David Stern talks contraction: We’re not that serious, but we’re going to talk about it anyway.

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One David Stern quote from his conference call with the media Friday showed just how of two minds the league is on the idea of contraction (folding one or more struggling franchises).

“The issue of contraction is one that has to be asked as part of negotiation with players…” Stern said. “But if there are no buyers in markets where teams are for sale then has to be discussed… Are there cities and teams that cannot make it in the current economic environment?

“But we’re not spending a lot of time on it.”

So we need to talk about it. But not much.

Which means it’s a negotiating red herring. Even if there are serious underlying issues to be address.

Those discussions need to focus on how to keep smaller markets competing fairly with Los Angeles, Boston, Chicago and New York. Stern said there would be measures in the new CBA that will allow smaller markets to better compete with larger markets, although he did not specify what those are. Already there are incentives — more money and years — teams can offer to keep their own players. Didn’t work in Cleveland or Toronto.

Another side of this same issue is revenue sharing between owners, which Stern said needed to be more “robust” but was taking place on a parallel track to the CBA talks.

But they’re not going to spend a lot of time on it.

Because, honestly, the other owners don’t really want to spend money to buy out one of their own.

Still there are markets of concern.

Stern talked about the situation in Sacramento, where plans for a land swap to clear the path for a new arena fell through recently.

“My optimism on there being a new building (in Sacramento) has faded completely,” Stern said. “We really tried hard, the Maloofs spent a good deal of money…. And frankly it wasn’t meant to be. I don’t have any more good ideas. Where we flow on that, right now we have a season to worry about.”

Also in New Orleans there is an owner — George Shinn — who is having trouble striking a deal to sell that team.

Contraction of those teams is a great bargaining threat. But not a reality. The Kings moving is very much reality, but not folding. Not being contracted.

The league is booming and its not going cut out markets, particularly markets in the Midwest where the NBA wants to make better inroads. Stern basically directly told reporters from Memphis and Milwaukee the teams are safe.

Frankly, they all are. But we’re going to talk about it anyway.

Lakers hire Kardashian trainer Gunnar Peterson

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LOS ANGELES (AP) A celebrity trainer known for getting the Kardashian clan into shape is going to work for the Los Angeles Lakers.

Gunnar Peterson is the Lakers’ new director of strength and endurance training, the team announced Wednesday.

Peterson has been a favorite trainer among entertainers and athletes for many years while running a well-regarded private gym in Beverly Hills. His client list has included Sylvester Stallone, Halle Berry, Ben Affleck, Jennifer Lopez, Sofia Vergara and Pete Sampras, along with most of the Kardashian family.

Peterson will develop a strength and conditioning program for the Lakers, general manager Rob Pelinka says.

The 16-time NBA champion franchise has replaced several key members of its internal staff since Magic Johnson and Pelinka assumed control of basketball operations earlier this year.

Report: Bucks interested in Cavaliers GM David Griffin

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The Magic hired Jeff Weltman, and the Hawks are reportedly close to hiring Travis Schlenk.

In other words, Cavaliers general manager David Griffin – who’s still without a contract for next season – lost his leverage with other teams.

But to the rescue are the Bucks, who will not necessarily promote assistant general manager Justin Zanik to replace Orland-bound general manager John Hammond.

Joe Vardon of Cleveland.com:

Multiple sources told cleveland.com that the Bucks, who lost general manager John Hammond to the Orlando Magic this week, have interest in Griffin, 47.

Griffin and Cavs owner Dan Gilbert have spoken about continuing their partnership in recent days, sources said, though no agreement was reached.

I still think Griffin stays in Cleveland. He helped assemble a championship contender, and he has LeBron Jamesendorsement. Plus, the Cavaliers can afford him.

But whomever gets the Milwaukee job will inherit a roster stocked with promising young talent like Giannis Antetokounmpo, Khris Middleton, Jabari Parker, Malcolm Brogdon and Thon Maker. The Bucks wouldn’t be a bad fallback option for Griffin – if he can’t use them to get a deal with the Cavs.

Cavaliers coach Tyronn Lue: Celtics’ sets harder to defend than Warriors’

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With the Cavaliers up 3-1 on the Celtics in the Eastern Conference finals, most basketball observers are focused on Cavs-Warriors III in the NBA Finals.

But Cleveland coach Tyronn Lue is more concerned with Boston, which scored surprisingly well in Games 3 and 4 after losing Isaiah Thomas to injury.

Lue, via Dave McMenamin of ESPN:

“I don’t even think about them,” Lue said of the Warriors to a small group of traveling Cleveland beat writers following the Cavs’ Game 4 win on Tuesday. “We’re just focused on Boston. The stuff they’re running, it’s harder to defend than Golden State’s [offense] for me, as far as the actions and all the running around and all the guys who are making all the plays, so it’s a totally different thing.”

Wait, the Isaiah Thomas-less 53-win Celtics are harder to defend than the Kevin Durant-supercharged 67-win Warriors? Come again, Coach?

“Like, they hit the post, Golden State runs splits and all that stuff, but these guys are running all kinds of s—,” Lue said of Boston coach Brad Stevens’ schemes. “I’ll be like, ‘F—.’ They’re running all kinds of s—, man. And Brad’s got them moving and cutting and playing with pace, and everybody is a threat. It’s tough, you know, it’s tough.”

I think Lue means in a very specific way – getting his players into proper position. And in that regard he might be right.

I also think the Warriors will take this in the broadest, most offensive way possible. That’s just the nature of this rivalry.

Without Thomas, Stevens has been forced to diversify Boston’s offense. The Cavaliers, who prepared for a very different scheme, were caught off guard and are adjusting on the fly.

That’s a real challenge. But framing it as the central issue sells Golden State short.

Even if it’s harder for Lue to get his players into proper position against the Celtics, the Warriors’ surplus talent – including Stephen Curry, Kevin Durant, Klay Thompson and Draymond Green – more than makes up for it. And it’s not as if Golden State runs a basic scheme.

So why did Lue say this?

He didn’t think the travelling Cleveland beat writers would publish his candid remarks? He didn’t convey his thoughts clearly? He naively didn’t consider how this would motivate the Warriors? All are plausible.

Another theory: Lue is trying to plant a seed that acting Golden State coach Mike Brown, whose known (fairly or not) for his simplistic offensive schemes, is holding back the Warriors. If Steve Kerr doesn’t return, resentment of Brown is one of the few things that could tear apart a dominant Golden State team.

Richard Jefferson: LeBron James was sick during Cavaliers-Celtics Game 3

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LeBron James was inexplicably bad in the Cavaliers’ Game 3 loss to the Celtics on Sunday.

Except maybe it was explicable.

Cleveland forward Richard Jefferson, via Fox Sports Ohio

I know he won’t talk about it, so I’ll give my big guy a shout. Deron Williams missed shootaround this morning, because he had like a little bug, just really lethargic, had no energy. And I think that’s what Bron had. And sometimes these little bugs can go around.

When Deron didn’t show up to shootaround, it kind of started clicking in his head. Because for him it was more of like, “I don’t know why I was so lethargic, why I had no energy, I had nothing.” And so, these little things happen. There was no panic.

Look, he was lethargic. They hit a bunch of tough shots. If Marcus Smart doesn’t go 7-for-10 from 3, then we’re not even talking about it.

I don’t know whether LeBron was truly sick or Jefferson is just trying to help a teammate’s reputation. It can be both.

LeBron was better in Game 4, but not quite right.

If he’s dealing with a minor illness, that could clear up by Game 5 tomorrow. It should especially clear up by the Finals, which begin June 1. That’d be great news for the Cavs, who have no chance against the Warriors if LeBron isn’t at full strength.

The uncertainty of why LeBron hit a slump now of all times loomed over Cleveland’s playoff future. But Jefferson provided reason for the Cavaliers to breathe easy.