Is LeBron’s new commercial the right move?

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The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Add Milos Teodosic to long list of stars missing EuroBasket

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The last Olympics in Rio saw a long list of NBA players sitting it out, either due to injuries, concerns about Zika virus, a serious dislike of açaí berries or just choosing to do something else with their time.

Now it looks like EuroBasket is suffering the same fate.

The latest name to come up is Milos Teodosic, who signed this summer with the Clippers, could never get healthy, and is out for Serbia. He joins a long list — Sportando put together a list of NBA players and stars who are out.

More than just one someone is missing, guys such as Ivica Zubac, Mario Hezonja, Paul Zipster, and others are out as well.

Spain, led by Pau Gasol, remain the heavy favorites to win EuroBasket 2017, with Serbia, France, and Lithuania potential contenders. There may be a lot of players missing, but there is still a lot of talent, and when guys are playing for national pride there is plenty of emotion and fire as well.

Lakers owner on Lonzo Ball: “He’s going to bring an element that’s very similar to Magic”

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Lonzo Ball has yet to play a minute of professional basketball in the NBA, but fans in Los Angeles sure are happy to have him on board as they get ready for a new era in team history.

An exciting run through the Las Vegas Summer League in 2017 certainly showed us that Ball is ready to meet the challenges of a rookie in the NBA.

Ball won the LVSL MVP award while posting averages of 16.3 points, 9.3 assists, and 7.7 rebounds per-game. Ball and teammate Kyle Kuzma also helped the Lakers beat the Portland Trail Blazers in the championship game to close the tournament.

Lakers owner Jeanie Buss is just as excited about Ball as fans in California are. Speaking on the Petros and Money Show in LA it recently, Buss compared the buzz around Ball to that of Kobe Bryant, saying, “No other draft pick, except maybe Kobe Bryant, has had this kind of excitement about him.”

Buss also has high hopes for Ball’s style of play.

Via Lakers Nation:

“There’s something special about Lonzo […] I think because he just wants to play basketball, he’s selfless. He has a certain charisma and I think the fact that his teammates at UCLA loved playing with him and all the nice things that they have to say about him, I think he’s going to bring an element that’s very similar to Magic Johnson.”

Whatever criticism of his father you want to muster aside, Ball does seem relatively at ease in Los Angeles and in the spotlight. While he will no doubt struggle as a rookie, as even the best do, but it is starting to look up for LA in the post-Kobe era now that Ball is in town.

They seem to have the right coach in Luke Walton to help develop him, and no doubt fans in LA will be hoping that Ball is a superstar sooner rather than later.

Blake Griffin on LeBron James: “I don’t see him coming to L.A.”

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Is LeBron James on his way out of Cleveland? Rumors have it swirled around The King’s exit from his kingdom as of late, which his camp has vehemently denied.

However, LeBron suffered yet another loss in the NBA Finals to the Golden State Warriors in 2017 and his relationship with Cavaliers owner Dan Gilbert has appeared to sour. The history between the two is well-documented, and recently Gilbert failed to renew GM David Griffin’s contract, all without consulting James.

Meanwhile, the rumor has been that James prefers to land in Los Angeles, where he keeps a second home. James can play either with the LA Clippers or Los Angeles Lakers, which would allow him to perhaps add some of his favorite players — Carmelo Anthony, Chris Paul, or Dwyane Wade. The banana boat crew, as it were.

But one player already in Los Angeles doesn’t think that LeBron is on his way to California.

Speaking on a recent podcast with the Sklar Brothers, forward Blake Griffin said he did not think that James would come to L.A. Instead, he thought the best place for James to land would be in New York with the Knicks.

Via View from the Cheap Seats, h/t Complex. The LeBron conversation starts around the 50-minute mark:

“Honestly, I don’t see him coming to L.A. period. Listen, again, I have no idea. I think something is brewing with him and his group of guys. I don’t know what’s going to happen, but I think something’s brewing and they’re going to try to make that work.”

“I could see him going to New York before L.A. I still think, when you go to the Garden, it’s a completely different feeling. The energy, there seems like there’s just a consistent buzz the entire game … even last year when you go play them, it’s still there.”

To give more context to this quote in case you aren’t able to actually listen to the podcast, Griffin is simply speculating based off of what he thinks could happen. He prefaces it by saying it is just a feeling, and my reading of his intonation makes me think Griffin believes there are too many roadblocks to get LeBron to Los Angeles. Couple that with an increasingly difficult Western Conference, and Griffin doesn’t think that The King will give up being able to get to the Finals every year just to come to L.A.

Given all that has happened with the Knicks over the last few decades, it also seems like a fair stretch to think the next best option would be to see LeBron in New York. Remember, with Steve Mills as president a lot of the people who torpedoed the Carmelo situation are still in place even with Phil Jackson gone. If LeBron does indeed want us to pair with Carmelo, or even if he is simply an influence on him as a friend, New York seems like an unlikely destination.

Still, it is interesting to hear the insight of other professionals in this context. It just goes to show you that even NBA players don’t know where LeBron is going to end up.

Report: Nerlens Noel switches agents in hopes of max deal with Mavericks

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Is Nerlens Noel worthy of a max contract? Not on your life.

But will he get it? That remains to be seen after reports that Noel recently fired his agent and will make the switch to Dan Fagen.

According to NBC 5 in Dallas, Noel has done just that and will be seeking a huge deal from Mark Cuban’s organization.

From NBC 5’s Newy Scruggs:

No other NBA clubs tried to sign the restricted 6-11 center. He has a one year qualifying offer of $5.8 million on the table but it’s not to his liking so he switched agents.

“We’re in a holding pattern,” is what Mavericks head coach Rick Carlisle told me back in July on NBC Sports Radio when I brought up the contract talks between Dallas and Noel. The NBA salary cap didn’t go up has high as many previously projected, so the summer of 2017 was not a bonanza some players hoped for.

Even with the increase in the cap, and with big contracts flying around for young talent, Noel has done nothing to prove himself worthy of an offer like that for the Dallas Mavericks. Yes, his advanced numbers from his third season in the NBA looked much better, and that was great news as young big men often take time to develop.

Yet the body of work for Noel is simply not there. Fifty games of good play over a 200 game career does not, or should not, earn you a max contract.

Then again, this could simply be Noel preying on Cuban’s need to rebuild.

With Dennis Smith Jr. at the helm, an aging Dirk Nowitzki, and the team that could soon be irrelevant in a increasingly tough Western Conference, Noel stands as a future franchise piece if he does indeed fulfill his potential.

The question now is, especially after how this summer has gone, do you pay upfront for potential talent to an extent that seems unreasonable to a fault?

I would still doubt that Noel ends up with that max contract, but some positioning here could earn him a few extra bucks.