Is LeBron’s new commercial the right move?

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The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Watch Harrison Barnes nab a game-saving steal to put Mavericks past Clippers, 97-95

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DALLAS (AP) Harrison Barnes thrived in a new position on Thursday night, and so did the Mavericks.

Barnes made the go-ahead basket, then stole the ball from Blake Griffin with 3.9 seconds left as Dallas beat the Los Angeles Clippers 97-95.

Mavericks coach Rick Carlisle started a big lineup, with Barnes moving from power forward to small forward.

“I have a little bit more energy from not banging with as many bigs,” Barnes said.

Barnes made a 14-foot jumper with 1:06 remaining for the game’s 11th lead change, making it 96-95. After he stripped Griffin, Wesley Matthews made a free throw with 0.9 seconds to play before J.J. Redick missed a 3-point attempt that would have won it at the buzzer. His shot bounced off the far side of the rim.

“We had a great shot on the last play,” Clippers coach Doc Rivers said. “That was great execution, and it was a 3, would have been a game-winner. Make, miss, we will live with that.”

Griffin scored 21 points, including nine in a row in the fourth quarter, but he missed his last three shots and turned the ball over four times in the game.

“I got to take care of the ball on the last play of the game,” Griffin said, “if you trust me with the last play of the game.”

Dallas expected Griffin to have the ball.

“I have to give credit to our coaching staff,” Barnes said. “They scouted that play well before the game. We knew it was coming to Blake. I just tried to play good defense, and I was in the right spot and the right time.”

The Clippers had their three-game winning streak snapped. Dallas, battling from behind for a playoff berth, had lost four of six.

“I don’t care about the race,” Rivers said. “I care about how we play.”

Seth Curry led Dallas with 23 points. Barnes finished with 21 and Dirk Nowitzki had 14.

The new lineup had Nerlens Noel starting at center and point guard Yogi Ferrell on the bench.

Curry started at point guard and had four assists.

“We’re going to give this a look,” Carlisle said. “It may be the rest of the year, it may not.”

Noel finished with 12 rebounds, two blocked shots and two steals, including one in the final minute.

DeAndre Jordan had 14 points and 18 rebounds for the Clippers. Chris Paul scored 15 points and Austin Rivers had 13.

The Mavericks led by as many as 12 points in the second quarter. But after trailing 44-32, Los Angeles finished the first half on a 22-4 run for a 54-48 halftime lead.

Paul had 13 points in the first half, and Jordan already had a double-double with 10 points and 12 rebounds. Nowitzki and Curry each had 10 points for the Mavericks.

Dallas started the third quarter with a 13-2 run to regain the lead at 61-56. The Mavericks took a 79-77 lead into the fourth quarter.

TIP-INS

Clippers: Redick’s four-point play in the second quarter was the 31st of his career. … The Clippers outrebounded Dallas 25-15 in the first half, but only 20-19 in the second.

Mavericks: Barnes has scored 20-plus points 35 times this season. He totaled 19 games of 20-plus in his first four NBA seasons with Golden State. … Dallas scored 21 points off 17 turnovers, nine in the second half. The Mavericks committed only nine turnovers for eight points.

THE LINEUP

Carlisle seemed pleased with the lineup change.

“We got to look at Curry at point with a really conventional team out there. We got a look at Noel with Dirk and Barnes. We got to see how things would shake out with Barnes at 3.”

THE MIGHTY FALL

Dallas’ J.J. Barea – listed at 6 feet, 185 pounds – was ejected with 5:29 to play in the third quarter after pushing the 6-10, 251-pound Griffin to the floor.

Crew chief Bill Spooner explained the call.

“The contact, in our judgment, was deemed unnecessary and excessive. The contact was to the shoulders and above to the throat. That is deemed as a flagrant penalty two.”

UP NEXT

Clippers: Begin a three-game homestand on Saturday afternoon against Utah.

Mavericks: Play the third game of a four-game homestand vs. Toronto on Saturday.

Marquese Chriss gets up for huge alley-oop off no-look pass vs. Nets (VIDEO)

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Phoenix Suns rookie Marquese Chriss is an athletic big man. During Thursday night’s matchup against the Brooklyn Nets, Chriss got loose behind the defense for an alley-oop off a no-look pass from Tyler Ulis.

The play came about halfway through the first quarter. Ulis was out in transition, and four Nets players committed to the arc with nobody back to guard the rim.

That allowed Chriss to slip past everyone down the left side of the floor for the monster dunk.

Brooklyn beat Phoenix, 126-98. The win was the Nets’ first consecutive win of the season.

Watch DeMar DeRozan score 40 as Raptors beat Heat, 101-84 (VIDEO)

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MIAMI (AP) DeMar DeRozan scored 40 points, marking the first time he’s had that many in consecutive games, and the Toronto Raptors pulled off their 19th double-digit comeback of the season to beat the Miami Heat 101-84 on Thursday night.

DeRozan shot 14 for 25 from the field and 12 for 13 from the line. He needed 38 shots to score 42 against Chicago on Tuesday.

Norman Powell scored 14 and Delon Wright added 13 for Toronto, which never led until midway through the third quarter. The Raptors allowed 33 points in the first quarter, then held Miami to 35 points over the next 27 minutes.

Playing with 13 stitches in his right hand, Hassan Whiteside scored 16 points and grabbed 14 rebounds for Miami. Rodney McGruder and Goran Dragic each had 13 points for the Heat, with Dragic shooting just 5 for 18.

He wasn’t the only Miami player to struggle. The Heat shot only 39 percent, 26 percent from 3-point range. The 84 points tied for Miami’s second-lowest total of the season, and was the first time the Heat failed to reach 90 at home.

The Raptors trailed by 15 points early and eventually led by as many as 17 – a 32-point turnaround. No one in the NBA has been better at pulling off big comebacks than the Raptors, who have come from behind six times since the All-Star break alone.

“It talks about toughness, heart,” Raptors coach Dwane Casey said. “Our give-a-crap level is pretty high, and it’s one of those things where when you count us out, we find a way. My thing is just find five men who are going to play hard.”

Neither team moved in the Eastern Conference playoff standings. Toronto (43-29) remained in the No. 4 spot, pulling within a half-game of No. 3 Washington. Miami (35-37) stayed No. 8, now just a game ahead of No. 9 Chicago and No. 10 Detroit.

TIP-INS

Raptors: DeRozan has two 20-plus-point halves against Miami this season. He had 22 in the second half on Nov. 4, and 24 in the first half of this one. … P.J. Tucker started for Serge Ibaka, who served his one-game suspension for fighting Chicago’s Robin Lopez on Tuesday. … Toronto outrebounded Miami 51-36.

Heat: Wayne Ellington played, one day after the birth of his son. Wayne Ellington III arrived Monday afternoon. … Miami’s three second-quarter field goals were a season-low for any quarter. The previous low was four, done four times. … McGruder reached double figures for only the second time in his last 14 games.

DEROZAN HISTORY

DeRozan became the second player in Toronto history to have a season where he scored 32 or more points at least 20 times. He was an 11-year-old when it last happened – Vince Carter had 28 of those games in 2000-01.

WAITERS UPDATE

Heat guard Dion Waiters missed his third game with a sprained left ankle, and remains in a walking boot. There’s still no timetable for his return, but the Heat said the swelling in his ankle continues to decrease.

UP NEXT

Raptors: Visit Dallas on Saturday. It’s the second time this month Toronto faces Miami and Dallas consecutively.

Heat: Visit Boston on Sunday. Miami is 0-3 against Boston this season, losing by eight, 10 and three points.

JJ Barea goes after Blake Griffin, earns Flagrant 2 and ejection (VIDEO)

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Dallas Mavericks guard JJ Barea didn’t like that Los Angeles Clippers big man was coming to set a screen on him, so he slapped his hand away. Griffin then retaliated with an elbow — which may or may not have connected — and that kicked off a row between the two players that resulted in Barea claiming a Flagrant 2 and an ejection.

It came during the third quarter with Barea at the top of the key and both Griffin and DeAndre Jordan on either side of him.

Here’s how the play looked from multiple angles:

Curious that Griffin wasn’t assessed a foul at all given his own handsy nature. After the game referee Bill Spooner responded to pool reporters by saying that Barea was ejected for his contract above the throat. Meanwhile, Spooner also said that whether Griffin flopped or not was irrelevant.

“It has nothing to do with the merits of the play,” said Spooner.

Meanwhile, the Mavericks beat the Clippers, 97-95.