LeBron James commercial

Is LeBron’s new commercial the right move?


The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Report: Matt Barnes attacked Derek Fisher, who’s dating Barnes’ estranged wife

Derek Fisher, Matt Barnes, Russell Westbrook

Matt Barnes is an instigator. He has been arrested for domestic violence. He also had a weird thing where he implied he was dating Rihanna only for her to claim they’d never never met.

Which is to say this is believable – that the Grizzlies forward attacked Knicks coach Derek Fisher for dating his estranged wife.

Ian Mohr of the New York Post:

Sources said Fisher was at the LA home of Gloria Govan — Barnes’ estranged wife​,​ who stars on “Basketball Wives LA” — on Saturday. Fisher and Govan have been dating for “a few months,” a source said, after Fisher filed to divorce his wife of 10 years, Candace, in March.

But when Barnes learned that Fisher was at his former home with Gloria, he drove 95 miles to LA to “beat the s–t” out of Fisher, sources said.

“Derek was in Gloria’s back yard with about 10 people having a bonfire on ​​Saturday,” said a source. “Derek’s separated from his wife and there’s a relationship with [Gloria].”

The source added, “Barnes was in Santa Barbara [at Memphis Grizzlies training camp] and heard that Fisher was in his house. He went crazy. He got in his car and went to the house and went after Fisher.”

​A source close to Fisher ​confirmed the fight but said, “Matt came after Derek but he only had a few scratches … Derek’s not going to press charges, he’s going to let it go.”

Even if Fisher – who missed practice Monday for what the Knicks called “personal reasons” – isn’t pressing charges, the NBA is investigating.

Adrian Wojnarowski of Yahoo Sports:

This is a weird jurisdictional issue, especially if no criminal charges are filed. But I wouldn’t be surprised if the league punishes Barnes – a former Lakers teammate of Fisher – if it finds evidence to support the Post’s description of events.

Caron Butler details Gilbert Arenas-Javaris Crittenton gun incident

Caron Butler

Caron Butler wrote an autobiography, a recently published excerpt details his accounting of the Gilbert Arenas-Javaris Crittenton gun incident when they were with the Wizards.

An excerpt of the excerpt in The Washington Post:

When I entered the locker room, I thought I had somehow been transported back to my days on the streets of Racine. Gilbert was standing in front of his two locker stalls, the ones previously used by Michael Jordan, with four guns on display. Javaris was standing in front of his own stall, his back to Gilbert.

“Hey, MF, come pick one,” Gilbert told Javaris while pointing to the weapons. “I’m going to shoot your [expletive] with one of these.”

“Oh no, you don’t need to shoot me with one of those,” said Javaris, turning around slowly like a gunslinger in the Old West. “I’ve got one right here.”

He pulled out his own gun, already loaded, cocked it, and pointed it at Gilbert.

Other players who had been casually arriving, laughing and joking with each other, came to a sudden halt, their eyes bugging out. It took them only a few seconds to realize this was for real, a shootaround of a whole different nature. They all looked at each other and then they ran, the last man out locking the door behind him.

Somebody outside the locker room called 911. Flip Saunders was the coach back then, but he was too scared to even come into the locker room.

Click through to read the entire excerpt. It’s captivating.

Arenas is essentially retired and still spouting off silly takes.

Crittenton is currently serving a 23-year sentence for voluntary manslaughter.

Butler plays for the Kings.