LeBron James commercial

Is LeBron’s new commercial the right move?

8 Comments

The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Watch the 50 best long-distance shots of last season (video)

Leave a comment

There’s something majestic about the ball floating through the air on a long shot headed toward the rim, especially when it splashes through the net.

Enjoy the top 50 of those baskets from last season.

Kevin Durant doesn’t like Durantula nickname either

Golden State Warriors' Kevin Durant (35) poses with an emoji cutout during NBA basketball media day Monday, Sept. 26, 2016, in Oakland, Calif. (AP Photo/Marcio Jose Sanchez)
AP Photo/Marcio Jose Sanchez
1 Comment

Kevin Durant is long and thin, a combination that has inspired two great nicknames: “Durantula” and “Slim Reaper.”

Durant has already disavowed “Slim Reaper.”

Now, he’s professing his dislike for “Durantula.”

Henry Wofford of CSN Bay Area:

https://twitter.com/HenryWoffordCSN/status/780502572264075264

I see Durant is embracing his role as villain. This is a terrible opinion.

That leaves just loathsomely boring “KD” as a nickname, which is unjustifiable with such better options on the table. Durant might just have to buck up and accept “Durantula” and “Slim Reaper.” At least neither rolls off the tongue easily enough for people to address him that way in person.

Joakim Noah skips Knicks dinner with West Point cadets due to anti-war stance

NEW YORK, NY - SEPTEMBER 12:  Professional Basketball Player Joakim Noah (C) attends the DKNY Women fashion show during New York Fashion Week: The Shows September 2016 at High Line on September 12, 2016 in New York City.  (Photo by Michael Loccisano/Getty Images for New York Fashion Week)
Michael Loccisano/Getty Images for New York Fashion Week
1 Comment

The Knicks have held training camp at West Point the last few years, and last night, the team dined with Army cadets:

But Joakim Noah didn’t participate.

Noah, via Marc Berman of the New York Post:

“It’s hard for me a little bit – I have a lot of respect for the kids here fighting — but it’s hard for me to understand why we go to war and why kids have to kill kids all around the world,’’ Noah said. “I have mixed feeling about being here. I’m very proud of this country. I love America. I don’t understand kids killing kids around the world.’’

Noah received permission from Knicks coach Jeff Hornacek to skip the team function. He was the only member of the team not in attendance. Noah said his decision to skip the dinner and speech was not intended as a form of protest.

“It’s not my way of saying anything – I was not comfortable,’’ Noah said.

Noah has dual citizenship in the United States and France, the home of his father, Yannick Noah, the former tennis star. Noah admitted he’s “not very patriotic,’’ believing people should respect people more than “flags.’’

Noah’s view will be unpopular, but he has every right to hold it. There’s a growing current of people asking for more athlete activism, but people better realize: You might not always like the stance players take. For those who claim to value politically minded players, this is part of what you get.

Personally, I disagree with Noah. The Revolutionary War helped him secure the right to speak out on this. World War II kept his beloved France from being run by a tyrannical Nazi regime. Just because some wars are unjust doesn’t make all wars unjust. I also believe in honoring American soldiers who put their lives on the line to protect our freedoms.

But I also respect Noah’s right to seek a comfortable situation for himself. Some people can be anti-war and easily separate the soldiers as individuals. For others, apparently including Noah, all war machinery is intertwined.

Keep in mind, Noah didn’t actively disparage any soldiers. He’s not seeking supporters for a cause. He just chose not participate in an event he never asked to be apart of.

LeBron James on Cavaliers negotiations: ‘I just hate to deal with this s— again,’ J.R. Smith ‘did his part’

CLEVELAND, OH - JUNE 22:  Kyrie Irving #2, LeBron James #23 and J.R. Smith #5 of the Cleveland Cavaliers look on during the Cleveland Cavaliers 2016 NBA Championship victory parade and rally on June 22, 2016 in Cleveland, Ohio.  (Photo by Mike Lawrie/Getty Images)
Mike Lawrie/Getty Images
5 Comments

LeBron James has implicitly loomed over contract negotiations between the Cavaliers and J.R. Smith. LeBron shares an agent – Rich Paul, whose clientele (including Tristan Thompson) LeBron considers to be family – with Smith.

Now, LeBron is getting more explicit.

Michael Lee of Yahoo Sports:

LeBron has frequently praised Smith, including this offseason. If the Cavs haven’t gotten the message by now, it ought to be clear: LeBron values Smith and winning and believes the former will help the latter.

This doesn’t mean LeBron will leave in free agency in 2018, but with a rumor that LeBron believes delivering a title to Cleveland frees him to bolt if he so chooses, do the Cavaliers really want to test him? Do they really want to restrain a team capable of defending its championship?

I respect the Cavs’ desire to sign Smith to a sensible contract, and LeBron is well within his rights to advocate for a fellow player (and himself getting a better supporting cast). These negotiations are all about leverage – and LeBron is using his.