LeBron James commercial

Nike unveils new LeBron James spot, knocks one out of the park


Nike Basketball’s track record has few blemishes. Their TV spots have taken form as commercial art since Jordan’s rise, and regardless of the player featured, manage to write new, meaningful lines to that player’s mythology. The newest player spotlighted in the Nike commercial catalog is no stranger to ad space, but still portrayed in a fashion befitting his relative talents, his personality, and his off-season.

Behold, “Rise,” featuring LeBron James. Watch, interpret the message for yourself, and spend the rest of your day getting rid of those goosebumps.

Sixers’ Wilbekin hits game-winning three vs. Cavs (VIDEO)

Scottie Wilbekin
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LeBron James sat out the Cavs’ preseason game against the Sixers on Thursday night, but Cleveland still held the lead for all but the final 5.4 seconds. Then, Sixers rookie Scottie Wilbekin did this:

Wilbekin, who played college ball at Florida, has a chance to earn legitimate minutes for the Sixers this season as they try to find young talent on the cheap. This is a good start.

Derrick Rose’s eye still swollen, will rejoin Bulls Monday

Derrick Rose
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Eight days ago, Derrick Rose had surgery to repair a fractured orbital bone suffered in training camp. The Bulls said he would be ready to resume basketball activities in two weeks, and in the meantime will rejoin practice soon. That part is still on schedule — head coach Fred Hoiberg says Rose will be with the team when they return to Chicago on Monday following a two-game preseason road trip, but unless the swelling in his eye dies down, it could be a little longer before he can start practicing again.

Via K.C. Johnson of the Chicago Tribune:

It’s not ideal, but since there’s no structural damage to Rose’s face, once he’s cleared to resume practicing, it’s just a matter of getting back into game shape before he can start playing in games. The team is still optimistic he’ll be able to play opening night against the Cavaliers on October 27.