail Blazers’ win over the Magic last week:

But apparently the incident was even better than that!

McCollum on The Flagrant Two podcast, as transcribed by Colin Ward-Henninger of CBSSports.com:

“I just felt like he disrespected me by putting his hands on me,” McCollum said. “Obviously, I’m not trying to get any fines or anything of that nature and I told him he was sweet. He’s French, and I said that, ‘you’re sweet and soft like those crepes you eat.’ “

Did McCollum actually say that in the moment, or did he come up with the line after the fact? I want the former to be true, so I choose to believe it.