Is LeBron’s new commercial the right move?

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The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Jazz shut off Thunder in feisty Game 4 win

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Jae Crowder threw an ejection-drawing elbow, and teammate Donovan Mitchell couldn’t contain his grin as he pulled Crowder from the scuffle.

Steven Adams took the elbow in the face, and he didn’t even flinch.

Both the Jazz and Thunder showed their competitiveness in Utah’s chippy 113-96 Game 4 win Monday. The difference: The Jazz delivered the blow. Oklahoma City took it.

Utah has won three straight to take a 3-1 lead in the first-round series. Teams without home-court advantage up 3-1 in a best-of-seven series have won it 89% of the time. Still, those leading teams lose Game 5 on the road 74% of the time. Game 5 of this series is Wednesday in Oklahoma City.

In other words: The Jazz have seized control of the series. They probably won’t close it out in Game 5 – though the way they’re playing, the certainly could.

Mitchell scored 33 points tonight, the first 30-point playoff game by a rookie since Brandon Jennings in 2010 (34 points). Mitchell has already scored 110 points this postseason, the most by a rookie since Harrison Barnes in 2013 (193 points). With Utah increasingly likely to advance, Mitchell has a chance to catch Dwyane Wade (234 points in 2004).

“He’s playing amazing,” Ricky Rubio said of Mitchell. “He doesn’t seem a rookie at all.”

Rubio, the star of Game 3, happily deferred to Mitchell tonight. Russell Westbrook‘s guarantee to shut down Rubio meant little, as Rubio set the tone as a passer. His eight assists don’t do him justice, as he made key passes that led to fouls drawn and other advantage situations for his teammates.

“We play as a team,” Rubio said.

Westbrook, on the other hand, looked out of control. He committed four first-half fouls, and though calls were questions, he also committed five turnovers and shot just 7-for-18. The question isn’t whether Westbrook was reckless. He was. The only debate is just how reckless.

Westbrook’s fervor hardly stood out. In addition to Crowder’s ejection, the game featured six other technical fouls – on Paul George, Quin Snyder, Steven Adams, Joe Ingles, Rudy Gobert and Raymond Felton. And there was even more trash-talking and physicality than whistled.

There just wasn’t nearly enough sustained production from the Thunder.

George (32 points on 9-of-21 shooting with six turnovers) had moments but was far too sloppy. Oklahoma City’s big three shot dreadfully from beyond the arc – Carmelo Anthony (0-for-6), Westbrook (0-for-3) and George (2-for-9).

Utah led by double digits the final 23 minutes. Joe Ingles made as many 3-pointers (5-for-11) as the Thunder combined (5-for-26).

Ingles is an excellent shooter, but the Jazz’s offense hummed and got him open looks. His outside shots are a bellwether – of a Utah team cruising.

Mitt Romney taunts Russell Westbrook after fourth foul

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It’s been a glorious night for Utah Jazz fans.

In Game 4 the Jazz have taken care of the big three of the Thunder in what has been a very physical, chippy game (Jae Crowder even got ejected). Between their team going on big runs and the physical play of the game, the Utah crowd — one already with a reputation for verbal hostility toward opponents — has savored every second of it.

That includes former Massachusetts Governor, presidential candidate, and current Utah Senate candidate Mitt Romney, who reminded Russell Westbrook exactly how many fouls he picked up.

Twitter – which has its own reputation for verbal hostility — was not kind to Romney after this. Of course, he earned it with that outfit.

MVP James Harden, dominant Rockets show up in second half, crush Timberwolves

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We had to wait three-and-a-half games for it.

We had seen James Harden play like an MVP all season. We had seen the Rockets bury threes at a record rate all season. We had seen Houston’s switching defense impress all season (sixth best in the NBA). We had seen Houston rack up 65 wins and make it look easy.

Then we got to the playoffs and the Rockets couldn’t put it all together at once. Harden struggled after Game 1, including going 0-of-7 in the first quarter Monday night. The defense was inconsistent and the threes were not falling. All of it let the Timberwolves hang around in the series — down 2-1 — and the same in Game 4, down just a point at halftime.

Then the Harden and Rockets we all expected showed up.

Houston put up 50 points in the third quarter alone, shooting 61 percent overall and 9-of-13 from three, plus they got to the line 13 times and made every shot. The Rockets opened the second half on an 11-0 run that extended all the way to 25-4, with almost all of the damage from Harden, who had 22 in the quarter.

The Rockets pulled away and cruised from there to an easy 119-100 win.

“We hit the switch, the switch we’ve been trying to hit since the beginning of the playoffs on both ends of the floor,” Harden said postgame. “It’s pretty scary what we’re capable of when defensively we’re locked in like that, and offensively we got rolling.”

Houston now leads the series 3-1 and can close it out at home in Game 5 Wednesday night.

In the first half this looked nothing like something that would end with a comfortable Rockets win. Houston struggled at the start of Game 4, opening 0-of-5 in the paint, including Harden missing an open layup. As a team, the Rockets started the game 4-of-16 from three, and a lot of those were uncontested looks. The Rockets play a lot of isolation, but even for them the ball seemed to stick in the first half. If not for Trevor Ariza knocking down three from beyond the arc, the Timberwolves might have been able to pull away.

The fact they didn’t was a blown opportunity for the Timberwolves, something they just can’t do in this series. It was a one-point Rockets lead, 50-49, at the half.

Minnesota had some moments on offense in the game, usually when attacking quickly off the Rockets switch. Derrick Rose had some moments and finished the game with 17 points. Karl-Anthony Towns had 22 points and 15 rebounds, Jimmy Butler had 19 points on 17 shots.

But that was no match for the Rockets when they flipped the switch.

It was a barrage of threes that we have waited for all season, and it all started with Harden and Chris Paul, they had all of the first 15 points of the second half for Houston. Harden finished with 36 points and hit 5-of-11 from three. CP3 had 25 points and six assists, Eric Gordon finally woke up in this series with 18, and Ariza finished with 15.

Minnesota is a talented team, but they are learning fast what a contender can do — even not at their peak the Rockets had taken two of the first three in the series, and when they did flip the switch it was another level. A level the Timberwolves want to get to, there are just some rough lessons along the road to getting there.

James Harden puts on show to start second half vs. Timberwolves

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James Harden started Game 4 0-of-7 from the floor, including missing a lay-up. It was an extension of Game 3, and it let the Timberwolves hang around for a half despite their own offensive woes.

Then in the second half the MVP Harden showed up.

Houston started the second half on an 11-0 run that extended all the way to 25-4, and a lot of it was Harden (with a little help from Chris Paul). Harden had 22 points in the third (with 4:30 left in the quarter). After a couple rough games the Timberwolves were going under the pick when Harden had the ball, and suddenly he made them pay.

Or, he was just stepping back.

With all the buckets the Rockets turned a close game into a 25 point lead.