LeBron James commercial

Is LeBron’s new commercial the right move?


The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Gasol’s 38 points lead Grizzlies past Pelicans 113-104

Marc Gasol
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NEW ORLEANS (AP) Marc Gasol scored a career-high 38 points and grabbed 13 rebounds, and the Memphis Grizzlies beat the New Orleans Pelicans 113-104 on Tuesday night.

New Orleans lost despite the return of starting guard Tyreke Evans and top reserve Norris Cole. Evans was the Pelicans’ best offensive player with 20 points and 10 assists, but that wasn’t enough to overcome a Memphis squad that scored 52 points in the paint and missed only one of 26 free throws.

Gasol was 11 of 22 from the field and made all 16 of his foul shots. Zach Randolph added 14 points, while Courtney Lee and Matt Barnes scored 13 each.

Anthony Davis had 17 points, 14 rebounds and career high-tying nine blocked shots for the Pelicans. But he struggled with his shooting, going 4 of 15 from the field and 8 of 13 on free throws.

Ryan Anderson scored 16 for New Orleans, which has lost three straight, while Jrue Holiday had 12 points. Cole finished with 11 points but missed nine of 12 shots and was 2 of 7 from 3-point range.

Mario Chalmers and Mike Conley each scored 11 for Memphis, which outshot New Orleans 47.8 percent (43 of 90) to 43.2 percent (35 of 81). The Grizzlies trailed most of the first half and did not lead by more than six until the fourth quarter, when they were the more composed team.

Energized initially by the return of two key players, the Pelicans led by as many as 14 on Cole’s 3 to start the second. Memphis then began to chip away, hitting 14 of its first 18 shots in the quarter. The Grizzlies needed about 7 minutes to completely erase their deficit, taking a 54-53 lead on Vince Carter‘s tip-in.

After shooting 70 percent (14 of 20) in the first, the Pelicans went 8 of 22 in the second period.

Meanwhile, the Grizzlies’ lead grew to 60-55 on Gasol’s 16-foot fadeaway, giving him 22 points in the half. New Orleans then surged back into the lead with an 8-0 run that included Anderson’s dunk and 3-pointer, and the Pelicans led 65-64 at halftime.


Grizzlies: Memphis outrebounded New Orleans 49-37. … Gasol also reached a career high for free throws made, and his rebound total was a season high. … Memphis won for only the third time this season (against seven losses) when Jeff Green scores fewer than 10 points. He had just six.

Pelicans: Coach Alvin Gentry started Alexis Ajinca at center over regular starter Omer Asik. Gentry said he wanted to see how spacing on the offensive end might change with Ajinca, who has better shooting range than Asik. But Ajinca got in early foul trouble and played fewer than 13 minutes.


Grizzlies: Host San Antonio on Thursday night.

Pelicans: At Houston on Wednesday night.

Wesley Matthews receives standing ovation in return to Portland (VIDEO)

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Last month, LaMarcus Aldridge returned to Portland for the first time as a member of the Spurs, and the reception was decidedly mixed. That wasn’t the case on Tuesday night, when the Mavericks made their first trip to the Moda Center since Wesley Matthews signed a four-year, $70 million deal in Dallas in July. Matthews was beloved in Portland, and there’s a chance he and Aldridge would both still in town if Matthews hadn’t torn his Achilles in March, effectively ending their chances of contending.

76ers top Lakers for 1st win of season, snap 28-game skid

Robert Covington

PHILADELPHIA (AP) Kobe Bryant won over the fans – he just couldn’t beat the previously winless Philadelphia 76ers.

With the spotlight on Bryant during the final game of his career in his hometown, the Sixers stole the show and defeated the Los Angeles Lakers 103-91 on Tuesday night for their first victory of the season.

The Sixers had lost their first 18 games, and 28 overall dating to last season – the longest losing streak in the history of major professional sports in the United States. But they remained tied for the worst start in NBA history with the 2009-10 New Jersey Nets, who also opened 0-18.

It was the first win for the Sixers since March 25 at Denver.

Hours earlier, Bryant felt the love in Philadelphia as soon as he entered the arena.

He took selfies with fans who might never see him play again, and his presence injected a playoff atmosphere into a city that has lost much of its interest in NBA basketball.

With a packed crowd standing and roaring in appreciation, Bryant was introduced to an ovation worthy of a hometown hero, not the “Hometown Zero” he was once labeled in Philadelphia’s tabloids.

Bryant, who will end his 20-year career this season, opened the first leg of his farewell tour in his hometown and was feted with the kind of reverence and gratitude normally reserved for a Sixers great.

He buried a step-back 3-pointer off the opening tip.

He hit another 3 on the next possession.

Bryant made it 3 for 3 and had the Philly crowd chanting “M-V-P!” as he turned back the clock to his championship form. He scored 20 points on 7-of-26 shooting and made four 3s.

By the fourth quarter, the Philly fans had turned their attention toward the home team, chanting “Beat LA!” when beleaguered rookie Jahlil Okafor made a layup for a 94-80 lead.

Okafor, the No. 3 overall pick out of Duke, has been attached to a string of off-court incidents that included reckless driving and a fight in Boston. He has apologized for his recent decisions. Sixers coach Brett Brown said Okafor will likely soon be accompanied by team security on public outings.

Bryant said he would simply tell the 19-year-old rookie to stay focused on basketball.

The Sixers stayed focused and finally finished the job after taking an 80-75 lead into the fourth.

The 76ers had led after three quarters three other times this season: Nov. 21 at Miami (led 74-67, lost 96-91), Nov. 25 at Boston (led 62-57, lost 84-80) and Nov. 29 at Memphis (led 67-64, lost 92-84), according to STATS.

Robert Covington scored 23 points and Jerami Grant had 14 for the Sixers.

The win belonged to Philadelphia. The night belonged to Bryant.

His homecoming game came with a rare emotional tug for the player fans loved to boo through the years. He waved to the crowd and bowed his head in appreciation as a “Kobe! Kobe! Kobe!’ chant filled Wells Fargo Center during pregame introductions.

He was greeted at midcourt by his Lower Merion high school coach Gregg Downer and 76ers great Julius Erving. Bryant hugged both in front of a crowd filled with purple-and-gold No. 24 jerseys.

He smiled after every shot and bantered with fans, some who made “Thank you, Kobe” signs.

In a reference to the sorry state of the entire Philly sports scene, one fan held a sign that read, “Why Can’t Chip Kelly Retire Instead.”

Bryant even smirked in the third when a brief scuffle broke out among Lakers center Roy Hibbert, who appeared to push a referee, and Philadelphia’s Isaiah Canaan and JaKarr Sampson. All three were hit with technical fouls.

Bryant thumped his chest, waved to the fans, blew a kiss and was serenaded with “Kobe!” chants as he walked off Philadelphia’s court for the final time.


Lakers: Los Angeles is 2-15 and has the worst record in the Western Conference. … The Lakers opened an eight-game road trip.

Sixers: Moses Malone, the late 76ers star selected one of the NBA’s 50 greatest players, was honored at halftime. Malone, who died in September at 60, was the NBA Finals MVP in 1983 when he led the Sixers to the title. His No. 2 was on the back of Philadelphia’s warmup jerseys with “Chairman of the Boards” on the front. The Sixers will retire his number next season. … F Nerlens Noel returned to the lineup after a two-game absence with sore knees. He scored 14 points.


Lakers: At the Washington Wizards on Wednesday night.

Sixers: At the New York Knicks on Wednesday night.

John Wall drops J.R. Smith with crossover, makes layup (VIDEO)

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John Wall is one of the hardest players to guard in the NBA. J.R. Smith found that out the hard way on Tuesday night when Wall sent him flying with a behind-the-back dribble before making an easy layup.

The Wizards beat the Cavs, who are now 13-5 on the season.